The document discusses factors to consider when deciding which business to start, including having a unique idea that solves problems and serves customer needs, having relevant experience and resources, determining if there is a viable market, choosing a business you have knowledge in, evaluating operations, getting feedback, building a strong team, and continually improving the business. It provides tips such as doing thorough market research, pitching the idea to trusted friends and family, and hiring good people to build an empire over time through hard work and innovation.

2. Which business to start?
A dilemma faced by all founders, yet,
to set the record straight, I would say
entrepreneurship really is for the
brave!
It is a nerve-wracking and a gut-
wrenching move in one’s life and
career that can make or break them.

3. Stay tuned & keep scrolling to learn which
business to start and ways to make it
profitable:

4. 1) Why do you want to start a business?
● You see an opportunity by discovering an
unutilised idea which is groundbreaking or
which serves the society’s needs in any way.
● The idea is unique and can deliver value to its
customers and who are ready to pay for it.
● You have the necessary resources at your
disposal and relevant experience

5. 2) Money vs Making a difference?
● Your business needs to solve
problems so as to sustain while
making you money on the side,
If not immediately, then in the near
future.

6. 3) Determine if there is a market for your
product
● You must do thorough market research
to check the viability of your idea.
● Market research is really an investment
in the future and can make your
product a winner in the market.

7. 4)Which business and where?
● Operating the wrong business is a mistake
many entrepreneurs unintentionally end up
making.
● You cannot start a business you have no
knowledge of just because someone else is
making money while doing it.

8. 5) Full-time vs Part-time
● Moonlighting refers to the practice of
working a second job outside of your
normal work and business hours, meaning
an employee can do his regular 9-5 and
work nights on a part-time job or project in
order to earn some extra money.

9. 6) Operations
● Before starting a business or deciding on
which business to start, you should first
evaluate the kind of operations you can
handle.

10. 7) The ‘Capital’ dilemma
● If you are confident in your ability
and idea and are ready to pivot,
differentiate, grind it out and sweat,
your product will sell or receive
funding from other sources.

11. 8) Get Feedback
● Your first customers would be your
own set of friends and family, so
outline your business idea and pitch
it to them because they trust you
and vice-versa and are your biggest
admirers and worst critics.
● Don’t keep it a one-way or one-time
communication, instead, ask for
their feedback from time to time.

12. 9) Build a great team
● They say your team is more important
than your business strategy.
● However, while deciding on your team,
try to not exclude newer team
members while talking business – that’s
just shooting yourself in the foot.

13. Conclusion
● Just like they say about life, that no one ever gets out alive, the same can
be said about entrepreneurship.
● You can never really rest on your laurels, so you must keep researching
the market, hire good people, make a superior product and build your
empire, one day at a time!

14. To know more about this topic,check out:
https://digest.myhq.in/decide-which-business-to-start/
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