This document provides an overview of story strategy and branded storytelling. It discusses why humans are naturally inclined to understand and share stories, and how stories can provide context and meaning. The document also outlines some key elements of branded storytelling, including message, characters, plot, conflict, and references frameworks like Joseph Campbell's hero's journey. It emphasizes that brands must live out the stories they tell and discusses the role of marketer as an innovation agent using storytelling to lead responsible behavior.