Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]eCornell
visit eCornell's blog: http://bit.ly/1wY7iqj
There was more content created online in the last two years than was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a prospect’s experience with your brand.
The future success of your brand relies on you being able to provide and manage a positive experience across over 60+ marketing channels, 24 hours a day. Simple branding no longer works; the only sustainable way to consistently provide a positive experience to your prospects is by understanding Mindset.
Salesforce.com’s Mathew Sweezey explains why the modern digital landscape has killed the traditional concept of branding, and why Mindset is your only hope for building a consistent brand in the future.
Mathew Sweezey is the Head of B2B Marketing Thought Leadership for Salesforce.com. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies. Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.
13 No-BS Conversion Quotes from the #CTAConf2015Bec Rabe
CRO is not for the timid. Where small changes make a small impact, conversion rate optimization pros are tasked with getting big gains from changes that really make a difference. And how do they do that? By making changes with the customer in mind.
Off the back of 2 days at the Unbounce's CTA Conference 2015, here are my 13 No-BS conversion quotes to inspire you to be a better CRO and marketer.
The Role of Mobile Email Marketing in Modern E-commerceMaciej Ossowski
How does mobile blend with email marketing? What are the most effective strategies of mobile email marketing? How to drive e-commerce conversions with responsive emails?Presentation from 5th Asia eCommerce Conference, May 27th 2015, Kuala Lumpur
Kirsty Hulse - When our affair with content means we cheat on customer experi...tmwi
Kirsty Hulse discussing the impact of when our affair with content means we cheat on customer experience at tmwi's April 2016 Digital Marketing Event at the NEC Birmimgham
Manage Up to Scale Up: Making the MarTech Business CaseUberflip
Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of assessing how to scale and building a business case.
The True Meaning of Customer Success - More than Just Usage DataGainsight
Customer Success is About Value, Not Data
Have you considered deploying Customer Success technology but are intimidated by the condition of your data (or lack thereof)?
You’re not alone – some of the biggest hesitations to moving a Customer Success project forward involve the state of customer data, including:
1) Our data is dirty – we’re not ready to touch that beast.
2) Our data is everywhere – I’m not sure where to begin.
3) We don’t have any data.
Well, luckily for all of us, the world has changed. Join Gainsight Chief Customer Officer, Dan Steinman, on Thursday 9/11 for a 50-minute webinar on how Customer Success technology can help your team get proactive about your customer relationships, standardize touch points, and build a scalable foundation for your company’s Customer Success operations.
Specifically, we’ll cover:
Consolidate risks and opportunities to consistently resolve with Customer Lifecycle Cockpit
Communicate centrally to ensure nothing slips through the cracks with Calls to Action
Collaborate across all internal stakeholders with Customer360 Sales, Support, and Mobile views
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]eCornell
visit eCornell's blog: http://bit.ly/1wY7iqj
There was more content created online in the last two years than was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a prospect’s experience with your brand.
The future success of your brand relies on you being able to provide and manage a positive experience across over 60+ marketing channels, 24 hours a day. Simple branding no longer works; the only sustainable way to consistently provide a positive experience to your prospects is by understanding Mindset.
Salesforce.com’s Mathew Sweezey explains why the modern digital landscape has killed the traditional concept of branding, and why Mindset is your only hope for building a consistent brand in the future.
Mathew Sweezey is the Head of B2B Marketing Thought Leadership for Salesforce.com. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies. Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.
13 No-BS Conversion Quotes from the #CTAConf2015Bec Rabe
CRO is not for the timid. Where small changes make a small impact, conversion rate optimization pros are tasked with getting big gains from changes that really make a difference. And how do they do that? By making changes with the customer in mind.
Off the back of 2 days at the Unbounce's CTA Conference 2015, here are my 13 No-BS conversion quotes to inspire you to be a better CRO and marketer.
The Role of Mobile Email Marketing in Modern E-commerceMaciej Ossowski
How does mobile blend with email marketing? What are the most effective strategies of mobile email marketing? How to drive e-commerce conversions with responsive emails?Presentation from 5th Asia eCommerce Conference, May 27th 2015, Kuala Lumpur
Kirsty Hulse - When our affair with content means we cheat on customer experi...tmwi
Kirsty Hulse discussing the impact of when our affair with content means we cheat on customer experience at tmwi's April 2016 Digital Marketing Event at the NEC Birmimgham
Manage Up to Scale Up: Making the MarTech Business CaseUberflip
Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of assessing how to scale and building a business case.
The True Meaning of Customer Success - More than Just Usage DataGainsight
Customer Success is About Value, Not Data
Have you considered deploying Customer Success technology but are intimidated by the condition of your data (or lack thereof)?
You’re not alone – some of the biggest hesitations to moving a Customer Success project forward involve the state of customer data, including:
1) Our data is dirty – we’re not ready to touch that beast.
2) Our data is everywhere – I’m not sure where to begin.
3) We don’t have any data.
Well, luckily for all of us, the world has changed. Join Gainsight Chief Customer Officer, Dan Steinman, on Thursday 9/11 for a 50-minute webinar on how Customer Success technology can help your team get proactive about your customer relationships, standardize touch points, and build a scalable foundation for your company’s Customer Success operations.
Specifically, we’ll cover:
Consolidate risks and opportunities to consistently resolve with Customer Lifecycle Cockpit
Communicate centrally to ensure nothing slips through the cracks with Calls to Action
Collaborate across all internal stakeholders with Customer360 Sales, Support, and Mobile views
Story Telling for Founders Session by PayUmoney & 91 Spring Board DelhiPayU India
The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 50+ Startup founders participated & learnt the art of content marketing to grow business without burning money.
You have compelling, keyword-rich ads, and have seen incremental increases in your click-through-rates, but now you need to convert your clicks to customers, so how do you do that?
Lucky for you, we have original research based on thousands of customers and billions of dollars in ad spend to establish simple strategies for you to triple your conversion rate.
Let us show you how. In this new webinar, you'll learn:
- What a good conversion rate is
- Conversion rate benchmarks
- The impact of Quality Score on cost-per-action
- Results from crazy conversion rate experiments that you can learn from and apply to your account
________________________________________
For more information about WordStream's services, visit www.wordstream.com.
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...Autopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/introducing-headsup-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Headsup is a new way to connect with your customers on your website or in your app.
Join Autopilot's CEO and co-founder Mike Sharkey, CMO Guy Marion and special guest from Hint Health, CEO Zak
Holdsworth for a live demo and discussion of Headsup use cases.
In this open and interactive session, you’ll learn:
-What Headsup is, and how it helps you create a unique, personal experience while driving results
-3 effective use case examples of Headsup in action
-How Hint Health is using Headsup to increase customer engagement throughout the journey
StoryTelling for Startup Founders - Gurgaon edition by PayUmoney and 91 Sprin...PayU India
The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 40+ Startup founders participated & learnt the art of story telling and content marketing to grow business without burning money.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
Fighting brains with email - The psychology of buying Kenda Macdonald
Marketing automation hinges around one central concept: Right message. Right person. Right time. This concept allows you to give the personalised experiences consumers demand, and the high conversion rates you crave. But there's one major problem with your marketing automation, and the tools and hacks won't fix it. Join us in this neuroscience based session to uncover how to craft your marketing automation to achieve the results you're looking for.
At the end of this session you'll be able to:
Utilise the purchase formula (neuroscience), with clarity on how it works, and what it means for your marketing automation
Pinpoint the awareness levels that your audience is focused on and what value means to them
Put it into practice with examples of how it works and how to really achieve right message, right person, right time
Presentation about growth stuff we don't talk about when we talk about growth.
Growth Hacking Conference London
http://www.growthhackingconference.com/
Growth hackers Conference Los Angeles USANilan Peiris
Presentation from Growth Hackers conference in LA
Covering:
- Getting to traction
- Scaling marketing in an early stage startup
- Building a business on word of mouth
Organising product and growth organisations
Getting to traction - Growth Hacking for startups - my presentation from Goog...Nilan Peiris
Getting to traction - Growth Hacking for startups - my presentation from Google Campus.
This presnetation covers high level strategy and practical insights on 5 steps to get to traction:
- Focus
- Delight your customers
- Performance marketing
- Viral marketing
- Hustling
Make digital marketing work: Keynote at Adtech Asean Singapore July 2014Michael Leander
Here is my opening keynote from Adtech Asean in Singapore, July 2014. The conference theme was making digital work. This presentation talks about various aspects of digital marketing including some basic concepts that most marketers still don't get. The key message is to fix the foundation first.
Ever wondered where your business is leaking email revenue? Alita Harvey-Rodriguez's Reclaim Revenue: The Mobile Inbox presentation from Retail Global 2017.
Story Telling for Founders Session by PayUmoney & 91 Spring Board DelhiPayU India
The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 50+ Startup founders participated & learnt the art of content marketing to grow business without burning money.
You have compelling, keyword-rich ads, and have seen incremental increases in your click-through-rates, but now you need to convert your clicks to customers, so how do you do that?
Lucky for you, we have original research based on thousands of customers and billions of dollars in ad spend to establish simple strategies for you to triple your conversion rate.
Let us show you how. In this new webinar, you'll learn:
- What a good conversion rate is
- Conversion rate benchmarks
- The impact of Quality Score on cost-per-action
- Results from crazy conversion rate experiments that you can learn from and apply to your account
________________________________________
For more information about WordStream's services, visit www.wordstream.com.
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...Autopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/introducing-headsup-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Headsup is a new way to connect with your customers on your website or in your app.
Join Autopilot's CEO and co-founder Mike Sharkey, CMO Guy Marion and special guest from Hint Health, CEO Zak
Holdsworth for a live demo and discussion of Headsup use cases.
In this open and interactive session, you’ll learn:
-What Headsup is, and how it helps you create a unique, personal experience while driving results
-3 effective use case examples of Headsup in action
-How Hint Health is using Headsup to increase customer engagement throughout the journey
StoryTelling for Startup Founders - Gurgaon edition by PayUmoney and 91 Sprin...PayU India
The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 40+ Startup founders participated & learnt the art of story telling and content marketing to grow business without burning money.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
Fighting brains with email - The psychology of buying Kenda Macdonald
Marketing automation hinges around one central concept: Right message. Right person. Right time. This concept allows you to give the personalised experiences consumers demand, and the high conversion rates you crave. But there's one major problem with your marketing automation, and the tools and hacks won't fix it. Join us in this neuroscience based session to uncover how to craft your marketing automation to achieve the results you're looking for.
At the end of this session you'll be able to:
Utilise the purchase formula (neuroscience), with clarity on how it works, and what it means for your marketing automation
Pinpoint the awareness levels that your audience is focused on and what value means to them
Put it into practice with examples of how it works and how to really achieve right message, right person, right time
Presentation about growth stuff we don't talk about when we talk about growth.
Growth Hacking Conference London
http://www.growthhackingconference.com/
Growth hackers Conference Los Angeles USANilan Peiris
Presentation from Growth Hackers conference in LA
Covering:
- Getting to traction
- Scaling marketing in an early stage startup
- Building a business on word of mouth
Organising product and growth organisations
Getting to traction - Growth Hacking for startups - my presentation from Goog...Nilan Peiris
Getting to traction - Growth Hacking for startups - my presentation from Google Campus.
This presnetation covers high level strategy and practical insights on 5 steps to get to traction:
- Focus
- Delight your customers
- Performance marketing
- Viral marketing
- Hustling
Make digital marketing work: Keynote at Adtech Asean Singapore July 2014Michael Leander
Here is my opening keynote from Adtech Asean in Singapore, July 2014. The conference theme was making digital work. This presentation talks about various aspects of digital marketing including some basic concepts that most marketers still don't get. The key message is to fix the foundation first.
Ever wondered where your business is leaking email revenue? Alita Harvey-Rodriguez's Reclaim Revenue: The Mobile Inbox presentation from Retail Global 2017.
Last year, almost 20% of all commercial emails in North America never reached the inbox. Here are three ways to improve email marketing effectiveness . . .
Learn strategies and tips for buying real estate from Lisa Gibbs from Money.com and personal finance bloggers who attended our weekly tweetchat on Twitter.
Kicking off the world’s largest financial content expo, FinCon 2016, Experian — together with eight bloggers — announced the findings from a nationwide consumer survey that covers the gamut of personal finance topics. What did we learn?
• Respondents feel optimistic about their finances, but stress surrounding income expectations, debt reduction and retirement investments diminish their confidence in a strong financial future
• Lack of income and funds are considered the main reasons for financial woes, not respondents’ fiscal behavior
• Financial education is key to debt reduction and increased savings, according to respondents
’Tis the season to be jolly — but it’s not so jolly for many consumers, as the holidays can cause financial stress and often put consumers into debt. According to a nationwide survey from Experian, the primary reason is that most consumers don’t create budgets and are unprepared to cover added expenses beyond gifts, such as postage costs, hostess gifts, gift-wrapping supplies and greeting cards.
Credit & Money Tips for Military FamiliesExperian_US
Join our weekly #CreditChat on Twitter, Periscope, Snapchat & YouTube Live every Wednesday at 3 p.m. ET. This week, we talked about ways military families can improve their finances and credit.
The panel included: J.J. Montanaro: USAA Financial Planner; VeteransUnited; Rod Griffin– Director of Public Education at Experian and Mike Delgado– Social Media Community Manager at Experian.
This deck features tips from: @StopFraudCo, @JerryBuchko, @veteransunited, @care4yourfuture, @LeslieHTayneEsq, @FinanceLacey, @jj_USAA, @StacySmith0615, @ConsolidatedUS, @Rod_Griffin, @AirForceFCU, and @Kasasa.
Pay Off Debt: How to Pay Down Debt FasterExperian_US
Join our weekly #CreditChat on Twitter, Periscope, Snapchat & YouTube every Wednesday at 3 p.m. ET. This week, we talked with Zina Kumok about how she paid off $28,000 in debt within 3 years.
The panel included: Zina Kumok: Founder of Debt Free After Three; Rod Griffin– Director of Public Education at Experian and Mike Delgado– Social Media Community Manager at Experian.
This deck features tips from: @FinanceLacey, @LeslieHTayneEsq, @creditscoop, @FrogskinU, @JustOnePay, @saveforgem, @KOFETIME, @FamZoo, @moneyinmy30s, @SavingFreak, @StacySmith0615, @FedChoiceFCU, @Purefy, @AirForceFCU, @care4yourfuture, @kevincswanson, @suddenlyfrugal, @Rod_Griffin, and @debtcom.
Join our weekly #CreditChat on Twitter & Google Hangouts every Wednesday at 3 p.m. ET.
The panel included: Jeanne Kelly– Credit Coach, speaker and author; Rod Griffin– Director of Public Education at Experian and Mike Delgado– Social Media Community Manager at Experian.
This deck features tips from: @KOFETIME, @creditscoop, @Rod_Griffin, @Purefy, @LeslieHTayneEsq, @AirForceFCU, @SFCUNews, @FedChoiceFCU, @taynelawgroup, @JustOnePay, @CaryCarbonaro, @moneyinmy30s, @care4yourfuture, and @jennifercwhite.
Join our weekly #CreditChat on Twitter & Google Hangouts every Wednesday at 3 p.m. ET.
The video panel included: Jill Castilla: President & CEO of Citizens Bank of Edmond; Rod Griffin: Director of Public Education at Experian and Mike Delgado: Social Media Community Manager at Experian.
This deck features tips from: @care4yourfuture, @FedChoiceFCU, @KOFETIME, @benpankonin, @ICBA_Jessica, @LisaWeinberger, @ConsolidatedUS, @FlaxJessica, @navicorePR, @debtcom, @Kasasa, @CitizensEdmond, @KasasaNews, and @HighYaReviews.
Join our #CreditChat every Wednesday at 3pm ET on Twitter and Google Hangouts. This week's #CreditChat was inspired by Financial Literacy Month and featured an amazing panel: Brian Page– teacher, financial Literacy leader and advocate, Bill Dwight– CEO and Founder of FamZoo, Sam Renick– Founder of DreamBigDay.net and Mike Delgado– Social Media Community Manager at Experian.
This deck features tips from: @LeslieTayneEsq, @FamZoo, @SouthStateBank, @kevincswanson, @FinEdChat, @FedChoiceFCU, @PicaCreditUnion, @Care4YourFuture, @Catherinebyerly, @CinfedCU, @KOFETIME, @JustOnePay, @nickelapp, @dreambigclub, @creditscoop, and @FrogSkinU, @AirForceCU.
Ecs college graduate survey report finalExperian_US
College students may be about to receive their degrees but their credit education still needs some schooling. A national survey by Experian of college students graduating this year found that 69 percent of respondents will have student loan debt upon graduation. Despite the fact that most students accumulate debt, 71 percent of survey respondents said they did not learn about credit and debt management in college, giving their schools an average grade of C when it comes to preparing them to manage credit and debt after college.
Investing 101: How to Prepare for RetirementExperian_US
Join our weekly #CreditChat on Twitter & Blab every Wednesday at 3 p.m. ET. The panel included: Walter Updegrave: Former CNNMoney Ask the Expert columnist and Founder of RealDealRetirement.com, Kiplinger Retirement Report, Rod Griffin- Director of Public Education at Experian and Mike Delgado- Social Media Community Manager at Experian.
This deck features tips from: @taynelawgroup, @KOFETIME, @kevincswanson, @JustOnePay, @SFCUNews, @FedChoiceFCU, @LeslieHTayneEsq, @AirForceFCU, @care4yourfuture, @StopFraudCo, @KiplingerRetire, and @FrogskinU.
Join our weekly #CreditChat on Twitter & Blab every Wednesday at 3 p.m. ET. The Twitter panel included: Sallie Mae - Helping Students and Families Pay for College; Ashley Hill - Scholarship Search Strategist; Inceptia - Non-Profit Org Focused on Higher Education Access, and CordiaGrad - Helping Grads Take Control of Student Loans. The video panel included: Carissa Uhlman - Vice President of Student Success at Inceptia; Ashley Hill - Scholarship Search Strategist; Rod Griffin - Director of Public Education at Experian, and Mike Delgado - Social Media Community Manager at Experian.
This deck features tips from: @SelfLender, @SallieMae, @KOFETIME, @GiftofCollege, @CordiaGrad, @Rod_Griffin, @TCAsolutions, @suddenlyfrugal, @taynelawgroup, @ConsolidatedUS, @Kasasa, @nerdgrad, @wisebread, @SmartWomanCan, @care4yourfuture, @GamezLawFirm, @AirForceFCU, @ACAIntl, @MrsAmandaReed, @moneyinmy30s.
Experian recently surveyed newlyweds nationwide to see what role credit and finances play in establishing a life together and achieving long-term financial goals, such as buying a home. The results suggest financial discussions should take place before saying “I do.”
Consumers need more education on how to better manage their credit as they prepare to buy a home, according to findings from a national survey by Experian. The survey, among individuals who are recent home buyers or are planning to purchase a home, showed that consumers understand having a good credit profile is key to making their homebuying dream come true but it is one of the reasons they say they are denied a loan.
Women and Money: Building Wealth and Banishing FearExperian_US
Join our weekly #CreditChat on Twitter & Blab every Wednesday at 3 p.m. ET. The panel included: Cary Carbonaro, CFP: Author & Founder of MoneyQueenGuide.com; Rod Griffin- Director of Public Education at Experian and Mike Delgado- Social Media Community Manager at Experian.
This deck features tips from: @AirForceFCU, @MiriamSCross, @MrsAmandaReed, @CaryCarbonaro, @kevincswanson, @expgstockton, @kclmoneycoach, @WealthwithMina, @JoannaZarach, @SelfLender,
@FedChoiceFCU, @Pennies4Pigs, @moneyinmy30s, @navicorePR, @ubiquitysavings,
Experian Millennial Credit & Finance Survey Report Part IIExperian_US
Experian® has released additional findings from a national survey among more than 1,000 millennials, ages 19 to 34, showing that this generation struggles with using credit as a tool to enhance their lives. This struggle can be attributed to unawareness of credit terms and conditions and a mixed attitude regarding credit cards. A majority (64 percent) of survey respondents consider them “dangerous,” while almost 30 percent have maxed out a card.
Women, the Workplace and Money: How to Take Action Today and Plan for Tomorro...Experian_US
As part of Experian’s Leadership Connections: Women Speaker Series, we were honored to host best-selling author, speaker and TV personality, Cary Carbonaro for an intimate discussion on the topic of "Women, the Workplace and Money".
Cary shared key tips for women on how we can build a financially-thoughtful and secure future from her new bestselling new book, "The Money Queen’s Guide."
Consumer awareness of identity theft and tax-related fraud is on the rise this year, and along with it increased concerns over becoming a victim. Experian recently surveyed consumers nationwide for its annual tax study, focusing on a number of tax related topics including filling habits, identity theft and what they are doing to protect themselves this tax season.
‘Tis the season to give thanks and give back to the community! Join us and share how you showing love to those around you.
This week's #CreditChat included ways to give thanks to others and continue paying it forward.
The panel included: Kasasa – a national brand of free rewards checking accounts offered exclusively at community financial institutions, Amy Robles- Founder of ThinkEnriched.com, Keryl Pesce- Author of “Share This Journal,” entrepreneur, radio co-host and inspirational speaker, Jeanne Kelly- Credit Coach/Expert at Credit.com, and Rod Griffin- Director of Public Education at Experian, and Mike Delgado- Social Media Community Manager at Experian.
The chat featured tips from @care4yourfuture, @andrewluu1, @Kasasa, @CompareCards, @SavingFreak, @CaryCarbonaro, @MoneyCrashers, @PicaCreditUnion, @CordiaGrad, @mymoneycoach_ca, @Rod_Griffin, @PHAVZ, @suddenlyfrugal, @KOFETIME, @moneytalk1, and @wisebread.
Have you ever bought something to improve your mood? Are there any emotional triggers that make you want to spend money?
This week’s #CreditChat featured smart tips to help you control your spending this holiday season. The panel included: Ginger- Founder of Girls Just Wanna Have Funds, Paul Moyer, Founder of Saving Freak, Rod Griffin- Director of Public Education at Experian and Mike Delgado- Social Media Community Manager at Experian.
The chat featured tips from @SavingFreak, @Rod_Griffin, @Credit_IQ, @care4yourfuture, @suddenlyfrugal, @Kasasa, @CordiaGrad, @FTWCCU, @WeAreMortgages, @MoneyCrashers, @DebbiKing, @jennifercwhite, @KOFETIME, @SFCUNews, @MiriamSCross, @FedChoiceFCU, and @BeverlyHarzog.
Are you trying to watch your waistline and your budget this holiday season? Then you won’t want to miss the tips from this chat about frugal and healthy holiday eats and activities.
The panel included: Ben Edwards: Founder of MoneySmartLife, John Schneider & David Auten: Founders of Debt Free Guys, Rod Griffin- Director of Public Education at Experian and Mike Delgado- Social Media Community Manager at Experian.
This deck featured tips from @SFCUNews, @CordiaGrad, @DebtFreeGuys, @gabbyknows, @myCCCU, @CompareCards, @babiexnicci, @Kasasa, @GiftofCollege, @DebbiKing, @SavingFreak, @PicaCreditUnion, @KOFETIME, @FedChoiceFCU, @UrMoneyMentor, @suddenlyfrugal, and @MiriamSCross.
Do you have to do some traveling this holiday season? Don’t let the seasonal prices get the best of you! This chat featured tips and tricks to help you save money on your travel expenses.
Our panel included: Tonya Rapley- Certified Financial Educator, Millennial Money Coach and Founder of MyFabFinance.com, Paul Moyer- Founder of SavingFreak.com, Rod Griffin- Director of Public Education at Experian, and Mike Delgado- Social Media Community Manager at Experian.
This deck featured tips from: @suddenlyfrugal, @SavingFreak, @DebbiKing, @MyFabFinance, @robert_harrow, @KOFETIME, @care4yourfuture, @WealthwithMina, @payoff, @wisebread, and @MiriamSCross.
This deck features tips about way to grow your small business and position it for success from Brian Ward- Senior Director for Experian Business Information Services, Meredith Wood- Editor-in-Chief for Fundera, Gerri Detweiler- Head of Marketing Education for Nav, Ebong Eka- C.P.A., Business Coach, Strategist and Bestselling Author of Start Me Up, Tom Gazaway- President of LenCred.
Consumers may not feel so jolly once they head into this year’s holiday shopping season. According to a national survey by Experian, many respondents are concerned about the financial stress of gift buying and adding debt, as well as becoming an identity theft victim.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.