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Greater Mankato growth inc: Visit Mankato strategic focus 2018

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This presentation outlines the company, Greater Mankato Growth. Learn about their business growth, retention, and attraction, as well as their strategic focus and their approach to the marketplace.

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Greater Mankato growth inc: Visit Mankato strategic focus 2018

  1. 1. Greater Mankato Growth,Inc.
  2. 2. GMG StrategicFocus
  3. 3. GMG StrategicFocus Business growth, retention and attraction (of all economies and business sectors) Toidentify & implement strategies and tactics to sustain as well as further enhance the Greater Mankato region’s economic diversity and vitality.
  4. 4. GMG StrategicFocus Talent growth, retention and attraction (of all economies and business sectors) Tosupport the attraction, growth and retention of a skilled/talented workforce to meet the workforce needs of an ever changing and growing economy.
  5. 5. GMG StrategicFocus Regional Livability To work in concert to advocate for and promote the livability features of the region.
  6. 6. GMG StrategicFocus Advocacy of the Marketplace (both internal and external) Tocohesively advocate for the businesses and residents of the Greater Mankato area.
  7. 7. President City Center Partnership, LLCVisit Mankato, LLC Visit Mankato leads the development of the visitor economyby actively promoting Mankato as apremier destination for conventions, tournaments andtourism Greater Mankato Growth (DBA) Greater Mankato Growth, Inc. exists to support and promote the economicgrowth and vitalityof our membersand the regional marketplace. 501(c)(6) Greater Mankato Growth, Inc. Foundation 501(c)(3) Board of Directors Board of Governors President & CEO VicePresident Staff PUBLIC GreenSeam, LLC GreenSeam builds on existing ag business prominence across southern MN & northern IA maximizing, agrowingeconomic marketplace in order to be the premier ag businessepicenter in the US– the most diverse, balanced and sustainable. Board of Governors Director The chamber of commerce and economicdevelopment organization serving the regional marketplace and advancing business through: business growth and development; talent growth, retention and attraction; regional livability and advocacyof the marketplace. Board of Directors President & CEO Staff The City Center Partnership is acatalyst for development of the City Center and will support public and private investment in City Center projects, programs and initiatives that attract a greater number of customers, employeesand residentsto the City Center. Board of Governors Director CityArt, LLC withTwinRiversCouncil for the Arts
  8. 8. President City Center Partnership, LLCVisit Mankato, LLC Visit Mankato leads the development of the visitor economyby actively promoting Mankato as apremier destination for conventions, tournaments andtourism Greater Mankato Growth (DBA) Greater Mankato Growth, Inc. exists to support and promote the economicgrowth and vitalityof our membersand the regional marketplace. 501(c)(6) Greater Mankato Growth, Inc. Foundation 501(c)(3) Board of Directors Board of Governors President & CEO VicePresident Staff PUBLIC GreenSeam, LLC GreenSeam builds on existing ag business prominence across southern MN & northern IA maximizing, agrowingeconomic marketplace in order to be the premier ag businessepicenter in the US– the most diverse, balanced and sustainable. Board of Governors Director The chamber of commerce and economicdevelopment organization serving the regional marketplace and advancing business through: business growth and development; talent growth, retention and attraction; regional livability and advocacyof the marketplace. Board of Directors President & CEO Staff The City Center Partnership is acatalyst for development of the City Center and will support public and private investment in City Center projects, programs and initiatives that attract a greater number of customers, employeesand residentsto the City Center. Board of Governors Director CityArt, LLC withTwinRiversCouncil for the Arts
  9. 9. How we’re financed • 3% Lodging Tax (per statute) • Revenue Generating Initiatives & Programs • Mankato Marathon • Regional Sports Awards • Meeting Max • Other Sports Commission events 2018 Budgeted Revenue: $863,596 LodgingTax 74% Rev.Generating Initiatives & Programs 24% Grants 1% Misc. 1%
  10. 10. Revenue mix over time 82% 75% 59% 16% 22% 39% 2% 3% 1% - 400,000 200,000 600,000 800,000 1,000,000 1,200,000 2017 ACTUAL 2018 PROJECTED 2019 BUDGETED Lodging Tax Rev. Generating Initiatives & Programs Other
  11. 11. What we do
  12. 12. Vision for Growing the Tourism Economy (2021) SPORTING EVENTS $12.5M $20M • Grow local events • Attract new events • Partner/own events
  13. 13. Vision for Growing the Tourism Economy (2021) GROUP SALES $2.2M $3M • Conferences • Expos/Tradeshows • Travel Writers
  14. 14. Vision for Growing the Tourism Economy (2021) LEISURE EVENTS $??? $2M • Arts & Culture • Adventure • Families • Major Events
  15. 15. Vision for Destination Development Provide leadership as an advocate, collaborator and potential funder with other partners to develop at least 3 new products that significantly enhance our destination for visitors and residents. Priorities:  Recreational facilities  Gateways  Biking infrastructure
  16. 16. Vision for Visitor Experience & Front Line StaffTraining Systemic brand adoption and training of front line staff
  17. 17. Increase Revenue $863,000 $1.5M

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