Stephanie Janczak, Manager of Sustainability & Vehicle Environmental Matters at Ford gave this presentation at Forth's networking event on November 16, 2017.

1. The Positive Effects Of Workplace
Charging On EV Ownership And
Utilization
Stephanie Janczak
Sustainability and Vehicle Environmental Matters
FORTH Future of Workplace Charging
16 November 2017
1

2. Outline
• The Ford Workplace Charging Network
• Data Sources
• Ford Workplace Charging Network Utilization
• Workplace Charging Impact On Electric Vehicle Miles Traveled (eVMT)
• Workplace Charging Impact On EV Purchase Decision
• Workplace Charging Benefits
• Next Steps & Opportunities
©Ford Motor Company 201716 November 2017 2

3. Ford Workplace Charging Network
Ford Motor Company has installed over 200 workplace
charging stations at 40 locations in US and Canada
The Ford Workplace Charging Network was installed to
encourage EV ownership and usage by Ford employees
As of Q3 2017, all chargers are GE level 2 stations
managed via the GE control network
Usage Rules
Registration required for network access
Only open to Ford plug-in vehicles owned by
Ford employees
Four hours of charging per day provided
without fee. A $1/hour fee applies thereafter
Abide by standard shared-charger etiquette
(don’t unplug someone else’s car, always
move your car when charging complete, etc)
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4. Data Sources
Employee SurveysEmployee SurveysEmployee SurveysEmployee SurveysMyFordMyFordMyFordMyFord MobileMobileMobileMobile
Key On/Key Off Snapshot
Charging Rate
eVMT*
Key On/Key Off Snapshot
Charging Rate
eVMT*
MyFordMyFordMyFordMyFord MobileMobileMobileMobile
Key On/Key Off Snapshot
Charging Rate
eVMT*
GE Control Network
Station Utilization StatsStation Utilization Stats
GE Control Network
Station Utilization Stats
Usage PreferencesUsage PreferencesUsage PreferencesUsage Preferences
Impact On EV PurchaseImpact On EV PurchaseImpact On EV PurchaseImpact On EV Purchase
* Electric Vehicle Miles Traveled
©Ford Motor Company 201716 November 2017 4

5. Network Usage Growth
Registered Users And Network Usage Increased Rapidly
Registered Ford Workplace Charging Network UsersRegistered Ford Workplace Charging Network UsersRegistered Ford Workplace Charging Network UsersRegistered Ford Workplace Charging Network Users
Network
Activation
1728 Users
11000+ Charge Events/mon
Mar 2017
Ford Management EV
Lease Program Begins
Jan 2016Jan 2015Apr 2014 Jan 2017
822 Users
6000+ Charge Events/mon
©Ford Motor Company 201716 November 2017 5

6. Network Station Utilization
Ford Engineering Centers Saw The Greatest Increase In Station Utilization
©Ford Motor Company 201716 November 2017 6

7. Ford Plug-In Electric Vehicles
Usage Data From 1,823 Drivers Of Ford EVs Was Analyzed
Ford Focus Electric
Battery Electric
Ford C-Max Energi
Plug-In Hybrid
Ford Fusion Energi
Plug-In Hybrid
©Ford Motor Company 201716 November 2017 7

8. Weekly Usage Statistics For Ford EV Drivers
All Michigan EV Drivers Have Similar VMT, Ford Employee Drivers Maximize eVMT
50
100
150
200
250
Jan-14Jan-14Jan-14Jan-14 Apr-14Apr-14Apr-14Apr-14 Jul-14Jul-14Jul-14Jul-14 Oct-14Oct-14Oct-14Oct-14 Jan-15Jan-15Jan-15Jan-15 Apr-15Apr-15Apr-15Apr-15 Jul-15Jul-15Jul-15Jul-15 Oct-15Oct-15Oct-15Oct-15
WeeklyMilesWeeklyMilesWeeklyMilesWeeklyMiles
Vehicle Miles Traveled (VMT)Vehicle Miles Traveled (VMT)Vehicle Miles Traveled (VMT)Vehicle Miles Traveled (VMT)
Electric Vehicle Miles Traveled (Electric Vehicle Miles Traveled (Electric Vehicle Miles Traveled (Electric Vehicle Miles Traveled (eVMTeVMTeVMTeVMT))))
Michigan DriversMichigan DriversMichigan DriversMichigan Drivers
Ford EmployeesFord EmployeesFord EmployeesFord Employees
©Ford Motor Company 201716 November 2017 8

9. Workplace Charging Weekly eVMT Impact
Users Who Charged More Frequently Saw Higher eVMT Benefit
50
100
150
200
250
Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Apr 2015 Jul 2015 Oct 2015
WeeklyeVMTWeeklyeVMTWeeklyeVMTWeeklyeVMT
Ford ChargingFord ChargingFord ChargingFord Charging
Network ActivationNetwork ActivationNetwork ActivationNetwork Activation
Average # OfAverage # OfAverage # OfAverage # Of
ChargesChargesChargesCharges Per Week
0
1
2
3
4
5
6
Average Weekly eVMT
©Ford Motor Company 201716 November 2017 9

10. eVMT Impact For Frequent Chargers
Ford Employees Who Used The Charging Network At Least 3 Times Per Week
Experienced Significant Benefits
45%45%45%45%
Average Increase In eVMT
vs EV Drivers Not Using
The Network
3400 Miles3400 Miles3400 Miles3400 Miles
Average Annual eVMT
Uplift After Network
Activation
Ford is now working to triple the capacity of its Workplace Charging Network to
ensure all employee EV drivers can enjoy these benefits
Employees who charged 3 or more times per week experienced:
©Ford Motor Company 201716 November 2017 10

11. US AverageUS AverageUS AverageUS Average
380 kg Saved380 kg Saved380 kg Saved380 kg Saved
CO2 Savings Potential
CO2 Savings Potential Depends On Carbon Intensity Of Power Source
0
200
400
600
800
1000
0 100 200 300 400 500 600 700
CO2(kg)
Grams CO2 / kWh Electricity
Annual CO2 Savings For 3+ Weekly Charge User
Source: www.electricitymap.com, www.pge.com
Ontario, CanadaOntario, CanadaOntario, CanadaOntario, Canada
920 kg Saved920 kg Saved920 kg Saved920 kg Saved
California (PG&E)California (PG&E)California (PG&E)California (PG&E)
650 kg Saved650 kg Saved650 kg Saved650 kg Saved
©Ford Motor Company 201716 November 2017 11

12. Ford Employee Workplace Charging Network Survey
A survey of Ford Employee EV drivers was conducted in April 2017.
Over 800 employees responded
Charging Fee Attitudes
Charger Location Preferences
EV Vehicle Satisfaction
Workplace Charging Impact On Purchase Decision
Impact On Ability To Recommend To Others
Survey Questions Explored:
©Ford Motor Company 201716 November 2017 12

13. Workplace Charging Fee And Location Preferences
EV Customers Want Free Charging, With Chargers Close To Their Offices
Importance Of NoImportance Of NoImportance Of NoImportance Of No
Fee ChargingFee ChargingFee ChargingFee Charging
Unimportant/Unimportant/Unimportant/Unimportant/
NeutralNeutralNeutralNeutral
18%18%18%18%
ImportantImportantImportantImportant
82%82%82%82%
Importance Of CloseImportance Of CloseImportance Of CloseImportance Of Close
Proximity to OfficeProximity to OfficeProximity to OfficeProximity to Office
Unimportant/Unimportant/Unimportant/Unimportant/
NeutralNeutralNeutralNeutral
26262626%%%%
ImportantImportantImportantImportant
74%74%74%74%
©Ford Motor Company 201716 November 2017 13

14. Workplace Charging Impact On EV Purchase Decision
Workplace Charging Boosts Purchase Decision, Ability To Recommend To Others
InfluencedInfluencedInfluencedInfluenced
61%61%61%61%
Not
InfluencedInfluencedInfluencedInfluenced
39%
Initial PurchaseInitial PurchaseInitial PurchaseInitial Purchase
DecisionDecisionDecisionDecision
Ability To RecommendAbility To RecommendAbility To RecommendAbility To Recommend
ToToToTo OthersOthersOthersOthers
InfluencedInfluencedInfluencedInfluenced
92%92%92%92%
Not InfluencedNot InfluencedNot InfluencedNot Influenced
8%8%8%8%
See also: https://energy.gov/eere/vehicles/workplace-charging
©Ford Motor Company 201716 November 2017 14

15. Workplace Charging Benefits: Employees & Employers
Benefits:
• Workplace charging major influencer in
PEV purchase
• Workplace charging enables purchase
where access to charging not available
at home
• Increases electric miles driven
• Saves employees money
Workplace Charging Benefits Both Employees & Employers
• Increased acquisition of EVs by EmployeesEmployeesEmployeesEmployees
• EmployeesEmployeesEmployeesEmployees become enthusiastic advocates for
EVs to their friends and families
• EmployeeEmployeeEmployeeEmployee EV drivers save more money and reduce
CO2 emissions by increasing electric miles traveled
• Enables EV usage for EmployeesEmployeesEmployeesEmployees without access
to overnight/home charging
• EEEEmployersmployersmployersmployers attract and retain a cutting-edge
workforce
• EmployersEmployersEmployersEmployers demonstrate Leadership in CO2
reduction, and in adoption of advanced
technologies
©Ford Motor Company 201716 November 2017 15

16. Workplace Charging Benefits: Government & Utilities
Benefits:
• Workplace charging major influencer in
PEV purchase
• Workplace charging enables purchase
where access to charging not available
at home
• Increases electric miles driven
• Saves employees money
Workplace Charging Will Speed The Adoption Of Electricity As Transportation Fuel
• By promoting and incentivizing Workplace Charging,
GovernmentsGovernmentsGovernmentsGovernments can impact the adoption and
utilization of EVs, furthering the goals of CO2 reduction,
fuel economy improvement, and energy security
• Workplace Charging will speed the transition of
Transportation to electricity as ‘fuel’, benefitting
UtilitiesUtilitiesUtilitiesUtilities through increased asset utilization
• UtilitiesUtilitiesUtilitiesUtilities benefit as Workplace Charging shifts
charging times towards renewables peak generation,
and away from late afternoon peak demand
• Workplace Charging is a key enabler for EV adoption by
apartment / multi-unit dwelling residents, and others
without access to overnight charging
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17. Next Steps & Opportunities
Opportunities:
• More charging stations
• Improve Workplace charging signup
process
• Adjust fees and communications for
time overages
• Improve plugin experience
• Ford is working to triple the size of itsFord is working to triple the size of itsFord is working to triple the size of itsFord is working to triple the size of its
Workplace Charging NetworkWorkplace Charging NetworkWorkplace Charging NetworkWorkplace Charging Network, with plans
for over 600 chargers and protection for
further growth
• City, State, and Federal Governments haveCity, State, and Federal Governments haveCity, State, and Federal Governments haveCity, State, and Federal Governments have
the ability to incentivize installation ofthe ability to incentivize installation ofthe ability to incentivize installation ofthe ability to incentivize installation of
charging near workplacescharging near workplacescharging near workplacescharging near workplaces, thus promoting
adoption and utilization of EVs
• Utilities canUtilities canUtilities canUtilities can partner with Employerpartner with Employerpartner with Employerpartner with Employers tos tos tos to
install workplace charginginstall workplace charginginstall workplace charginginstall workplace charging, accelerating the
transition to Electrified transportation
©Ford Motor Company 201716 November 2017 17

18. Thank You!Thank You!Thank You!Thank You!
©Ford Motor Company 201716 November 2017 18