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Minne-Roadtrip Report

A
Alex Rudie

This presentation gives a full outline of the Minne-Roadtrip, including how it came about, its first accomplishments, and an outline of the trip.

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2019 Northfield Chamber
Tourism Awards Luncheon
Minne-Roadtrip Report
How Can We Do BetterTogether?
• There have been previous efforts – good ones
• Tough to get consistent buy-in for shared messaging
• The message was rather – bulky? “ComeVisit Owatonna –
Northfield - Faribault”
• Wait – should read “ComeVisit Northfield – Faribault and
Owatonna”
• Directors agreed – we can do better!
We needed a different approach
And that requires a plan!
• Acknowledge that we have a broader experience
for the visitor combining our tourism assets
(Lodging options, attractions, dining and events)
• Broader experience = more visitor spending
• Inventory and categorize assets
• Research consumer travel trends
• What’s our combined sweet spot?
• Who the heck are we? (ala Roger Brooks)
A BrandWe Can All Get Behind!
•Has to be fun
•Should imply ACTIVITY!
•Reach across the traveling demographics
•Encompass as many of our assets as
possible
•Stakeholders should love it
•We MUST Deliver on our Brand Promise!
The Minne-Roadtrip is Born!
Then the Minne-Roadtrip is
Born-Again! (and trademarked)
Now for buy in and $
• Each organization committed $3000 for year one
• Website and social media channels created
• Printed collateral developed and produced
• Directors became committed champions
Minne-Roadtrip Report
Our First Marketing Assets
Minne-Roadtrip Report
Evolution of Print
Go Big!
Position Counts!
•Can’t get into the Metro section of State
Guide
• Please don’t get me started….
•Can’t buy the back page either!
• So now I might get started
•So we have claimed our position!
Minne-Roadtrip Report
Minne-Roadtrip
Our First Big Show - Des Moines, IA
Minne-Roadtrip
Our Second Big Show - Des Moines
Minne-Roadtrip
OurThird Big Show – StarTribune
Prize Cooler for Data Capture
Our Latest REALLY Big Show
Rosemount, IL
Welcome to our Data Capturing
Lair!
Minne-Roadtrip Report
Photo Booth in the Back Seat!
Minne-Roadtrip Report
Minne-Roadtrip Report
E-mail and text momento..
And a trinket!
Nort likes the line…….
Minne-Roadtrip Report
Let me introduce you to
our new friends…
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Minne-Roadtrip Report
Oh, by the way….
Thanks so much – Questions?
Respectfully Submitted,
Nort Johnson
Faribault Area Chamber of Commerce and
Tourism
office; 507.334.4381 mobile; 605.490.4237

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Minne-Roadtrip Report

  • 1. 2019 Northfield Chamber Tourism Awards Luncheon Minne-Roadtrip Report
  • 2. How Can We Do BetterTogether? • There have been previous efforts – good ones • Tough to get consistent buy-in for shared messaging • The message was rather – bulky? “ComeVisit Owatonna – Northfield - Faribault” • Wait – should read “ComeVisit Northfield – Faribault and Owatonna” • Directors agreed – we can do better!
  • 3. We needed a different approach And that requires a plan! • Acknowledge that we have a broader experience for the visitor combining our tourism assets (Lodging options, attractions, dining and events) • Broader experience = more visitor spending • Inventory and categorize assets • Research consumer travel trends • What’s our combined sweet spot? • Who the heck are we? (ala Roger Brooks)
  • 4. A BrandWe Can All Get Behind! •Has to be fun •Should imply ACTIVITY! •Reach across the traveling demographics •Encompass as many of our assets as possible •Stakeholders should love it •We MUST Deliver on our Brand Promise!
  • 6. Then the Minne-Roadtrip is Born-Again! (and trademarked)
  • 7. Now for buy in and $ • Each organization committed $3000 for year one • Website and social media channels created • Printed collateral developed and produced • Directors became committed champions
  • 13. Position Counts! •Can’t get into the Metro section of State Guide • Please don’t get me started…. •Can’t buy the back page either! • So now I might get started •So we have claimed our position!
  • 15. Minne-Roadtrip Our First Big Show - Des Moines, IA
  • 16. Minne-Roadtrip Our Second Big Show - Des Moines
  • 18. Prize Cooler for Data Capture
  • 19. Our Latest REALLY Big Show Rosemount, IL
  • 20. Welcome to our Data Capturing Lair!
  • 22. Photo Booth in the Back Seat!
  • 25. E-mail and text momento..
  • 27. Nort likes the line…….
  • 29. Let me introduce you to our new friends…
  • 41. Oh, by the way….
  • 42. Thanks so much – Questions? Respectfully Submitted, Nort Johnson Faribault Area Chamber of Commerce and Tourism office; 507.334.4381 mobile; 605.490.4237