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All the Things: Events as Assets

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A Brief overview of event strategies presented by Visit Cook County Minnesota at the 2019 MACVB Education Summit.

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All the Things: Events as Assets

  1. 1. LILY NELSON-PEDERSEN EVENT RESOURCE COORDINATOR LILY@VISITCOOKCOUNTY.COM
  2. 2. 70 + EVENTS ANNUALLY • WTIP Radio Waves • Lake Superior Storm Festival • Art Along the Lake: Spring Gallery Tour • Art Along the Lake: Fall Studio Tour • Moose Madness • Naturalist Program • Oh Ole Night • Light Up Lutsen • North Shore Holiday Program • BWCA Expo • Candlelight Ski & Snowshoe • Pincushion Mountain Winter Festival • Lutsen 99er • Norpine Fat Bike Challenge • Sawtooth Mountain Challenge • Unplugged • Birch Bark Bash • Dog Days of Winter • Grand Marais Art Colony Art Festival • Plein Air • Grand Marais Block Party • Hygge Festival • 4th of July (Over 3 Communities) • Passport to the Past • Kite Festival • Voyage North 5/10K • Stars of the North Music Festival • Beargrease • Gunflint Mail Run • Wet Your Paddle on the Gunflint Trail • Biggest Blueberry Contest • Gunflint Canoe Races • Chik Wauk Events • Le Grand Du Nord • Superior Fall Trail Races • Superior Spring Trail Races • Dark Sky Festival • Dark Sky Caravan • Grand Marais Annual Fisherman’s Picnic • North Shore Water Festival • Grand Marais Playhouse Events • Grand Marais Art Colony Events • Cook County Farmers Market • Cook County Higher Education Events • Cook County Earth Day Celebrations • Grand Opening of the Grand Marais Airport • Welcome Neighbors Weekend • Music by the Lake at Skyport Lodge • Sivertson Gallery Inuit Premiere • Snowmobile Fun Run • Cook County Historical Society Events • North Shore Music Association Concerts • Snowball at Lutsen Mountains • Ski Party at Lutsen Mountains • Lake Effect at Lutsen Mountains • Headliner Music at Lutsen Mountains • Sweetwater Shakedown at Lutsen Mountains • Mountain Meltdown at Lutsen Mountains • Midwest Extreme Snowmobile Challenge • Lutsen Mountains Singers Songwriter Series • Annual Fall Gala • MACVB Host June 2019 • Grand Marais Seasonal Music Program • LTTA Winter Cultural Activities • LTTA Spring/Summer/Fall Music Program • Grand Portage Lodge and Casino Events • Grand Portage Annual Rendezvous Days • Snowmobile Drag Races • Fireplace Tour • Stormy Sippers Beverage Hunt • Oktoberfest • Two Person Champagne Bonspiel • Halloweenspiel • Charles J. Futterer memorial Open Bonspiel • 10 Annual Event Newsletters • 24 Annual Event Emailers • 10 Annual Tradeshows
  3. 3. EVENT INTAKE DOCUMENTS
  4. 4. EVENT METRICS
  5. 5. • Recap Meetings • ROI Project • Build a Strong Community Foundation
  6. 6. QUESTIONS?

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