The document summarizes a webinar about building a financial marketplace. It discusses Bnext, a prepaid card company that launched a marketplace to bundle financial products. The webinar covers how Bnext launched their minimum viable product (MVP) to validate demand, improved the customer journey based on learnings, and used data to reduce the onboarding time from 10 minutes to 30 seconds. It also discusses how Bnext integrated other financial APIs into their platform, their process for product development and go-to-market strategy. Finally, it provides three ways for marketplaces to increase revenue: increasing users, improving conversion rates, and raising revenue per conversion.

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WEBINAR: El Reto De Construir Un
Marketplace Financiero

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6. El reto de construir un
Marketplace Financiero

7. Let’s say Hello
¡Hi I’m Carlos!
Product Owner in Bnext
3 years experience working in Product
• Experience growing 2 Fintechs (Nemuru & Bnext)
• Passionated with Product Management

8. 1. What is Bnext?
2. What is a Marketplace?
3. The Financial Rebundle Model
4. How we launch our MVP?
5. "Data" an ally to turn your MVP into a product
6. How to increase revenue in our marketplace model?
3

9. What is Bnext?
Prepaid Card
• Topup in a Few seconds
• Manage your bills & expenses
• Withdrawal cash from any place in the world with no commission
• Expend in any currency with no extra charges
• Pay Online secured with our virtual Cards
• Access to a wide variety of Products through our Marketplace

10. What is a Marketplace
SELLERS / SUPPLYBUYERS & DEMAND

11. There are no Marketplaces in the Financial World
“Always has been a Nightmare to get a Loan, a mortgage or invest your
Savings”

12. The Financial Rebundle Model

13. BUNDLE
Model

14. BUNDLE
Model
UNBUNDLE
Model

15. BUNDLE
Model
UNBUNDLE
Model
REBUNDLE
Model

16. The Financial Rebundle Model
BUNDLE
Model
UNBUNDLE
Model
REBUNDLE
Model

17. How we launch our MVP?
“That version of a new product which allows a team to
collect the maximum amount of validated learning
about customers with the least effort”
Learnings
• There was a large demand (Data)
• The process was a “Pain in the ass” -> Improve
Customer Journey (UX/UI) (10 Mins)
• This feature had Product Fit

18. "Data" an ally to turn your MVP into a product
From 10 minutes to 30 secs

19. API a need in this Model
Basically An API specifies how software components should interact. In
other words how can one database communicate with another one

20. The Integration Process
1 We define the product that we want to build
2 We Document everything in Notion
3 Design the Product
4 Test The API - Sandbox
5 Develop the Backend services that attack the other API
6 Develop the Frontend

21. The Integration Process
7 QA
8 Launching

22. Once the Product is Ready
We have to prove that the time expended in this product develop generates
Revenue

23. Go to Market
Its time for the promotion and the Go to market Strategy(¿what I sell? ¿to whom? ¿how?)
This is a close work with the Product Marketing Manager
1. Internal Communications
2. Affiliation & Partners
3. Paid Media
4. Organic Media (CRO) & SEO
5. Social Media & PR

24. Once the Product is already launched
¿How can we increase revenue?

25. How to increase revenue in the marketplace?
1 Increase the number of users that access to the Marketplace
2 Improve the Conversion Rate
3 Raise the Revenue per Conversion

26. How to increase revenue in the marketplace?
1 Increase the number of users that access to the Marketplace
2 Improve the Conversion Rate
3 Raise the Revenue per Conversion

27. How to increase revenue in the marketplace?
1 Increase the number of users that access to the Marketplace
2 Improve the Conversion Rate
3 Raise the Revenue per Conversion

28. Thanks for your Time
From an Idea to a Product

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