This document summarizes survey results about audience preferences for horror films. The key findings are: - 61% of respondents were male, suggesting horror appeals more to male audiences. - 62% of respondents were between 6-12 years old, indicating the best target for horror is young people. - Horror was the second most popular genre after action. Sci-fi was the most disliked genre. - 55% of the target audience watches films regularly, showing new horror films need to stand out.

1. Research on Audience

2. What gender are you?
– Most people that have answered this question are male. For this reason I
believe Horror movies appeal more to male audience than female as shown in
the pie chart.
39%
61%
Female Male

3. What age are you?
– From the results we can see that 62% of the people said they are between 6 -
12 years old. The other 29% is between 13-22. And the last one is people from
23-30 that the percentage is 9%. This shows that the target audience best
suited for horror films is young people between 6 - 12 Age
6 to 12 13 to 22 23 to 30

4. What type of film genre do you like?
– Each person has different tastes, people prefer Action to
other film genres, but Horror is also liked a lot, it's the
second most popular.
29.20%,
23.70%,16.30%,
15.60%,
13.80%,
1.40%,
Sales
Adventure Horror Comedy Romance Action Sci-fi

5. What type of film genre do you
dislike?
40.10%
23.70%
16.20%
11.30%
6.40%
1.70%
Film
Sci-fi Action Romance Comedy Horror Adventure
From the answers to this question we can clearly see
that Sci-fi is the genre most disliked.
This is also good, because this way we know that
Horror genre is liked and we are targeting the correct
audience for our film opening.

6. What sub-genre do you
prefer?
– My target audience have answered to this
question, the majority have chosen
Adventure .From this I can then choose what
type of sub-genre is more appealing, and can
use it for my film opening.

7. How often do you watch films?
– My target audience watch films regularly 55%, but 19% do not watch film not
very often. For this reason my film opening will have to be good to be able to
stand out from the rest of films my target audience watch
19%
55%
26%
NOT VERY OFTEN ONCE A WEEK ONCE A MONTH

8. Which of these films do you
prefer?
0
5
10
15
20
25
30
35
40
Harry Potter High school musical Stars wars Pirates Caribbean Narnia The fault in our stras
Films