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1. HUMMINGBIRD UPDATE
By
Rajeev Ranjan

2.  It’s the name of Google has a new search algorithm, the
system it uses to sort through all the information it has when
you search and come back with answers. It’s called
“Hummingbird”
 The new search algorithm that Google is using, one that
Google says should return better results.
 Google told the name come from being “precise and fast.”
 Google started using Hummingbird about a month ago, it said.
Google only announced the change last week.
INTRODUCTION

3. HUMMINGBIRD ALGORITHM
 Hummingbird still uses Panda and Penguin, as well as other “old
parts” from the previous search algorithm, but it’s an entirely new
system.
 Google as a car, where Hummingbird is the brand new engine in
that car (which will still have a lot of similar components from the
old engine) is a great way of thinking about this change
 Many of the pieces are still the same but the technology has been
updated for a modern search world

4. GOOGLE GROWTH

5. HUMMINGBIRD UPDATE…
 Panda and Penguins update adjusted a pre-existing formula
to knockout low-quality contents and links.
 Hummingbird appears to be an update underlying engine-
along the lines of Google's increased ability to map synonyms
over time.
 It is similar to Google’s caffeine update, which made indexing
faster and put a higher premium on pages that are more
recent.
 It still include many old factors like PR but will be more
effective at including newer items like schema and semantic
Mark up.

6. CHANGES…..
 First, Google has increased its ability to deal with complex
search queries which means that it also has got better at
indexing entities in Web documents.
 Second, it has got a lot better at relationally linking search
queries and Web documents which means that its Knowledge
Graph must be considerably enriched.”
 Hummingbird is paying more attention to each word in a
query, ensuring that the whole query - the whole sentence or
conversation or meaning - is taken into account, rather than
particular words.

7. WHAT TYPE OF “NEW” SEARCH ACTIVITY DOES
HUMMINGBIRD HELP?
 Hummingbird better focus on the meaning behind the words. It
may better understand the actual location of your home, if
you’ve shared that with Google. It might understand that
“place” means you want a brick-and-mortar store. It might get
that “iPhone 5s” is a particular type of electronic device carried
by certain stores. Knowing all these meanings may help
Google go beyond just finding pages with matching words.

8. SO WHAT DOES THIS MEAN FOR YOUR BUSINESS
AND ALL THE SEO YOU HAVE DONE?
 All that work that you have been doing on your website
recently, building links, exploring social media, creating
landing pages or whatever other techniques you may be using
to improve your SEO, is that all for nothing now?
 No not at all, Google have said there is nothing new or
different that publishers or SEOs need to worry about. Google
still expects websites to have original, high-quality content that
is relevant.
 Methods that have been important in the past still remains
important today, the new algorithm just allows Google to
process your searches in a new and better way.

9. IMPACT & CONSIDERATIONS….
 Increase the details of article and Product-level
content:-
1. As Google is more intended toward intent and meaning
behind search phrases, a high level of detail in content is
needed.
2. Especially for pages targeted toward longer-tail term-opens
increased opportunities to rank for a wider range of terms.
3. To provide Google with content that can be matched s wider
ranges of search phrases.

10. EXPAND CONTENT…
 Developing deeper catalogs of meaningful content that can
put a brand to be answer of wide range of query.
 Integrating user generated content i.e whether adding reviews
to pages or allowing wider posting by visitors, which can not
only help to enhance the reach of current pages but more
quickly expand content catalog-while keeping content fresh.

11. INCLUDE SCHEMA.ORG MARKUP ON PAGES AND
TEMPLATES
 Hummingbird comes on the heels of Google’s efforts to
encourage sites to include semantic mark up-specifically
schema.org mark up in content to identify data more
thoroughly and create connections to wider concept.
 We should use semantic markup to our sites or make use of
Google webmaster tool “data highlighter” as a temporary
alternative. unless we will be steps behind those who are and
gap will growing fast.

12. POST CONTENT AS ANSWERS TO QUESTIONS
 Long tail queries and question based informational searches
makes a tremendous amount of search volume collectively.
 While many brands focus on searches that are tied to direct
response, answering question that shopper and audience
asking-even those who tangentially related to what you
ultimately want them to consider buying-can act as huge draw
for visitor and exposure
 In brief we need to develop content related to query-based
search, long-tail concepts, and wider content base that looks
beyond immediate direct response.

13. OPTIMIZE FOR MOBILE USER..
 In addition to supporting semantic search, the ability to better
parse voice commands and questions should add further
attention to optimizing your site for mobile search (via
Google’s recommended base platform for responsive design
website) and to developing content that can attract and enable
mobile-specific searchers(who tend to use phrases that are
more localized in nature).