Instagram marketing, if done well, can build your brand, generate new leads and boost revenue at little or no cost to your small business. Learn all about Instagram Marketing strategies for small businesses.

1. Instagram Marketing Strategies for Small
Businesses Part- 1
Webinar
1st November 2018, 10 AM CST
Hashtag #Instagrammarketing

2. About Us
Founded in
2015
• Data Driven Approach
• Comprehensive Customer View
• Accountable Customer
Engagement Model

3. Agenda
Part 1
1. Why do you need to add Instagram to your marketing strategy?
2. How are brands doing it?
a. Getting Started
b. Building a Presence
Part 2
1. Growing your Brand
2. Analyzing your growth

4. With 500 million active
users it is one of the
fastest growing social
networks
“ “

5. A2A Customer Engagement Model
Awareness Engagement Acquisition Loyalty Advocacy
Discover & Reach TG Connect &
Converse
Enable purchase
decision
Personalize &
delight
customers
Enable
customers to get
you business

6. Brands on Instagram

7. Over ⅓ of Instagram
Users Have Used the
App To Purchase a
Product Online
“ “

8. Why do you need Instagram Marketing?
Target people by
age, interests,
behavior, and
location.
Re-target
customers
leading to
higher
conversions
Sales and
Leads Are
Trackable
Through
Instagram Ads
So You Can
See Clear ROI

9. 75% of Instagram users take
action, after looking at
an Instagram
advertising post.
“ “

10. Getting Started

11. Convert your Account to a Business Profile
Converting your Instagram
profile into a business account
allows you certain key
optimizations.
•Integration with FB Page
•Detailed Contact Information
•Analytics

12. Link Your Account to other Social Handles
Get setup the right way
If you already have social media
profiles with a strong following, you
can attract them to your company’s
Instagram account by linking your
accounts to your other profiles.

13. Instagram Bio
Add your website and write a bio
for your profile that explains what
your company is all about.
The link in your bio section is the
only opportunity to get
users from Instagram to your
website or landing page .

14. Put your Instagram Bio to Good Use
Whether you are running a giveaway
or promoting an offer, you can use
your bio link to direct users to your
current push.
Create a landing page to act as a hub
for all the links you’ve shared in your
Instagram bio. This way people will
always be able to find what they are
looking for .

15. Find Your Target Audience

16. Target Audience
.
● Create customer personas that
detail demographics and customer
demands.
● Analyze businesses that are similar
to yours and observe their target
audiences.
● Use your existing customer base to
branch off and find more followers.
● Run surveys to discover people who
are truly interested in your
business.

17. Develop A Strategy

18. Enter your sub headline here
Have defined goal
and objectives
Know your
competition
Have a content
plan
Listen &
Adapt
A Defined Strategy

19. Have A Goal
1.
3
4.
2
5
Increasing brand awareness
Getting more social media engagement
Growing a community
Acquiring leads
Increasing traffic to your blog

20. Content strategy

21. Focus on your message
Encourage
Engagemen
t
Be Relevant
to your
Brand.
1. Publish consistently and create content that will appeal
to your target audience.
2. Discover the best time to post for your target audience

22. Develop An Identity
P
Step 1
Create a look
Consistent with
your brand
Use high
quality images
and engaging
text
Keep up with
the latest
trends
❖ Follow a color
theme
❖ Be consistent with
the use of filters
❖ Gifs
❖ Emoji Sliders
❖ Stickers
❖ Filters
❖ Geotags
❖ Music stickers
Step - II
Step - III

23. Tips & Tricks
Video content
❖ Live videos
❖ High Quality
videos
❖ Tag people
❖ Tag other accounts
related to your
business.
❖ Ask them to like or
follow
Use
Hashtags
Community
Engagement
Call To
Action
❖Hashtags were
developed to group
useful posts
together.
❖Popular hashtags
Branded hashtags
❖Like and
comment on the
posts of your
followers
❖Reply to
comments on
your own

24. Know Your Competition
1. Identify Industry-Wide Trending Topics and
Hashtags.
2. Analyze Your Competitor’s Strategy on
Instagram, which includes nature of posts,
engagement metrics, audience Segments.
3. Compare Share of Voice.

25. Listen and Adapt
Pay attention to your
followers and
competition
and build your future
strategy accordingly.

26. End of Part One

27. Connect With US
Contact us for a demo of our Marketing Platform
which helps you to track all relevant Instagram
Metrics at marketing@mkonnekt.com
Connect with us in case of any queries.
Ph: 619-566-6358 (619 -KONNEKT)
Email: marketing@mkonnekt.com
www.mkonnekt.com
Thank You For Your Time