JustKidding is an innovative retail franchise concept started in Dubai that offers a wide range of high-quality products for parents and children aged 0-5. It was created to address the lack of original products in the market and aims to be a one-stop destination for all parenting needs. JustKidding prides itself on its expert customer service and community involvement. It has experienced strong growth and success, winning several retail awards. The franchise is looking to expand internationally.
Ludendo Group - La Grande Récré - Corporate PresentationBenjamin CHAMBE
Ludendo Group and its brands provide the greatest shopping experience in term of products' range, digital services and shop concept. We are a digital and omni-channel oriented company.
We are looking for Master Franchisees candidates all around the world
Join us in the magnificent Toys world!
Ludendo Group - La Grande Récré - Corporate PresentationBenjamin CHAMBE
Ludendo Group and its brands provide the greatest shopping experience in term of products' range, digital services and shop concept. We are a digital and omni-channel oriented company.
We are looking for Master Franchisees candidates all around the world
Join us in the magnificent Toys world!
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’
This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
Total Retail is an agency with expertise in Retail Business.We are providing services to Retailers, Multinational Brands , SMEs ,Tourism Companies and Individuals.
Strategy Recommendation for Lindt & SprüngliJohn Yannone
This is the paper I wrote for the capstone project while taking the UVA Darden Business Strategy Specialization program.
ABOUT BUSINESS STRATEGY SPECIALIZATION PROGRAM:
http://www.darden.virginia.edu/news/2015/darden-launches-business-strategy-specialization/
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
With over 50 million consumers worldwide, eos – an acronym for Evolution of Smooth – has taken the health and beauty industry by storm. Founded in 2007, its journey began with a desire to avoid the traditional narratives of the beauty industry.
Mansi Sharma,2nd Year Interior Design (Retail Design Project)dezyneecole
Portfolio Of Student Of Dezyne E'cole College , Mansi Sharma, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’
This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
Total Retail is an agency with expertise in Retail Business.We are providing services to Retailers, Multinational Brands , SMEs ,Tourism Companies and Individuals.
Strategy Recommendation for Lindt & SprüngliJohn Yannone
This is the paper I wrote for the capstone project while taking the UVA Darden Business Strategy Specialization program.
ABOUT BUSINESS STRATEGY SPECIALIZATION PROGRAM:
http://www.darden.virginia.edu/news/2015/darden-launches-business-strategy-specialization/
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
With over 50 million consumers worldwide, eos – an acronym for Evolution of Smooth – has taken the health and beauty industry by storm. Founded in 2007, its journey began with a desire to avoid the traditional narratives of the beauty industry.
Mansi Sharma,2nd Year Interior Design (Retail Design Project)dezyneecole
Portfolio Of Student Of Dezyne E'cole College , Mansi Sharma, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Osteoporoze ir sistēmiska kaulu slimība, ko raksturo samazināta kaulu masa un mikroarhitektonikas izmaiņas, kā rezultātā samazinās kaulu stiprums un palielinās lūzumu risks.
• What is a self image?
• How is your self image formed?
• How does your self image affect your performance, behaviour and relationships?
• How a Christian belief system impacts gay and lesbian sense of self?
• Ten evidences of a poor self image
• How does your sexual identity influence your sense of self worth?
• Cognitive dissonance - what is it and how does it affect your self image?
• How fragmentation and compartmentalisation of self occurs
• Internalised homophobia and its impact on self esteem
• How to move along the self esteem spectrum
• Ten ways to create a healthy self image
Šegrēna sindroms ir hroniska, lēni progresējoša autoimūna slimība, kam raksturīga limfocītu infiltrācija eksokrīnajos dziedzeros un kas rada mutes sausumu (kserostomiju) un acu sausumu (kseroftalmiju).
Classification and Synthesis of Sulpha drugs, Anti Viral Drugs, Anti Fungal Agents, Anti Tubercular Agents, Anti leprotic Agents, Antiamoebic Agents, Anthelmintics, Anti Malarial Drugs, Anti cancer Drugs
Anticancer Drug, also called Anti-Neoplastic drug, that is effective in the treatment of malignant, or cancerous, disease. There are several major classes of anticancer drugs; these include Alkylating Agents, Anti-metabolites, Plant Alkaloids and Hormones.
OPERATIONS MANAGEMENT
7
OutlineIntroduction
Management is understood both in terms of its purpose, as those activities that take place to ensure that the primary company’s objectives, as outlined by its strategic plan, are accomplished. It is also understood as an assembly of senior employees answerable to performing this operation. Management can be better understood as all that is requisite to positioning a company in a way that will see into its long-term survival in a competitive industry. Again, an operations management model is a company’s way of expression on how it produces unique value.
The idea of operations management, just like strategic management, builds on this definition of strategic planning, recognizing that although planning is the prelude of operations management, it is insufficient if not followed by the deployment and implementation of the plan and the evaluation of the plan in action. Strategic management is a systems approach to identifying and making the necessary changes and measuring the organization’s performance as it moves toward its vision’. A company will realize its goals and vision if it applies operations management strategies with practice, forbearance, allegiance, hard work, and administrative learning. With each modification of the operations management plan, high-ranking employees will become better and more capable of deploying the plan, implementing updates, and evaluating organizational performance.
Market orientation is the basis of marketing. It sets on satisfying the market through an apprehension and reception to local needs. Those needs include final and intermediary customers, contenders and macro-environment. According to Narver and Slater (1990), market orientation leads to master operation. Because of the retail industry’s direct reach with the market and clients, it is logical to consider market orientation as a concept to evaluate the successes of IKEA and Tesco. This paper compares operations management of the two companies; it takes a closer look into marketing and corporate strategies. The paper further examines the appropriateness of the applied strategies and frameworks for each company in relation to its target customers and best practice. In so doing, this paper evaluates the mix of managing operations concepts and frameworks, which IKEA and Tesco apply to ensure their survival and market leadership.
Ingvar Kamprad Elmtaryd Agunnaryd (IKEA)
IKEA was founded in Sweden in 1943. It is a privately held, and deals globally in home products retailing handling pack furniture, accessories, and bathroom and kitchen products. The company distributes its products by its retail outlets. By this May (2010), IKEA had 313 shops in 37 countries. Most of these shops are in Europe, North America, Asia and Australia. The IKEA Group its own owns 276 shops in 25 nations. The rest 37 shops in16 territories are possessed and run by franchisees outside the IKEA Group. IKEA comprises of more than on.
Global Strategy andOrganizationGlobal Strategy andOrgani.docxwhittemorelucilla
Global Strategy and
Organization
Global Strategy and
Organization
c h a p t e r
Learning Objectives
In this chapter, you will
learn about:
> IKEA’s Global Strategy
Furniture retailer IKEA is a Swedish company that has transformed itself into a
global organization over the past three decades. Ingvar Kamprad founded the firm
in Sweden in 1943 when he was 17 years old. IKEA originally sold pens, picture
frames, jewelry, and nylon stockings—any product that Kamprad could sell at a low
price. In 1950, IKEA began selling furniture and housewares. In the 1970s, the
company began expanding into Europe and North America. IKEA’s philosophy is to
offer quality, well-designed furnishings at low prices. The company designs “knock-
down” furniture that the customer purchases and then assembles at home. Designs
implement functional, utilitarian, and space-saving features, with a distinctive Scan-
dinavian style.
IKEA Group sales for the fiscal year 2006 totaled 17.3 billion euros, mak-
ing IKEA the largest furniture retailer in the world. Its stores, usually located in
major cities, are mammoth, warehouse-style outlets, with each stocking approxi-
mately 9,500 items, including everything for the home—from sofas to plants to
kitchen utensils.
IKEA is now owned by a Dutch-registered foundation controlled by the Kam-
prad family. Its corporate offices are in the Netherlands, Sweden, and Belgium.
11
312
1. The role of strategy in
international business
2. The integration-responsiveness
framework
3. Distinct strategies emerging
from the integration-
responsiveness framework
4. Organizational structure
5. Alternative organizational
arrangements for international
operations
6. Building the global firm
7. Putting organizational change in
motion
CAVUMC11_312-343hr 10/15/07 11:26 AM Page 312
Product development, purchasing, and warehousing are concentrated in Sweden.
Headquarters designs and develops IKEA’s global product line and branding, often
in close collaboration with external suppliers. Approximately 30 percent of the mer-
chandise is made in Asia, and two-thirds in Europe. A few items are sourced in
North America to address the specific needs of that market, but 90 percent of IKEA’s
product line is identical worldwide. Managers at IKEA stores feed market research
back to headquarters in Sweden on sales and customer preferences.
IKEA targets people all over the world, with a focus on families with limited
income and limited living space. This global segment is characterized by liberal-
minded, well-educated, white-collar people—including college students—who care
little about status and view foreign products positively. Targeting a global customer
segment allows IKEA to offer standardized products at uniform prices, a strategy
that minimizes the costs of international operations. IKEA seeks scale economies by
consolidating worldwide design, purchasing, and manufacturing. It distinguishes
itself from conventional furniture makers that s ...
Retail Design Portfolio curated during the second year of Interior Designing. (Diploma in Commercial Design, NSQF Level 6 of NSDC).
Given below is the link of a video of the same. Please take a look at the video.
https://www.youtube.com/watch?v=xrDOaBxd67E
Stagecraft's 2018 photobook showcases some of the companies most recent case studies and retail display projects.The portfolio covers everything from interior tables and wall units to exterior benching.
One of the main drivers of retail visits in the digital
age is human interactions and brand experiences.
Once you’ve enticed customers into your retail
environment, the next challenge is to encourage
engagement, disrupt the habitual shop, drive sales and
ensure they remain immersed in your brand space.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. Fresh, unusual and
captivating, JustKidding
is an extraordinary and
highly successful retail
business that was
organically created in
Dubai for international
franchise expansion.
So, what makes us
extraordinary?
3. INNOVATIVE
RETAIL
We Are Innovators
We are a homegrown brand. As parents our-
selves, we were frustrated with the limited and
unoriginal products on offer for parents and for
children aged 0-5. Every major retail venue was
dominated by the same brands and the exciting
experience of having and raising young
children was becoming unexciting.
Our vibrant stores are packed with a
spectrum of products that you will not find
anywhere else. The formula is so success-
ful that our stores do not rely on prime
real estate locations – they have become
destinations in their own right. We did
not import a franchise, we created one.
4.
5. PARENTHOOD
CENTRAL
We Are Parenthood Central
A JustKidding™ store is a place where
mums and dads can find out about
how to prepare for first time parent-
hood and how to help children positively
develop through all the stages of young
childhood healthily and happily.
Our team is made up of parent
specialists who can guide parents along
and take away some of the stresses of
childrearing. We share coffee, ideas and
belly-laughs galore reaped from our tales
of raising children.
6.
7. COMMUNITY
COMMITTED
We are Community Committed
Although we are globals (mixed nationalities,
backgrounds and experiences) we know, live
and operate in our market. That has been a
key factor to our success. We created a brand
that works in our marketplace and we work
to support our community. We consider
ourselves responsible for the world in which
our children grow up and we endeavor to do
what is right by them, right by the planet
and right by our soul. We reject any form of
child labour and foster local social schemes
designed to improve the quality of life for
families and children.
We work together with parents to support
disadvantaged children in our region.
JustKidding participates in the UN Global
Copact, a framework for businesses that
are committed to aligning their operations
and strategies with ten universally acepted
principles in the areas of human rights, labour,
the environment and anti-corruption.
8.
9. CONCEPT
JustKidding™ is a new retail store concept for
modern, predominantly first-time parents. We
introduce a comprehensive range of
internationally acclaimed, high quality,
high-end products for young children
and pregnant mothers. The products
range from furniture and interior design
elements to tech-smart, stylish strollers and
ultra-safe car seats and from hip fashion
labels to the ultimate in baby care.
JustKidding™ is supported by a team of skilled
sales consultants and expert parents.
Our team members have detailed product and
practical knowledge. JustKidding™ prides itself
in being the parenting expert in its community.
10.
11. RETAIL ME
AWARDS
In April 2009, The Middle East Retail
Industry awarded JustKidding two of
the coveted RetailME Awards 2008.
JustKidding was recognized as “Best
New Retail Brand of the Year” for its
unique brand identity, comprehen-
sive product offering and marketing
implementation, as well as its strong
market acceptance.
The second award recognized JustKidding
as “Rising Star of the Year”. This important
award recognises the entrepreneurial spirit,
achievements and long-term ambitions
of retail businesses in the Middle East
region. New ideas are the lifeblood of the
retail industry, and this category seeks
to highlight new successful initiatives.
12.
13. VISION &
MISSION
Vision
To become the market and community retail
leaders by providing:
• High-end, innovative and top-quality
products set in a stylized
environment that triggers the senses,
educates and inspires.
• Skilled and involved service
Mission
To be the leading retailer of quality merchan-
dise for young children and parents through
innovation, expertise and community
involvement.
15. JUSTKIDDING
STORE™
The JUSTKIDDING STORE™ measures
between 1,000 and 2,000 square meters and is
typically a stand-alone venue that is not
found in traditional shopping malls or re-
tail zones, such as high streets. Through
applied marketing methods, JustKidding™
Stores become shopping destinations
in their own right.
The exterior is finished in a colourful,
high contrast, vertically striped pattern
(this forms the background of the
JustKidding™ logo.) The predominantly
industrial look of the store makes for
an interesting contrast with the beautifully
presented and vibrant product range.
The architectural backdrop allows for the
merchandise to really POP.
The larger stores are divided in shopping
zones presenting five distinct product
categories: Fashion, Transport, Furniture,
Interior Accessories and Baby Care. Part of the
characteristic shop fitting is mobile and
modular in nature.
16.
17. The Entrance features an ultra-modern, Fashion, is presented in two to three
payment counter, set against a bright- ‘shops-within-a-shop’, highlighting the chic
coloured wall with large catching texts, labels on offer for babies and young children.
outlining the Just-Kidding brand promise, Maternity fashion is located in a separate
and informative products presentations section, offering spacious changing rooms
projected on large LCD panels. and a comfortable seating area.
The Transport section is dominated by a JustMums, with its signature long communal
striking floor-to-ceiling, rich red display wall, table, takes centre stage under oversized
showcasing a variety of strollers and car seats. lampshades and makes for the ideal place to
enjoy a warm drink and to reflect on the
Furniture and Interior Accessories, are wide choice of products on offer. The store
displayed in a series of individual nine-square also features an area for in-store educational
meter rooms, centralized around a and informative events related to parenting
marketplace. Grey barn doors on the rooms and baby care.
slide open to reveal a treasure filled range
of interior themes. The doors are sequentially
numbered in order to simplify the advisory
and purchasing services. A dedicated
Interior Design Consultant is on hand to
assist with the details and customize the
spaces according to client needs.
18.
19. JUSTKIDDING
BOUTIQUE™
At 200-500 square meters, the
JUSTKIDDING BOUTIQUE™ is certainly not a
small store concept. The look is sleek and
modern with fixed shop fittings that make
optimal use of the available space. Light
and colour are key design elements and can
turn even trick spaces into alluring venues.
The display rooms are replaced with smaller
but strategically placed display podiums,
which are used to showcase amongst other
strollers, car seats and furniture items.
The podiums also carry product information
in printed or, where required, in LCD format.
JUSTKIDDING BOUTIQUE™ houses a smaller
product range and is aligned with the
products available in the online webshop
Fashion takes up proportionally less
space, as local competition in this area
is always more robust.
20.
21. STRATEGIC
MARKETING
Market
JustKidding was founded in Dubai in the
United Arab Emirates. The Middle East enjoys
one of the world’s highest birth and fertility
rates. In the Gulf Region in particular this
fact is supported by a higher than average
Gross Domestic Product. The Middle East
consumer’s strong appetite for international
quality brands makes the portfolio of
products on offer in JustKidding Stores a
primary factor in JustKidding’s success.
Product Portfolio
Hip, innovative and, above all, quality
products that appeal to trend responsive,
modern parents: This is the premise
through which JustKidding™ brands are
chosen. Although most products are
positioned towards the high-end of the
market, a range of mid-market and
value-for-money options support the
portfolio, primarily in the Interior Accessories
and Fashion categories. The JustKidding™
private label, JustBasics™’, features a range of
core baby and young child products, covering
absolute daily necessities.
22.
23. The world’s top 20 most popular baby
product brands are featured in the
JustKidding™ product portfolio. JustKidding™
stores are supported by DutchKid FZCO,
the Dubai-based, exclusive distributor of
all the brands sold in JustKidding™ stores.
DutchKid FZCO is the owner of the
JustKidding™ brand, and a key ingredient
to JustKidding’s™ success, as it continuously
sources new products that complement the
existing portfolio. It also ensures competitive
consumer pricing of all its brands.
Marketing Tools
JustKidding’s marketing specialists produce
cutting-edge market and target audience
specific communications, ranging from
strategic advertising campaigns to smart
Point Of Sale solutions, to involved
Public Relations tools. It allows JustKidding
to react very fast to changes in the market.
When it comes to promoting the
JustKidding brand and product portfolio,
“speed to market” is a key ingredient.
24.
25. JUSTKIDDING
ONLINE
JustKidding has a strong online presence
through www.justkidding-me.com
This vibrant, cutting-edge portal gives
customers around the Middle East direct
access to a large selection from the
JustKidding product portfolio. Online sales
is, where possible, serviced from the
JustKidding Store in the respective
market, subject to product availability.
JustKidding’s web store also adds
considerably to the JustKidding brand
awareness, as its target customer base
can now browse through the wide
variety of products and detailed
product information, from the comforts of
their home. The site drives a
considerable volume of traffic to the physical
Store, increasing footfall and thus Store
revenue.
26.
27. THE PEOPLE BEHIND
JUSTKIDDING™
Haling from the Netherlands and South
Korea, Ben Boenk, Patrick de Groot,
Annemarie Retera and Soon Cha Chung, the four
entrepreneurs behind Just-Kidding™, come from very
different professional backgrounds: However, they
have one thing in common – they are passionate
about parenting! They parleyed that passion into a
business that is certainly a viable commercial
enterprise, but full of heart, soul and giggles.
JustKidding™ is supported by a team of skilled sales
consultants and expert parents. Part of JustKidding™’s
unique training program focuses on individual
Colleague development. The result of this training
is reflected in how JustKidding Colleagues interact
with Customers. Not only do our Coleagues possess
detailed product and practical knowledge, they
also have an assertive disposition towards Customer
Service and a “Never-Say-No” attitude. We recognize
that each and every one of our Colleagues plays a role
in the JustKidding™ success story. Our team
relationships are based on a philosophy of respect,
caring and group social accountability.
28. For Information on JustKidding
Franchise, please contact
Patrick de Groot
Dutchkid FZ Company
PO Box 333741, Dubai UAE
T + 971 4 341 7500
F + 971 4 341 7501
patrick@dutchkid.com
www.dutchkid.com
www.justkidding-me.com