Final Presentation on Cedar Point for NMDL

1. Meghan Patterson ADV420 Final
Presentation

2. Overview
 Cedar Point is known as
America’s Roller Coast.
 They are best known for
their record breaking
roller coasters and thrill
rides.
 They are seen as a fun,
energetic brand that
love a thrill and having a
good time
 It is also a great place
for families to go
together for an escape
that isn’t necessarily far
from home.

3. Goals Challenges
 To increase the number  People are cutting back
of online sales of on unneeded spending
season passes and due to the economy.
single visit tickets.  Not every piece of their
 Create continuity across marketing efforts has
channels of a fun, the same voice or
adventurous and thrill personality
seeking brand that is
fun for the whole family.

4. Overarching Message
 I want to make their fun, exiting brand personality
show across their media channels by adding a little
bit of flair. Visiting Cedar Point is all about the
experience and the thrill and so we want express
that in the social media presence.

5. Facebook Foursquare
 On-ride photo contest  Set up locations for individual
 Fans will be asked to submit rides allowing visitors to check
their favorite/funniest on-ride in while waiting in line, interact
photo with each other and collect
 Top 25 as picked by Cedar Point badges.
will be posted in an album.  Also offer discounts at certain
 The picture with the most votes refreshment stands around the
wins a 4 pack of season passes park if a visitor checks in.

6. Pinterest
 They have started a Pinterest, however each board has a sad
number of pins. Need to increase the interaction as well as add
boards that are more follower interactive such as guessing a location
based on a close-up picture.

7. Google AdWords
 Cedar Point is a very technology savvy company,
and they have to be; they’re in the business of
offering the best and latest in thrill rides and family
fun. So why shouldn’t they have an online marketing
strategy that’s cutting edge too?
 Ad groups would include
 Roller Coasters
 Parks
 Waterpark
 Location
 Family
 Ticket Sales

8. Budget & Timeline
 This is a seasonal business so most of the heavy pay per
click would be done between April and June when the
highest season pass sales occur.
 We also want to keep interest going throughout the open
season as well as at off time to get the audience excited.
 Based off a total marketing budget of $250K the budget
for this digital campaign would be approximately $75,000.
 1% of the budget should be for local search visibility
 11% for SEO for Ecommerce
 74% for PPC,
 5% for email
 9% for online PR
to have the most impact for the seasonality of Cedar Point’s
business.

9. Metrics of Success
 We will ultimately measure success by the difference
in online tickets sales from one year to the next.
 We will also track conversations about Cedar Point
online and the amount of interaction occurring on the
social media channels.

10. THE END
THANK YOU!