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Top Social Media Stats for 2013
This document provides key social media statistics for 2013, including data on spending, users, and engagement for major platforms. It finds that social media is the #1 online activity and 8.4% of marketing budgets are spent on social, growing to 21.6% in 5 years. Facebook had over 1 billion active users and was the top platform for spending and engagement. Twitter had over 500 million users, with engagement higher for tweets with photos. Pinterest and Instagram saw strong user growth, especially among women aged 35 and under. YouTube reached over 1 billion visitors per month, with over 6 billion hours watched daily.
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Top Social Media Stats for 2013
- 1. Top Social MediaStats for 2013
- 2. Introduction As a leadingsocial promotions company, it is important for us to monitor and stay up to date on the latest social trends, stats and engagement metrics online. ! Since we are constantly keeping track internally of these metrics, we thought other marketers could benefit from some of the data we have gathered for social spending and stats on Facebook, Twitter, Pinterest, Youtube, Instagram & other in 2013. ! If you have any additional info, updates or comments, please share. ! Cheers, ! Maura Rodgers Founder, Strutta 2
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- 4. Social Media is#1 Social Media is the # 1 activity on the web and the Social Media thing we 1 activity on the web and the most most common is the # do online. common thing we do online. ! ! “Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as ever. It’s clearly “Social media carries more weight than a habit, and a fad, or a phase. It continues to grow as a habit, not new platforms continue to appear and develop.” ! andCooper for Fast Company new platforms continue to appear and develop.” Beth ! Beth Cooper for Fast Company 4
- 5. CMO Spend • 8.4 percentof CMO overall budgets (4.7B this year) are spent on social media, which will increase to 21.6 percent within the next 5 years ! • 47% of marketers will increase their spend in 2014 ! • 5 CMOs are expected to spend more on technology than CIOs in 2017
- 6. Breakdown of SocialSpend Facebook YouTube Twitter Pinterest Other 6
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- 8. Facebook Users • 1.19 billionactive users worldwide and counting • 53% female, 47% male • 189 million users on Facebook are mobile only • Average time spent on site is 20 minutes per visit • 728M people log on to Facebook daily 8
- 9. Brands on Facebook • 1Mwebsites have integrated with Facebook • 80% of users prefer to connect with brands on Facebook • 51% of Facebook users are more likely to buy the products of brands they follow online • 42% of marketers say FB is critical to their business • Engagement is 120% higher for posts with photos • 57% of total SM budget 9
- 10. Top Engaged Brandson Facebook 10
- 11. # 1 Reasonto Like Brands 11
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- 13. Twitter Users • 554,750,000 activeusers worldwide • 53% female, 47% male • 73% between 15-25 years old • 73% mobile users • 460,000 new sign-ups each day • 400M tweets per day • 24% of users check their feed twice per day 13
- 14. Brands on Twitter • 3Mwebsites integrate with Twitter • 77% of top 100 companies are on Twitter • 33% of Twitter users follow a brand • 67% of Twitter users are more likely to buy from a brand they follow • 50% of shoppers have made purchases based on recommendations • Engagement is 200% higher for tweets with photo links • 13% of total SM budget 14
- 15. Top Twitter Accounts Asa user, getting a response from these top Twitter accounts is a big deal 15
- 16. #1 Reasons toFollow Brands 16
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- 18. Pinterest Users • 70M users • 80%female, 20% male • 35% mobile users • 71% of users in US, 125% international growth • 5M daily pins 18
- 19. Brands on Pinterest • 500,000business accounts on Pinterest • Pinterest users are in a buying state of mind - transactional, not relational • 22% of Pinterest traffic converted to a sale • Pinterest traffic spent 66% more than Facebook traffic • 2% of total SM budget 19
- 20. Top Brands onPinterest • • • • 20 LL Bean Jetsetter Nordstrom Everyday Health • • • • Lowes Real Simple Mashable Sephora • • Better Homes & Gardens Purex
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- 22. YouTube Users • 1B uniquevisitors each month • 65.3% male, 34.7% female • Most popular among 18-34 year olds • 40% mobile viewers • 6B hours of video watched • 100 hours of video uploaded every minute • 80% of YouTube traffic is international • YouTube reaches more 18-34 adults than any cable network 22
- 23. Brands on YouTube • Attracted6B in ad spend in 2013, doubled in 2 years • Over 90% of Internet traffic is video content • Video promotions 6x more effective than traditional print campaigns • 13% of total SM budget 23
- 24. Top Brands onYouTube 24
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- 26. Instagram Users • 150M usersand growing • 68% female, 32% male • 90% of users are under the age of 35 • 16B photos shared, 7% of daily photo uploads 26
- 27. Brands on Instagram • Engagementis booming for brands • 1,300 brands on Instagram • The top 50 brands have 722K followers on average • Prime channel for entertainment, media & apparel • Brand adoption up 80% in one year • 83% of posts include a #hashtag • Just introduced ads in 2013 27
- 28. Top Brands onInstagram 28
- 29. Top Celebs onInstagram 1. Jenna Marbles 2. Snoop Dogg 3. Zooey Deschanel 4. Harry Styles 5. Chris Brown 6. Rob Kardashian 7. Barack Obama 8. Ariana Grande 9. Kourtney Kardashian 10. Rihanna http://distilleryimage8.s3.amazonaws.com/92062988f55f11e1901022000a1e9e2c_7.jpg 29
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- 31. OTHER Tumblr Google+ ! ! • • 300 million monthlyuniques • 120,000 daily sign-ups • 900 posts per second • 105 million blogs • 24 billion minutes spent on site each month 70% male • 300 million active “instream” users ! ! LinkedIn ! • • 259 million users ! 63% male, 37% female ! • • 37% mobile users • Users spend 17 minutes on average on site each month ! ! • 31 3M business pages ! ! ! ! 184M uniques per month ! ! • ! ! ! No total user data shared
- 32. Resources Overall Facebook Twitter Sources • FastCompany • Media Bistro • Business Insider • Tumblr Stats • Business Insider - Primer • Fast Company • Zephoria • Mashable -10 Engaged Brands • Fresh Peel • Social Baker • Rival IQ • Jeff Bullas • Beevolve Instagram Pinterest YouTube • Nitrogram • Business Insider - Instagram • Mashable - 10 Most Followed • Expanded Ramblings • ReadWrite • Mashable - Top Brands • Youtube Stats • Mashable - Top Brands on Brands on Instagram • Most Followed Celebs 32 on Facebook Instagram Youtube on
- 33. Thank You! By MauraRodgers maura@strutta.com ! ! Learn more about Strutta’s powerful social promotions platform: http://www.strutta.com/features/ ! www.strutta.com