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Greater Mankato Growth,Inc.
GMG StrategicFocus
GMG StrategicFocus
Business growth, retention and attraction
(of all economies and business sectors)
Toidentify & implement strategies and
tactics to sustain as well as further
enhance the Greater Mankato region’s
economic diversity and vitality.
GMG StrategicFocus
Talent growth, retention and attraction
(of all economies and business sectors)
Tosupport the attraction, growth and
retention of a skilled/talented
workforce to meet the workforce needs
of an ever changing and growing
economy.
GMG StrategicFocus
Regional Livability
To work in concert to advocate for
and promote the livability features
of the region.
GMG StrategicFocus
Advocacy of the Marketplace
(both internal and external)
Tocohesively advocate for the
businesses and residents of the
Greater Mankato area.
President
City Center Partnership, LLCVisit Mankato, LLC
Visit Mankato leads the
development of the visitor
economyby actively promoting
Mankato as apremier
destination for conventions,
tournaments andtourism
Greater Mankato Growth (DBA)
Greater Mankato Growth, Inc. exists to support and promote the economicgrowth
and vitalityof our membersand the regional marketplace. 501(c)(6)
Greater Mankato Growth, Inc.
Foundation 501(c)(3)
Board of Directors
Board of Governors
President & CEO
VicePresident
Staff
PUBLIC
GreenSeam, LLC
GreenSeam builds on existing
ag business prominence across
southern MN & northern IA
maximizing, agrowingeconomic
marketplace in order to be the
premier ag businessepicenter
in the US– the most diverse,
balanced and sustainable.
Board of Governors
Director
The chamber of commerce
and economicdevelopment
organization serving the regional
marketplace and advancing
business through: business
growth and development; talent
growth, retention and attraction;
regional livability and advocacyof
the marketplace.
Board of Directors
President & CEO
Staff
The City Center Partnership is
acatalyst for development of
the City Center and will support
public and private investment in
City Center projects, programs
and initiatives that attract a
greater number of customers,
employeesand residentsto the
City Center.
Board of Governors
Director
CityArt, LLC
withTwinRiversCouncil for the Arts
President
City Center Partnership, LLCVisit Mankato, LLC
Visit Mankato leads the
development of the visitor
economyby actively promoting
Mankato as apremier
destination for conventions,
tournaments andtourism
Greater Mankato Growth (DBA)
Greater Mankato Growth, Inc. exists to support and promote the economicgrowth
and vitalityof our membersand the regional marketplace. 501(c)(6)
Greater Mankato Growth, Inc.
Foundation 501(c)(3)
Board of Directors
Board of Governors
President & CEO
VicePresident
Staff
PUBLIC
GreenSeam, LLC
GreenSeam builds on existing
ag business prominence across
southern MN & northern IA
maximizing, agrowingeconomic
marketplace in order to be the
premier ag businessepicenter
in the US– the most diverse,
balanced and sustainable.
Board of Governors
Director
The chamber of commerce
and economicdevelopment
organization serving the regional
marketplace and advancing
business through: business
growth and development; talent
growth, retention and attraction;
regional livability and advocacyof
the marketplace.
Board of Directors
President & CEO
Staff
The City Center Partnership is
acatalyst for development of
the City Center and will support
public and private investment in
City Center projects, programs
and initiatives that attract a
greater number of customers,
employeesand residentsto the
City Center.
Board of Governors
Director
CityArt, LLC
withTwinRiversCouncil for the Arts
How we’re financed
• 3% Lodging Tax (per statute)
• Revenue Generating
Initiatives & Programs
• Mankato Marathon
• Regional Sports Awards
• Meeting Max
• Other Sports
Commission events
2018 Budgeted Revenue: $863,596
LodgingTax
74%
Rev.Generating
Initiatives &
Programs
24%
Grants
1%
Misc.
1%
Revenue mix over time
82% 75% 59%
16%
22% 39%
2%
3%
1%
-
400,000
200,000
600,000
800,000
1,000,000
1,200,000
2017 ACTUAL 2018 PROJECTED 2019 BUDGETED
Lodging Tax Rev. Generating Initiatives & Programs Other
What we do
Vision for Growing the Tourism
Economy (2021)
SPORTING EVENTS
$12.5M $20M
• Grow local events
• Attract new events
• Partner/own events
Vision for Growing the Tourism
Economy (2021)
GROUP SALES
$2.2M $3M
• Conferences
• Expos/Tradeshows
• Travel Writers
Vision for Growing the Tourism
Economy (2021)
LEISURE EVENTS
$??? $2M
• Arts & Culture
• Adventure
• Families
• Major Events
Vision for Destination
Development
Provide leadership as an advocate, collaborator and
potential funder with other partners to develop at
least 3 new products that significantly enhance our
destination for visitors and residents.
Priorities:
 Recreational facilities
 Gateways
 Biking infrastructure
Vision for Visitor Experience &
Front Line StaffTraining
Systemic brand adoption and training of front line staff
Increase Revenue
$863,000
$1.5M

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Greater Mankato growth inc: Visit Mankato strategic focus 2018

  • 3. GMG StrategicFocus Business growth, retention and attraction (of all economies and business sectors) Toidentify & implement strategies and tactics to sustain as well as further enhance the Greater Mankato region’s economic diversity and vitality.
  • 4. GMG StrategicFocus Talent growth, retention and attraction (of all economies and business sectors) Tosupport the attraction, growth and retention of a skilled/talented workforce to meet the workforce needs of an ever changing and growing economy.
  • 5. GMG StrategicFocus Regional Livability To work in concert to advocate for and promote the livability features of the region.
  • 6. GMG StrategicFocus Advocacy of the Marketplace (both internal and external) Tocohesively advocate for the businesses and residents of the Greater Mankato area.
  • 7. President City Center Partnership, LLCVisit Mankato, LLC Visit Mankato leads the development of the visitor economyby actively promoting Mankato as apremier destination for conventions, tournaments andtourism Greater Mankato Growth (DBA) Greater Mankato Growth, Inc. exists to support and promote the economicgrowth and vitalityof our membersand the regional marketplace. 501(c)(6) Greater Mankato Growth, Inc. Foundation 501(c)(3) Board of Directors Board of Governors President & CEO VicePresident Staff PUBLIC GreenSeam, LLC GreenSeam builds on existing ag business prominence across southern MN & northern IA maximizing, agrowingeconomic marketplace in order to be the premier ag businessepicenter in the US– the most diverse, balanced and sustainable. Board of Governors Director The chamber of commerce and economicdevelopment organization serving the regional marketplace and advancing business through: business growth and development; talent growth, retention and attraction; regional livability and advocacyof the marketplace. Board of Directors President & CEO Staff The City Center Partnership is acatalyst for development of the City Center and will support public and private investment in City Center projects, programs and initiatives that attract a greater number of customers, employeesand residentsto the City Center. Board of Governors Director CityArt, LLC withTwinRiversCouncil for the Arts
  • 8.
  • 9. President City Center Partnership, LLCVisit Mankato, LLC Visit Mankato leads the development of the visitor economyby actively promoting Mankato as apremier destination for conventions, tournaments andtourism Greater Mankato Growth (DBA) Greater Mankato Growth, Inc. exists to support and promote the economicgrowth and vitalityof our membersand the regional marketplace. 501(c)(6) Greater Mankato Growth, Inc. Foundation 501(c)(3) Board of Directors Board of Governors President & CEO VicePresident Staff PUBLIC GreenSeam, LLC GreenSeam builds on existing ag business prominence across southern MN & northern IA maximizing, agrowingeconomic marketplace in order to be the premier ag businessepicenter in the US– the most diverse, balanced and sustainable. Board of Governors Director The chamber of commerce and economicdevelopment organization serving the regional marketplace and advancing business through: business growth and development; talent growth, retention and attraction; regional livability and advocacyof the marketplace. Board of Directors President & CEO Staff The City Center Partnership is acatalyst for development of the City Center and will support public and private investment in City Center projects, programs and initiatives that attract a greater number of customers, employeesand residentsto the City Center. Board of Governors Director CityArt, LLC withTwinRiversCouncil for the Arts
  • 10. How we’re financed • 3% Lodging Tax (per statute) • Revenue Generating Initiatives & Programs • Mankato Marathon • Regional Sports Awards • Meeting Max • Other Sports Commission events 2018 Budgeted Revenue: $863,596 LodgingTax 74% Rev.Generating Initiatives & Programs 24% Grants 1% Misc. 1%
  • 11. Revenue mix over time 82% 75% 59% 16% 22% 39% 2% 3% 1% - 400,000 200,000 600,000 800,000 1,000,000 1,200,000 2017 ACTUAL 2018 PROJECTED 2019 BUDGETED Lodging Tax Rev. Generating Initiatives & Programs Other
  • 13. Vision for Growing the Tourism Economy (2021) SPORTING EVENTS $12.5M $20M • Grow local events • Attract new events • Partner/own events
  • 14. Vision for Growing the Tourism Economy (2021) GROUP SALES $2.2M $3M • Conferences • Expos/Tradeshows • Travel Writers
  • 15. Vision for Growing the Tourism Economy (2021) LEISURE EVENTS $??? $2M • Arts & Culture • Adventure • Families • Major Events
  • 16. Vision for Destination Development Provide leadership as an advocate, collaborator and potential funder with other partners to develop at least 3 new products that significantly enhance our destination for visitors and residents. Priorities:  Recreational facilities  Gateways  Biking infrastructure
  • 17. Vision for Visitor Experience & Front Line StaffTraining Systemic brand adoption and training of front line staff