This document compares the pros and cons of two pizza company ads, Domino's and Pizza Hut. It then provides a proposed storyboard for a new Domino's ad. The storyboard depicts three college friends who are hungry and tired after a long day. One friend suggests ordering a pizza from Domino's, as they are running a "buy one get one free" deal on Wednesdays. The friends eagerly await and enjoy receiving their free large pizza from Domino's delivery. The ad would highlight Domino's Wednesday deal and tagline "KHUSIYON KI CHAABI".

2. DOMINO’S AD

3. PROS
• Attractive jingle “Tanana nana ri ki pizza aaye free”
CONS
• Very short time span
• No story behind
• Everything haywire

4. PIZZA HUT AD

5. PROS
• Story behind
• Sufficient time
• Consumer-brand relationship
• Attracts target audience
CONS

6. AND WE
LIKED……………

7. FRAME 1- Three college friends staying together come home very
tired and extremely hungry.
FRAME 2- They discuss all there sad stories of the day.
FRAME 3- Suddenly one of the guy says, “Bas karo yaar ab ye sab
chodo, Khaane ka kya plan hai aaj ?”
FRAME 4- Another boy says to third guy , “Why not you make
something, vaise bhi tujhe chef banna hai” (in a taunting way)
FRAME 5- Third guy says “Yaar I m too tired today , lets order a
pizza , vaise bhi it will come jaldi than the time I will take to cook
food” (being lazy)
STORY BOARD FOR DOMINOS

8. FRAME 7- One of the boy says “But paise nahi hai yaar, ab kya kare”
FRAME 8- Another boy says , “Arey don’t worry aaj one on one
Wednesday hai ,we will order one large pizza and get another one
free”
FRAME 9- Everyone agrees saying “Okay cool, lets order”
FRAME 10- One of the guy orders a large pizza.
FRAME 11- Everyone hungry and desperately waiting for pizza
,jump on there beds ,singing and dancing “TANANA NANA RI KI
PIZZA AAYE FREE”
FRAME 12- All this while ,suddenly the door bell rings . Everyone

9. FRAME 13- The pizza guy says – “Your pizza ,Sir !”
FRAME 14- While one of the guy is paying the delivery boy , the
other two snatch pizza box from their friend and starts relishing the
yummy hot domino’s pizza”
FRAME 15- One on one Wednesday offer appears .
FRAME 16- Domino’s KHUSIYON KI CHAABI is shown next . Ad ends.