Internet marketing Ninjas is the full-service Internet marketing company providing search optimization, social media marketing, content creation and promotion, branding services. this deck gives an overview of InternetmarketingNinjas.com services
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
The document outlines 10 steps for online success presented by Mike Rosenberg. The steps include assessing opportunities, researching keywords, establishing metrics, analyzing competition, creating a marketing strategy, writing great content, tracking performance, testing and optimizing, staying educated, and repeating the process. Case studies are provided on keyword research driving mix, paid search campaigns for Liftopia, and a social media strategy for an OMSI event that increased sales and attendance.
This document provides guidance on building an effective marketing plan for nonprofits. It emphasizes the importance of having a plan with clear goals, objectives, key performance indicators (KPIs), and tactics. Goals are broader outcomes, while objectives are more specific and measurable. Examples of KPIs include website visits, conversions, social media metrics. Tactics are specific marketing activities like creating videos, whitepapers, or social media campaigns. The document stresses focusing efforts on the tactics that will provide the greatest impact, prioritizing tasks, and holding teams accountable to the plan through regular reviews of progress and results.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
The document discusses search engine optimization (SEO) strategies and tactics. It covers key on-page and off-page SEO factors like title tags, meta descriptions, internal linking, content, and citations. It also discusses Google algorithm updates like Panda and Penguin, and the importance of keywords, competitive analysis, and measuring SEO results. The overall goal is to optimize websites and control the first page of search engine results through both on-site and off-site strategies over a minimum of 12 months.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
What's moving search results? A snapshot of what is moving major iGaming SERPsJoel Turner
Presented at IGB's London Affiliate Conference on 02/02/2015. The presentation uses Blueclaw's MarketScout reports as a starting point from which to understand what metrics and signals are leading to success in Google's organic search results for iGaming brands and affiliates.
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
The document outlines 10 steps for online success presented by Mike Rosenberg. The steps include assessing opportunities, researching keywords, establishing metrics, analyzing competition, creating a marketing strategy, writing great content, tracking performance, testing and optimizing, staying educated, and repeating the process. Case studies are provided on keyword research driving mix, paid search campaigns for Liftopia, and a social media strategy for an OMSI event that increased sales and attendance.
This document provides guidance on building an effective marketing plan for nonprofits. It emphasizes the importance of having a plan with clear goals, objectives, key performance indicators (KPIs), and tactics. Goals are broader outcomes, while objectives are more specific and measurable. Examples of KPIs include website visits, conversions, social media metrics. Tactics are specific marketing activities like creating videos, whitepapers, or social media campaigns. The document stresses focusing efforts on the tactics that will provide the greatest impact, prioritizing tasks, and holding teams accountable to the plan through regular reviews of progress and results.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
The document discusses search engine optimization (SEO) strategies and tactics. It covers key on-page and off-page SEO factors like title tags, meta descriptions, internal linking, content, and citations. It also discusses Google algorithm updates like Panda and Penguin, and the importance of keywords, competitive analysis, and measuring SEO results. The overall goal is to optimize websites and control the first page of search engine results through both on-site and off-site strategies over a minimum of 12 months.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
What's moving search results? A snapshot of what is moving major iGaming SERPsJoel Turner
Presented at IGB's London Affiliate Conference on 02/02/2015. The presentation uses Blueclaw's MarketScout reports as a starting point from which to understand what metrics and signals are leading to success in Google's organic search results for iGaming brands and affiliates.
This document outlines the objectives and content of a webinar on growing your LinkedIn network. The webinar aims to teach attendees how to improve their LinkedIn presence, be relevant to potential clients, use LinkedIn to win new business, carry out research, build trust, and understand how social media influences SEO. The webinar also covers coming up with a strategic plan and topics like on-site and off-site SEO, optimizing your LinkedIn profile, building connections, and increasing your network. Attendees are encouraged to provide feedback through a post-webinar survey.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Presentation from SES Berlin 2009 keynote on how companies should adjust their communications strategy to deploy an integrated plan to “Own the Shelf” and “Customer Journey”
Benefit of 30 days monthly seo backlink buildingKevinMax
This document provides information on SEO and content marketing services offered by Jayashree. It includes packages for 30 days and monthly SEO services that focus on building high-quality backlinks through manual link building and content marketing modules like slideshow and document sharing. Details are given on the types of backlinks that are most effective for SEO like relevant, contextual links from high authority sources.
1. Keywords are the foundation of search engine marketing and proper theming is critical for attracting relevant searchers. Keywords can be branded, non-branded, strategic, tactical, or long tails.
2. It is important to understand how and why people search in order to develop unique, authoritative, and timely content that utilizes relevant keywords to improve qualified traffic and conversions.
3. There are three main types of searches: navigational searches where searchers want to go directly to a website, informational searches to obtain information, and transactional searches where searchers want to perform an activity like making a purchase.
This document provides a guide to search engine optimization (SEO) and discusses key on-page and off-page optimization strategies. It covers optimizing titles, meta descriptions, headers, images and content with keywords. It also discusses link building through social media and internal/external links. Tracking metrics like traffic sources, top referring keywords and goal completions is recommended to measure SEO success.
This document provides an overview of search engine optimization (SEO) strategies. It outlines the basic SEO process, including keyword discovery, on-page optimization like optimizing titles and meta descriptions, letting search engines index the site through tools like Google Search Console, and off-page optimization like building links through strategies such as guest posts, social media, and press releases. The document emphasizes that SEO is an ongoing process that requires continuous optimization to pages and content to stay relevant in search results.
Optimizing Content for Discovery and Conversion Copyblogger.com
Is content marketing important to your organization? Optimizing Content for Discovery and Conversion is a presentation by Sean Jackson made at PUBCON NOLa on why you need to think beyond SEO and focus on the ways to improve the overall discovery of your content with a strong focus on conversion - include several tactical ideas you can execute on as part of your content marketing effort.
SEO is an ongoing process focused on improving user experience through high-quality content. It is no longer a project but requires continual effort. While technical on-site factors remain important, SEO today is fundamentally driven by off-site factors like content and social sharing. Measuring SEO success relies on tracking quality metrics like organic traffic, time on site, and lead conversions over quick fixes or guarantees.
The document discusses how to improve website conversions through persuasive design that focuses on the user experience and meets visitors' needs and expectations. It emphasizes starting with a plan that understands the target audience and their goals, providing value and answers to questions, and making key elements like calls to action easy to find through usability testing and tracking. Tools and best practices for information architecture, accessibility, mobile design, and social media integration are also covered.
The document discusses SEO best practices for the future. It recommends taking a holistic approach using many techniques to build brand, dominate first page real estate, and build strong communities through user interaction. Specific techniques mentioned include creating unique, high quality content for Google News, Google Shopping, videos/images, reviews/user-generated content, social media, and affiliate programs. The document also stresses the importance of ongoing learning, traditional on-page SEO, social media engagement, finding the right strategy for your sector, and creating good content.
The Secret Power of Social Media (Digital and Broker Sherpa) 1 24-2011Network Communications
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
Keith Sauro National Sales Director
Digital Sherpa
The document outlines the key stages in an effective content creation process:
1. Determine your business objectives and unique selling proposition. Identify what your business excels at compared to competitors.
2. Conduct persona studies to understand customer needs and expectations.
3. Build internal capacity for sustained content efforts by hiring writers, designers, and SEO experts, and establishing systems for content management.
4. Ideate, conceptualize, and plan content strategies based on target audiences, platforms, and metrics to measure success.
Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. In clear, nontechnical language, this SEO overview will help you understand:
- What the search engines are looking for.
- How the principle of building your site for your customers will also please the search engines.
- The latest optimization trends.
- Best practices that will make an immediate impact on your Internet presence and website profitability.
About the speaker:
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is an international speaker, a search engine optimization professional, and an experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
FINAL LMA Philly January 2017 - Using Readership Analytics to Build a Culture...The National Law Review
The document discusses using readership analytics to build a culture of thought leadership. It provides insights into quantifying the success of existing content through metrics like pageviews and time on page. Recommendations include identifying top attorneys for thought leadership, directing people to create reports from analytics data to share with attorneys, and using those reports to provide insight and direction for future content.
SEO vs. SMO: What's the Difference, and Why Should You Care? Online marketing is all about awareness and visibility. Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters, as they can both have substantial impacts on the amount of traffic a website receives.
An Introduction to SEO Content Strategy & MappingROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
This document provides tips and examples for how to use Impactana, a tool for content marketing. It describes how Impactana can help find content ideas by analyzing competitors' successful content. Impactana searches for content with high engagement metrics like comments, backlinks and downloads. The document also explains how Impactana can help overcome writer's block by finding popular articles in different niches. Impactana profiles YouTube influencers to help with content amplification and outreach. Overall, the document promotes Impactana as a tool to discover new content ideas, find influencers, and improve content marketing campaigns.
This document outlines the objectives and content of a webinar on growing your LinkedIn network. The webinar aims to teach attendees how to improve their LinkedIn presence, be relevant to potential clients, use LinkedIn to win new business, carry out research, build trust, and understand how social media influences SEO. The webinar also covers coming up with a strategic plan and topics like on-site and off-site SEO, optimizing your LinkedIn profile, building connections, and increasing your network. Attendees are encouraged to provide feedback through a post-webinar survey.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Presentation from SES Berlin 2009 keynote on how companies should adjust their communications strategy to deploy an integrated plan to “Own the Shelf” and “Customer Journey”
Benefit of 30 days monthly seo backlink buildingKevinMax
This document provides information on SEO and content marketing services offered by Jayashree. It includes packages for 30 days and monthly SEO services that focus on building high-quality backlinks through manual link building and content marketing modules like slideshow and document sharing. Details are given on the types of backlinks that are most effective for SEO like relevant, contextual links from high authority sources.
1. Keywords are the foundation of search engine marketing and proper theming is critical for attracting relevant searchers. Keywords can be branded, non-branded, strategic, tactical, or long tails.
2. It is important to understand how and why people search in order to develop unique, authoritative, and timely content that utilizes relevant keywords to improve qualified traffic and conversions.
3. There are three main types of searches: navigational searches where searchers want to go directly to a website, informational searches to obtain information, and transactional searches where searchers want to perform an activity like making a purchase.
This document provides a guide to search engine optimization (SEO) and discusses key on-page and off-page optimization strategies. It covers optimizing titles, meta descriptions, headers, images and content with keywords. It also discusses link building through social media and internal/external links. Tracking metrics like traffic sources, top referring keywords and goal completions is recommended to measure SEO success.
This document provides an overview of search engine optimization (SEO) strategies. It outlines the basic SEO process, including keyword discovery, on-page optimization like optimizing titles and meta descriptions, letting search engines index the site through tools like Google Search Console, and off-page optimization like building links through strategies such as guest posts, social media, and press releases. The document emphasizes that SEO is an ongoing process that requires continuous optimization to pages and content to stay relevant in search results.
Optimizing Content for Discovery and Conversion Copyblogger.com
Is content marketing important to your organization? Optimizing Content for Discovery and Conversion is a presentation by Sean Jackson made at PUBCON NOLa on why you need to think beyond SEO and focus on the ways to improve the overall discovery of your content with a strong focus on conversion - include several tactical ideas you can execute on as part of your content marketing effort.
SEO is an ongoing process focused on improving user experience through high-quality content. It is no longer a project but requires continual effort. While technical on-site factors remain important, SEO today is fundamentally driven by off-site factors like content and social sharing. Measuring SEO success relies on tracking quality metrics like organic traffic, time on site, and lead conversions over quick fixes or guarantees.
The document discusses how to improve website conversions through persuasive design that focuses on the user experience and meets visitors' needs and expectations. It emphasizes starting with a plan that understands the target audience and their goals, providing value and answers to questions, and making key elements like calls to action easy to find through usability testing and tracking. Tools and best practices for information architecture, accessibility, mobile design, and social media integration are also covered.
The document discusses SEO best practices for the future. It recommends taking a holistic approach using many techniques to build brand, dominate first page real estate, and build strong communities through user interaction. Specific techniques mentioned include creating unique, high quality content for Google News, Google Shopping, videos/images, reviews/user-generated content, social media, and affiliate programs. The document also stresses the importance of ongoing learning, traditional on-page SEO, social media engagement, finding the right strategy for your sector, and creating good content.
The Secret Power of Social Media (Digital and Broker Sherpa) 1 24-2011Network Communications
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
Keith Sauro National Sales Director
Digital Sherpa
The document outlines the key stages in an effective content creation process:
1. Determine your business objectives and unique selling proposition. Identify what your business excels at compared to competitors.
2. Conduct persona studies to understand customer needs and expectations.
3. Build internal capacity for sustained content efforts by hiring writers, designers, and SEO experts, and establishing systems for content management.
4. Ideate, conceptualize, and plan content strategies based on target audiences, platforms, and metrics to measure success.
Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. In clear, nontechnical language, this SEO overview will help you understand:
- What the search engines are looking for.
- How the principle of building your site for your customers will also please the search engines.
- The latest optimization trends.
- Best practices that will make an immediate impact on your Internet presence and website profitability.
About the speaker:
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is an international speaker, a search engine optimization professional, and an experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
FINAL LMA Philly January 2017 - Using Readership Analytics to Build a Culture...The National Law Review
The document discusses using readership analytics to build a culture of thought leadership. It provides insights into quantifying the success of existing content through metrics like pageviews and time on page. Recommendations include identifying top attorneys for thought leadership, directing people to create reports from analytics data to share with attorneys, and using those reports to provide insight and direction for future content.
SEO vs. SMO: What's the Difference, and Why Should You Care? Online marketing is all about awareness and visibility. Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters, as they can both have substantial impacts on the amount of traffic a website receives.
An Introduction to SEO Content Strategy & MappingROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
This document provides tips and examples for how to use Impactana, a tool for content marketing. It describes how Impactana can help find content ideas by analyzing competitors' successful content. Impactana searches for content with high engagement metrics like comments, backlinks and downloads. The document also explains how Impactana can help overcome writer's block by finding popular articles in different niches. Impactana profiles YouTube influencers to help with content amplification and outreach. Overall, the document promotes Impactana as a tool to discover new content ideas, find influencers, and improve content marketing campaigns.
Content Marketing (As Explained by Mark Twain)Ninja Marketing
Content marketing is not some new phenomenon, thought up . The rules and processes we follow are the same as the ones that have been used for hundreds of years. In fact, the only difference between the content marketers of the 21st century and the self-published authors of the 19th century is the tool set we have at our disposal.
Visit our blog: http://theninjamarketingblog.com/
Follow us on Twitter: @NinjaMarketBlog
Gli eCommerce Trend del 2017: scopri il Corso Ninja AcademyNinja Academy
Daniele Vietri e Giovanni Cappellotto - docenti Ninja Academy, illustrano strategie, tecniche e case study per ispirare la tua attività di vendita online. Scopri il Corso Ninja Academy: http://bit.ly/2dxAiBa
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
aol mail change password~@~ aol mail settings problems with aol mailjeetendraweb
aol mail change password~@~ aol mail settings problems with aol mail
Your AOL password should be like a fingerprint – uniquely yours. It protects your AOL account from unauthorized access and is your secret identity for signing on to the AOL software or any AOL service, such as AOL Mail or AIM.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
U.Manohar has over 5 years of experience in SEO and digital marketing. He currently works as an SEO Executive at Rever Eye where he develops digital marketing strategies, conducts keyword research and on-page SEO optimization, and manages social media marketing and analytics reporting. Previously, he was an SEO Analyst at Kesh Informatics India Pvt Ltd where he performed SEO-related tasks like on-page and backlink optimization, social media strategy development, and competitor analysis. He has expertise in SEO, social media optimization, Google AdWords, Google Analytics, and Facebook ads. U.Manohar holds a B.Tech degree from KMMITS affiliated with JNTU Anantapur
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
SEO Services:
Title & Meta Tags
Heading & Alt Tags
W3C Validation
Broken Link Fixing
MOD-Rewrite of Dynamic URLs (Vanity URLs)
Keyword Analysis
Competitive Analysis
Content Fixing
Keyword Density and Proximity
Navigation and Internal Linking
Robots File Creation
Sitemap.xml File Creation
Special SEO Services:
Directory Submission
Article Submission
Blog/Forum Posting/Submission
Press Releases
Reciprocal Link Building
Social Bookmarking
Social Networking
PPC Services:
Competitor Analysis
Keywords Selection
Keyword Bidding
Market Research
ROI Campaign
Search Engine Marketing (SEM):
Search Engine Optimization
Pay Per Click Campaign
Affiliate Marketing
Social Media Marketing
Blog Marketing
Search engine optimization (SEO) involves strategically improving a website to increase its visibility in organic search engine results. Key factors include onsite optimization like optimizing titles, meta descriptions and links, as well as offsite optimization like building high-quality backlinks from other sites. Proper onsite optimization helps search engines understand content, while offsite optimization helps increase the site's authority. Paid search marketing through pay-per-click ads can supplement SEO by driving immediate traffic, but SEO offers free organic traffic over the long run. Social media is also important for SEO and driving engagement through platforms like Twitter, Facebook and YouTube.
Optinsearch provides various digital marketing and web development services including social media marketing, digital advertising, search engine optimization, website design and development, and event live streaming. They aim to establish remarkable digital presences for brands across multiple online platforms through strategic services. Their team includes experienced sales, marketing and technical support staff as well as live stream operators and digital marketers. They offer end-to-end support and accountability for clients.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
The exploding areas of local, mobile, and social digital contexts offer outstanding ROI prospects for brands and growth potential for digital agencies.
Here is a vision for expanding an inbound marketing capacity either in-house or on the agency side. It's time to move beyond core SEO and PPC into a holistic, social, local, and content-driven world.
The document discusses measuring the effectiveness of content marketing programs. It provides examples of key performance indicators (KPIs) to measure, such as site traffic, engagement, and social engagement. It emphasizes keeping KPIs simple, consolidating content calendars, and measuring production time and inventory to show business value. Lessons learned include starting with one to three KPIs and using content performance metrics to identify content to repurpose.
Mastering the Art of Manual Backlink Building_ Strategies, Tactics, and Best ...NSK Multiservices
The document provides an overview of manual backlink building strategies. It discusses identifying high-quality backlink opportunities through analyzing domain authority, content quality, backlink profiles, and traffic metrics. The document also covers crafting compelling outreach messages through personalization, clearly communicating value, ensuring relevance, incorporating social proof, and following up politely. The goal of manual backlink building is to acquire natural, relevant links through relationship building and collaboration.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
The document discusses 180Fusion's approach to search engine optimization (SEO) and how they help clients achieve results. It provides an overview of key on-site and off-site optimization factors they consider, such as keyword research, on-page elements, link building strategies, and competitive analysis. It also describes the reporting and analytics tools they use to measure SEO performance and returns on investment for clients over time.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
SAScon Slides - How will you break the cycle of Bad Marketing?PushON Ltd
This document discusses how to break the cycle of bad marketing in three key points:
1) Bad marketing practices like spam ignores the customer and lacks creativity and good ideas. Data driven creative thinking and prioritizing the customer experience are needed.
2) Silos between teams and poor measurement of results lead to inefficient practices. Integrating teams, emphasizing conversion, investing in mobile and tools can help.
3) Understanding where search is heading in areas like structured data, mobile optimization and semantic search will help future proof marketing strategies. Continually learning and adapting tactics is important to stay effective.
We are an SEO Firm specializing in achieving top placement of websites in 3 major search engines: Google, Yahoo & Bing. What sets us apart from other competitors is that we follow white-hat organic SEO link building techniques to boost the rankings in SERP.
Similar to Internet Marketing Ninjas Reviews of Services (Sample Intro) (20)
http://www.internetmarketingninjas.com/ Jim Boykin, CEO of Internet Marketing Ninjas, on how content authors can influence rankings and what role co-citation plays in that
Jim Boykin of Internet Marketing Ninjas on Google manual penalties, Google Panda and Google Penguin updates and how to survive in the world of Google penalties and filters.
Jen Van Iderstyne Marketing Manager
of Internet Marketing Ninjas on link building: Links should come as a bonus. They don't need to be your ultimate goal!
Four tips to monitor and analyze your content marketing ROI using Google Analytics and beyond. Presented by Bonnie Stefanick, Director of Consulting at internet Marketing Ninjas
Thom Craver gave a presentation on analytics tools and techniques for digital marketers. He discussed segmenting and analyzing various types of data from sites like traffic analysis, visitor behavior, campaign statistics, and social media interactions. Craver emphasized that data needs to be properly segmented to extract meaningful insights, and that different tools and techniques can help solve specific problems in areas like visitor engagement, Google penalties, and keyword research. The overall message was that marketers need to know what problem they are trying to solve and apply the right analytics tools and segments to obtain useful consumer insights.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
2. • Introductions and IMN Overview
• REMOVED Partnership Discussion
• Open Discussion and Next Steps
Agenda
3. Founded We Build Pages in 1999
Rebranded to
Internet Marketing Ninjas in 2011
4. We’ve grown to about 100 Ninjas
at our office near Albany New York
5. We’ve attracted very talented people
who have joined our Ninja team.
Ann Smarty Kim Krause Berg Chris Boggs Kris Jones Jen Van Iderstyne Bonnie Stefanick Joe Hall
Communities UX / CRO COO Chairman VP Client Svcs VP Strategy Senior
SEO
6. In 2012 We Acquired Multiple Industry Communities
7. Services We Provide
• SEO Strategy & Consulting
• Content Creation & Marketing / Link Building
• Site / Competitor Audits and Page Optimization
• Social Media Marketing and Google Authorship Development
• Technical SEO
• Analytics
• Web Design & Development
• User Experience and Conversion Rate Optimization
8. • Introductions and IMN Overview
• REMOVED Partnership Discussion
• Open Discussion and Next Steps
Agenda
9. REMOVED + IMN Partnership
• Define, drive, and execute a successful SEO strategy
• Grow organic SE traffic to top pages
• Build authority + unique value prop in industry
• Large opportunity for community development
• Can also consider niche communities to expand and target reach
• Potential penalties / filters at play – first focus
10. Proposed 2014 Engagement
1. Conduct an audit and propose solutions for quick wins and penalty/filter
remediation in Q1
2. Longer-term, execute a strategy to grow authority and visibility with
trusted link building and community building campaigns
3. Expand REMOVED awareness and improve measureable KPIs:
• Volume of keywords in top 10 / 5 / 3 / 2 positions
• Average ranking of tracked KW phrases
• Total organic traffic & commissionable conversions
11. REMOVED SEO Strategy
SEO is historically focused in three primary areas: technical, content,
and linking/authority development
Authority
Signals
Content
Relevance
Indexation
12. Phase 1 – REMOVED(2-3 months)
SEO Audit & Strategy Creation to Maximize Existing Site’s Potential
• On-page Technical Audit: URLs, Titles, Meta’s, Redirects, Crawl Issues
• Analytics & Webmaster Tools Review - Benchmarking
• Backlink Audit, Removal, Disavow & Strategy Creation
• Internal Linking Review & Strategy
• Competitor Analysis to better understand and find new opportunities
• Content Analysis & Keyword Research: Optimize Pages, Create New Ones
• UX / CRO Analysis: Better Monetize Your Current Traffic
• Persona & segmentation analysis
• Mobile assessment
• Social Media & G+ Authorship Integration
• Delivery of final 2014 SEO Strategy & Monthly Roadmap Plan
13. Technical SEO
IMN will work with REMOVED to implement discovered areas of opportunity for
greater indexation
• Work with technical and design teams to implement recommendations and
test for continued positive user experience
• Leverage Analytics & Webmaster Tools for signals on site performance and
indexation
• Identify and implement content optimization solutions based on data
• Increase authority signals from REMOVED internal navigation and links
• Provide Conversion-oriented recommendations based on review of keyword-
level analytics
14. Keyword Focus and Content
Keyword Research is the cornerstone of effective SEO
• Validate keyword research with REMOVED teams
• Identify keywords that drive qualified traffic vs. not
• Identify areas of opportunity across all content types – merchants, blog,
resource, etc.
• Develop content (ongoing – Phase 2) on behalf of and approved by
REMOVED for use in developing increased thematic authority, which will lead
to further citations and links
15. Phase 2 – REMOVED(9 months)
Ongoing SEO Program to meet stated KPIs – Phase 1 Strategy will Dictate
• Monthly Content Optimization and Creation
• Monthly Link / Authority Development – edu, org, gov, k12, etc
• Authorship Implementation & Influencer Outreach Program
• Monthly Engaging Content – Infographic, Linkbait, Widget, etc
• Ongoing consulting, performance reviews, reporting, quarterly training
• Other implementations dictated by Phase 1 strategy
• UX Enhancement & Testing
• Community development (on-site), starting month 6
16. Let’s Talk About Backlinks
• Still #1 Ranking Factor
• Quality Content = High Authority = Quality Links
• Google Authorship Integration and Outreach
17. Authority Linking
• A unique, cornerstone method at IMN
• Create content towards the authority crowd (edu, gov, k12, org, etc)
• Resource-based
• “Academic Content”
• Deep links to new content
• Personalized outreach
• Pass link equity to main pages via internal linking
18. Does it work?
Yes! Strong results from clients only engaged in trusted link building with IMN.
Note: this assumes their on page site health is already strong.
<- 3 Months
+26%
12 Months ->
+100%
20. How about Long Term?
5 Year Results with SEO Program
(Technical, Content, Linking)
21. Authorship / Community
• Assign one, or multiple names & faces to REMOVED brand
• Create engaging content under author’s identity – return visitors
• Connect with influencers across social media networks on author’s personal
Twitter / G+ Accounts (People connect w/ People)
• Participate in relevant conversations across existing Internet communities
• Influencers share author’s content – domino effect
• Strengthen influencer relationships and loop them into REMOVED
• Utilize them as “brand evangelists” to assist in community growth
22. “…We're doing a better job of detecting if
someone is an authority in a specific space,
(could be medical, could be travel, whatever)
and trying to make sure that those rank those
a little more highly if you're some type of
authority...“
Matt Cutts – 2013
23. “Within search results,
information tied to verified
online profiles will be
ranked higher than content
without such verification,
which will result in most users naturally
clicking on the top (verified) results.
Eric Schmidt –
Executive Chairman of
Google
24. Authorship – What We’ve Seen
• Connections with Media -
“By the way, a fun fact, BBC Radio contacted me regarding one of "my" articles,
and asked if I wanted to be part of a radio show they produce. That must be a
sign of good writing! :)”
• Connections with Community –
HuffPost, Reddit, etc
(People connect with People)
• Increased SERP Visibility -
25. Recap
As outlined in RFP, the biggest impact for REMOVED will come from:
• Penalty / Filter Removal
• Revisiting KW Research
• Optimizing & diversifying internal linking
• Creating & promoting content that can consistently obtain authority links &
social signals
• Better implementing Google Authorship for SERP Visibility & brand reach
• Better leveraging relationships with influencers to develop strong niche
communities within REMOVED
26. You!
However…
The most important takeaway is our need for buy-in from your team and
company stakeholders.
Communication is very important to us.
Without your participation, we’ll fail.
With it, we’ll succeed.
27. Proposed 2014 Budget
• We’re proposing a REMOVED budget for the yearly program
• The initial audit, strategy & roadmap creation, and discussions with you will
dictate where the money is allocated to each month
• We used a hybrid billing model of deliverables and hours. For example,
• Links & content = “per unit” cost
• Consulting, social & analytics = hourly cost
• The proposed budget reflects the level of spend we believe will be required
to make a significant impact based on prior experience with related websites
and an internal review of REMOVED as it exists today
28. • Introductions and IMN Overview
• REMOVED Partnership Discussion
• Open Discussion and Next Steps
Agenda