The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 50+ Startup founders participated & learnt the art of content marketing to grow business without burning money.
StoryTelling for Startup Founders - Gurgaon edition by PayUmoney and 91 Sprin...PayU India
The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 40+ Startup founders participated & learnt the art of story telling and content marketing to grow business without burning money.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
Social@Scale at Experian discussed various topics around social media and marketing such as how customers want to talk when stressed, the importance of adapting a business as customer needs change, recognizing that marketing now occurs in a digital world rather than being digital marketing, letting the customer define the brand, maintaining a consistent brand voice, not relying solely on spreadsheets to store data, planning for a future with no organic Facebook reach, and Yahoo's use of live events. The event was hosted by Kyle Osterman and included discussions from various social media experts.
Ezako provides a real-time e-commerce intelligence solution that can increase conversion rates by up to 31% and decrease bounce rates by 28%. The solution analyzes customer data in less than 40 ms to propose personalized content for each visitor. It integrates easily onto websites through a few lines of code. Ezako guarantees increased conversions and reduced bouncing or they won't charge for their services.
The document discusses the power of storytelling in marketing. It notes that most consumers tune out traditional ads but appreciate well-done ads. Storytelling allows businesses to have a conversation with customers rather than just advertising to them. The document recommends that companies understand their audience and leverage existing brand ambassadors and content creators to generate engaging user-generated content that promotes the company's message and position in an authentic way. This builds trust and influence among customers.
Mission Driven Marketing at TransferWise Russell Smith
This document discusses how TransferWise uses mission-driven marketing to achieve exponential word-of-mouth growth. It outlines how TransferWise started by solving a problem for customers, and over time distilled customer feedback to develop a clear mission of making money transfers instant, convenient, transparent and eventually free. This mission-centric approach led to a product that is an order of magnitude better than alternatives, driving strong advocacy. TransferWise also focuses marketing on spreading awareness of its mission rather than growth hacking, relying on customer referrals through channels like social media that become self-sustaining over time due to the company's customer-centric values.
How to Grow without spending a ton on marketing. Product Driven Growth. Upd...Nilan Peiris
How to Grow without spending a ton on marketing. Product Driven Growth. Updated for Refresh Rocks.
How to grow through having a great product, focussing on your customers and using marketing to amplify what you stand for
StoryTelling for Startup Founders - Gurgaon edition by PayUmoney and 91 Sprin...PayU India
The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 40+ Startup founders participated & learnt the art of story telling and content marketing to grow business without burning money.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
Social@Scale at Experian discussed various topics around social media and marketing such as how customers want to talk when stressed, the importance of adapting a business as customer needs change, recognizing that marketing now occurs in a digital world rather than being digital marketing, letting the customer define the brand, maintaining a consistent brand voice, not relying solely on spreadsheets to store data, planning for a future with no organic Facebook reach, and Yahoo's use of live events. The event was hosted by Kyle Osterman and included discussions from various social media experts.
Ezako provides a real-time e-commerce intelligence solution that can increase conversion rates by up to 31% and decrease bounce rates by 28%. The solution analyzes customer data in less than 40 ms to propose personalized content for each visitor. It integrates easily onto websites through a few lines of code. Ezako guarantees increased conversions and reduced bouncing or they won't charge for their services.
The document discusses the power of storytelling in marketing. It notes that most consumers tune out traditional ads but appreciate well-done ads. Storytelling allows businesses to have a conversation with customers rather than just advertising to them. The document recommends that companies understand their audience and leverage existing brand ambassadors and content creators to generate engaging user-generated content that promotes the company's message and position in an authentic way. This builds trust and influence among customers.
Mission Driven Marketing at TransferWise Russell Smith
This document discusses how TransferWise uses mission-driven marketing to achieve exponential word-of-mouth growth. It outlines how TransferWise started by solving a problem for customers, and over time distilled customer feedback to develop a clear mission of making money transfers instant, convenient, transparent and eventually free. This mission-centric approach led to a product that is an order of magnitude better than alternatives, driving strong advocacy. TransferWise also focuses marketing on spreading awareness of its mission rather than growth hacking, relying on customer referrals through channels like social media that become self-sustaining over time due to the company's customer-centric values.
How to Grow without spending a ton on marketing. Product Driven Growth. Upd...Nilan Peiris
How to Grow without spending a ton on marketing. Product Driven Growth. Updated for Refresh Rocks.
How to grow through having a great product, focussing on your customers and using marketing to amplify what you stand for
This document discusses how marketing is like marriage in that it requires attraction, trust, respect, and communication. It provides tips for creating marketing assets like blogs, eBooks, tools, photos and videos to attract potential customers. It emphasizes using blogs to attract traffic and generate leads and revenue. It also stresses providing context on websites through calls to action and personalized emails to improve customer interactions.
Why Digital and Application Performance is Critical to Customer ExperienceDynatrace
This document discusses the importance of digital performance and customer experience for businesses. It contains the following key points:
1. Customer experience will be the single biggest differentiator and priority for how companies compete going forward.
2. Users are demanding and difficult to please, with many willing to abandon a mobile site or app if it fails to load within 3 seconds.
3. Performance impacts revenue, with even small decreases in response time able to negatively impact conversions and revenue.
The document discusses how building a startup around a mission or cause can help drive growth. It uses the example of Transferwise, which was started to solve the problem of high fees for international money transfers. The mission of Transferwise is to make money transfers fast, cheap, and easy worldwide. The document emphasizes that evangelism and inspiring customers with the company's mission are major drivers of growth for Transferwise. It has grown from a few employees transferring small amounts to hundreds of employees transferring over $1 billion per day and saving customers over $1 million daily in fees.
Deliver Personal Customer Experiences in a Complex Digital World Dynatrace
This document discusses how digital transformation is disrupting businesses and customers now demand perfect digital experiences. It notes that customer experience (CX) has become the top differentiator for companies as poor performance can cost significant revenue. The final point is that companies must tie their backend systems to frontend CX in order to gain insights and align their organization around delivering excellent digital experiences.
This document discusses TransferWise, a mission-driven startup that enables money transfers between countries. It describes how TransferWise was started to solve the problem of expensive international money transfers. It explains that TransferWise achieved explosive growth through word-of-mouth by building a product that is 10x better than alternatives and through cause-driven marketing. It also discusses how TransferWise maintains a productive culture through autonomous teams focused on key performance indicators.
Growth hackers Conference Los Angeles USANilan Peiris
Presentation from Growth Hackers conference in LA
Covering:
- Getting to traction
- Scaling marketing in an early stage startup
- Building a business on word of mouth
Organising product and growth organisations
Getting to traction - Growth Hacking for startups - my presentation from Goog...Nilan Peiris
Getting to traction - Growth Hacking for startups - my presentation from Google Campus.
This presnetation covers high level strategy and practical insights on 5 steps to get to traction:
- Focus
- Delight your customers
- Performance marketing
- Viral marketing
- Hustling
1) TransferWise was started to solve the problem of expensive money transfers. It has since transferred over £0.5 billion per month and saved customers over £22 million per month.
2) Evangelism and customer advocacy are the biggest drivers of TransferWise's growth. It aims to create evangelical customers by having a product that is significantly better than alternatives.
3) TransferWise has scaled up rapidly from 60 employees to over 400 in just 18 months. It operates in autonomous independent teams focused on key performance indicators that benefit customers and growth.
The document discusses the growth of the mobile game market and some challenges game developers face such as getting their apps discovered and high marketing costs. It then promotes a company called Persim that offers solutions to help apps rank highly in app stores globally in a short period of time and at a low cost through high quality services such as marketing and publishing apps in different regions.
This document summarizes an presentation about starting up lean innovation initiatives inside large banks using Capital One Labs as an example. It discusses how Capital One Labs is a team of entrepreneurs reimagining how people interact with their money. It then describes how they built an app that allows people to instantly purchase items using their rewards points based on customer feedback, and some of the lessons learned like keeping teams small, establishing an intent to fail quickly and cheaply, and acting like a startup on a budget.
1. Focus first on acquiring and improving supply to solve the chicken-and-egg problem and improve conversion rates.
2. Systemically improve the customer experience through better supply and metrics like HouseTrip's recommendation algorithm.
3. Only focus on increasing Net Promoter Score (NPS) once the product is working well to drive growth through word-of-mouth recommendations.
The document discusses design at TransferWise, including the design team, principles of user-centric design, and the design process. It emphasizes gaining customer insights through interviews and testing to inform design decisions. The design process involves sketching, wireframing, mockups, prototyping, building interfaces, and testing to iteratively improve the user experience. Examples of companies doing user-centric design well include Stripe, Revolut, and Cash.me. Design is presented as an ongoing process of improvement based on user feedback.
Slides from #MPTCON Mind The Product Conference in London. Product = People. The Product we build is an outcome of the people we hire and the decisions they choose to make.
"When to Think Big and when to Execute Small" with Kyrylo Novotarskyi, lead s...TheFamily
How can you make sure you’re ambitious enough for your market? Because if you’re not, you’re just making your life harder… At the same time, you should always begin by executing small: “Do things that don’t scale”, as Paul Graham recommends.
This talk is about why Growth Hacking works (or not) depending on your vision & your execution!
Started in 2010 by Skype’s founder, TransferWise has one of the best money-transfer products for both B2C & B2B. With more than €116M in equity funding, we can learn from them how to scale operations & conquer countries with the right mindset!
The document promotes CopyAI, an AI tool that generates original written content for businesses. It claims CopyAI can quickly create content like product descriptions, social media posts, and website copy. Users provide basic details about their business and CopyAI returns AI-generated content in seconds, saving time spent writing content manually. The document highlights CopyAI's powerful tools, backing by entrepreneurs, and ability to harness powerful AI to write content at scale.
5 Ways to Grow Faster Through User RetentionAutopilot
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Your churn rate is arguably the most important metric for measuring growth. With the rise of single click sign ups and frictionless purchasing power, companies today are having a harder time keeping customers than they are acquiring them—meaning a focus on retention is more paramount than ever for any growth model. Behavior-based emails and in-product engagement through a marketing automation tool is a scalable way to automate retention initiatives, increase customer satisfaction, reduce time to close, and ultimately grow faster.
This is the presentation from our first London workshop featuring Martyn Davies (Programme Director at Ignite Accelerator), Guy Marion (CMO & Growth at Autopilot) and Dylan Damsma (Customer Enablement Manager at Autopilot).
You'll learn 5 proven approaches for retaining customers through automation, including how to:
-Onboard and reactivate new users through product and timed messages
-Enable inactive or struggling users
-Reactivate users who have not logged in for 30+ days (SaaS example)
-Reactivate past buyers who have not purchased for 90 days (E-commerce example)
-Educate customers through best practice content and training
This document discusses how marketing is like marriage in that it requires attraction, trust, respect, and communication. It provides tips for creating marketing assets like blogs, eBooks, tools, photos and videos to attract potential customers. It emphasizes using blogs to attract traffic and generate leads and revenue. It also stresses providing context on websites through calls to action and personalized emails to improve customer interactions.
Why Digital and Application Performance is Critical to Customer ExperienceDynatrace
This document discusses the importance of digital performance and customer experience for businesses. It contains the following key points:
1. Customer experience will be the single biggest differentiator and priority for how companies compete going forward.
2. Users are demanding and difficult to please, with many willing to abandon a mobile site or app if it fails to load within 3 seconds.
3. Performance impacts revenue, with even small decreases in response time able to negatively impact conversions and revenue.
The document discusses how building a startup around a mission or cause can help drive growth. It uses the example of Transferwise, which was started to solve the problem of high fees for international money transfers. The mission of Transferwise is to make money transfers fast, cheap, and easy worldwide. The document emphasizes that evangelism and inspiring customers with the company's mission are major drivers of growth for Transferwise. It has grown from a few employees transferring small amounts to hundreds of employees transferring over $1 billion per day and saving customers over $1 million daily in fees.
Deliver Personal Customer Experiences in a Complex Digital World Dynatrace
This document discusses how digital transformation is disrupting businesses and customers now demand perfect digital experiences. It notes that customer experience (CX) has become the top differentiator for companies as poor performance can cost significant revenue. The final point is that companies must tie their backend systems to frontend CX in order to gain insights and align their organization around delivering excellent digital experiences.
This document discusses TransferWise, a mission-driven startup that enables money transfers between countries. It describes how TransferWise was started to solve the problem of expensive international money transfers. It explains that TransferWise achieved explosive growth through word-of-mouth by building a product that is 10x better than alternatives and through cause-driven marketing. It also discusses how TransferWise maintains a productive culture through autonomous teams focused on key performance indicators.
Growth hackers Conference Los Angeles USANilan Peiris
Presentation from Growth Hackers conference in LA
Covering:
- Getting to traction
- Scaling marketing in an early stage startup
- Building a business on word of mouth
Organising product and growth organisations
Getting to traction - Growth Hacking for startups - my presentation from Goog...Nilan Peiris
Getting to traction - Growth Hacking for startups - my presentation from Google Campus.
This presnetation covers high level strategy and practical insights on 5 steps to get to traction:
- Focus
- Delight your customers
- Performance marketing
- Viral marketing
- Hustling
1) TransferWise was started to solve the problem of expensive money transfers. It has since transferred over £0.5 billion per month and saved customers over £22 million per month.
2) Evangelism and customer advocacy are the biggest drivers of TransferWise's growth. It aims to create evangelical customers by having a product that is significantly better than alternatives.
3) TransferWise has scaled up rapidly from 60 employees to over 400 in just 18 months. It operates in autonomous independent teams focused on key performance indicators that benefit customers and growth.
The document discusses the growth of the mobile game market and some challenges game developers face such as getting their apps discovered and high marketing costs. It then promotes a company called Persim that offers solutions to help apps rank highly in app stores globally in a short period of time and at a low cost through high quality services such as marketing and publishing apps in different regions.
This document summarizes an presentation about starting up lean innovation initiatives inside large banks using Capital One Labs as an example. It discusses how Capital One Labs is a team of entrepreneurs reimagining how people interact with their money. It then describes how they built an app that allows people to instantly purchase items using their rewards points based on customer feedback, and some of the lessons learned like keeping teams small, establishing an intent to fail quickly and cheaply, and acting like a startup on a budget.
1. Focus first on acquiring and improving supply to solve the chicken-and-egg problem and improve conversion rates.
2. Systemically improve the customer experience through better supply and metrics like HouseTrip's recommendation algorithm.
3. Only focus on increasing Net Promoter Score (NPS) once the product is working well to drive growth through word-of-mouth recommendations.
The document discusses design at TransferWise, including the design team, principles of user-centric design, and the design process. It emphasizes gaining customer insights through interviews and testing to inform design decisions. The design process involves sketching, wireframing, mockups, prototyping, building interfaces, and testing to iteratively improve the user experience. Examples of companies doing user-centric design well include Stripe, Revolut, and Cash.me. Design is presented as an ongoing process of improvement based on user feedback.
Slides from #MPTCON Mind The Product Conference in London. Product = People. The Product we build is an outcome of the people we hire and the decisions they choose to make.
"When to Think Big and when to Execute Small" with Kyrylo Novotarskyi, lead s...TheFamily
How can you make sure you’re ambitious enough for your market? Because if you’re not, you’re just making your life harder… At the same time, you should always begin by executing small: “Do things that don’t scale”, as Paul Graham recommends.
This talk is about why Growth Hacking works (or not) depending on your vision & your execution!
Started in 2010 by Skype’s founder, TransferWise has one of the best money-transfer products for both B2C & B2B. With more than €116M in equity funding, we can learn from them how to scale operations & conquer countries with the right mindset!
The document promotes CopyAI, an AI tool that generates original written content for businesses. It claims CopyAI can quickly create content like product descriptions, social media posts, and website copy. Users provide basic details about their business and CopyAI returns AI-generated content in seconds, saving time spent writing content manually. The document highlights CopyAI's powerful tools, backing by entrepreneurs, and ability to harness powerful AI to write content at scale.
5 Ways to Grow Faster Through User RetentionAutopilot
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Your churn rate is arguably the most important metric for measuring growth. With the rise of single click sign ups and frictionless purchasing power, companies today are having a harder time keeping customers than they are acquiring them—meaning a focus on retention is more paramount than ever for any growth model. Behavior-based emails and in-product engagement through a marketing automation tool is a scalable way to automate retention initiatives, increase customer satisfaction, reduce time to close, and ultimately grow faster.
This is the presentation from our first London workshop featuring Martyn Davies (Programme Director at Ignite Accelerator), Guy Marion (CMO & Growth at Autopilot) and Dylan Damsma (Customer Enablement Manager at Autopilot).
You'll learn 5 proven approaches for retaining customers through automation, including how to:
-Onboard and reactivate new users through product and timed messages
-Enable inactive or struggling users
-Reactivate users who have not logged in for 30+ days (SaaS example)
-Reactivate past buyers who have not purchased for 90 days (E-commerce example)
-Educate customers through best practice content and training
The document discusses several case studies:
1) Two eCommerce sites aimed to get more artists to sell artwork and buyers to purchase artwork. Various social media campaigns and promotions were used.
2) A horse racing game website aimed to increase rankings and players. Links were cleaned up and the site was optimized for SEARCH and promoted on social media. Traffic increased and keywords ranked on page 1.
3) A website aimed to optimize conversion rates and clicks within a daily budget. On-page optimization and landing pages improved, maximizing clicks and conversions within the budget.
The Content Marketing Metrics That Matter (#CMWorld 2015)PR 20/20
Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action.
Attendee takeaways:
* Prioritize content marketing goals.
* Identify Key Performance Indicators (KPIs).
* Select the right analytics technology and tools.
* Optimize your use of Google Analytics.
* Turn data into insights and actions.
The document provides guidance on developing a successful startup idea and business model. It discusses 10 key questions startup founders should ask themselves, including how to identify the right problem to solve, align with customer motivations, prototype ideas quickly, and position offerings versus competition. It then explains the 9 building blocks of a business model canvas - customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The document emphasizes the importance of validating assumptions with customers through frequent iteration and experimentation.
Top 10 Tech Hacks for SMEs focused to enhance CXSwaransoft OÜ
This presentation is intended to address the desires of SMEs to use digital tools & strategies to up scale their business for enhancing productivity. The core of this revolves around CX which is Customer Experience. By 2020 it is predicted that CX will overtake price & product as key brand differentiator. This presentation was delivered during a session in Udaipur to Financial Planners Guild India members.
#FPGI2018 #FinancialAdvisors #Udaipur
Digitalmybiz provides cost effective and brand building medium for digital marketing with guarantee of generating business online other wise Money Back...!!!!. Our strategies mainly includes search engine optimization(SEO), Social Media Marketing(SMM), Channel Maintenance, Corporate Blogging, Call Center Management and Online Media Buying. .
PayUmoney Startup Growth Masterclass KolkataPayU India
This document contains tips and strategies for startup growth from PayUmoney's Growth Masterclass. It discusses how to grow at the idea, MVP, and post-launch stages through content marketing, building communities, email campaigns, and distribution strategies. It also provides examples of how companies like PayPal, Spotify, and Airbnb achieved growth. Throughout, it emphasizes the importance of storytelling, psychology, distribution, team, and using common sense over being purely data-driven in the early days.
This document provides an overview of how to build a successful online business through affiliate marketing. It discusses:
1. How affiliate marketing works and its benefits like earning commissions without owning your own product.
2. Common mistakes affiliate marketers make like sending visitors directly to merchant sites instead of building their own lists.
3. The importance of building relationships with visitors by collecting their contact details before sending them to merchants. This allows the affiliate to better target offers and earn multiple commissions from each subscriber.
4. Steps to take like setting up an autoresponder and opt-in pages to start building a subscriber list that the affiliate can monetize through different affiliate offers and eventually their own products.
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
Today's Growth Consultant shares at World's Greatest Marketer ConferenceKen Courtright
The document discusses building roadways for marketing rather than focusing on rankings. It recommends partnering with those who have traffic and those who need traffic to create a mutually beneficial relationship. The workshop described will help attendees build revenue streams by implementing these traffic building strategies and finding partners to work with.
Bridging the Sales/Marketing Microcontent Gap with AIJoseph Fung
Presented at the Sales Enablement Society 2018 Annual Conference, this session dug into the strategies and tactics involved in leveraging Microcontent. If you're a Sales Enablement professional, this presentation will provide you with the tools necessary to get started with Microcontent today, regardless of the AI platform you use.
This presentation shares the tools all websites need to engage, intrigue, educate, inform, interact and close sales on any website. Do you have these 10 tools? How many sales are you missing because you don\'t have all the website tools you should have?
Businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits, but how? How do you rise above the noise to deliver a compelling and differentiated customer experience that will help you not only survive, but thrive. This is not just about building great products or providing great customer support, but how to transform your business to earn the trust needed to fully serve your market - internally and externally
Talent Talk Webinar Recruiting 2.0 Social Media And RecruitingDavid Freeman
The document summarizes a webinar titled "Recruiting 2.0 - Social Media and Recruiting" presented by David Freeman of Cytiva Software Inc. The webinar discussed how using social media can help build an employment brand, engage potential applicants, and potentially reduce costs compared to traditional recruitment media. It provided statistics on the growth of social media sites like Twitter and Facebook and outlined best practices for creating a successful social media recruitment campaign, including identifying target audiences, choosing appropriate sites, tracking results, and being patient as relationships are built over time.
To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. Digital Advisors like myself work with organizations to reimagine and transform customer
engagement, employee experiences, business models and operations, to empower organizations to reach their digital aspirations.
Welcome to learn more about our Advisory Services.
How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...Clément Delangue
This document summarizes how over 200,000 companies have increased their media monitoring ROI with Mention. It provides examples of how companies like Century 21, Intercom, and Workable use Mention for high-level monitoring, community management, lead generation, consulting, and integrations. The document demonstrates Mention's real-time alerts, mobile access, analytics, and integrations with tools like Buffer, Giphy, and Zapier. It also outlines strategies for generating leads, competitive analysis, and increasing ROI through social customer support and partnerships.
WEBINAR: El Reto De Construir Un Marketplace FinancieroProduct School
The document summarizes a webinar about building a financial marketplace. It discusses Bnext, a prepaid card company that launched a marketplace to bundle financial products. The webinar covers how Bnext launched their minimum viable product (MVP) to validate demand, improved the customer journey based on learnings, and used data to reduce the onboarding time from 10 minutes to 30 seconds. It also discusses how Bnext integrated other financial APIs into their platform, their process for product development and go-to-market strategy. Finally, it provides three ways for marketplaces to increase revenue: increasing users, improving conversion rates, and raising revenue per conversion.
The shift towards providing a pleasant digital experience to customers has changed the business landscape forever, increasing the need to build new expertise, new marketing campaigns and creating rich and innovative data models to generate intelligence and insights, thereby attempting to personalize our response to every single customer at diverse stages of the decision making process.
A majority of marketing teams continue to complain about getting mixed results from their campaigns and find it challenging to break the silos of channels, platforms, marketing tools and automation platforms and two, majority of them complain about lack of budget, lack of adequate team sizes and are overwhelmed by the enormity of changes affecting the field on one side and inability to get a leadership buy-in on the other.
This session will provide inputs on how you can get past them and build ultra efficient marketing teams for your enterprise.
Similar to Story Telling for Founders Session by PayUmoney & 91 Spring Board Delhi (20)
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
10. 1. Reduce cost of marketing
considerably
2. Build a passionate user base
3. Get actual sales even before the
product/ service goes live
4. Invite necessary attention ;)
1. Team members
2. Investors
13. 2.3 million downloads, $72K in profits
Source: https://medium.com/@stuartkhall/how-i-got-2-3m-app-downloads-without-spending-a-cent-on-marketing-f4823b6bc779#.p3z5vwg03
14. One thing that Chip (the CEO of
Wahoo) said to me on the first call
we had will stick with me for a long
time …
“We probably wouldn’t have
considered buying your app
if we hadn’t read the story”.
22. Rule #1
To build thousands of $ worth of
passionate word of mouth for
your brand, remember your
business is human-to-human.
It fails when you go the B2B/
B2C route.
23. Rule #2
Stress, Love, Creativity, Travel,
Inspiration, Success, Money,
Time, Relationships, Motivation
Everyone relates to the above.
Your startup story must!
24. Rule #3
Its tempting to explain
everything. But its better to
leave space for
interpretation.
25. Starting up?
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