The document provides guidance on developing a successful startup idea and business model. It discusses 10 key questions startup founders should ask themselves, including how to identify the right problem to solve, align with customer motivations, prototype ideas quickly, and position offerings versus competition. It then explains the 9 building blocks of a business model canvas - customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The document emphasizes the importance of validating assumptions with customers through frequent iteration and experimentation.

1. of
Startup Mahesh Kumar CV
COO & Co-Founder
Orbit Shifters Inc

2. Problem
How not to pick the wrong problem to solve ?
1
Buyer Mental Model
How to align buyers motivations ?
2
Ritual Map
How to position your product into existing
customer rituals ?
3
Jobs to be done
How to help the customer envision the new
world powered by your offering ?
4
Prototype
How to Prototype the first iteration of the new
experience in 30 mins?
5
Positioning
How to position your offering vis a vis
competition ?
6
Monetization
How to introduce your offering to your
customers ? Sharpening your product intro < 30
7
Messaging
How to introduce your offering to your
customers ?
8
Business Model Canvas
How to Create a 1 slider pitch ?9

3. https://www.huffingtonpost.com/kevin-siskar-/10-rules-for-a-great-startup-idea_b_7042800.html

4. What is Business Model ?
How you create, deliver,
and harvest value

5. Tools
to
create &
analyze
Business
Model…Building
Blocks

6. 1.Customer Segments
You must create a detailed portrait of each
Courtesy : BusinessModelGeneration

7. 2.Value Props
What is their PAIN? (B2B) or their ACHE? (B2C)
Courtesy : BusinessModelGeneration

8. 3. Distribution Channels
How do you deliver this value at every stage of the buying process?
Courtesy : BusinessModelGeneration

9. 4.Customer Relationships
How do you build a loyal and enthusiastic tribe around your offer?
Courtesy : BusinessModelGeneration

10. 5.Revenue Streams
How do you generate cash from each customer segment?
Revenue Streams = Strategies (What)
Pricing = Tactics (How Much and When)
Courtesy : BusinessModelGeneration

11. 6.Key Resources
What infrastructure and resources do you need to deliver what you promise?
Courtesy : BusinessModelGeneration

12. 7.Key Activities
When & by who
Courtesy : BusinessModelGeneration

13. 8.Key Partners
How does each partner help or hinder the business model?
Courtesy : BusinessModelGeneration

14. 9.Cost Structure
What are the critical elements of the cost structure?
Courtesy : BusinessModelGeneration

15. Business Model Canvas
9
8
7
6
5
1
3
2
4
Courtesy : BusinessModelGeneration

16. You need to validate your
Model Assumptions
with the CUSTOMERS
until you
Get It Right !

18. Affordable VOIP calls
Courtesy : BusinessModelGeneration

19. Smooth shave for men & women
Courtesy : BusinessModelGeneration

20. Photo Sharing Online
Courtesy : BusinessModelGeneration

22. Problem
How not to pick the wrong problem to solve ?
1
Buyer Mental Model
How to align buyers motivations ?
2
Ritual Map
How to position your product into existing
customer rituals ?
3
Jobs to be done
How to help the customer envision the new
world powered by your offering ?
4
Prototype
How to Prototype the first iteration of the new
experience in 30 mins?
5
Positioning
How to position your offering vis a vis
competition ?
6
Monetization
How to introduce your offering to your
customers ? Sharpening your product intro < 30
7
Messaging
How to introduce your offering to your
customers ?
8
Business Model Canvas
How to Create a 1 slider pitch ?
9

23. Today
Start-up Enabled
Tomorrow
How do you get started ?

24. 1. Startup Team
Form 3-5 member group as impeccable Team
cc: Helena Lopes - https://unsplash.com/@wildlittlethingsphoto?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

25. 2.

26. Who is the person experiencing the pain ?
3.Customer Profiler
cc: SaskPower - Powering the Future - https://www.flickr.com/photos/69658363@N07

27. Whats the essence of the problem ?
4. Problem Crystallizer
cc: Sharon Drummond - https://www.flickr.com/photos/28085418@N07

28. How does a day in the life of the person look like ?
5. DILO
cc: AstroSamantha - https://www.flickr.com/photos/65541944@N07

29. What if
How might we imagine the future experience of giving wings to fly ?
cc: Rubén Chase - https://www.flickr.com/photos/34596003@N03

30. 6. Product Features
HMW convert "What if" for execution ?
cc: Vinay Deep - https://www.flickr.com/photos/36288872@N00

31. Embed Exponential features into new user experience
AI, IoT, AR , 3D Printing, Drones
cc: Markus Spiske - https://unsplash.com/@markusspiske?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

32. Put in hands of customer
Why is it important ?
cc: lavishlylush - https://www.flickr.com/photos/51413187@N05

33. Ability to do
7. Product Feature Maps
cc: mikecogh - https://www.flickr.com/photos/89165847@N00

34. 8.Prototype
Give birth to Product
cc: Eepeng Cheong - https://unsplash.com/@eepeng?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

35. $ Unlocked
How much value is unlocked by this Product ?
cc: Hellebardius - https://www.flickr.com/photos/76462928@N00

36. How might we succicntly communicate the essence of the idea ?
9. 7 Second pitch
cc: ifranz - https://www.flickr.com/photos/26145276@N00

37. 10. 3 RATs
Riskiest Assumption Tests
cc: Michael Shannon - https://unsplash.com/@mgshannon?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit

38. The Brain Filters !
Why is this important ?
cc: illuminaut - https://www.flickr.com/photos/21611336@N00

39. Think "1 Experiment every month"
cc: *vlad* - https://www.flickr.com/photos/88112377@N00

41. ?
Nano
App with
Massive
Outcome

42. Iterate , Validate , Iterate

43. Parting Thoughts

44. The Indian
Renaissance
Takes off

45. Transforming Technologies