Rice Content & Media is a content marketing company focused on storytelling. They tell authentic and original stories that resonate with audiences. Rice creates valuable content for clients that ranges from large brands to niche products. They focus on the audience and create content through an integrated process from creative development to final products. Rice works with both large and small brands that share their values of authenticity, honesty, and creating meaningful engagement between brands and audiences.

1. CONTENT MARKETING COMPANY
CREDENTIALS
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2. “We tell authentic and original stories that touch audience’s hearts.”

3. RICE Content & Media is a Content Marketing Company focusing
on telling stories through the people, with the integrated and
streamlined process with a tight team from Creative to
End-products.
We are Content Marketing Company
focusing on Storytelling.
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

4. We create contents that are valuable and beneficial to your
targeted audience.
Your Audience is our main focus.
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

5. We love to work with brands both big and small in Vietnam,
across the regions whom share the same values with us.
We collaborate based on shared values.
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

6. Authentic
We tell stories that are genuine and original, yet not lack
of interesting elements in the storytelling.
Honest
We are straightforward and transparent, in the way we
do business and the communication plan.
Meaningful
Our content and products should bring values and
benefits the audience. The audience should connect and
engage with the brands in meaningful ways.
We believe in Authentic, Honest, Meaningful Content Marketing.
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

7. ABOUT US
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

8. Our Team
Andy Ho
Content Strategist /
Executive Producer
Ha Phan
Content Marketing
Strategist
Summer Doan
Senior Producer/
Writer
Espin Hoan
Content Manager
15
Years experience in
the industry
05
Years experience in
the industry
05
Years experience in
the industry
03
Years experience in
the industry
Dedicated and passionate about
storytelling that can creates
meaningful engagement.
We bring solutions for any of our
clients’ problems. We always
establish partnerships with our clients.
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

9. Our Client We create outstanding and creative content for clients that range from board
services and goods to extremely niche.
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

10. Regional Clients We work with international and regional networks to create contents that
bring valuable information and different perspectives to the audience.
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

11. Content Creations Services
Film Production & Post Production
(Editing, Colour Grading, Motion Graphics)
Content Marketing
Consultation & Strategy
Creative & Content
Development Services
Our Services
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12. SELECTED WORK
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13. CONTENT MARKETING CAMPAIGNS &
CONTENT CREATION CREDENTIALS
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14. BATMOBILE LAUNCHING CAMPAIGN
Jan 2022 - Present
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VAN DARYL GALLERY
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15. TARGET AUDIENCE:
Location: Global audience
Behaviors: Usually read news / magazines that relating to luxury products or automobile products.
Van Daryl is a gallery based in HCMC focusing on Custom Automobile.
Objectives
During launching campaign Jan - May 2022:
- Increase awareness of Batmobile Automobile
- Generate leads for Batmobile Automobile
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

16. Content Marketing Strategy
Tactic
Platform: We reach out to the target audience
not only using social media, but also key
international PR outlets.
Content: Storytelling contents that are easy to
execute but valuable and engaging to the target
audience who are automobile customizers,
automobile enthusiasts.
Our contents mood and tone is: Clean, Sleek
and High-quality because the product is
categorized luxury.
Result
In the first 2 months
- Achieve more than 300+ Inboxes on
Facebook & Instagram relating to
Batmobile
- Generate more than 200 leads relating
to buying intention of Batmobile
product.
Instagram
Facebook Launching Video
More than 70 international PR outlets
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

17. LAUNCHING CAMPAIGN
July - September 2020.
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

18. Kalpha - A peer-to-peer ecosystem where individuals can discover, connect and meet up on a
1-on-1 basis (Sharer & Learner) to learn and share skills, knowledge and experiences. You can think it
as: “Tinder for learning”
Kalpha was first launched in Singapore in 2019. It has more than 30,000 users in 2020. Kalpha started
to launch in July 2020 in Vietnam.
TARGET AUDIENCE:
Location: Ho Chi Minh City.
Age: 18 - 34 years old
They have demand to share/ learn real-life experience knowledge.
Besides; they want to network for works, or make more friend.
WHAT IS KALPHA
Sharer & Learner Business Objective:
Achieve 15,000 Downloads in 3 months.
Achieve 400 Learners in 3 months.
Learner Communication Objective:
Increase Awareness for Kalpha Mobile Application.
Increase Engagement Rate on Kalpha’s Facebook Page.
Sharer Communication Objective:
Build and Maintain Sharer Exclusive Group
Objectives
1
2
3
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19. Learner Strategy:
Create STRING OF STORYTELLING
CONTENTS to increase awareness and
engagements every month, following the
order:
● 01 x Animation Launching Video to
introduce Kalpha, with Kalpha
Mascot appearance
● 06 x 60s Videos Series: Feature
the quality sharers talking about
the Learner’s paint points & brief
tips on different topics.
● 03 x Conversations Video where
the sharers share about their
experience on the same topics,
tackling on the pain points of the
audience.
Sharer Strategy:
● Initiate conversations and trigger
discussion on Facebook Group.
● Organize offline workshops to
strengthen the community.
Tactic: We strategize different content
direction for different target
segmentation: Sharers and Learners
(Kalpha's users).
Main Platform: Facebook & Youtube
Community Platform: Facebook
Learners Content Strategy:
Create String of Storytelling Contents
tackling on their pain points on different
topics: Career, Travel, Learning
Languages, Self-development
Sharers Content and Community
Strategy
Create Exclusive Facebook Group for
Sharers, a platform for sharers to share
information and engage with each other.
Platforms:
Facebook, Youtube
Launching Animation
Video Series
Sharer Exclusive Group
Content Marketing Strategy Storytelling Content Direction Examples
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

20. RESULTS:
Achieve Learners’ Communication Objective
1. During the 3-month official launching time - July to Sep 2020, we exceed the objective of Brand
Awareness & Engagement by 200% (resulted in rapid increase of Impression, Reach, Engagement)
thanks to our storytelling video series.
2. 80% of Target Audience also understand clearly the concept of the Kalpha Learning App.
Achieve Sharer’s Communication objective
1. Build a Sharer Exclusive Facebook Group with more than 60 participants
2. Until 2021, Sharer’s exclusive group have been maintained and acquiring more than 600 sharers.
Exceed Sharer & Leaner Business objectives
1. More than 30,000 users after 3-month, and more than 50,000 users after 5-month
2. The hero contents help bring down the cost per app install in December by ¾.
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

21. Always-on & Campaigns
August 2021 to Present
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.
Platform & Community Building
November 2021 to Present

22. Communication
Objective
1
2
LIN Center for Community Development is a Vietnamese nonprofit organization founded in 2009
under the Vietnam Union of Science and Technology Association, to strengthen and connect local
nonprofits organizations (NPOs), skilled volunteers, and donors to engage in strategic and
sustainable development in Vietnam.
TARGET AUDIENCE:
Locations: HCM – HN – DN & nearby
Primary: 18-24 years old, Searching for knowledge of philanthropy; good causes and opportunity at NPOs to help disadvantages
Secondary: 25 - 34 years old, Searching for knowledge of philanthropy; chances to optimize internal resource and process.
CHALLENGE:
LIN owns a Facebook page with more than 22,000 followers. However; their page has not changed look and feel for 10 years, and not
focusing on what the followers would like to learn about (which is Philanthropy), with low engagement.
Increase the awareness of Philanthropy 101 among the Target Audience
Increase awareness of events from LIN for those who want to practice philanthropy
Increase meaningful engagement on LIN’s Fanpages.
WHAT IS LIN
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

23. Content Marketing Strategy Content Direction
✓ Revamp the look and feel for
LIN’s current Facebook Page.
✓ Build cross platforms for ‘YOU
IMPACT’, which is focusing on
building and educating the
communities about Philanthropy
101. (Facebook, Youtube,
Instagram)
✓ Create string of contents to
match different Target
Audience’s demands.
Platforms:
Facebook, Youtube, Instagram
LIN current page:
✓ Revamp the new look of LIN to be
more young and approachable to the
Target Audience.
✓ Turn it into a office news release for
LIN.
YOU IMPACT Facebook Page:
✓ Create top-level Philanthropy
contents to slowly increase awareness
among the primary Target Audience.
✓ Create in-depth Philanthropy
contents to trigger the secondary Target
Audience to create impacts.
✓ Outreach to influencers / KOL that is
passionate about the field to talk about
Philanthropy.
Examples
Examples of:
● Young new looks of LIN that is
more approachable.
● Top-level Philanthropy 101
contents which is more exciting
and energetic.
Philanthropy 101 series
Campaign teaser
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

24. Increase Organic Reach and
Engagement by 20%.
10% of the latest contents receives at
least one meaningful engagement
(meaningful comments)
Achieve organic page likes: more
than 300 Targeted Audience in 1
month.
Achieve engagements for Outreach
Strategy with Shark Linh: Increase
organic reach and likes, comments,
shares from Targeted Audience
LIN’s & YOU IMPACT Fanpage’s with organic and meaningful engagement
RESULTS
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

25. Always-on Content
2019 - 2021
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

26. RICE Channel TV is a video platform by filmmakers who love documentaries in Vietnam and
Southeast Asia. We capture compelling stories of people from all walks of society.
We hope that through our telling, "A Good Story Lives On"
TARGET AUDIENCE:
18-34 years old, living in HCMC, Hanoi, Danang, Can Tho, Singapore.
They often seek for means of their lives, would like to enhance their knowledge on different aspects: Art, Culture, Heritage, Food & Drink,
Social Impacts.
WHAT IS RICE
1
2
OBJECTIVE
Business Objective:
● Position RICE as a storytelling agency that focusing on storytelling
contents.
Communication Objective:
● Increase awareness of RICE Channel is a storytelling platform that
focusing on authentic and valuable stories.
● Increase engagement on RICE Channel's Fanpage.

27. ✓ Research, produce, curate
In-depth contents that tell different
stories and bring different
perspectives of common people in
Vietnam.
✓ Bring valuable information to
the TA.
✓ Create string of contents
focusing on telling authentic and
valuable stories to Target Audience.
The topics includes: Art, Culture,
Heritage, Food & Drink, Social
Impacts.
Platforms:
Facebook (main channel), Youtube,
Instagram
ICONIC District
More than 220,700
Organic Reach on Facebook
Crazy Odd Asians
More than 1 MILLIONS
Organic Reach on Facebook
Content Marketing Strategy Communication Direction Examples
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

28. The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.
Increase 200% followers growth rate in 2-year, from less
than 9.000 followers to more than 18.000 followers.
Achieve Average Organic Reach of 35,000 for each hero
content in video format.
Achieve Average Organic Reach of 25,000 for each
non-hero content in video format.
Maintain 2,000 to 3,000 Average Organic Reach for
contents in photo format.
Results

29. CONTENT
PRODUCTION
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

30. OUR WORKS
CHANNEL NEWS ASIA (SINGAPORE)
The couple who gave up their legal
careers to find happiness in Thai
chocolate
The husband-wife team behind
Bangkok’s Bo.lan.
Lessons in ethical fashion – from
Vietnam’s diverse ethnic traditions
Concept
Discover lifestyle visionaries and artisans in Asia and the
world
Execution
3 profiles in Vietnam 4 profiles in Thailand
We work on Research, Shooting & Post Production
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Award
Best Lifestyle Programme for Asia Academy Creative
Awards 2020

31. OUR WORKS
WOORI BANK COMMERCIALS
Purpose
The first Woori Bank’s Commercials in
Vietnam to increase awareness and
promote the new application’s
functions.
Concept
The Brand Video portraits how
Vietnamese people helping each
other in the daily life's situations.
Execution
→ Multiple locations and set designs
in 4 shooting days.
→ 2 Months of execution.
Result
A Brand Film Video with strong
storyline and high quality visuals.
Following up are 7 products films
which demonstrate clearly the WON
APP’s Functions.
https://www.facebook.com/WooribankVietnam/videos/389929372118670
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

32. OUR WORKS
NONGSHIM COMMERCIALS
Purpose
Increase Awareness and Sales.
Concept
Combining between light horror and
humor styles, we breathe the Korean
vibe into commercials for Vietnamese
audience.
Execution
→ 2 days shoots with 2 main set
designs.
→ 1.5 Months of execution.
Result
The Viral Commercials are welcomed
by the customers, and online audience.
The film brings out the flavor of the
spicy noodles using the visual and
storytelling, therefore; encourage the
audience to buy the products.
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.
Film 1: https://vimeo.com/436673844
Film 2: https://vimeo.com/436673906

33. OUR WORKS
TIGER CRYSTAL COMMERCIALS
Purpose
Attract audience to go to event:
‘Bring snow to Vietnam'
Concept
Tell the true story of Phan Thanh
Nhien, the first Vietnamese to
conquer Mount Everest.
Execution
→ Film in green screen, backgrounds
element in CG
→ 8 weeks from Creative to Final
Product
Result
Awarded Best Online Advertising
(Golden Bell Award 2016)
https://youtu.be/gG05009jvvA
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Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.

34. THANK YOU!
The concepts, scripts and presentation style/approach presented as part of this proposal remain the property of Rice Content & Media Company Limited.
Reproduction in whole or in part or use of the materials or imitation/copying in whatever way is prohibited without expressed permission.