This document summarizes key points from the book Rework by Jason Fried and David Hansson. It advocates throwing out traditional business notions and focuses on starting small sustainable businesses that solve real problems. It emphasizes constant improvement by building on successes, focusing only on essential tasks, ignoring short-term growth goals, and promoting organically through high-quality products rather than marketing campaigns. The overall message is that by keeping operations simple, prioritizing quality over quantity, and letting work speak for itself, businesses can achieve steady, meaningful growth.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
An entrepreneur's tips for staying strong.
Everyone has a different relationship with pressure. Some are motivated by it, some like to nip it in the bud, while other prefer to delegate it.
Here are a few tips that have helped me in my own journey.
Check out HubSpot's A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
An entrepreneur's tips for staying strong.
Everyone has a different relationship with pressure. Some are motivated by it, some like to nip it in the bud, while other prefer to delegate it.
Here are a few tips that have helped me in my own journey.
Check out HubSpot's A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
Motivate Design Presents the What If TechniqueMona Patel
Why "what if"...?
The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us
📌 Go to http://bit.ly/build-business-ideas to read the full article! 👇🏻
10-steps guide for corporate innovators to:
------------------------------------------------------
- Validate business ideas with proved methodologies
- Communicate these ideas more effectively with a structured format
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:
- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.
http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
Not all companies have the luxury of spending lavishly on employee perks. Here is a summary of the ABCs of low-cost employee perks just for your viewing pleasure.
Read the full article at http://inside.6q.io/abcs-low-cost-employee-perks/
Slides from #BrightonSEO Sept 2015 and #Mozinar October 2015
Practical thinking skills and brainstorming techniques that will drastically improve your idea generation for content.
Get the free ebook here: http://www.content101.com/ebooks/how-to-have-ideas/
An inspiration session and workshop I gave to marketing and communication team, focusing on societal and digital trends. Focus on disconnecting, retail innovation, education, happiness and storydoing.
Understanding Lean Analytics (and how analytics helps businesses win)Lean Analytics
This is the workshop on Lean Analytics from the Web Analytics Congress (#wac13) in Amsterdam. It covers the basics of Lean Analytics + Lean Startup. It goes into details on specific business models such as media and e-commerce and includes many case studies from the Lean Analytics book.
100 images that can inspire you when you are brainstorming about new products or services. See also our new set with 100 extra images: http://www.slideshare.net/marcnewshoestoday/100-extra-images-for-visual-brainstorming
MAIN TOPICS:
- Why do startups need money?
- What are the sources of finance?
- What are their pros and cons?
- How to choose?
- Overview of the financing sources
- One word on Entrepreneurial Ecosystems
---
This session is part of a 10-weeks course given to master students of the SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT by professor Olivier WITMEUR.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
Motivate Design Presents the What If TechniqueMona Patel
Why "what if"...?
The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us
📌 Go to http://bit.ly/build-business-ideas to read the full article! 👇🏻
10-steps guide for corporate innovators to:
------------------------------------------------------
- Validate business ideas with proved methodologies
- Communicate these ideas more effectively with a structured format
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:
- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.
http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
Not all companies have the luxury of spending lavishly on employee perks. Here is a summary of the ABCs of low-cost employee perks just for your viewing pleasure.
Read the full article at http://inside.6q.io/abcs-low-cost-employee-perks/
Slides from #BrightonSEO Sept 2015 and #Mozinar October 2015
Practical thinking skills and brainstorming techniques that will drastically improve your idea generation for content.
Get the free ebook here: http://www.content101.com/ebooks/how-to-have-ideas/
An inspiration session and workshop I gave to marketing and communication team, focusing on societal and digital trends. Focus on disconnecting, retail innovation, education, happiness and storydoing.
Understanding Lean Analytics (and how analytics helps businesses win)Lean Analytics
This is the workshop on Lean Analytics from the Web Analytics Congress (#wac13) in Amsterdam. It covers the basics of Lean Analytics + Lean Startup. It goes into details on specific business models such as media and e-commerce and includes many case studies from the Lean Analytics book.
100 images that can inspire you when you are brainstorming about new products or services. See also our new set with 100 extra images: http://www.slideshare.net/marcnewshoestoday/100-extra-images-for-visual-brainstorming
MAIN TOPICS:
- Why do startups need money?
- What are the sources of finance?
- What are their pros and cons?
- How to choose?
- Overview of the financing sources
- One word on Entrepreneurial Ecosystems
---
This session is part of a 10-weeks course given to master students of the SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT by professor Olivier WITMEUR.
The PowerPoint presentation of meeting#1 Basic English Grammar. The course module and additional learning resources can be looked up at http://basicenglishgrammar.weebly.com
Vince Stanzione Millionaire Dropout Sildes From Biz Start Up Show LondonVince Stanzione
Http://www.themillionairedropout.com Packed out talk on how to start a business with £100 by Vince Stanzione Millionaire Dropout at Business Start Up Show. Fire Your Boss, Do what you love & reclaim
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
Vince Stanzione Business Start Up Show Slides 18th NovemberVince Stanzione
http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
The Mindset You Need for Ultimate Success in Network Marketing and Running a ...Erik Christian Johnson
The Mindset You Need for Ultimate Success in Network Marketing and Running a Home-Based Business - This presentation will help you find your way in creating wealth and happiness in your life.
£100 Start Up Ideas Vince Stanzione Millionaire Dropout London December 2015Vince Stanzione
http://www.themillionairedropout.com Slides used by New York Times Bestselling author Vince Stanzione. Millionaire Dropout Fire Your boss do what you love and reclaim your life.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. About Experience Small Company Base camp, High Rise, Camp Fire Throw out traditional notions For different people Type A, Small Business, Dreamers, Never Dreamed It’s time to REWORK Work
4. Ignore the Real World It’s a place where new ideas, foreign concepts and unfamiliar approaches always lose The Real World isn’t a place – It’s an excuse/justification for not trying
5. Failure is not a Rite of Passage Learn from your successes not your failures. This is how nature works – evolution doesn’t linger on past failures, it’s always building on what works
6. Planning is Guessing Plans let the past drive the future. (Business plan is a business guess) You have the most information when you are doing something, not before you have done it. (Make decisions right b4 u are doing something) Figure out the most important thing this day, week, year and DO IT!
7. Why Grow? Small is not just a stepping stone – It is a destination in itself Don’t be insecure about aiming to be a small business
8. Workaholism Workaholics aren’t heroes – They don’t save the day. They just use it up. (Guilt and poor morale) The real hero is already at home – because she figured out a faster way to get things done. Workaholism is not necessary, it is stupid
9. Be a Starter No more “Entrepreneurs” Anyone who creates a new business is a starter. (You need a idea, a touch of confidence and a push to get started)
10.
11. Make a Dent in the Universe Make a difference and be part of something that’s important. If you are going to do something – do something that matters. (Shake things up.....in your industry)
12. Scratch your own Itch Make something that you want to use – when you solve your own problem you know exactly what the right answer is. Plus you’ll know the problem and the value of the solution immediately
13. Start Making Something What you DO is what matters. Not what you think or say or plan. Ideas are cheap and plentiful. The real question is how well you execute.
14. No Time is No Excuse There’s always enough time if you spend it right. If you constantly fear about timing things perfectly. They will never happen. It is your responsibility to make your dreams come true.
15. Draw a Line in the Sand When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something – decisions are obvious. (Eg : Whole foods, Vinnie’s Sub Shop) Great Businesses have a point of view and a backbone
16. Live it or Leave it Standing for something is not about writing it down – it is about believing and living it. (Eg : rental car office)
17. You Need Less than You Think Great companies start in garages all the time. Yours can too (In today’s service economy, you don’t need that much infrastructure)
18. Start a Business – Not a Startup A business without a path to profit isn’t a business – It’s a hobby You have to turn a profit and be a real, sustainable business
19. You Need a Commitment Strategy – Not an Exit Strategy If your whole strategy is about leaving, chances are you’re not getting far in the first place. You are emphasizing the wrong things if you just build a company to get acquired
20. Less Mass Huge organizations can take years to pivot. They talk instead of act. Meet instead of do. The more expensive it is to make a change – the less likely you are to make it.
23. ½ Products vs. ½ Assed Product Cut your ambition in half – you are better off with a kick-ass half than half-ass whole. Lots of things gets better by getting smaller.
24. Start at the Epicenter If I took this away from the product – would the value that I’m selling still exist? The stuff that you HAVE to do is where you should begin
25. Ignore the Details Early On Nail the basics first. The big picture is all you should be worrying about at the beginning
26. Making the Call is Making Progress Swap “Let’s think about it” with “Let’s decide on it”. It will bring motivation and momentum
27. Be a Curator Stick to what is truly essential. Constantly work to remove, simplify and streamline. It is all about quality.
28. Throw Less at the Problem When things aren’t working: Cut back, trim down and then polish what is left Eg : Chef Gordon Ramsey
29. Focus on What Won’t Change The core of your business should be build around things that won’t change. Fashion fades – focus on permanent features that will never go out of style.
30. Tone is in Your Fingers Fancy gear can help, but the truth is that the tone comes from you. Content is what matters Eg : Van Halen, Tiger Woods
31. Launch Now Once your product does what it needs to do, get it out there. Stop imagining what’s going to work. Find out for real. When you impose a deadline, you gain clarity
33. Reasons to Quit Ensure you are doing work that matters: Why are you doing this? Is this actually useful? Are you adding value? Will this change behaviour? Is there an easier way? What could you be doing instead? Is it really worth it? Don’t throw good time at bad work
34. Interruption – The enemy Night and early morning is when work is most productive. Start stop start stop The alone zone
35. Meetings are Toxic Set a timer, when it rings – the meeting is over. Invite as few people as possible. Have a clear agenda. Begin with a specific problem. Meet at the site of the problem. End with a solution and a person responsible for implementing it. Man hrs lost....mental switching costs
36. Good Enough is Fine Find a Judo solution: A fix that delivers maximum impact with minimum effort. Remember you can usually turn Good Enough into Great later Eg : Political Campaign ads
37. Quick Wins Momentum fuels motivation – get in the habit of accomplishing small victories. The longer something takes, the less likely you are going to finish it
38. Don’t be a Hero If you already spent to much time on something that wasn’t worth it. Walk away. You can’t get that time back. The worst you can do now is to waste more time.
39. Go to Sleep Forgoing sleep means you destroy your creativity, morale and attitude. It will come back and bite you in the ass.
40. Your Estimates Suck We’re terrible estimators – break the big thinks into smaller things. The smaller it is, the easier it is to estimate. Instead of one twelve-week project, structure it as twelve one-week projects
41. Long Lists Don’t Get Done Long lists collects dust and are guilt trips. Break it down into smaller lists. Prioritize visually by putting the most important things at the top.
43. Don’t Copy It’s a formula for failure. It skips understanding. Understanding is how you grow. A copier will never be able to keep up and remains in a passive position. Be influenced – but don’t steal
44. Decommoditize Your Product Inject what is unique about the way you think into what your sell. Make it something than no one else can offer. Competitors can’t copy the YOU in your product
45. Pick a Fight Having an enemy gives you a great story to tell your customers. Taking a stand always stands out People takes sides. Passion are ignited. People take notice.
46. Underdo Your Competition Solve the simple problems and leave the heavy, nasty, problems to the competition. Sell the fact that your problem does less aggressively as competitors sell their exstensive feature list.
47. Who Cares What They Are Doing Worrying about the competition quickly turns into an obsession. If you merely replicate there is no point to your existence.
48. Say No by Default Use the power of No to set your priorities straight. Be polite about it though. Your goal is to make sure that your product stays right for you. That way you can say “ I think you’ll love it, because I love it”
49. Let Your Customers Outgrow You Make sure it’s easy for people to get on board. That is where continuous growth potential lies. You can’t be everything to everyone.
50. Don’t Confuse Enthusiasm with Priority The enthusiasm you have for a new idea is not an accurate indicator of it’s true worth
51. Be At-Home Good Smart companies create something that is at-home good – when you get the product home you’re actually more impressed with it.
52. Don’t Write It Down If there’s a request you keep forgetting, it’s a sign it isn’t very important. Your customers will be your memory – showing you which things you truly need to worry about.
54. Welcome Obscurity Make mistakes without the whole world hears about them. Keep tweaking. Test random ideas. Try new things. Obscurity helps you protect your ego and preserve your confidence.
55. Emulate Chefs Share everything you know. A recipe is much easier to copy than a business. What can you tell the world about how you operate that’s informative, educational and promotional? What are your “recipies”
56. Go Behind the Scenes People are curious about how things are made. Letting people in behind the curtain changes your relationship with them. Creating a bond, as they see you as human beings instead of a faceless company.
57. Nobody Like Plastic Flowers Don’t be afraid to show your flaws – there is a beauty to imperfection. When something becomes to polished it loses it’s soul
58. Press Releases Are Spam If you want to someone’s attention it’s silly to do the same as everyone else. Do something meaningful. Be rememberable. Stand out. Be unforgettable. That is how you get the best coverage.
59. Forget About the Wall Street Journal Focus on getting your story into a trade journal or picked up by a niche blogger. The barrier is much lower.
60. Drug Dealers Get it Right Emulate drug dealers. Make your product so addictive, that giving your customers a small free taste makes them come back with cash in hand.
61. Marketing isn’t a Department Accounting is a department Everything that you DO is Marketing Answering the phone –It’s marketing Sending the bill – It’s marketing
62. The Myth of Overnight Success Trade the dream for overnight success with slow measured growth. It is hard, but you have to be patient and grind it out.
64. Do It Youself First You might feel like you suck. That’s all right. A) You can hire yourself out of it or B) Learn out of it. Try learning first.
65. Hire When It Hurts When there is more work than you can handle for a sustained period of time and the quality level is slipping. That is when it is hurting.
66. Pass on Great People You’ll be doing your company more than good if you bring in talented people who have nothing important to do.
67. Strangers at a Cocktail Party A small intimate dinner party among old friends is what you should aim for.
68. Resumes are Ridiculous Anyone can create a decent-enough resume. You want a specific candidate who cares specifically about your company, your products, your customers and you job.
69. Years of Irrelevance How long someone’s being doing it is overrated. What matters is how WELL they have been doing it
70. Forget About Formal Education Don’t fall into the trap of thinking you need someone from one of the “best” schools in order to get results.
71. Everybody Works Everyone’s got to be producing – avoid hiring delegators. Those people who love telling others what to do
72. Hire Managers of One They do what managers would do – set the tone, assign items, determine what needs to be done etc. – But they do it by themselves and for themselves.
73. Hire Great Writers Clear writing is a sign of clear thinking. Great writers know how to communicate. Writing is today’s currency for good ideas.
74. The Best are Everywhere Geography just doesn’t matter anymore – hire the best talent, regardless of where they are.
75. Test Drive Employees Some people sound like pro’s, but don’t work like pro’s. You need to evaluate the work they can do now. Not the work they did in the past.
76. Own Your Bad News When something bad happens. Tell your customers. “No Comments” is not an option. Apologize the way a real person would, explain why it happens in detail, spread the message far and wide.
77. Speed Changes Everything Getting back to people quickly is probably the most important thing you can do when it comes to customer service. Differentiate yourself by answering thoughtfully and showing that you are listening.
78. How to Say that You are Sorry Use the appropriate tone and language to show that you understand the severity of what happened. Also, the person in charge should take responsibility. An “I” apology is a lot stronger than a “we” apology.
79. Put Everyone on the Front Lines Listening to customers is the best way to get in tune with a product’s strengths and weaknesses. No one should be shielded from direct criticism and/or customer feedback
80. Take a Deep Breath People are creatures of habit. That’s why they react to change in such a negative way. Let people know that you are listening, but explain that you are going to let it go for a while and see what happens
81. Decisions are Temporary The ability to change course is one of the big advantages of being small. Pay attention to today and worry about later when it gets here.
82. Skip the Rockstars Instead of thinking about how you can land a room full of rockstars. Think about the room instead. Cut the crap and you will find that people are waiting to do great work. Rockstar environments develop out of trust, autonomy and responsibility.
83. They are not Thirteen When you treat people like children, you get children’s work. When everything constantly needs approval, you create a culture on non-thinkers.
84. Send People Home at 17:00 When people have something to do at home – they get down to business. You don’t need more hours – you need better hours.
85. Don’t Scar on the First Cut Don’t create a policy because ONE person did something wrong once. Policies are only for situations that come up over and over again.
86. Sound Like You Being hones about who you are is smart in any business. That applies to the language that you use everywhere: in email, packaging, presentations etc. Talk to your customers the way you would do to friends
87. Four Letter Words Need, Must, Can’t, Easy, Just, Only, Fast. These words get in the way of healthy communication. They create black & white situations (which are rare)
88. ASAP is Poison Reserve your use of emergency language to true emergency situations. The kind where there are direct, measurable consequences to inaction. For everything else: Just chill out
89. Inspiration is Perishable Ideas are immortal. They last forever. Inspiration is like fruit or milk. It has an expiration date. When you’re high on inspiration you can get two weeks of work done in 24h. Inspiration is a time machine in that way.