STEP Annual Conference 2017 - Tony Kenmuir, Central Taxis - Disruption or Decline: What's Next for the Black Cab?

1. DisruptionOrDecline,What’sNextForTheBlackCab?
TonyKenmuirCMILT–ChairmanCentralTaxis

2. TonyKenmuir CMILT-Chairman,CentralTaxis
-Chairman,CharteredInstituteofLogistics&Transport,Scotland
-CommitteeMember,ScottishTaxiFederation
-CommitteeMember,EuropeanRadioTaxiAssociation
-Member,TheWorshipfulCompanyofHackneyCarriageDrivers
-BoardMember,SustransAdvisoryBoard

3. • Central Taxis – Central Cars – Comcab Edinburgh
• 500 Taxis
• 50 Cars
• 1200 Drivers
• 70 Staff
• 50,000 Rides Weekly
• 2.6M journeys - 4M Passengers Annually
• £30M Pre-booked Turnover + “Rank & Hail”

6. Edinburghfacing
massivechallenges
aroundmobility
TrafficspeedsinEdinburgharenowverysimilartotraffic
speedsfromover100yearsagowhenhorseand cartswere
themainformof transport:speedin
Edinburghhasplummetedto
below 7.0mph
30% of commutersinEdinburgh
still useprivate-cars, 70% of
them with driver onlyonboard
Source: Morgan Stanley Research

9. The same app that connects Gett customers to black cabs
will soon enable them to ‘Gett’ other things they need -
from beauty and home services to dry cleaning and food &
drink - all with the same promise of high quality service.

11. 10TrillionMiles
Globalmilestravelledannuallybyprivatecars
$1CostperMile
Globalaveragecostpermiletravelled
=
$10Trillion
Personalannualtransportationmarketglobally
$
A$10trillionannual
market.Tectonicshifts on
aglobalscale
Source: Morgan Stanley Research

12. 2009 2015
6M+
2016
30M+
2025
50%
Ridesperday
On-demand
transportation isgrowing
5X foldannually in 2025 half of
all driven
miles will be
on-demand
“as aservice”
Source: Morgan Stanley Research

13. Wherearewe?
Data-driven
pricing
Demandforecasting
andincreased
utilization
Taxisharing
Integrationwith
other means of
transport
Supplementing
low-density
publictransport
Offeron-demand,
predictivetransport
servicetothewider
public
…andmorefuturistic
waysofmoving…

20. Optimizing ExistingSupply
Byoptimizingtheuseof blackcabswecanensuretheexistingcity
infrastructure isasefficient aspossibleasopposedto
disrupting&replacingit. ThemostqualifieddriversintheWorld,
all cabshavewheelchairaccess,5or6seats:supportingthe
mobility needsof everybody
Technology & Data
Cuttingedgetechnology&dataanalysisensurescabsare highly
utilised andpassengersexperiencehassle-free service. New
productsinthetaxi-sharingspace,allowfor capacitymaximization
at alowpricepoint
OperationalExcellence
24/7customerserviceensuresall passengersanddrivers in need
caninstantlygetsupport, enablerfor new technologiesadoption
bylesstech-savvy andmobile users
Sustainable Disruption
"Enhance the lives of many, creating
a sustainable future for our cities
through disruptive technology"
8

21. Confidential
Quick:
• 30%fasterthananyothervehicleintown
• Pick-upinlessthan5minutes
Safe and accessible all the time:
• >3,500 licenseddrivers,servingthepublicandprivatesector,touristsandgeneralpublic
• All cabs fully accessiblefor wheelchairusersandotherspecialneeds
Affordable thanks to newtechnology:
• Innovativepricingmechanisms(quotefareinadvance)andinnovativeroutingalgorithms
attractmoreandmorecustomersandimproveweeklyearningsofdrivers
• Aperfectvehiclefor taxi-sharingsolutions:easyaccess,5seatsormore,useof buslanes
Gettinggreen:
• With the introduction of the new TX 2017/18, aiming tobecome one of the
greenestfleetsintheworld

23. Disruption or decline for the Black Cab?

24. In a world of “on
demand transport”…
THE TAXI WILL BE
THE DISRUPTOR!

25. DisruptionOrDecline,What’sNextForTheBlackCab?
TonyKenmuirCMILT–ChairmanCentralTaxis