The Story Telling for Founders Session was hosted by PayUmoney & 91 Spring Board Delhi. 40+ Startup founders participated & learnt the art of story telling and content marketing to grow business without burning money.

1. Story Telling
for founders
#StartupStory

2. Lets begin with the
story of a missed call
& online payments!
Call: +91 72101 41440

3. The Story: make it incredibly
easy for any startup/ SME to
collect online payments!
The plot: mobile – missed calls!

4. Source: https://medium.com/marketing-102/how-to-make-a-fairy-tale-convert-the-
art-of-storytelling-b2c8c2b06a2#.7dxzvxi5b

5. How did a simple
pharmacy turn into
Patanjali that is now
forcing the giants to
rethink?

6. http://bit.ly/patanjalizebrand
And someone wrote a book on
‘Patanjalizing’ your brand!

7. What is the most
effective 90 minute
commercial ever
seen?

8. Image source: scriptpipeline.com

9. When did 1 minute
and 10 seconds
change the world?

10. Image source: redlightrunner.com

11. What happened when a
normal man started a mission
to help 100 million
people reduce stress
& live meaningfully?

12. What can a
powerful story
actually do to your
startup?

13. 1. Reduce cost of marketing
considerably
2. Build a passionate user base
3. Get actual sales even before the
product/ service goes live
4. Invite necessary attention ;)
1. Team members
2. Investors

14. 1.5 million
twitter
impressions at $0
spent?

15. $5.5K worth of
word spread
for $0

16. 2.3 million downloads, $72K in profits
Source: https://medium.com/@stuartkhall/how-i-got-2-3m-app-downloads-without-spending-a-cent-on-marketing-f4823b6bc779#.p3z5vwg03

17. One thing that Chip (the CEO of
Wahoo) said to me on the first call
we had will stick with me for a long
time …
“We probably wouldn’t have
considered buying your app
if we hadn’t read the story”.

18. Image source: http://sayquarterly.com/issue-6/feature-storytelling.php

19. All of this is great,
what’s are the steps
to a phenomenal
story?

21. The most effective
stories are the one’s
that impact our
sub-conscious!

22. Sir Alex Ferguson
One of the most successful
managers in football history.
Lets learn from him!

24. A successful story needs
1. Character(s)
2. Scenario
3. Time
4. Reason

25. Rule #1
To build thousands of $ worth of
passionate word of mouth for
your brand, remember your
business is human-to-human.
It fails when you go the B2B/
B2C route.

26. Rule #2
Stress, Love, Creativity, Travel,
Inspiration, Success, Money,
Time, Relationships, Motivation
Everyone relates to the above.
Your startup story must!

27. Rule #3
Its tempting to explain
everything. But its better to
leave space for
interpretation.

28. www.payumoney.com
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