2. THE ELEMENTS OF OUR PRODUCTION WORK TOGETHER TO CREATE A SENSE OF ‘BRA
• Branding and creating synergy across all media products is very important.
• We wanted to effectively use cross media convergence in order to promote
our products
• An image like the batman logo is a really good example of branding
• It is instantly recognisable and helps the producers to promote the brand
• We tried to use elements across all 3 of our products to create a sense of
branding
The batman logo is so recognisable that it
makes this slide look like its a slideshow about
batman
3. • The title of the film being included and having consistent font as well as the same
colour apart from the film itself since the film is black and white
WE USED ELEMENT SUCH AS:
4. used the masked character from the film as a recognisable element throughout our produ
5. so all of our other media products and promotional material are black and white apart from
The only coloured part is the red title
6. e tried to consistently use unique and interesting compositions and framing in all our prod
Both this shot from th efilm and the frame of the
poster use a similar composition with the
character small on the far corner of the frame wit
lots of negative space
7. atched effect on all of our media to create a visually recognisable element that also contrib
Clearly visible scratch marks
8. • All elements of our media production have a consistent dark serious tone/mood
???
9. ler in the website in order to have used actual parts of the film and tie the two parts of our
Insert picture of the trailer on the website
Editor's Notes
We realise that branding and creating synergy across media products is very important, because we want to be able to effectively use cross media convergence in order to promote our product
