A quick 15-minute talk I gave at Startup Weekend Women in Bologna, Italy, on March 14 2015. Topics: how the idea is only part of the equation, how to come up with an idea, how to validate it and how to make a business plan, even if you'll throw it away as soon as you get customers. :)

2. Step 1: The Idea
Giacomo ‘Peldi’ Guilizzoni - Startup Weekend Women Bologna, 14 Mar 2015

3. Vision

4. Ecosystem
Company
Support
Marketing
Product
Vision

5. Ecosystem
Company
Support
Marketing
Product
Vision

6. The Idea

7. Don’t Look for an Idea.
Look for a problem!

16. Idea Validation

17. Idea Validation
What makes your idea special? What makes YOU special?
Get out there!
Competition is good
Use the competition’s marketing material + your twist.
What’s the natural size of the company to execute on this idea?
Can it be bootstrapped or does it need funding?

18. The Business Plan

19. Business Plan
Don’t worry, it’s easy
Goals:
Clarify your ideas
Circulate your idea to anyone who’ll listen
Give you the strength and confidence to get started

21. Business Plan Structure
1.Core Beliefs
2.Mission Statement
3.Target Customers
4.Business Model
5.Revenue / Costs / Cash
Flow Projections
6.Product
7.Long Term Vision
8.Competition
9.Motivations
10.Funding Sources
11.Open Questions

25. – Steve Blank
“No Business Plan Survives
First Contact With a Customer”
http://steveblank.com/2010/11/01/no-business-plan-survives-first-contact-with-a-customer-%E2%80%93-the-5-2-billion-dollar-mistake/

26. – My friend Luis Arias
“Money should be a consequence,
not a motive.”

27. Good Luck!
peldi@balsamiq.com - http://www.slideshare.net/balsamiq/step-1-the-idea