Bhagyashri Simpson ,Interior Design

C O N T E N T
I. Retail Design
II. Restaurant Design
III. Lighting Design
IV. Product Design
a. School Furniture
b. Office Furniture

CASE STUDY
You are supposed to design a window display of a product of your
choice.
58
PRODUCT SELECTED FOR WINDOW DISPLAY
The product I selected to a design the window display for, is
Smartphones.
The idea of choosing a smartphone as a product for my window
display is that not much thought is given to its display. As a result, there
are usually no window displays for smartphones, and if there are, they
always consist of posters of celebrities with the product.
My design for the window display is an effort to change the primeval
notion of display for smartphones.

59
Site Location
The shop is located at City Square Mall.
City Square Mall Ajmer is the most famous shopping malls in Ajmer and
a major attractions for locals here. It was the first Mall & Multiplex that
was built in the Ajmer city and was very famous since it’s opening. CSM
Ajmer is a major crowd puller of the city in terms of entertainment and
shopping.
Address:
A Block, Panchsheel Nagar,
Makarwali Road,
Ajmer, Rajasthan 305004

70
FINAL DESIGN
After the entire process of Brainstorming and Idea Generation, the
design I chose for the Window display, is given below:

W I N D O W D I S P L A Y
( F i n a l D e s i g n )
73

1’ 6”
4’ 4”
4’ 2”
10’
3’
13’
12’ 7” 5’ 5”
18’
D E T A I L E D L A Y O U T O F F A C A D E
75
5’ 5”5’ 3’ 1”4’ 6”
Complete Clear Glass on the two
sides. The two glasses are joined
with silicon paste.
9”
9”
1’6”
Door is fixed using
hinges that are
used for frameless
glass doors.
Door is fixed
using hinge to
the flooring.
Telephone is made out of
Foam Blocks. These foam
blocks are used to make
light weight sculptures.
The backdrop is
Closed Backdrop.
It is made from the
Foam Sheets.
The glass used for
the Window Display
is Toughened Glass
of 12mm.
The colours used for
the window display
are Blue and White,
that are taken from
the company’s
logo.
The company’s logo has been
placed right in the center in a
circle of 1 feet diameter.
Principles followed:
• The logo in the center acts as an
Emphasis Point, as it is the only
bright colour used in the display.
• The arrangement of smartphones
follow Radial Balance.
• The entire design also follows the
Principle of Harmony.
The complete depth of the
Window Display is 5’.
To design the window display of a smart café (smartphone store), a large prop of a vintage telephone has been taken. The latest smartphones are then
placed in the prop’s (telephone’s) keys, the latest of all being placed at top, right in the middle.
To place the
smartphones,
mobile holders are
fixed in the circles
(i.e. keys of the
telephone).

Plan and design a coffee shop based on a concept and work upon creating an ambience. For
space planning, consider anthropometrics and ergonomics; and the designing is to be done
corresponding to the principles and elements of design.
CASE STUDY
RESTAURANT DESIGN PORTFOLIO
Prior to taking up the case study, I created a lookbook of coffee shops designed around the
world. Further, I did an extensive market survey of cafes operating in and around Ajmer, and did
a SWOT analysis for the same to comprehend the Strengths, Weaknesses, Opportunities and
Threats of each.
31
The type of service I have chosen for my coffee shop is COUNTER SERVICE. I have provided with
a TOKEN DISPLAY SYSTEM for the same.

The site is located on the third floor of City Square
Mall.
City Square Mall Ajmer is the most famous shopping
mall in Ajmer and a major attraction for the locals
here. It is the first Mall & Multiplex that was built in the
Ajmer city and is very famous since it’s opening. CSM
Ajmer is a major crowd puller of the city in terms of
entertainment and shopping.
Address:
A Block, Panchsheel Nagar,
Makarwali Road,
Ajmer, Rajasthan 305004
SITE LOCATION
32

Project DetailProject Report Site Location Drawing Title Design By
Brazilian Brews
Coffee Shop
Restaurant Design Project City Square Mall,
Panchsheel Nagar,
Ajmer
Actual Plan Of Site Bhagyashri Simpson
2nd Year Commercial Interior Diploma
NSQF Level 6 Of NSDC
Date
14th May 2018
Dome
Covered Area
Uncovered Area
Room (Built)
Stairs
A R C H I T E C T U R A L L A Y O U T

Project Report Drawing Title
Revised Plan Of Site
Site Location Project Detail Design By
Panchsheel Nagar,
Ajmer
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
14th May 2018
Covered Area
Uncovered Area
Stairs

Drawing TitleProject Report Site Location Project Detail Design By
Detailed LayoutRestaurant Design Project City Square Mall,
Panchsheel Nagar,
Ajmer
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
16th May 2018
Kitchen
16’6 x 19’6
Landscaping
Stairs
Landscaping
Waterfall
Receivables
12’8 x 9’6
Security
Dept.
8’6 x 8’6
Biometric System
(For Staff)
Billing Counter POS
Dining AreaOuter Dining Area
Counter
Separate Entry For The StaffLevel Raised By 6”
Empty Space For
Customers To Click
Pictures
Marquee For The
Café Provided
Here (As It Is
Located On The
Rooftop)
View Created For
The Customers By
Landscaping And
Waterfall
Reading Zone
Provided In
Secluded Area
With A View To
Outside
Waiting Zone

Project Report Site Location Drawing TitleProject Detail Design By
Panchsheel Nagar,
Ajmer
Door & Window LayoutBrazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
17th May 2018
S. NO. CODE TYPE SIZE
01. D1
Single
Door
3’6 x 8’
02. D2
Single
Door
3’ x 7’
03. D3
Bi-fold
Doors
4’ x 7’
04. D4
Double
Door
5’6 x 8’
05. W1
Fixed
Window
7’ x 4’
06. W2
Fixed
Window
4’ x 4’
07. W3
Sliding
Window
5’ x 4’
08. W4
Fixed
Window
6’6 x 6’6
Door And Window Layout
D2
D2
D2
D2
D1
D4
D3
D3
W3
W1 W1
W2W2W2
W2
W2
W2
W3
W4
Kitchen
Stairs
Receivables
Security
Dept.
Covered Area
UncoveredArea

Panchsheel Nagar,
Ajmer
Furniture LayoutBrazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
18th May 2018
S. NO. SYMBOL TYPE SIZE
01. Deuces
Table – 3’ x 3’
Stool – 2’ x 2’
02.
Booth
Seating
Sofa – 7’6 x 4’
03.
Table and
Chair
Chair – 2’6 x 2’6
04.
Bar
Seating
Table – 2’ x 20’
Chair – 20” x 20”
05.
Book
Shelve
8’ x 8’
06.
Counter
Bar
Seating
Counter – 2’6 x
16’6
Chair – 20” x 20”
07.
Pastry
Display
Counter
3’ x 5’
08.
Billing
Counter
Chair – 2’ x 2’
09.
Shelf
(POS)
8’ x 8’
10.
Sofa and
Table
Sofa – 6’ x 12’
Furniture Layout
Stairs
Covered Area
UncoveredArea

Project Report Site Location Design By
Panchsheel Nagar,
Ajmer
Bhagyashri Simpson
Date
19th May 2018
Drawing TitleProject Detail
Circulation LayoutBrazilian Brews
Coffee Shop
Stairs
Covered Area
UncoveredArea

Panchsheel Nagar,
Ajmer
Flooring LayoutBrazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
21th May 2018
Flooring Layout
S. NO. SYMBOL TYPE
01.
Wooden
Flooring
02. Stone
03. Ceramic Tiles
04. Landscaping
Stairs
Covered Area
UncoveredArea

Panchsheel Nagar,
Ajmer
Bhagyashri Simpson
Date
24th May 2018
Rendered LayoutBrazilian Brews
Coffee Shop

I chose the concept of geometrical shapes, or precisely,
SQUARE shape for designing the coffee shop.

Panchsheel Nagar,
Ajmer
Bhagyashri Simpson
Date
25th May 2018
Design DevelopmentBrazilian Brews
Coffee Shop
Covered Area
Main Entrance
The space I chose to
design was the Main
Entrance and the Covered
Area of the Café.
The concept I chose for
designing is Geometry
Shapes, precisely a Square.
D E S I G N D E V E L O M E N T

Panchsheel Nagar,
Ajmer
Elevation 1Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
27th May 2018

Panchsheel Nagar,
Ajmer
Elevation 1
Detailed Layout
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
27th May 2018
2’
8’
10’
2’
12’
8’ 2’
The door is made of
wood and glass. The
mesh is carved from
the wood.
Black acrylic sheet is
used for the name of
the café. The name
is also lighted from
behind with white
light.

Panchsheel Nagar,
Ajmer
Coffee Shop
Bhagyashri Simpson
Date
28th May 2018

Panchsheel Nagar,
Ajmer
Elevation 2
Detailed Layout
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
28th May 2018
3’
5’
10’
4’
14’
6’ 4’
2’
The café’s logo has
been placed right in
front of the main
entrance.
The maximum
height is decided
according to the
eye level of an
adult.

Panchsheel Nagar,
Ajmer
Coffee Shop
Bhagyashri Simpson
Date
30th May 2018

Panchsheel Nagar,
Ajmer
Elevation 3
Detailed Layout
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
30th May 2018
10’
19’2
The pendant light is
placed to a height of
7’ from floor.
The Café’s Logo is
placed behind the
billing counter.
measuring 4’ x 4’.
The POS section is
placed right after the
entrance in the café
area to attract the
consumers towards it.
The bag of coffee
beans, being kept for
selling, enhances the
aroma of the café.

Panchsheel Nagar,
Ajmer
Coffee Shop
Bhagyashri Simpson
Date
31st May 2018

Panchsheel Nagar,
Ajmer
Elevation 4
Detailed Layout
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
31st May 2018
10’
19’
8’
2’
1’6” 5’6 2’ 4’ 4’2’
The windows are
fixed windows. They
are in a perfect
square, according to
the Café’s theme.
Both the table and
stool of the dues
are forming a
square beneath
them.

Panchsheel Nagar,
Ajmer
Coffee Shop
Bhagyashri Simpson
Date
4th June 2018

Panchsheel Nagar,
Ajmer
Elevation 5
Detailed Layout
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
4th June 2018
10’
Facing bricks are
used on the wall in a
Header’s Bond, to
work with the theme,
Square.
The pendant lights
hang 3’ below
from the ceiling.
27’9’
The art on the
wall measures
4’ x 4’. The art
was done to
create a
balance.
The wall opposite this
wall, and the ones
adjacent, have a plain
textured wall to
balance the textures.
Booth seating is
placed at the
starting of the
café to avoid
campers.
11’31’64’ 4’ 4’1’61’6

Panchsheel Nagar,
Ajmer
Coffee Shop
Bhagyashri Simpson
Date
5th June 2108

Panchsheel Nagar,
Ajmer
Elevation 6
Detailed Drawing
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
5th June 2018
10’
Horizontal windows
are placed to
provide a view to
readers, while they
read a book.
The pendant lights
hang 3’ below
from the ceiling.
20’1
The reading zone
is provided in a
secluded zone, to
avoid disturbance
to the readers.
A wooden slab
has been fixed to
the wall for the
bar seating.
Cushioned bar
stools are used for
this area for the
comfort of the
readers.
2’67” 7’ 3’ 7’
Four lights are
placed at an
equal distance of
5’

Panchsheel Nagar,
Ajmer
Coffee Shop
Bhagyashri Simpson
Date
6th June 2018

Panchsheel Nagar,
Ajmer
Brazilian Brews
Coffee Shop
Bhagyashri Simpson
Date
Elevation 7
Detailed Layout
6th June 2018
10’
7’7
The shape of the
bookshelf is that
of two squares
intertwined.
Size: 5’ x 6’ x 1’
The pendant lights
hang 3’ below
from the ceiling.

CASE STUDY
I was assigned with the case study of creating a light fixture based on what I have learnt about origami.
Origami is the art of paper folding, which is often associated with Japanese culture. In modern usage, the
word "origami" is used as an inclusive term for all folding practices, regardless of their culture of origin. The
goal is to transform a flat square sheet of paper into a finished sculpture through folding and sculpting
techniques.
102

STEPS OF CONSTRUCTION
I took two sheets measuring 60cm x 35 cm each for creating this light fixture.
Following are the steps of construction for the same:
Step 1: I drew twelve 5 cm vertical lines, dividing the paper in 12 segments.
Step 2: I then drew diagonal lines intersecting the previous vertical lines, so that they
formed a diamond shaped pattern.
Step 3: I folded along the vertical lines. Every line followed the same direction.
60cm
35cm
104

Step 4: I proceeded to fold the first diagonal line into a mountain fold, followed by
the consecutive line being folded into a valley fold. I followed this step till the entire
sheet was folded completely (as shown in the adjoining figure).
Step 5: I repeated the previously mentioned steps on the second sheet.
Step 6: Finally, I joined the two sheets along their lengths by a wire and fixated a
bulb inside.
105

I took three sheets, cutting each into a hexagon of radius 10 inches for creating this light
fixture.
Step 1: I drew a vertical line and a horizontal line in the center of the hexagon.
Step 2: I then drew two diagonals from one corner to another making a cross on the
hexagon.
Step 3: I then drew two lines, parallel to the vertical line, from the two adjacent edges. Then I
drew diagonal lines parallel to the edges of the hexagon from the four points of the
previously drawn vertical lines.
107

108
Step 4: I folded along all the lines, to form creases.
Step 5: After making the creases, I cut out a part of the shape so formed (as
shown in the figure).
Step 6: I had then cut from each of the corner of hexagon to the creases
formed (as shown in the figure).
Step 7: In the given figure, the arrows denote how the triangles will be stuck to
each other. Finally, I proceeded to fold and stick the triangles formed until a
ball like structure was created.
Step 8: Finally, I punched a hole on the top-most point of the fixture, inserted
a wire from the same and attached a bulb holder with the bulb from the
bottom.

I took an A3 sized sheet for creating this light fixture.
Step 1: I folded the sheet into a series of pleats of
equal width in accordion style.
Step 2: I then folded the accordion-style compressed
sheet from the center in such a manner that it
formed a 90˚ angle when halved. Upon unfolding
the sheet, the creases so formed in the center
formed a criss-crossed pattern.
Step 3: I proceeded to fold each line into a series of
mountain-valley folds, consecutively.
110

Step 4: I then stuck all the sides of the top and bottom ends of the sheet with
an adhesive.
Step 5: To fix the lamp, I attached a cardboard base behind the sheet, whose
center is protruding at the center.
Step 6: Finally, I drilled a hole at the center of the cardboard to place a bulb
inside.
111

4
CASE STUDY
• CASE STUDY QUESTION
• ABOUT TEACHER’S DESK
• BRAINSTORMING PAPERS
• IDEA GENERATION
• MATERIAL BOARD

CASE STUDY
You are supposed to design for Indian International School, a desk for the teacher
teaching in the classroom. The desk has to be designed for the VI to VIII Block
teachers. The design should meet all the basic requirements.
13

ABOUT TEACHER’S DESK
(LECTERN)
A teacher’s desk or table is a piece of furniture with a flat work surface used in a
classroom for academic activities such as reading, writing, placing utilities like books,
notes etc. during teaching or working.
In the recent times, the use of lecterns have increased for the teaching purpose.
A lectern is a tall stand with a sloping top to hold a book, notes or electronic devices
such as laptop, from which a teacher or lecturer can teach.
It has to be designed in such a way that it increases the teacher’s functionality by
providing all the required facilities and is comfortable to use. Also, the design should
be safe according the environment.
14

20
MATERIAL
B O A R D
PLYWOOD FORMICA SHEET
GLUE
SCREWS AND NAILS

5
3D MODELING
• DESIGNS
• DETAIL DRAWING
• SPECIFICATION SHEET
• ORTHOGRAPHIC PROJECTION
• COMPOSITION

22
DESIGN
Final Design
Initial Design

D E TA I L D R A W I N G
23
ISOMETRIC VIEW TOP VIEW

24
FRONT ELEVATION BACK ELEVATION
RIGHT ELEVATION LEFT ELEVATION

25
S P E C I F I C AT I O N S H E E T
Facility for microphone
is provided.
Space provided for
placing notes, etc.
Space provided for
placing sound system.
Enough space is provided
to place laptops, palmtops,
notebooks, etc.

26
O R T H O G R A P H I C P R O J E C T I O N
ISOMETRIC VIEW
TOP VIEW
FRONT ELEVATION
BACK ELEVATION
RIGHT ELEVATION
LEFT ELEVATION

4
CASE STUDY
• CASE STUDY QUESTION
• ABOUT EXECUTIVE’S DESK
• BRAINSTORMING SHEETS
• IDEA GENERATION
• MATERIAL BOARD

CASE STUDY
13
Design an executive desk for an office keeping in mind the basic requirements of the
desk.

ABOUT EXECUTIVE’S DESK
14
Executive furniture is specially designed for use by top executives. These are
expensive furnitures, designed or intended for executives and other people at a
similar economic level.
Executive furniture mainly consists of executive desks and executive chairs.

19
MATERIAL BOARD
PLYWOOD
FORMICA SHEETS
GLUE
SCREWS AND NAILS
DRAWER CHANNEL TABLE GROMMET

5
3D MODELING
• DESIGN
• DETAIL DRAWING
• SPECIFICATION SHEET
• ORTHOGRAPHIC PROJECTION
• COMPOSITION

Initial Design
Final Design
21
DESIGN

D E TA I L D R A W I N G
ISOMETRIC VIEW TOP VIEW
22

RIGHT ELEVATION LEFT ELEVATION
FRONT ELEVATION BACK ELEVATION
23

S P E C I F I C AT I O N S H E E T
Storage
Wire Cable Grommet
Storage
24

O R T H O G R A P H I C P R O J E C T I O N
ISOMETRIC VIEW
TOP VIEW
FRONT ELEVATION
BACK ELEVATION
RIGHT ELEVATION
LEFT ELEVATION
25

THANK YOU
BHAGYASHRI SIMPSON
2nd Year Commercial Design Diploma, NSQF Level 6 (NSDC)
Dezyne E’Cole College, Ajmer
www.dezyneecole.com

Bhagyashri Simpson ,Interior Design

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