This document summarizes key trends in the convenience store industry and benchmarks competitors. It notes that customers have less time and are seeking smaller, closer, faster options. Growth is seen in symbol groups and multiples that offer quality, value, and local specialization. New trends include cafes, food-to-go, and using digital interfaces. European benchmarks show a focus on quality products, value through price and service, and meeting local needs. The document provides plans and examples of how competitors implement principles like clear organization, focused categories, and bright displays.
This is a micromarket analysis of two of the largest convenience store chains in the Philippines - 7-11 and MINISTOP.
This was created by Group 4, ENTREP, S63, Ateneo Graduate School of Business.
This is a micromarket analysis of two of the largest convenience store chains in the Philippines - 7-11 and MINISTOP.
This was created by Group 4, ENTREP, S63, Ateneo Graduate School of Business.
Small Retail Business Owners all over the world are finding it increasingly hard to make a living because of stiffer competition. They lack the resources to fully satisfy customer expectations. With the general public growing in demand for more choice and variety of goods and services, consumers are becoming more spoilt for choices. Competition from bigger retailers are increasing and dynamic. These bigger retailers are re-positioning themselves, making it an even more competitive trade for small players.
This ProvisionShop White Paper is an organised effort to highlight the shift towards the importance of Good & Direct Customer Service and how small shop are better positioned to render services to these demanding consumers and beautifully compliment existing supply value chains.
In today’s omnichannel world, the distinction between brands and retailers is of little interest to consumers. They will buy from whoever is best able to “deliver the goods.” Branded manufacturers can take advantage of this unprecedented opportunity to get closer to the consumer, if they manage to acquire the requisite fulfillment and supply chain capabilities.
Opening a Convenience Store - Retailing!!Krupesh Shah
This is a MBA project. The project was to open retail convenience store. Following were the steps and understanding we had considered while creating the project.
1. We need to open a convenience store anywhere in the world.
2. We can sell any categories of product and need to know whom we would be buy the product from.
3. What is the revenue do we forecast? Any Sales Target?
4. Revenue needs to be spread accross all products
5. We need to consider reductions as well when we plan our sales
Here we need to consider Demand assessment, Assortment, SKU Levels, Product categories revenue, Merchandizing etc
Now, what do we have in the plate?
1. Our store name would be "Family Mart", located some where
2. We need to have a startup requirement of INR 45 lacs. Considering the fact that break even point will be reached in 18-20months.
Startup Requirements:
Legal, Advertising, Rent and related exp, furnitures, staff exp, liquid cash and stock
3. Products- We can keep 7 categories but currently we keep just 3-4
i. Dairy Products - Milk, Butter, Cheese, curd etc
ii. Drinks and Beverages - Flavoured Milk, Juices, Cold and warm soda, coffee and energy drink etc
iii. Snacks and sweets - Chocolates, Candies, biscuits, chips etc
4. Categories fall in 3 section
i. Destination - like Family mart is the prefered location for biscuits and chocolates
ii. Routine - that we need on a daily basis eg. Milk
iii. Convenience - Impulse need of the customer eg. Cold drink (sprite bhujae only pyas lol ;) )
5. Sales forecast
Sales target I am setting would be 18 to 20 lacs per month which would be divided in the following categories
i. Dairy Products
ii. Drinks and beverages
iii. Sweets and snacks
iv. Others (Grains and Pulses, Oil and spices etc)
6. Profit Margin in %
i. Dairy Products
ii. Drinks and beverages
iii. Sweets and snacks
7. Stock Turnover
i. Dairy Products - In store, In warehouse
ii. Drinks and beverages
iii. Sweets and snacks
8. Tactics
i. Dairy Products - Assortment
ii. Drinks and beverages - assortment
iii. Sweets and snacks - assortment
The differences between mini market and convenience store is the opening hours. Besides longer opening hours, CVS should has convenience ambiance and make customers feel comfortable when shop inside.
Market Research Report : Convenience Store Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The market will be boosted by the rising income levels coupled with changing lifestyle, resulting in increased demand for convenience shopping.
The report begins with an introduction section, comprising of the description of convenience stores along with the significant focus areas for the development of the domestic convenience store market. The next section provides the global outlook of the convenience store market, mentioning the growth of convenience stores in Japan and the United States. The market overview section begins with the retail industry overview in India, including the market size and growth of the retail sector with distinct share of organized and traditional retail. It also provides a brief idea about the retail supply chain and mentions the ways in which modern retail supply chain is leading to cost reduction. This section also includes the various organized retail formats, providing a brief description and few examples of each format. This is followed by the Convenience store market in India, providing details on the domestic organized convenience store market size in terms of market value and its growth. It also mentions the necessary factors for the success of the convenience stores. Another detailed illustration about the changing shopping trend has been included. Further, the report provides a description of the major segments which attracts consumer spending and their share in the overall retail sector. Food and groceries has always been the most frequently purchased and largest selling segment in the Indian retail sector.
The Convenience Store Market in India is part of Netscribes’ Consumer Goods Industry Series reports. The market will be boosted by the rising income levels coupled with changing lifestyle, resulting in increased demand for convenience shopping.
The report begins with an introduction section, comprising of the description of convenience stores along with the significant focus areas for the development of the domestic convenience store market. The next section provides the global outlook of the convenience store market, mentioning the growth of convenience stores in Japan and the United States. The market overview section begins with the retail industry overview in India, including the market size and growth of the retail sector with distinct share of organized and traditional retail. It also provides a brief idea about the retail supply chain and mentions the ways in which modern retail supply chain is leading to cost reduction. This section also includes the various organized retail formats, providing a brief description and few examples of each format. This is followed by the Convenience store market in India, providing details on the domestic organized convenience store market size in terms of market value and its growth. It also mentions the necessary factors for the success of the convenience stores. Another
Philter Retail was a sponsor of the 2011 Shopper Marketing Forum in Toronto. This is a synopsis of this event where we aim to answer the question "What is Shopper Marketing and how will it work in Canada?"
Kerry Foods benefits from Huddle for multiple creative agency management.HuddleHQ
Kerry Foods is the UK and Ireland’s leading producer of branded and own-label chilled consumer
foods. The company works closely with all the major retailers in its markets to develop mutually
successful own-label products. In the UK, its brands include Wall’s sausages, Cheestrings,
Homepride flour and Porkinson. Across Ireland, they include Denny, Freshways, and Ballyfree.
Small Retail Business Owners all over the world are finding it increasingly hard to make a living because of stiffer competition. They lack the resources to fully satisfy customer expectations. With the general public growing in demand for more choice and variety of goods and services, consumers are becoming more spoilt for choices. Competition from bigger retailers are increasing and dynamic. These bigger retailers are re-positioning themselves, making it an even more competitive trade for small players.
This ProvisionShop White Paper is an organised effort to highlight the shift towards the importance of Good & Direct Customer Service and how small shop are better positioned to render services to these demanding consumers and beautifully compliment existing supply value chains.
In today’s omnichannel world, the distinction between brands and retailers is of little interest to consumers. They will buy from whoever is best able to “deliver the goods.” Branded manufacturers can take advantage of this unprecedented opportunity to get closer to the consumer, if they manage to acquire the requisite fulfillment and supply chain capabilities.
Opening a Convenience Store - Retailing!!Krupesh Shah
This is a MBA project. The project was to open retail convenience store. Following were the steps and understanding we had considered while creating the project.
1. We need to open a convenience store anywhere in the world.
2. We can sell any categories of product and need to know whom we would be buy the product from.
3. What is the revenue do we forecast? Any Sales Target?
4. Revenue needs to be spread accross all products
5. We need to consider reductions as well when we plan our sales
Here we need to consider Demand assessment, Assortment, SKU Levels, Product categories revenue, Merchandizing etc
Now, what do we have in the plate?
1. Our store name would be "Family Mart", located some where
2. We need to have a startup requirement of INR 45 lacs. Considering the fact that break even point will be reached in 18-20months.
Startup Requirements:
Legal, Advertising, Rent and related exp, furnitures, staff exp, liquid cash and stock
3. Products- We can keep 7 categories but currently we keep just 3-4
i. Dairy Products - Milk, Butter, Cheese, curd etc
ii. Drinks and Beverages - Flavoured Milk, Juices, Cold and warm soda, coffee and energy drink etc
iii. Snacks and sweets - Chocolates, Candies, biscuits, chips etc
4. Categories fall in 3 section
i. Destination - like Family mart is the prefered location for biscuits and chocolates
ii. Routine - that we need on a daily basis eg. Milk
iii. Convenience - Impulse need of the customer eg. Cold drink (sprite bhujae only pyas lol ;) )
5. Sales forecast
Sales target I am setting would be 18 to 20 lacs per month which would be divided in the following categories
i. Dairy Products
ii. Drinks and beverages
iii. Sweets and snacks
iv. Others (Grains and Pulses, Oil and spices etc)
6. Profit Margin in %
i. Dairy Products
ii. Drinks and beverages
iii. Sweets and snacks
7. Stock Turnover
i. Dairy Products - In store, In warehouse
ii. Drinks and beverages
iii. Sweets and snacks
8. Tactics
i. Dairy Products - Assortment
ii. Drinks and beverages - assortment
iii. Sweets and snacks - assortment
The differences between mini market and convenience store is the opening hours. Besides longer opening hours, CVS should has convenience ambiance and make customers feel comfortable when shop inside.
Market Research Report : Convenience Store Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The market will be boosted by the rising income levels coupled with changing lifestyle, resulting in increased demand for convenience shopping.
The report begins with an introduction section, comprising of the description of convenience stores along with the significant focus areas for the development of the domestic convenience store market. The next section provides the global outlook of the convenience store market, mentioning the growth of convenience stores in Japan and the United States. The market overview section begins with the retail industry overview in India, including the market size and growth of the retail sector with distinct share of organized and traditional retail. It also provides a brief idea about the retail supply chain and mentions the ways in which modern retail supply chain is leading to cost reduction. This section also includes the various organized retail formats, providing a brief description and few examples of each format. This is followed by the Convenience store market in India, providing details on the domestic organized convenience store market size in terms of market value and its growth. It also mentions the necessary factors for the success of the convenience stores. Another detailed illustration about the changing shopping trend has been included. Further, the report provides a description of the major segments which attracts consumer spending and their share in the overall retail sector. Food and groceries has always been the most frequently purchased and largest selling segment in the Indian retail sector.
The Convenience Store Market in India is part of Netscribes’ Consumer Goods Industry Series reports. The market will be boosted by the rising income levels coupled with changing lifestyle, resulting in increased demand for convenience shopping.
The report begins with an introduction section, comprising of the description of convenience stores along with the significant focus areas for the development of the domestic convenience store market. The next section provides the global outlook of the convenience store market, mentioning the growth of convenience stores in Japan and the United States. The market overview section begins with the retail industry overview in India, including the market size and growth of the retail sector with distinct share of organized and traditional retail. It also provides a brief idea about the retail supply chain and mentions the ways in which modern retail supply chain is leading to cost reduction. This section also includes the various organized retail formats, providing a brief description and few examples of each format. This is followed by the Convenience store market in India, providing details on the domestic organized convenience store market size in terms of market value and its growth. It also mentions the necessary factors for the success of the convenience stores. Another
Philter Retail was a sponsor of the 2011 Shopper Marketing Forum in Toronto. This is a synopsis of this event where we aim to answer the question "What is Shopper Marketing and how will it work in Canada?"
Kerry Foods benefits from Huddle for multiple creative agency management.HuddleHQ
Kerry Foods is the UK and Ireland’s leading producer of branded and own-label chilled consumer
foods. The company works closely with all the major retailers in its markets to develop mutually
successful own-label products. In the UK, its brands include Wall’s sausages, Cheestrings,
Homepride flour and Porkinson. Across Ireland, they include Denny, Freshways, and Ballyfree.
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Initial thoughts on the Tim Horton's Tassimo partnershipAlex Radu
This was a quick deck put together in a few hours using only info from the Tim Horton's website. It was created for a presentation audition I did as part of the application process to represent the Queen's School of Business at the International Case Competition @Maastricht in 2013.
My name is Kellene Okonkwo and I work for Ekulo Distribution USA in Fontana California. I currently work as the sales and merchandising manager at this location. I have just been awarded a new project and position as International Business Development Manager for the United States head office in Fontana, California. We have contacts with NAFDAC to aid foreign companies in importing products into West Africa.
Broad analisis of the biggest company in the world. It includes WalMart history, internal and external analysis and a focus on WalMart's internationalization with some suggestions for the future.
Маркетинг и Брендинг в International Trade & Development SCG International
Маркетинговая стратегия и брендинг как инструменты увеличения стоимости товаров и адаптации на международных рынках. Увеличение прибыли через эффективности.
No name vs. Brаnd.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
Презентация "Искусство создания среды обитания". Создание пространства, в котором людям приятно находиться. Успешный брендинг пространств для проживания, работы и досуга.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
3. Customer Trends — Convenience
• Smaller, more fragmented
household
• Less time (for anything)
• The INternet
INconvenience
• More eating out / on
the move
• Seeking Value
• Location (near you)
SCG London Page 3
4. UK Trends
• Growth in new
forecourts static -
consolidation
• Growth in
multiples+2.4%
• Growth in symbol
chain +5.2%
• Co-op movement
+ 5.3%
• Convenience market
2011 -2012 = £34bn
• 20% of all grocery
sales
• Symbol groups
increased by 5.1% to
take over 40% of
market
SCG London Page 4
5. Less time - food
• Smaller Stores -
Top up food shopping
• Quicker service
• Specialisation by
multiples
• ONLINE SHOPPING
• People on the move
• car/petrol station
• railway
• airports
24 Hours
SCG London Page 5
6. New customer trends - Specialisation
• Stations
• Petrol Stations
• Ticket offices
• Kiosks
• Fresh food on the go
SCG London Page 6
7. New customer trends - Specialisation
• Communities, cafe/
food
• High quality top up
food
• Seating and socialising
• Value
• Local independents/
symbol brands
SCG London Page 7
8. The internet = convenience
• Local -
but in your pocket
Service based offers
• Order/Pickup - food
tickets, mail,
services, fulfillment,
games etc...
• Free newspapers
• Online retail and
media
• Interface of digital
SCG London Page 8
9. From Value to Quality
• Symbol groups
Independence
Value
Variety
• Multiples
City specialists
Brand quality
Driven by:
Quality
Communication
Display
Local needs
SCG London Page 9
10. “Food to go” Brand- Ownbrand
• Own label control
• Specialists
• Established brands
• Brand authority
• Symbol groups- Value
and independence
• Quality in
communication and
display = Value and care
SCG London Page 10
11. Competitor benchmarking
New trends
Frozen, taste & quality
Picard
• Frozen healthy/
nutritious
• Quality merchandising
• Quality service
Picard The company also operates an e-commerce capable
web site and offers home delivery services. Picard’s
more than 1,000 products on offer are company’s own
brands which include a line of prepared exotic meals
Picard Surgeles is France’s leading frozen foods revenues gives it a market share of more than 12 under the Cuisine Evasion brand; ice cream, sorbets,
specialist. Company operates as both a manufacturer percent of the total French frozen food market. Picard and other frozen desserts under the François Théron
and a distributor, with a network of more than 500 has distinguished itself through a commitment to name; Formule Express, for microwaveable meals; and
retail stores throughout most of France high quality and innovation. Some 95 percent of the Le Soleil, for Mediterranean dishes.
Farm Foods Concept Development - August 2011 - Page 10
SCG London Page 11
12. UK - European
Convenience store benchmarking
SCG London Page 12
13. UK - European - Convenience store benchmarking
Quality — Fresh food & service
Value — Price - convenience & service
Local — Traveling, work & home
SCG London Page 13
14. Quality — Value
• Large multiples
• Segmentation
• Local top up
• Delicatessens
Cafes
fresh produce
delivery
• Prime locations
Quality display
SCG London Page 14
15. Quality — Value
• Zabka
• Albert Heijn
• Carrefour
• Sainsbury’s
Etc...
SCG London Page 15
16. Quality — Value Casino/Carrefour
• From quality to
discount
• Large Multiples
• Targeted categories
• Clear defined brands
• Promotion and
communications
SCG London Page 16
17. Quality — Value ALBERT HEJN
• Innovative
• Compact
• Clear
SCG London Page 17
18. Quality — Value MONOPRIX
• Quality
• Upscale
• Individual
• Social
SCG London Page 18
19. Co-ops & symbol groups
• Expanding Sector
• Control / supply chain/
Authority
• Independent variety
• Local
value
innovative
responsive
SCG London Page 19
20. Co-ops & symbol groups
• Independent with
main brand input
• Space planning suport
• Clear mix definition
• Local retailers
SCG London Page 20
21. Cafe’s, Food to Go
• Best in class only
• Quality branding
• Quality display
• Authority
SCG London Page 21
22. Spar - Walthamstow
• Local pizza
• Local Retailer
• Clear categories
• Instant authority
• ...
SCG London Page 22
23. Planning
Clear, quick and simple
SCG London Page 23
24. Planning /Environment
• Make space work -
easy
• Integrate in tight quick
corners
• Use all walls
• Segment & focus
categories
• Bright & appealing
graphics &
communications
SCG London Page 24
25. Plan / Benchmark
• Condensed categories
• Heros - but where
DELI
DELI
DELI
SALAD
customers need them
DAIRY
BEER / JUICE
COOKED PROMO PROMO FRESH MEAT FISH
MEAT
• Easy circulation
DAIRY
GROCERY
FRUIT /VEG
SALAD/ CHEESE
DISPLAY
• Clear communication
GROCERY
SNACKS / CAKES &
CONFECTIONERY
JUICE/ WATER
PREPARED FOOD/ SANDWICHES/ DELI
FRUIT & VEG.
PROMO PROMO
BAKERY
• Simple colour & frieze
GROCERY
GROCERY
GROCERY
GROCERY
DAIRY
BAKERY
FRUIT AND VEG
BAGUETTES/
HOT snacks
or CHILLED
PASTRIES
unification
drinks
FRUIT /VEG
DISPLAY
GRAB 'N' GO
DAIRY/CHEESE
GRAB & GO
DRINKS & SNACKS
BWS
KIOSK
MAGAZINES/ NEWS/ CDS
KIOSK
BWS
MAGAZINES & NEWS
CIGARETTES, HIGH VALUE
BASKETS CIGARETTES, HIGH VALUE
EXIT
ESSENTIALS & ALCOHOL
EXIT ESSENTIALS & ALCOHOL
BASKETS
ENTRANCE
BLUE EXPRESS_ 220MSQ ENTRANCE BLUE EXPRESS_ 220MSQ
Perekrestok Express - Entrance
PEREKRESTOK_ BLUE EXPRESS_ 220MSQ/100MSQ. SCALE: 1.100@A3
SCG London Page 25
26. Narvesen Plans
Gogola Option 2A Option 2B
• How we
1600 HIGH REFRIGERATOR 1600 HIGH REFRIGERATOR HOT OR COLD SERVE
applied these
OVER 1600 HIGH REFRIGERATOR 1600 HIGH REFRIGERATOR HOT OR COLD SERVE
OVER
COFFEE PREP AREA
principles....
BASKETS CHILLED
BAKERY BAKERY CHILLED COFFEE PREP AREA
DRINKS DRINKS FOOD BASKETS
BAKERY BAKERY DRINKS DRINKS FOOD
CAR PARK/EXTERNAL
ENTRANCE - 'WALK' CAR PARK/EXTERNAL
ICE CREAM GRILL ENTRANCE - 'WALK'
THROUGH TO STATION GRILL
THROUGH TO STATION ICE CREAM
1400
1900
IMPULSE
CASH 1
IMPULSE
CASH 1
AMBIENT PREP AREA
FRESH FRESH PREP AREA
1300 1500
1300 1500
CHILLED 1200
LOW UNIT BELOW WINDOW HOT SERVE
WITH 'MARKET' FEEL & VIEWED LOW UNIT BELOW WINDOW HOT SERVE
FRESH
FRESH
CHILLED
FRESH
FRESH
ICE CREAM
THROUGH GLASS WITH 'MARKET' FEEL & VIEWED
860 THROUGH GLASS
CHILLED 860
ALCOHOL
IMPULSE
CASH 2
ALCOHOL
IMPULSE
CASH 2
FRESH FRESH
FRUIT & VEG
DISPLAY
BACK OF HOUSE FRUIT & VEG SNACK SNACK
DISPLAY
BACK OF HOUSE
SALAD
SALAD
1900
1600
PROMO
AMBIENT/GROCERY PROMO
AMBIENT/GROCERY
ALCOHOL
MEDIA & MAGS ALCOHOL
MEDIA & MAGS
MEDIA & MAGS FULL HEIGHT DISPLAY MEDIA & MAGS FULL HEIGHT DISPLAY
FULL HEIGHT DISPLAY Option 1
Gogola
FULL HEIGHT DISPLAY
Option 1
GONGOLA STORE
GONGOLA STORE
GA OPTION 2A
GA OPTION 2B
FULL HEIGHT DISPLAY FULL HEIGHT DISPLAY
FULL HEIGHT 1600 HIGH REFRIGERATOR 1600 HIGH REFRIGERATOR BUILT IN CORNER
REFRIGERATORS
SALS PRESENTATION BY SCG LONDON | NARVESSEN PAGE 7 PLANNING PROPOSALS PRESENTATION BY SCG LONDON | NARVESSEN PAGE 8 REFRIGERATOR
HIGH VALUE DISPLAY
FOOD & SNACKS ALCOHOL
COFFEE
900
BASKETS
FRESH SELF SERVE ICE CREAM
CASH 1 CASH 2 ALCOHOL DAIRY
PRODUCE SALAD
BRAND
900 SIGNAGE
SALAD CAR PARK/EXTERNAL
ENTRANCE - 'WALK'
BAKERY IMPULSE HOT & COLD IMPULSE SALAD THROUGH TO STATION
1350
DOTTED LINE SERVE BACK OF
DAIRY
INDICATES LINE OF HOUSE
BULKHEAD 1200 DRINKS
AMBIENT 1100
800
FOOD AMBIENT
1250
ENTRANCE BAKERY
1200 PROMO COFFEE BAR TO
PROMO WINDOW, WASTE
ETC BELOW
FRESH
SNACKS
1200
850
FRUIT & IMPULSE BELOW
VEG
COFFEE BAR DRINKS
NEW HOT & AMBIENT BACK OF HOUSE
DRINKS CHILLED SERVER BAKERY HOT SERVE BAKERY
SNACKS OVER COUNTER,
IMPULSE
WITH SERVERY CASH 2 CASH 1
SNACKS TOP
1500
LOW ICE CREAM
POSSIBLE
SERVE-OUT
1000
COFFEE & HOT
FULL HEIGHT SNACKS ALCOHOL MEDIA & MAGS
DISPLAY
SNACKS MEDIA &
MAGS
BASKETS
MONETU STORE
MAIN ENTRANCE FROM
GA OPTION 1 GONGOLA STORE STATION - 'ASSUMED'
GA OPTION 1 HIGHER FOOTFALL
SCG London Page 26
29. Total – Spar
Bright, fresh, communicates the offer ‘Healthy, chilled, fresh’ Everyday essentials communicated at high level Prominent eye-catching promotions
Prominent eye-catching promotions Bright, fresh, communicates the offer Self service & served food - Colour & materials create an
ambient area
SCG London Page 29
33. BP – M&S / Wild Bean Cafe
Strong communication of coffee offer outside Exterior clearly zoned between brands & offer
Offer clearly communicated at entrance Sophisticated ambient graphics, appealing product display Zoned flooring from shop to service
SCG London Page 33
34. BP – M&S / Wild Bean Cafe
Stylish & appealing photography Snacks & impulse imaginatively displayed Cross selling bakery unit ‘I go great with coffee’
Strong branding Perch seating in coffee area
SCG London Page 34
35. BP – M&S / Wild Bean Cafe
Engaging back wall & ambient colour/texture Consistent friendly graphic language, cross-selling Every area utilised to promote
Multi buy & seasonal promotions Consistent language
SCG London Page 35
36. Esso – On the Run
Esso– On the Run
SCG London Page 36
37. Esso – On the Run
Esso– On the Run
Strong branding & communications heirarchy Zones clearly delineated Floor zoning
Ambient perimeter Bold promotions & product Attractive and varied mid-foor units & promotional pallettes Market leading coffee brand offer
signage categories
SCG London Page 37
36
38. Texaco – The Co-operative
Texaco– The Co-operative
SCG London Page 38
39. Texaco – The Co-operative
Texaco– The Co-operative
Attractive & welcoming entrances Strong promotions Self service Costa
Express
Impulse purchase aisle Clear & clean product department Market leading coffee brand offer
SCG London Page 39
38
40. SCG London
8 Plato Place
72-74 St Dionis Road
London
SW6 4TU
+44 (0) 20 7371 7522
SCG London Page 40