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Keyword Research &
Content Planning For SEO
Presented by:
Bonnie Stefanick,
Internet Marketing Ninjas
An Adventure in 2 Acts
Act I:
3 Rules for Keyword Optimization
Greatness
Act II:
Marrying Keyword Insights & Content
Strategy
Act 1: Three rules for Keyword
Optimization Greatness
1 - Never target just one keyword
per page!
Hint: Use Google Adwords Grouping
to help
2 – Identify Primary &
Secondary Keywords for each
page
Hint: Spread sheet for laying
strategy out
Here is a sample spreadsheet for
mapping content optimization plan out
<View sample URL>
3 – Let user intent guide you
Don’t be this guy!
Act II: Marrying Keyword
Insights & Content Strategy
Content Strategy
Fitting SEO Optimization into
the content strategy
Option 1: Sharing Space
How much space can you share?
Very little Space to Share
• <title>
• <h1>,<h2>
• Optimizing existing
contnet
Lots of space to share
• <title>
• <h1>,<h2>
• Optimized blocks of text
• Optimized Internal
Linking
Option 2: Making Space
• Put
But wait, there’s more!
Informational Phrases Matter!
Questions
Twitter: @bnnejn
Email: bonnie@imninjas.com
Website: bonnie@imninjas.com

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Keyword Research & Content Planning For SEO by @bnnejn

Editor's Notes

  1. So content teams have options to make the content look natural
  2. For if an existing page should be optimized or created
  3. Making room for SEO Optimization on existing pages