2. 1. From a scale of 1 to 10 how much do you enjoy horror films?
The first question helped us determine
whether our targeted audience will enjoy
horror films or not. From our results we have
gathered that most adults to seniors do enjoy
watching horror films which posed as a
positive for us a group as we were able to
focus on the horror genre. If we counted from
5 to 10 in total 27 people enjoyed watching
horror films and if we count below 5 only 13
people did not enjoy watching horror films.
0
1
2
3
4
5
6
7
8
1 2 3 4 5 6 7 8 9 10
From a scale of 1-10 how much do you enjoy
horror films?
3. 2. Do you prefer gory, paranormal or psychological films?
This question enabled us to see what type of
horror adults were interested in. We were
pleased that majority enjoyed psychological
(48%) as this is the type of horror that we
wanted to focus on. However we still have to
consider that 30% like gory and 22% like
paranormal, which are high percentages
meaning that we may have to put more than
aspect of horror in our film.
30%
22%
48%
Do you prefer Gory, Paranormal or Psychological
horror films?
gory paranormal phsycological
4. 3. Have you ever watched a short film?
Regarding this question, we can see that around 23
people have never seen a short film and 17 people
have seen a short film. This is a positive as we
already know many of our targeted audience have
seen a short film so they know what to expect,
nonetheless there are many short films that are low
quality which means we have to work extra hard to
make sure we interest our audience and make them
enjoy our 5 minute film.
0 5 10 15 20 25
Yes
No
Have you ever watched a short film?
5. 4. What movie trailer do you prefer?
From these results we can tell that around 21 people
enjoyed the Black Swan trailer which focuses more on
the psychological mind and psychotic behaviour. This
means that we will have to make sure we use many
editing tools and have good acting to make it intriguing
and unpredictable. Only 10 people enjoyed Paranormal
Activity due to the cliché ghost stories and 9 people liked
The Hills Have Eyes which is the gory horror and adults
have enjoyed this the least due to the uncomfortable and
bloody scenes.
0
5
10
15
20
25
Black Swan Paranormal Activity The Hills Have Eyes
What movie trailer do you prefer?
6. 5. Do you prefer a film to be predictable or have suspense?
Most of the time films with suspense
are much more enticing and exquisite.
It gives people an adrenaline rush
which a lot of people crave. However
some people prefer to predict what
will happen because it is less tense
and less frightening. For our results, 24
people preferred suspense compared
to 16 people who preferred
predictable films.
16
24
Do you prefer a film to be predictable or have
suspense?
predicted suspense
7. 6. What setting would you prefer to see in a horror genre?
Horror films are usually set in
abandoned places as it creates that
eerie and tense atmosphere that
most audiences crave. The
strangeness of the place creates a
perfect setting for gory horror films
but it can also apply to paranormal
and psychological. The woods is also a
perfect setting for anything horror
related, and schools are either
haunted or full of dead children.
0 2 4 6 8 10 12 14 16 18
School
Abandoned Place
The Woods
What setting would you prefer to see in a horror
genre?
8. 7. What actor do you prefer?
Most people preferred the older
actors particularly Ryan Gosling. Also
15 people liked Kit Harington as I
think he has that dark, sinister look
about him. However only 7 people
liked Evan Peters because he is a
younger actor that would probably
not intrigued our adult audiences.
7
15
18
What actor do you prefer?
Evan Peters Kit Harington Ryan Gosling
9. 8. What actress do you prefer?
More than half of our targeted
audience liked Jennifer Aniston
because she has been in many famous
films and has been an admired actress
for a very long time. Also because she
is over 40 it fits into the targeted
audiences well as they would be more
able to relate to her character.
10
22
8
What actress do you prefer?
Jenifer Lawrence Jenifer Aniston Megan Fox
10. 9. Scale our idea from 1-5?
A lot of people liked our idea and the
concept of having it set in school.
Nonetheless the reviews that we got
were not as positive because our
targeted audience wants to see more
adults and something more psychological
and not gory/paranormal.
0 2 4 6 8 10 12
1
2
3
4
5
Scale our idea from 1 - 5?
11. 10. How old are you?
Majority of our audiences are from 30-
40 years old. This gives us a brief
understanding of what we need to
include to make sure that our audiences
are satisfied with the short film. This is a
good age range as this is where the
audiences will enjoy suspense,
psychological films.
0 2 4 6 8 10 12 14 16
30-35
36-40
31-45
46-50
51+
How old are you?
12. 11. What is your gender?
We have a pretty equal gender range
meaning that we can offer both of the
genders what they want.22
18
What is your gender?
Female Male