2. The previously mentioned conventions are standard for
most music videos but when we look into different genres
there are extra conventions. My chosen track for my media
product fell under the acoustic genre. Here are some of the
common conventions of acoustic music videos –
• Shots of the artist/character playing an instrument
• Slow paced camera movements
• Based around feeling or emotion felt by the character
• Locations are key, memorable places to character or
reflect the mood of the song ( i.e. if it’s a sad, depressing
song the location will be somewhere run down and dull)
• Use of black and white editing
• Costumes and makeup is plain and everyday

3. In my own music video we used the
typical convention of the character
playing an instrument. We used both
the piano and guitar playing shots that
were repeated throughout the video.

4. In our music video we used the convention of slow paced camera
movements. Above is a screenshot of an example we used in our video.
When we filmed in Hainault we decided that it would be good in our music
video to give a clear shot of what kind of location we were in. So we did a
slow pan of all the trees in the forest and it worked well within the song.

5. Below is a screenshot of another typical convention that we used for video.
The convention of using black and white editing is very common in
acoustic videos and also videos with a feeling or emotion behind it that is
somewhat depressing or sad.

6. Here are some screenshots of all the different costumes
and makeup that I wore throughout the different shots of
our music video. We kept within the convention of
acoustic music videos here of using very plain and
everyday makeup , costumes, and also hair. Acoustic
videos focus mainly on the emotion behind the song not
really on how the character/artist looks.

7. Although we did conform to most of our genres conventions
there were however conventions we used that were not
typical of that genre which is what makes our video more
unique. Here are some of the extra conventions we added
into our video that challenged our genre –
• Dance routine and location
• Bright lighting

8. Here are some screenshots of the dance
routine that we used within our music
video. Dance routines are generally used
for the ‘Pop’ genre, however we used
mainly contemporary styled dancing to fit
the mood of the song instead street/pop
dance.

9. Below is a screenshot of one of the locations that we used.
This was in our school’s dance studio where we filmed a
few lip syncing shots and also the dance routine for our
video. This location challenges the convention of acoustic
videos of using quite dull and run down locations to reflect
a mood/emotion. This dance studio however is the
complete opposite it is newly decorated and is filled with
bright lights so does not give off a dull or depressing mood.

10. Our added in conventions that we used were actually ideas we took
from another music video. Whilst researching different acoustic music
videos and videos with specific meanings we come across Pixie Lott’s
‘Cry Me Out’ video. We really enjoyed this video and it gave us some
good ideas to use for own.
Here is the link to her video -
http://www.youtube.com/watch?v=qsKnKB4nbls
Here are some screenshots from her music video. These
are the particular ideas that we took from the video. The
idea of having a dance routine and also the singing to
your reflection in a mirror.