Webinar: What Makes a Great Social Media Manager?
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A Social Media Manager can be a marketer, a copywriter, a strategist, a designer, an analyst and a customer service agent—sometimes all in one day. Managing these diverse responsibilities means we all need to develop a number of marketing and marketing-adjacent social media skills. You’re never done learning so come join the social classroom.
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Webinar: What Makes a Great Social Media Manager?
- 1. What Makes a Great Social Media Manager? #FalconEd
- 2. Your Presenters. #FalconEd Jen Clark Social Media Strategist University of Dayton Tondreanna Esquilin Community Marketing Coordinator Falcon.io @tondreannaesquilin@jenm_clark
- 3. #FalconEd The Skills| The Tools | Q&A Today’s Agenda.
- 7. • Marketer • Strategist • Copywriter • Designer • Guardian of the Brand • Analyst • Customer Service Pro What does a social media manager do? And yes dear <insert department here>, it’s more than just pretty pictures.
- 10. Skill #1: Being a Lifelong Learner • Everything in social media is constantly changing. • Great social media managers are able (and willing) to evolve. • Learn from each other! (Shout out to the #HigherEdSocial Facebook group 👋)
- 11. • Passion translates to authenticity. • It’s not hard to get burned out. Do take breaks and respect your mental health! Skill #2: Passion
- 12. • Be vigilant. • How is your audience changing? • What’s new and cool? • BUT it has to fit into your strategy/ make sense. Skill #3: The Ability to Pivot
- 13. • It’s easy to get bogged down in the issues management part of social media management. • Thinking outside the box-- a cliche because it’s true. Skill #4: Perspective
- 14. Just a reminder: you’re only human. Skill #5: Be human
- 16. Now that you have the skills, let’s discuss the tools.
- 17. 1. Social media platforms that make sense. 2. A management tool. 3. Photo/video editing software. 4. Social media news outlets. 5. Feed planner. 5 Tools Great SoMe Managers Use Let’s break them down.
- 18. SoMe platforms that make sense. Not all social media platforms make sense for your company. 1 • Facebook: Community • Instagram: Image based content • LinkedIn: Establishment/B2B • Twitter: Updates/News • YouTube: Video based content
- 19. What a managing tool will allow you to do: 1. Publish: manage all content in one calendar 2. Engage: use one inbox for all interactions 3. Advertise: create automated ad campaigns 4. Listen: monitor the social web for insights 5. Measure: track performance across channels 6. Audience: see all audience data in one place A SMM tool. Spend your time wisely by eliminating continuous multiple logins and managing all of your platforms in one place. 2
- 20. Photo/video editing software. SoMe managers wear multiple hats. Be knowledgable in various editing softwares. 3 Photo: Adobe Suite • Photoshop • Lightroom Video: Adobe Suite • Premiere Pro iMovie
- 21. Social media news outlets. Stay up to date on your industry. 4 1. Socialmediatoday.com 2. Marketingland.com 3. Forbes 4. Zest
- 22. Feed planner. (IG exclusive) Keep your feed consistent with the look and feel of the brand. 5 1. PLANN 2. Preview 3. Bettr 4. UNUM 5. PLANOLY
- 24. #FalconEd
- 25. Up Next: October 24th How to Build an Authentic Brand With Micro-Influencers ft. Vollpension Medien GmbH #FalconEd