The document discusses several case studies: 1) Two eCommerce sites aimed to get more artists to sell artwork and buyers to purchase artwork. Various social media campaigns and promotions were used. 2) A horse racing game website aimed to increase rankings and players. Links were cleaned up and the site was optimized for SEARCH and promoted on social media. Traffic increased and keywords ranked on page 1. 3) A website aimed to optimize conversion rates and clicks within a daily budget. On-page optimization and landing pages improved, maximizing clicks and conversions within the budget.

1. CASE STUDIES
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2. The objective for these eCommerce sites was to get more artists to
posttheir artwork. Encourage artists to sell and potential buyers to
buy artwork
 These sites was optimized to improve the conversion rate and
provide better user experience
 Users were engaged from social channels by running various
campaigns and contest
 Image marketing was adopted to promote the artwork
 YouTube Marketing was adopted on regular basis
 Content Marketing
Tumbhi
https://www.facebook.com/TUMBHI
https://twitter.com/tumbhi
https://www.youtube.com/user/TumbhiDotCom
https://www.pinterest.com/tumbhi/
Tumbhi Mall (eCommerce)
www.tumbhimall.com | www.tumbhi.com
OBJECTIVE
ACTIVITIES
SOCIAL MEDIA
PROFILES
1

3. To increase the rankings of the keywords
To promote the game online and get more players to signup
daily
We tookthis project after it was hit by penguin update.
We started with link cleanup analyzed around 28k backlinks,
and removed all unhealthy links
Then we started from the scratch, we optimized the website
completely with respectto search engine guidelines. Then,
actively worked on social media and content promotion
activities.
We were able to get most of the keywords on page 1 of
google.com within 3 months of taking over this project.
TRAFFIC INCREASE
HORSE RACE
GAME
www.horseracegame.com
OBJECTIVE
2
ACTIVITIES

4. https://www.facebook.com/horseracingisfun
http://twitter.com/horseracing101
http://pinterest.com/horseracing101/
Keyword Ranking Google USA
Ranking (Page)
horse race game 1
Computer horse racing game 1
virtual horses racing game 1
horse racing computer games 2
horse racing games 1
online horse racing games 2
free virtual racing games 1
horse racing simulation 1
the horse racing game 1
play horse racing games 1
racing horses game 1
online race horse game 1
3d virtual racing horses games 1
online horse games 2
3d racing online games 5
play free horse racing game 1
virtual horse racing 2
horse racing games pc 2
free horse racing games online 1
free horse racing games 1
SOCIAL MEDIA
PROFILES
KEYWORD
RANKINGS

5. To optimize the site with respect to search engine guidelines.
Increase conversion rate of the site
To get maximum clicks and conversions within the budget of
Rs 6000/day.
 On-Page optimization was implemented perfectly and the
quality of landing pages was improved along with content
suggestions.
 Was able to maximize the number of clicks and conversions
within the limited budget and also was able to minimize the
costper click.
 Was able to get between 250-280 clicks per day
 Was able to get 50-60 conversions per day i.e. 20-22%
conversion rates.
CAPITAL AIM
www.capitalaim.com
ACTIVITIES
OBJECTIVE
CONVERSION RATE
IMPROVEMENT
COST/CONVERSION
DROPPED
SIGNIFICANTLY
3

6. Contact Dintellects Solutions Pvt. Ltd. For more details
info@dintellects.com | www.dintellects.com | +91 8390098950
The tool was mean for assessing students and candidates
online. This was a new tool and objective of running ads was
to increase the signups.
 We were not sure who toe exact target audience would be
 Exact keywords had low search volume in Google
 Divided the audience into different segments such as
college, K-12, EdTech, industries, hr/recruitment
 Run testing of which segment responds better
 Built a community around the product
 Run A/B testing for different versions of landing page
 Soonwe realized the EdTechindustry would be the most
potential customers
 Created campaigns on Google and Facebookto focus on
EdTech industries
Generated 32 signups within 2 months with total budget of
$500 divided between Google and Facebook.
Proctest
www.proctest.com
4
Client Feedback
ACTIVITIES
OBJECTIVE
Achievement