2. CONTENT OUTLINE
Overall we are going to create a digital video in order to promote media studies
as a course and the college in general, the content of the video will consist of
various footage of facilities and rooms around college such as the
reception, library, refectory, and obviously class rooms. During this footage I
will highlight the different facilities and resources such as
computers, projectors, books, vending machines, etc. to show what is available
around college. The main footage will be held in the class room, I will show a
lesson which is being held and show the atmosphere inside the classroom and
how the tutors interact with students. I will also hold interviews with the
students to show their opinions on the course and the college in order to
reassure future students that they are making the correct choice in college and
what course to choose.
3. TARGET AUDIENCE
The target audience for this project is going to be student’s ages 16 years old
and over, as it is mainly people who have just left high school however it could
be aimed at students as old as 20 years old. Because of this quite young target
audience we need to use quite a fast paced, short and punchy technique in
order to keep them engaged. We could use quite an upbeat background track
with fast cut scenes and bright colours which will add excitement to the video
as if the video was to come across boring it wouldn’t persuade the students to
apply at CAMSFC.
4. RESOURCES
In order to produce our digital video we will need various resources such as a
camera, lighting equipment, microphone, computer, editing software, etc. all of
this is supplied by CAMSFC, however if we were to be funding our product
independently then we would have to pay for these resources. The only
downside to this is that this equipment might not always be available in college;
also if we don’t look after the equipment properly we could damage it which
would result in us paying for it. We need to make sure we do not misplace our
tape as it could be recorded over by another team or someone in college, or
we could lose it completely.
5. CAST AND CREW REQUIREMENTS
Our team consists of three people Kyle Mckendrick, Tre Wallace and Alex
Gormersal. There are various roles which we have to carry out in order to
produce our digital video, our roles throughout the production will alternate so
that we can all be responsible for everything, for example, during some of our
footage we are going to interview students, during this stage Alex may be in
charge of the camera whilst Kyle and Tre are being interviewed. Then the roles
would alternate again so that Kyle or Tre is in charge of filming. The same
technique will be used for the editing as well. Jamie Ingham specialist at hand
if we need any help setting up the equipment or have any questions in general
about filming or the software. Due to us all working as a team from college, we
do not need to hire any people to carry out any roles in the production.
However if we did need to look into this, below is a print screen from my Unit 1
work which is a similar unit to the one we are doing now, this shows the
average wage for different members of the team.
6. BUDGET
Below shows a couple of print screens from my unit 1 work which is a similar
unit to what we are doing now, the same equipment was needed therefore we
will base our budget on this:
7. PRODUCT SCHEDULE
Part of assignment 2 was to
create a product schedule for all
of the tasks that this unit entails,
below is a print screen of my
product schedule which breaks
down the different tasks so I can
easily read it and keep track of
my progress.
