State of Social Marketing - Webtrends Facebook Connect
•Download as PPTX, PDF•
7 likes•2,009 views
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to State of Social Marketing - Webtrends Facebook Connect
Similar to State of Social Marketing - Webtrends Facebook Connect (20)
More from Social Fresh Conference
More from Social Fresh Conference (20)
Recently uploaded
Recently uploaded (20)
State of Social Marketing - Webtrends Facebook Connect
- 1. THE STATE OFSOCIAL MARKETING @JASONKEATH
- 2. socialfresh SocialFresh.com / InvestinSocial.com
- 3. #FBsessions Share the awesome
- 4. OVERVIEW 1. Significance Of Social 2. What Marketers Want 3. Challenges Of Social 4. Facebook Virtuous Cycle
- 5. Industry Numbers 52% of Americans are on social networks 51% of Americans are on Facebook Twitter is as familiar to Americans as Facebook 92% and 93% familiarity, respectively 8% of Americans are using Twitter
- 6. Industry Numbers 64% of frequent social networkers have used a mobile phone to update their status. 4% of Americans use Location-based services 30% of are familiar with LBS (+450%)
- 9. Today’s trends all circle back to one place
- 10. 1. What is the significance of social marketing for businesses today?
- 11. CURRENT TRENDS • Awareness• Platform building• Campaign mentality
- 13. #FBsessions Collecting BIG follower and fan numbers will never go out of style. via @JASONKEATH
- 18. 2. What areas do social marketers needto master?
- 19. MARKETERS WANT • Fans• Followers• ROI
- 20. 3. What challenges do social marketers face today?
- 21. CHALLENGES • Long-term Engagement• Content Marketing
- 22. #FBsessions We are moving beyond creating awareness to creating advocates. via @JASONKEATH
- 23. 4. What are the benefits of Facebook marketing?
- 24. FACEBOOK MARKETING • Fan Loop• Virtuous Cycle• Social Graph Integration
- 25. Google dominates the influence of online commerce
- 26. #FBsessions Facebook marketing is about loyalty and advocacy. via @JASONKEATH
Editor's Notes
- Awareness. Sales. Loyalty.
- Awareness. Sales. Loyalty.
- Awareness. Sales. Loyalty.
- Most listed specialty is FacebookMost requested specialty is Facebook600 companies25% are international
- Awareness. Sales. Loyalty.
- Awareness. Sales. Loyalty.
- Contests, etc
- Awareness. Sales. Loyalty.
- How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.
- Awareness. Sales. Loyalty.
- How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.
- Awareness. Sales. Loyalty.
- How to get facebook fans and twitter followers and website views are some of the most requested topics we know social media professionals are looking for. On the surface this seems like it reflects the immaturity of the industry. We hear a lot of chatter in the social web about how big follower numbers and big facebook fan numbers are not important. They are important. They represent authority. They are public numbers that will be judged by peers, customers, employees, everyone. Especially your boss.Big numbers are universal. We use fan and follower numbers to make quick assumptions about people and businesses. Do not ignore this.
- Awareness. Sales. Loyalty.