2. 50%50%
What is your biological sex?
Male
Female
50% of the people that we asked were male seen as this is the
stereotypical gender that horror films predominantly target.
Males are often associated with violence as it represents
masculinity. However, 50% of the people that we asked were
females seen as we believed that our film plot would target a lot
of girls as the they can relate to the main character and her
vulnerability.
3. 40%
20%
10%
30%
What age bracket do you fall into?
15-17
18-21
22-30
31+
As you can see from my results, our target audience age range falls
within the 15-17 age category. This is due to the fact that we believe
that people within this age range are more suitable to watch our film and
are more able to understand and to appreciate its narrative, as the
characters within the film are teenagers also. Our target audience also
fell into this age range because the people that we asked happened to
be our classmates and close friends, who all fall into the teenage years.
4. 60
30
0
10 0
What is your favourite film genre?
Horror
Action
Sci-fi
Drama
Comedy
As we are creating a horror film trailer, me and my group were
concerned as to whether this age group favoured this type of genre in
comparison to other optional genres such as drama, comedy, action
etc. So it was important for us to receive results that stated that this
age group preferred horror films, in order for our film trailer to
effectively target our audience. 60% of the people that we asked said
that their favourite film genre was horror. The data collected also
showed that the least favoured genre was Sci-fi and Comedy.
5. 10%
60%
10%
20%
What Horror film title appeals to you the most?
Disturbed
Cloven
Hell returns
Evil Inside
The data collected revealed that 60% of the people that we asked
favoured the film title ‘Cloven’, we believe that this film title was chosen
seen as it is original and creates a code of enigma, the audience want to
find out what the film title means. As this was our most popular film title
we have decided to use ‘Cloven’ as our final title, seen as it represents
what our target audience like and what appeals to them most. However
regardless of our results, our group also believe that ‘Cloven’ is the best
suited film title as it most relates to the narrative of our film plot.
6. 30%
50%
20%
Within the Horror genre, what style of Horror do you most
enjoy?
Psychological
Demonic possession
Apocalyptic
The data collected shows that 50% of the people that we asked said that they
most enjoyed watching horrors which involve demonic possessions, this backs
up the idea that our film plot effectively targets our audience seen as it
involves the demonic possession of the character Sam. However 30% of the
people that we asked favoured the psychological horror sub-genre. This type
of horror links in well with demonic possessions as psychological horrors often
feature possessions within their film plot. The results also revealed that
Apocalyptic was the least favoured sub-genre, with only 20% of the people
voting for it.
7. 30%
20%
40%
10%
If you have seen any, which of the following films is your
favourite?
The Conjuring
Paranormal Activity
Evil Dead
Blair Witch Project
In order to make comparisons between our film and other horror films, we wanted to find out what
existing horror films did our target audience favour. These results would then allow us to identify any
similar conventions or themes used within our film plot. Also it would therefore allow us to make
improvements to the narrative of our film in order to entice our target audience correctly. The results
collected show that the most popular film was the Evil Dead, which had 40% of the people that we
asked voting for it. This is probably due to the fact that this film involves demonic possession, which
is the most favoured horror sub-genre. The second most popular film was The Conjuring, which is
also a horror that involves demonic possession with some sort of psychological twist present. 30% of
the people that we asked voted for this film. The least popular film however was The Blair Witch
Project, which was voted by 10% of the people that I asked. This film doesn’t involve demonic
possession which shows that this type of horror over rules any other sub-genre within horror,
according to my target audiences opinion.
8. 70%
30%
Would a movie trailer encourage you to watch the film?
Yes
No
70% of the people that I asked said that movie trailers would encourage them
to watch the film, this as a result shows that our film trailer will be effective
when enticing our target audience to watch our film ‘Cloven’. The people that I
asked said that movie trailers would encourage them to watch the film for a
variety of reasons such as the fact that trailers are “short and sweet”, showing
the “most exciting scenes” that “reveal the vital information needed about the
film plot” in order to entice the audience enough to watch the film. The data
collected revealed that 30% of the people that we asked said that a movie
trailers wouldn’t encourage them to watch the film.
9. 0 0
10%
60%
30%
What certificate film do you prefer to watch?
U
PG
12A
15
18
The data collected revealed that 60% of the people that we asked said that
they preferred films with a 15 rated certificate. This age certificate is
appropriate for our groups film ‘Cloven’ as our target audience age range is
15 years old to 17. 30% of the people that we asked however said that they
preferred watching 18 rated films, this shows that our target audience lean
towards films which contain stronger content.
10. 30%
30%
0
10%
0
30%
Where would you normally see a trailer?
Cinema
Youtube
Tv
DVD's
Magazine Website
Social Media
The results revealed that 30% of the people that we asked said that they either
viewed trailers in the cinema, on social media or on YouTube, this means that in total
90% of the people that we asked said that they viewed trailers on at least one of
these three sources. This vital information helped our group dramatically, as it allowed
us to identify the media platforms which were preferred by our target audience. This
allows us as a result to target and to address our audience through these selected
platforms. By doing this it means that more people from our target audience will be
viewing our trailer, meaning that over all our trailer is an effective promotional device.
Our trailer will need to specifically target our audience by including these platforms
through web links.
11. 30%
40%
0
30%
What part of the trailer makes you want to watch the film?
Action Scenes
Music
Romantic Scenes
Special Effects
This specific question is vital, as our group need to find out what our target audience
believe the most significant thing in a trailer is. We also need to find out what attracts
our target audience, in order to create an effective promotional device for the film
‘Cloven’. The data collected reveals that 40% of people said that the music included in
the trailer entices them to watch the film as “it creates an atmosphere which is
overwhelming”. This was the highest percentage however, 30% of the people that we
asked said that either the special effects or the action scenes encouraged them to
watch the film. Romantic scenes were not voted for at all by the people that we asked.
12. 40%
50%
10%
How often do you watch a Horror film?
Weekly
Monthly
Yearly
40% of the people that we asked said that they watched horror films weekly, this
shows that this percentage of our target audience watch films regularly as it is
obviously one of their hobbies in which they prioritise. Whereas 50% of the
people that we asked said that they watched horror films monthly, this as a
result shows that a high percentage of our target audience do not watch films as
an obsessive hobby instead they watch it when they have some free time as its
one of their enjoyments.
13. 20%
80%
Which of these symbols do you prefer?
1st symbol (star)
2nd symbol (horns)
80% of the people that we asked said that they preferred the second symbol which
looked like an animal with horns, this shows us that this selected symbol appeals
to our target audience the most. From these results our group has decided to use
this symbol to represent the blood sacrifices made by the Cornovi Tribe within our
film plot. Only 20% of the people that we asked preferred the first symbol which
looked similar to a star.
