1. Final Portfolio
Group G
Week2
1
Do not be puzzled goods sizes.
Keep the quality.
Local production for local consumption.
The important thing is not big but the best..
Do an event in the shop.
To offer the cake of a good quality for the customer.
To make it from a fresh material.
To make a shop loved by a local person.
The event in the shop is to please a visitor.
2-A
I think that a business e-mail is written a title and words elliptically, and isn't used confusing
expression, and is returned a favor properly, and is sent e-mail appropriate time, and so on. We
must not write it private content and foul up it. We should be careful to confuse private and public.
2-B
Hello, ABC company
I am interested in new goods that is produced by your company. I would like to know about the
information that involved them. Could you tell me some useful information?
Thank you for taking the time to answer my questions. I look forward to your response.
Sincerely,
Hiroki Seino
2-C
I must have done many homework last week.
I couldn't have taken bath last month.
2-D
write words elliptically
at the beginning, write a title of business
don't use confusing expression
return a favor properly
send e-mail appropriate time
2. 3
Key words
mail: the letters and packages that are delivered to you
message: a spoken or written piece of information that you send to another person or leave for them
comment: an opinion that you express about someone or something
letter: a written or printed message that is usually put in an envelope and sent by mail
concise: short, with no unnecessary words
questions
What is the difference between the letter and mail?
What is taking care when mail is made?
How is good E-mail made?
3. Week3
email
To: Dr.Brine
From: G group
Subject: Confectionery plan
Because we want to make children a smile, we open the confectionery.
We introduce the plan about us by the following sentences.
The confectionery is built near Koriyama Station.
Business hours is from 10 o'clock to 19 o'clock.
The following sentences explain roles of our confectionery.
Ryosuke Torieda is a president.
Satomi Tateishi is accounting.
Hiroki Seino is a patissier.
The cooperation of Mr. Brine is necessary for us.
We want you to sample the commodity that we made.
Internal Memo
To: Dr.Brine
From: G group
Subject: Confectionery plan
Date: 2010/4/27
Our business is an eating and drinking sales industry. And it is work to sell th
e cake.
Mission Statement: The cake that we make values the quality. And The clientele i
s also businessman of the work return because the confectionery is near the stat
ion.
Company goals and objectives: Our purpose is sales of the cake and the smile. Th
e target is to sell 200 cakes in a day.
Business philosophy: Business for us values communications. Our business must no
t forget to consist thanks to the guest.
This company is doing business chiefly for children. Because the place in the sh
op is near the station, it aims at the child who uses the train for the going to
school means.
We think that I can grow up by obtaining trust from the guest though it is thought that it takes time
for this company to grow up.
We think that I can succeed by keeping the hygienic condition that the guest can
trust.
Originality is changed into competitive edge by producing an original cake.
Love to production person's cake is shown by the taste.
4. Week4
1
A, These brochures are photographs of some cakes that seems to be delicious.
B, It is comprehensible because the picture of cake is large.
It is easy to see the character.
Coloring is beautiful.
An individual explanation is detailed.
He address of the confectionery is written.
C, We will make the Web Brochures advertisement with comprehensible photograph and sentences.
When the guests have the doubt, we answer by telephone.
D, They and we are appealing for delicious of our cakes.
And they and we have treated an original commodity.
2
A, We clearly make document that put a memorable illustration.
B, Type of marketable product, discount points, service, phone number.
C, We show the picture of marketable product of large size.
We show the character that everyone can read it easy.
We show coloring is beautiful.
We explain an individual marketable product detail.
We address of the confectionery is written.
D, Because it is written necessary information of confectionery.
Because it advertise our store.
3
A.
http://www.slideshare.net/s1170203/jon12
B.
http://www.slideshare.net/s1170203/jon22
C.
Cake: A soft sweet food made by baking a mixture of flour, butter, sugar, and eggs.
Confectionery: sweets, chocolates etc
Price: The amount of money you have to pay for something.
Address: If you address an envelope, package etc, you write on it the name and address of the
person you are sending it to.
Marketable: Marketable goods, skills etc can be sold easily because people want them.
D.
We make easily to see by using the color.
We introduce service to the utmost.
We make the understandable map.
5. Week5
☆
The cookie with the pistachio is 300 yen.
The cake of a pleasant sense of touch is 400 yen.
The logarithm graph type caramel is 1500 yen.
The bad smell chewing gum is free service.
The madder red pudding is 600 yen.
The hustle kuchen is 800 yen.
The muscle kuchen is 800 yen.
(Ms. Tateishi's smile is 1800 yen.) (^^)v
☆
Our company is selling a homemade cake that doesn't exist in the other
companies by a low price.
Our company performs the service of Reward Card corresponding to the
purchase price of the cake, and the number of repeaters of the shop is
increased.
The exterior of the shop is an antique specification, and it is very
fashionable.
☆
he place in the shop is nearby, and is popular among the company
employee etc. of the tourist and the work return soon of Koriyama Station.
6. Week6
1
A. Because the managerial policy of these companies is wonderful.
B. The cake of those shops is delicious.
The manager clearly shows the policy.
The reputation of the shop is good.
C.
The system of the delivery is written in detail.
Our employee respects those companies.
We deliver goods by a price that is lower than the courier service.
D.Our company wants to refer to the originality of the commodity.
2.
A. The mechanism of the delivery and the manufacturing method of the commodity a
re clarified.
B. Commodity, discount point, service, and delivery system.
C.
We make the commodity in the unique method of manufacturing.
We always investigate the price of the commodity in the rival house.
We distribute the point corresponding to prices of merchandise.
We put sincerity and receive the guest.
We provide an early, cheap delivery service.
D.Because these are necessary in the competition with the rival house.
3.
A. http://www.slideshare.net/s1170203/johnjohn61
B. http://www.slideshare.net/s1170203/johnjohn6
C.
commodity: a product that is bought and sold.
guidance: help and advice that is given to someone about their work, education,
or personal life.
client: someone who gets services or advice from a professional person, company,
or organization.
delivery: he act of bringing goods, letters etc to a particular person or place,
or the things that are brought.
merchandise: goods that are being sold.
D.
All members of the staff should understand the management strategy.
It is necessary to always change the management strategy according to the age.
The management strategy should reflect employee's opinion.
7. Week7
iting a Business Plan
Format of a Business Plan
Follow the links to find information about each component
I.
Cover Page
1. Log-House
2. Near Koriyama Station
3. 024-821-0515
4. Brine and Group G
5. nothing
6.Touhou Bank
Executive Summarry
1. Log-House is a confectionery.
2. The target makes the guest who bought the cake happy.
3. The plan is executed by educating a tidy employee.
If you're obtaining a loan or equity your Executive Summary should also include:
1.Confectionery
2.30000000
3.The cost of materials etc. of place expense and cake.
4.Sales money is obtained based on the capital.
111111111111IV.
The Business
A.
Description of the Business
1.This business is work to sell the cake.
2.Plan of making the best use of geographical advantage near station
3.Our company increases Peter by making the cake that another doesn't have.
B.
Industry Analysis
Is it a fad?
Delicious cake is always fad.
8. Is it seasonal?
I wish to work according to the season.
Is it increasing or decreasing?
Confectionery Market is increasing.
Does it simply grow with the population?
Confectionery Market is simply grow with the population.
Is the market always there, always the same?
Confectionery Market is a little variation.
What are the factors affecting the growth of the market, and of market share?
Many people get to know the product according it picked up by the
media.
Where are they located?
They locate central industry in the food company.
How large is the market?
This market is manufacturers shipments of 2 trillion 340 billion yen,
the retail price of 3 trillion 150 billion yen.
What are their characteristics?
They are affected by events such as birthdays and Christmas, and food
prices.
What percentage of that market is the business' share?
Food Land cost Facility management Insurance cost Other
fees
45% 10% 15% 20% 10%
9. Who are the potential customers for the business' product or service?
Radius From Low Income Middle Income High Income
Riverside Families Families Families
Faire
One Mile 2.1% 5.0% 6.4%
Three Miles 4.8% 7.6% 8.1%
Five Miles 5.2% 8.0% 8.5%
C.
Vision Statement
Log-House will become the showplace of the souvenir of Koriyama Station in the
future.
D.
Vision Trigger
Slogan is [Welcome to the heaven!!!]
Slogan of meaning of being summoned to heaven because our cake is too delicious.
It is a strategy to insist on sticking to to the taste by excessively expressing
the taste.
E.
Mission Statement
*We, the employees and management of Log-House, make this pledge to you, our
valued customers:
*We swear to sell the commodity of safety and the good brew.
*We swear that we make the commodity by a good manufacturing method for the
10. environment.
*We swear that we do serving with sincerity.
*When it becomes impossible for us to defend this oath, this business is
resigned.
*We swear that we make a good relation with a surrounding company.
F.
Business Objectives
Log-House has these business objectives for the first three years.
1.The owner obtains the income of 1.5 million a month of year first.
2.Cash balance of 20 million at the end of Year first.
3..The owner obtains the income of 2.0 million a month of year 2.
4. Cash balance of 13 million at the end of Year 2.
5. The owner obtains the income of 4.5 million a month of year 3.
6. Cash balance of 8 million at the end of Year 3.
Business Operations
A.
Marketing
Product:
We sell a delicious, original cake.
・Low calorie content and a delicious commodity
・Bean juice cookie of low calorie
・A commodity of the log that is only here
Fast Log-House is make many kinds of original cookies.
There are a strawberry, a banana, a chocolate, and a nut of a general taste.
Moreover, the original merchandise is a logarithm cookie.
The thing with delicious drink when eating in the store is offered.
The drink are Coffee that roast is done in the store,High-level tea.
We are offering a lot of other kinds of the juice.
Price:
We offer the commodity by a low price.
The majority of the business’ sales will come from cakes and cookies.
Representative prices are as follows:
The main material of the cookie is flour, sugar, an egg, and milk.
The main material of the cookie is flour, sugar, an egg, and milk.
11. Flour is 500 yen a kilogram, sugar is 200 yen a kilogram, and the egg is 200 yen
for 10 pieces.
Therefore, the cookie is sold for 300 yen.
The material of the cake is flour, sugar, an egg, and milk.
The cost is the same as the above-mentioned.
In addition, there is a fruit of the topping.
One strawberry packing is 400 yen, the canned food is 100 yen, and whipped cream
is 300 yen.
Place:
We do this business near Koriyama Station.
Koriyama is the biggest city in Fukushima and, Koriyama Station is always
crowded.
Our shop exists so that the person who uses the station may come.
Promotion:
We hand out leaflets in front of Koriyama Station.
There is a coupon in it.
Moreover, we stick a bill to the station.
The budget of the advertisement is only paper, a copier, and an ink fee.
And, we paste the poster of a recommended commodity in the store.
B.
Competitive Analysis
We have to produce unique products.
Making products of low price, and doing good service, and do discounts.
We are not known by many customers because we are starting to open our shop.
We can not do a national chain and TV commercial message because we don't have less
capital.
Items Tarouan Kashinoki Kashiwaya Takarabune
Summer Hours 9am~19pm 10am~19pm 8am~20pm 9am~22pm
Winter Hours 9am~19pm 10am~19pm 8am~20pm 9am~22pm
Days Open 7 days a week 7 days a week 7 days a week 7 days a week
Price Level Low Low Moderate High
Specialty Baumkuchen Custard Cake Japanese Sweet Premium Cream puff
12. Service Good Good Good Very Good
Sell on the Yes Yes Yes Yes
Internet
Reputation Very Good Very Good Good Good
Years In 61 years 93 years 158 years 62 years
Business
Discounts No Yes No No
National No No No Yes
Chain (Only Fukushima) (Only Yamaguchi) (Only Fukushima)
Methods of Web page Web page Web page Web page
Promotion TV commercial message TV commercial message
C.
Legal Structure
1.Sole proprietorship
2.Ms. Tateishi
3.Five-day working week
D.
Management Expertise
1.All employees are University of Aizu graduates.
2.Sales and the material are managed by using the programming.
3.Salary 300,000 of five-day-week basis.
4.Because it is a prefecture where a delicious fruit is famous, the cake making
that uses the fruit of the Shimizu orchard is done.
E.
13. Support Personnel
Because all employees are graduates of University of Aizu, the exact taste
mathematically calculated can be expressed.
VI.
Financial Planning Tools
A.
Financial Information
The following objectives are for the first three years of Fast ‘n Fresh Premium
Ice Cream Parlor:
1.Owner draw of 18 million in Year 1.
2.Cash balance of 20 million end of Year 1.
3.Owner draw of 24 million in Year 2.
4.Cash balance of 13 million end of Year 2.
5.Owner draw of 18 million in Year 3.
6.Cash balance of 8 million end of Year 3.
Sources of Information:
*Data and the journal of the trade association are acquired on the bulletin board
by word of mouth.
*Same trade person's information is obtained by the handbill and the homepage.
*Real estate agent's information is obtained by retrieving it on the homepage of
HOME 'S.
*The knowledge of the experience of the individual is obtained by seeing the
personal history.
*Information on the supplier with a good material is obtained by voluntarily
going to the market.
Accounting System
Pre-
startu
p
JAN FEB MARCH APRIL MAY JUNE JULY AUG STEPT OCT NOV DEC TOTLS
SOURCE
S OF
CASH
14. Person 200000 2000000
al 00 0
Funds
Loans 100000 1000000
00 0
Cash 0 1000000 10000 10000 100000 100000 1000000 1000000 1000000 1000000 1000000 100000 1100000
Receip 00 00 0 0 0 0
ts
Availa 300000 1000000 10000 10000 100000 100000 1000000 1000000 1000000 1000000 1000000 100000
ble 00 00 00 0 0 0
Cash
USES
OF
CASH
Vehicl 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000
e
Lease
Cost 500000 500000 50000 50000 500000 500000 500000 500000 500000 500000 500000 500000 6000000
of 0 0
Goods
Sold
Payrol 300000 300000 30000 30000 300000 300000 300000 300000 300000 300000 300000 300000 3600000
l 0 0
Total 820000 820000 82000 82000 820000 820000 820000 820000 820000 820000 820000 820000 820000
Expend 0 0
itures
VII
Summary
Our company is selling a homemade cake that doesn't exist in the other companies
by a low price. Our company performs the service of Reward Card corresponding to
the purchase price of the cake, and the number of repeaters of the shop is
increased. The exterior of the shop is an antique specification, and it is very
fashionable. The place in the shop is nearby, and is popular among the company
employee etc. of the tourist and the work return soon of Koriyama Station.
We invite you to attend our grand opening.
15. VIII.
Supporting Documentation
1. Resume
We will be raising some revenue.
2. Letter of Intent
It doesn't almost relate to us.
3. Letter of Recommendation
We give you the kind impression to the other person.
4. Special Awards, Achievements
Nothing.
5. Newspaper and Magazine Clippings
LOG! LOG! LOG! LOG! LOG HOUSE!!!
6. Additional Relevant Information Supporting Your Business
Items is half price in Children's Day.
16. Week8
1.
A. Because the managerial policy of these companies is wonderful.
B. The cake of those shops is delicious.
The manager clearly shows the policy.
The reputation of the shop is good.
C.The system of the delivery is written in detail.
Our employee respects those companies.
We deliver goods by a price that is lower than the courier service.
D.Our company wants to refer to the originality of the commodity.
2.
A. We will clear the mechanism of the delivery and the manufacturing method of the commodity.
B. We will offer good commodity, discount point, good service, and delivery system.
C. We will make the commodity in the unique method of manufacturing.
We will always investigate the price of the commodity in the rival house.
We will distribute the point corresponding to prices of merchandise.
We will put sincerity and receive the guest.
We will provide an early, cheap delivery service.
D. We think that these are necessary in the competition with the rival house.
We think that we can offer them.
3.
A.
http://www.slideshare.net/s1170203/cmap8
B.
http://www.slideshare.net/s1170203/cmap82
C.
commodity: a product that is bought and sold
manufacturing: the process or business of producing goods in factories
corrsponding: caused by or connected with something you have already mentioned
discount: a reduction in the usual price of something
competition: a situation in which people or organizations try to be more successful than other
people or organizations
D.
We think that we can develop an original cake of caramel of mysterious shape.
We think that we can do delivery service that is more excellent than other confectioneries.
We think that we can turn out profit by this occupation.
17. Week9
A.
To purvey dreams to children by the taste of our cake.
To make the best use of it enough because Fukushima Prefecture is a point where the fruit is
famous.
If the cake with the fruit of the Fukushima special product is sold at Koriyama Station, it is target of
obtaining a lot of profits because the tourist buys it.
To do the work that relates to it for all members of the staff to be interested in the cake
To start a revolution by the Cake industry.
B.
The fruit mixed with the cake is procured from the Shimizu orchard of which Fukushima Prefecture
boasts.
The manufacturing equipment of the accounting equipment and the cake is produced so that all
members of the staff may make the best use of the career of graduation of University of Aizu.
C
We will obtain cookware, uniform, accounting appliances, cleaning tool for launching your
company.
We will set up our shop near the Koriyama station.
We need to be sanitary and fire fighting equipment.
D
Our company hours is 9 am to 7 pm.
Pricing of our product:
The cookie with the pistachio is 300 yen.
The cake of a pleasant sense of touch is 400 yen.
The logarithm graph type caramel is 1500 yen.
The bad smell chewing gum is free service.
The madder red pudding is 600 yen.
The hustle kuchen is 800 yen.
The muscle kuchen is 800 yen.
(Ms. Tateishi's smile is 1800 yen.) (^^)v
Our location that will be rented or bought is near the Koriyama station.
Our product is advertised by Web page, TV commercial message.
18. Week10
1
A. We take confectionary hygienist's qualification.
We collect ingredients of a cake.
We receive food sanitation supervisor's course.
We teach how to make the cake and the cookie.
B. Because explanation is plain.
Because contents are easy to look.
Because it is easy to read for a beginner.
Because a manual is solid.
Because it was a major company.
C.Because it was thought that the method of dividing the long sentence into the step was gentle to
New employee.
D. If the reader can't understand what you're saying, they won't be able to complete your project.
2.
A. We will make the manual that is easy to understand for beginners.
B. We will offer good commodity, discount point, good service, and delivery system.
C.
We will teach how to make good commodity.
We will teach how to investigate the price of the commodity in the rival house.
We will teach how to explain the point corresponding to prices of merchandise.
We will teach how to put sincerity and receive the guest.
We will teach how to use financial instruments.
D. We think that these are necessary in the competition with the rival house.
3.
A.
http://www.slideshare.net/s1170203/cmap10
B.
http://www.slideshare.net/s1170203/cmap102-4639357
C.
commodity: a product that is bought and sold
merchandise: goods that are being sold
investigate: to try to find out the truth about or the cause of something such as a crime, accident, or
scientific problem
instrument: a small tool used in work such as science or medicine
financial: relating to money or the management of money
D.
We should make it by becoming the standpoint of the person who reads.
It is necessary to make it by the composition that understands easily.
It is necessary to clarify the priority level.
19. Week11
A.
The name of our shop is Log House.
We make the cookie with the pistachio, the cake of a pleasant sense of touch, The logarithm graph
type caramel, and the muscle kuchen.
B.
We introduce how to make the cookie with the pistachio.
First of all, the pistachio is roasted.
Next, flour, the egg, milk, and sugar are mixed.
And, the truth of the pistachio is broken, and mixed.
And, the pistachio is crushed and mixed a chunk of flour.
Finally, making its shape and burn with the oven of 180 degrees.
C.
Customer is to buy their favorite products.
Employee is to make good products, to do a service with a smile.
D.
We will make things fresh package, and we will use it.
E. Next, when the way of accounting is remembered, how to make the cake is taught the employee.
The guest learns the product by questioning the manager in charge in the shop.
F.The employee can question other employees by using the internal line when the problem occurs
by the manufacturing process and serving.
If the guest places an uncertain point in the shop in the homepage of the shop, the employee
answers the question later.
G.Manager's telephone number is taught the employee. If Reward Card of the internet and the
shop is read, the guest learns the telephone number of the shop.
