Register here, to get your most pressing questions answered by the seasoned mentors and entrepreneurs in IvyCamp's network - http://www.ivycamp.in/common-registration/ IvyCamp, India's first unified innovation and entrepreneurship platform organized a meetup session on fundraising for early stage startups with Mr. Ajit Mantagani, founder of Gameplanconsultancy and alumnus of IIM Ahmedabad.

1. Information investors
want answered up-
front before meeting
with you
Bangalore, 17th June 2017
For more details log-on to www.ivycamp.in

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Founder, Gameplanconsultancy, IIMA Alumnus
AJIT MANTAGANI
SESSION BY:

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Ramaswamy Balasubramanian
Founder, Hellocrane
Hellocrane is a marketplace for
construction machine rentals.
www.hellocranes.com
Startups that Engaged
Dilip Kumar
Founder, Futuri5e
Futuri5e builds products that are
first of its kind and has a futuristic
approach to Innovation.
www.futuri5e.com
Piyush Priyam
Founder, Ezkirana
Ezkirana is a one-stop solution for
Food Service Companies to
procure all its kitchen needs
www.ezkirana.com

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Sample Discussion Points
1. Basic information angel investors look at while evaluating startups:
○ What problem is being solved and for whom
○ Idea/Product- uniqueness and scalability
○ Team Experience, Board of Directors, and Current Capital Structure
○ Willingness of customer to pay
○ Market Size and Profitability
○ Financial Projections on costs and revenues
2. Do you have an exit option?
Many times an investor ask this just to know whether you have thought about it.

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Sample Discussion Points
3. What you you think will drive the success of your startup? Following are some of the drivers for
fslkdjfsuccessful startups?
○ Timing- 42%
○ Team- 32%
○ Thought/Idea- 28%
○ Business Model- 24%
○ Funds/Cash Flows- 14% (percentage refers to success ratio)
4. Have you considered a loan for your venture?
“Equity is the most expensive finance”. You should take a loan if you have good enough traction and
you are confident enough of your venture. The decision may also depend on the stage. If you are an
early stage then taking loan won’t be a very good idea.

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Sample Discussion Points
5. How have you done your market research?
Instead of using the data directly from internet, you may need to invest on experts to do the research.
You should invest time and money in understanding your users and also your non- users to build a
better product.
6. How did you do your competitor analysis?
Honest competitor analysis is very important. You should be able to find an exhaustive list of both
direct and indirect competitors for your venture. And then identify the sweet spot you are going to
target; something that no other startup has.