shareNL symposium autodelen 2016, Caroline Cerfontaine, David van Kesteren, Lea Dillmann, Openbaar vervoer en autodelen

1. S Y M P O S I U M A U T O D E L E N 2 0 1 6
Openbaar vervoer
en autodelen
S Y M P O S I U M A U T O D E L E N 2 0 1 6

2. The multimodal mobility offer of Stadtwerke Osnabrück- How
Carsharing can supplement public transport
Lea Dillmann27th September 2016

3. 22
Introduction to the city of Osnabrueck
• Situated in the northwest of Germany
• Distance to Den Haag ̴ 300 km
• 160.000 inhabitants
• University and University of applied science
with over 20.000 students
Multimodal approaches in Osnabrueck

4. 33
Introduction to Stadtwerke Osnabrueck- our business segments
Multimodal approaches in Osnabrueck
Tab water
Local haven
Electricity
Street lightingDrainage Gas
Public bathhouses
Heating Grids Public transport

5. 44
Public transport services
• 157 Busses
• 12- lines- line network
• Connection between city and suburban area
• 2 electric busses (line 94 e:Bus)
• Nightbus
• 35 Mio. Riderships per year
• 350 employees in transportation services
Multimodal approaches in Osnabrück

6. 55
Initial approaches in multimodal mobility
Funded project
• Development of an concept to operate carsharing
with electric cars
• Development of an intermodal mobility concept
with special consideration of public transport and
electric mobility (Smart Traffic)
• Development of an intermodal public transport city
navigator for smartphones
Multimodal approaches in Osnabrueck

7. 66
How to become multimodal?
Ticketing:
Combined mobility pass:
Combines 3 different transport
modes in one access card
Infrastructure:
Development of mobility hubs:
Different modes, high quality of
space, real time data
Multimodal approaches in Osnabrueck

8. 77
Carsharing history in Osnabrueck
1994
2008
2011
2012
2016
2015
2014
Start of voluntary
carsharing project,
1 vehicle
First cooperation
activities with
Stadtwerke
Osnabrueck
Foundation of the
Carsharing company
with equal shares (Coop.
Stattverkehr &
Stadtwerke)
Lauch of ten
electric vehicles
within econnect
project
Launch of the
free-floating
system flow<k
Launch of
regional
projects,
Multimodal approaches in Osnabrueck
Amendment
of the flow>k
business
zones
100 members
350 members
500 members
1.000 members
1.700 members
2.200
members
10 members

9. 88
Two complementary offers of
• Station-based CS offer
• Over 55 vehicles
• Different car-models, including
hybrid & fully-electric vehicles
• Fixed parking spaces in all city
districts
• Free-floating CS offer
• 30 VW Up´s
• Special authorisation allows on-
street parking in residential
parking zones and chargeable
parking areas
Multimodal approaches in Osnabrück

10. 99
Free-Floating Carsharing in Osnabrueck
„Pioneering achievement… first time public transport provider in municipal
hands is offering station-based and flexible CarSharing“
is flexible CarSharing in Osnabrueck
• on demand (instant access)
• open end
• one way
Multimodal approaches in Osnabrueck

11. 1010
business area
0 €
5 €
10 €
Multimodal approaches in Osnabrück
City boundary of
Osnabrück

12. 1111
Tariff
• 29 € registration fee
• No fixed costs!
• 2-part-pricing model-> similar to the station-
based offer
• 10 Cent per minute
• 29 Cent per kilometer
• All station-based customers are
automatically registered for flow>k usage
Multimodal approaches in Osnabrueck

13. 1212
Shuttle Buddy system for relocation of the flow>ks
• registered shuttle buddies get push emails in case flow>ks are parked in 5-
€-zone or 10-€-zone
• For returning the car into the core zone the shuttle buddy gets a driving
credit (5 € to10 €).
Multimodal approaches in Osnabrueck

14. 1313
Application for Android and Ios
Multimodal approaches in Osnabrück

15. 1414
Interim conclusion flow>k
• Positive response from existing and new customers
• Station-based system has not suffered so far
• Enhancement of client base in mobility sector
• Constant growth
• The expansion of the mobility offer finds good acceptance within
Osnabrück
• The complimentary Carsharing offer does not cannibalize the public
transport offer, in fact it is useful supplement
Multimodal approaches in Osnabrueck

16. 1515
Lea Dillmann
Manager multimodal offer
Stadtwerke Osnabrück
Alte Poststraße 9
49074 Osnabrück
Lea.dillmann@stw-os.de
+49541/2002 – 2799
Thanks for your attention
Find us www.stadtteilauto.info
/stadtteilautoosnabrueck

17. 1616
Multimodal approaches in Osnabrueck

18. UITP
PUBLIC TRANSPORT AT THE HEART OF THE
INTEGRATED URBAN MOBILITY SOLUTION
To encourage people to walk, cycle, car- and
ride-share more, advance public transport

19. UITP : A WORLDWIDE ASSOCIATION
UITP2
17 regional offices, 2 centres for transport excellence

20. ONE OF THE GREATEST CHALLENGES
FOR CITIES : MOBILITY
UITP3
• Green smart and sustainable
mobility is part of the top priorities
for urban decision makers
• Active modes & new innovative
services are on everyone’s lips,
presented as the solution
• Creating a balanced system of
public mobility services

21. UITP4
CITY PERSPECTIVE : PUBLIC TRANSPORT IS
THE MOST EFFICIENT IN TERMS OF
SPACE AND CAPACITY
Daily trips in urban areas
worldwide are going to
rise from 7.5 billion in 2005
to
11.5 billion in 2025

22. CITIZEN PERSPECTIVE:
LIFESTYLE & TRENDS
Ever more complex
mobility needs..

23. Combined Mobility is the answer!
Modern mobility = flexibility + convenience = Door-to-
door solution
Public transport +
Car-sharing
Cycling and bike-sharing
Ride-sharing
Ridesourcing
Taxis and shared taxis
On-demand transport
A real alternative to the private car
A key to change citizens travel behaviour
Combined Mobility

24. WHY PT SHOULD BE AT THE HEART OF
INTEGRATED URBAN MOBILITY
• High quality public transport is the only alternative able to fulfil
the lion’s share of trips by using a minimum of space
• Without public transport, other sustainable & innovative
mobility services cannot offer an affordable alternative to car
ownership
• Public transport is the backbone of sustainable mobility and
expert in the organisation of mobility solutions
UITP7

25. • Customer orientation : Meet
tomorrow’s lifestyle needs
• Complement the mobility chain
• Enlarge PT’s service portfolio
• Give public transport a fresher
image
• Regain urban space as one
shared car replaces between 3 –
15 cars
• Attract new customers
• Change citizen’s travel behaviour
Why should public transport engage with
car-sharing services?

26. •
Benefits of station- based return Car-
Sharing : Change in travel behaviour

27. Areas of cooperation
Institutional integration
Information integration
Ticket integration
Physical integration
Communication / Marketing
Integrated Mobility Platforms - MaaS

28. Car-sharing : Switzerland:
SBB & Mobility

29. Car-sharing : Switzerland:
Benefits for SBB
• strengthens and supports SBB’s core
business.
• simplifies access to the train.
• actively promotes the acquisition of new
customers.
• actively promotes customer loyalty and use
by existing customers.
Win-win for both partners

30. CONCLUSION
Let’s offer our citizens the possibility
to live and work without owning a car!
Let‘s partner up to build
liveable cities that
provide access for all and
respond to today‘s and
tomorrow‘s lifestyle

31. UITP
Thank you
Caroline.Cerfontaine@uitp.org

32. Openbaar vervoer en autodelen
27/09/2016 – David Van Kesteren
Autodeelsymposium Den Haag

33. #WeLoveSharing since 1975
2

34. 3

35. 1997: Preliminary
investigation by Taxistop
2002: Start MOSES Project,
test and start in Wallonia
2003: Brussels
2004: Flanders
4
History of car-sharing in Belgium

36. Shareholdership
5

37. Parking places :
In total 229 cambio-cars
nearby railway stations
97 of those cars are on B-
Parking / NMBS property
Common communication
campaign
NMBS-Holding
Use chip card from public
transport to open cars
Common communication
campaign
Members reduction
Permanent communication
De Lijn-MIVB-TEC
6
Partnership

38. 7

39. Cambio today
8
34 cities
378 stations
894 cars
25.700 users

40. Click to edit Master title styleModal shift by car-sharing

41. Modal shift after affilation
10
26% 16% 29%
9% 13% 51%
6% 3%
29% 28%

42. Do you have a season ticket for PT Brussels
(cambio survey)
11
No:
38% Yes: 62%
From which 21%
since cambio

43. Direct revenue for PT operator
12
€ 0
€ 500,000
€ 1,000,000
€ 1,500,000
€ 2,000,000
€ 2,500,000
0
5000
10000
15000
20000
25000
30000
35000
2014 2015 2016 2017 2018 2019 2020
users

44. www.taxistop.be

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