This document provides information on how to create your own business and discusses entrepreneurship. It defines key terms like startups, owning a business, and entrepreneurship. The document recommends coming up with a great idea, defining goals, writing a business plan, networking, starting to make your product, getting investors, and selling. It notes that execution is important and while entrepreneurship is difficult, you can minimize risk. The summary focuses on the key steps and challenges of starting a business.

1. FARAHIM ALILI
10.03.2013.
C H I S I N A U , M O L D O VA
How to Create Your
Own Business

2. ?
 What is Own Business?
 What is Start-up?
 What is Entrepreneurship?

3. Eric Ries says:
 Startup = Experiment
 Entrepreneurship is management

4. The way
 Think of a great idea
 Define your goals. Ask why.
 Write a business plan. Project Proposal
 Network
 Do it! Start to make your product
 Get investors
 Sell

5. Think of a great idea
Improve your creativity. Do new things!
Know yourself
Write ideas
Identify a problem
Analyze people

6. My experience
 Konullu.net – Support volunteering
 HiAzerbaijan.com – Short term home renting service

7. My idea can be successful?
image: startupquote.com

8. “If I had asked people what they wanted,
they would have said faster horses.” –Henry
Ford

9. Your startup idea need not be:
 Complex
 Unique
 Clever
 Secret
 First to market
 High-technology
 Free of competition
 Based on a patent
 Something you thought of yourself
3Days Startup

10. Define your goals.
 Why you want to do it?
PS. Make clear your goal on Startup project. I will help to you
in future understand you are successful or not.

11. Business Plan
 Executive summary
 Business description
 Marketing strategies
 Competitive analysis
 Development plan
 Financials

12. Network
Your network can be your..
- Customer
- Worker
- Investor
- Supporter
- Motivation source
If there is no, built network!

13. Hello, my
name is …
What will you say that will get her attention and will
produce a positive action ???

14. It is not about you
What do people NOT care about:
 NOT your research, your technology, your
discovery …
 NOT how big your company is or how many
employees you have
 NOT how many degrees you have or how many
papers you’ve written

15. It is about solving problems!
The listener will care about:
 How you solve an important problem
 What makes your solution different
 What you need to be successful
 How they can help

16. Do it! Start to make your product

17. Get investors
 Decide on the type of investor you want to
find
 Show your model product
 Share your business model
 Why do you need money?
 How will you spend it?
 What's the deal for the investor?
 Show why you?
 Know your rights

18. Sell
 Firstly to you.
 Ask why people will buy it?
 Do you make value?
 Understand motivation of buyers. Convert
the customer's motivations into the
product's characteristics.

19. 
BUT WHY MOST OF THE STARTUPS ARE FAIL?
Exapmle: After 6 months, 8 of 100 startups make hope to
success. (in Turkish market, by webrazzi.com)

20. Entrepreneurship
Entrepreneurship is hard!

21. Entrepreneurship
Entrepreneurship is really hard!

22. Sorry!
There is no guaranteed
formula for startup success.
However, you can minimize risk.

23. Why my startup failed?
 We focused to money not product.
 More positive.
 Gave up.
 Less experience.
 Week marketing strategy.
 No mentor.

24. How you can measure your success?

25. Execution is everything
“In theory, there is no difference between theory
and practice”-Albert Einstein

26. Summery
Use your creativity.
Make a product people need.
But don’t be sad if you don’t make
money.

27. Recourses I used:
 Personal experience
 Cam Houser_Baku_Azerbaijan.ppt
 Marty Business Model.ppt
 Marty_Preparing & Delivering your Pitch.ppt
 Wikihow.com
 Forbes - http://www.forbes.com/sites/ilyapozin/2012/09/20/8-reasons-
startups-with-good-ideas-fail/
 Slideshare.net
 Webrazzi - http://www.webrazzi.com/2012/12/21/turk-girisimcilik-
ekosistemine-ters-acidan-bakis/
 Eric Ries - The Lean Startup

28. Farahim Alili
Multumesc amic!
www.farah.im
alili@farah.im