RSN Symposium: From Strategy to UX: Meeting Design is Everything!
•Download as PPTX, PDF•
0 likes•256 views
Learn about the basics of meeting design-- everything from strategy to user experience-- in under 12 minutes! As presented at the RSN Symposium, Tysons Corner Sheraton.
Recommended
Recommended
More Related Content
Similar to RSN Symposium: From Strategy to UX: Meeting Design is Everything!
Similar to RSN Symposium: From Strategy to UX: Meeting Design is Everything! (20)
More from Social Tables
More from Social Tables (20)
Recently uploaded
Recently uploaded (20)
RSN Symposium: From Strategy to UX: Meeting Design is Everything!
- 1. From Strategy to User Experience Design is Everything (in 12 Minutes or Less!) Laura Lopez | Sr. Community Manager | Social Tables
- 3. @socialtables | #RSNSymposium 4,000 customers; 100,000 users 100 countries 3 languages: English, Spanish, French
- 5. @socialtables | #RSNSymposium 4,000 customers; 100,000 users 100 countries 3 languages: English, Spanish, French
- 6. @socialtables | #RSNSymposium Here is what we will cover. Define meeting design and explain why it’s important to our profession. Learn frameworks to evaluate your current programs. Apply new design concepts to transform your experiences.
- 7. @socialtables | #RSNSymposium Full disclosure.
- 8. @socialtables | #RSNSymposium Stage Setting
- 9. @socialtables | #RSNSymposium Design tells a story.
- 10. @socialtables | #RSNSymposium Design sends a message.
- 11. @socialtables | #RSNSymposium Design changes behavior.
- 12. @socialtables | #RSNSymposium “If you don’t think about design, someone will think about design for you.”
- 13. @socialtables | #RSNSymposium The meaning of “meeting design” is not agreed upon. The term “meeting design” is not widely used. There is a lack of popularly accepted frameworks and tools. The Problem with Meeting Design MPI report on Meeting Design, 2013
- 14. @socialtables | #RSNSymposium What parts of meeting design are you influencing in your role?
- 15. @socialtables | #RSNSymposium Experience Design is Everything and Everywhere The design of the organization’s overall event strategy. The design of your meeting’s theme. The design of the attendee journey. The design of the program. The design of each breakout room. The design of each tabletop.
- 16. @socialtables | #RSNSymposium The Framework
- 17. @socialtables | #RSNSymposium The Process of Meeting Design 1.Select a stakeholder (e.g. client). 2.Translate stakeholder’s needs into objectives (e.g. connection => networking) 3.Select a phase (e.g. before, during, or after) 4.Select a classification and element... a. Programmatic - Destination, agenda, time... b. Conceptual - Format, room layout... c. Human - Facilitators, entertainers, emcees, speakers... d. Artistic - Color, decor... e. Technical - A/V, staging, furniture... 5.Develop design interventions. MPI report on Meeting Design, 2013; The Meeting Architect’s Manifesto; Social Tables
- 18. @socialtables | #RSNSymposium Need: Reconnect with old friends. Objective: Network Phase: During Classification: Programmatic Element: Initial introductions Intervention: Place old yearbooks at each table Example: Attending a wedding as a childhood friend
- 19. @socialtables | #RSNSymposium The Tools
- 20. @socialtables | #RSNSymposium PurposeIdentification Source: Marriott’s Meeting Imagined
- 21. @socialtables | #RSNSymposium 1. Identify attendee persona. 2. Simulate their experience from cradle to grave or survey them. Extending Exiting Engaging Experiencing Entering Arriving Anticipating Attracting Announcing JourneyMapping Source: The 8 Phases of a Successful Event, Maritz
- 22. @socialtables | #RSNSymposium Alternatives and Innovation in Room Layouts
- 23. @socialtables | #RSNSymposium “ Room set is extremely important to the success of a meeting, and a serious responsibility for the meeting professional to manage. - Convention Industry Council Manual
- 24. @socialtables | #RSNSymposium The Form: The General Session
- 26. @socialtables | #RSNSymposium The Form: Open Spaces
- 27. @socialtables | #RSNSymposium 3 Keys of Open Spaces 1. Exploration - Interacting with people in many other social groups. 2. Engagement - Interacting with people within your social group. 3. Energy - Interacting with more people overall. Source: Workspaces That Move People, Harvard Business Review
- 28. @socialtables | #RSNSymposium “Spaces designed to promote communication increase the likelihood of collisions... more collisions create positive outcomes.” C2 Montreal (Arsenal) Source: Workspaces That Move People, Harvard Business Review
- 29. @socialtables | #RSNSymposium The Form: Trade Shows
- 30. @socialtables | #RSNSymposium Innovation Zones
- 31. @socialtables | #RSNSymposium The Form: The Breakout
- 33. @socialtables | #RSNSymposium Wrapping up... Laura Lopez LauraL@socialtables.com @socialtables “If you don’t think about design, someone will think about design for you.”
Editor's Notes
- I’ll be presenting in 12 mins or less!
- I’m with social tables, a diagramming software that brings together planners, properties, AV companies, caterers, and everyone in between, online.
- If you’re scratching your head, think of it like VectorWorks/ CAD meets Google Docs
- It goes so much deeper than just technology– it comes down to our vision: we envision a world where people get together to achieve great things. What are those things? It’s those face to face meetings that are so important to our industry.
- Here’s where we’re at. But lets get to why I’m here.
- This is meeting design, lite! I’ll give you the basics on meeting design, frameworks that can guide your meetings going forward, and a few examples. If you want the slides, please give me your biz card at the end! Happy to send along.
- Let’s set the stage
- On the surface, yes this looks like a company logo. But look closer: it’s a table. Kind of looks like the tables here almost!
- Because they don’t know it.
- The words “floor plan,” “layout,” “space” or “room” are nowhere to be found.
- Lucky for you- I’m going to show you some frameworks and tools you can use at your meetings and events.
- Think to yourselves now: What do you influence that can have an effect on that meeting or event?
- You are in charge of creating an unique experience for your attendees.
- Let’s look at the framework
- 1. Identify stakeholder needs. Successful meetings and events require the involvement of a wide variety of stakeholders— from participants/attendees and exhibitors to partners, sponsors and owners. While all stakeholders share an interest in a successful outcome, each group has its own needs. The more meeting professionals understand about their stakeholders’ unique needs, the better they can design a beneficial event. 2. Define goals and objectives. Stakeholder needs must be translated into business goals and meeting objectives. This helps in designing the meeting experience, and it’s indispensible to determining the value of that experience. 3. Select a phase. There are many ways to design a meeting experience, and most designers focus separately on each meeting phase (before, during, after). Some design interventions (or action items) will be specific to a phase, like communicating with your attendees in advance. Others may apply across phases, like engagement or interactivity strategies. Designers make sure their interventions are complimentary across phases and don’t conflict or compete with each other. 4. Select a classification. Meeting designers need to organize their design interventions. Classification helps focus attention and minimizes the risk that some opportunity might be overlooked. Conceptual tools refer to the format, virtual or real, like presentations, open space, room layout, etc. Human tools refer to individuals engaged as facilitators, speakers, actors, etc. Artistic tools include the use of colour, music, decoration, light, design, text, lay-out, etc. Technical tools are audio visual, stage construction, furniture, etc. Technology tools are facilitation technology, webcast, networking tools, online applications such as wikis, blogs, chats and other internet or computer programs that can be used before, during or after the meeting. 5. Select an element. Selecting a specific meeting element allows meeting designers to explore all possible options for leveraging a particular element or combination of elements. 6. Develop design interventions. Here, meeting designers combine the steps above in traditional and novel ways, creating unique experiences that help them accomplish goals and objectives.
- Meetings Imagined– this is the Why of your event
- What can you influence in your role at each of these stages?
- Let’s take a look at alternatives and room sets you can take home and apply to your clients’ events.
- Why room sets? Just like you have influence over auxiliary parts of a meeting or event-- A/V, rentals, furniture-- you also have influence on the room set.
- When people come to a conference with the same setup, they go into it mapping out their exit strategy. Surprise your guests! And impress your clients Change the furniture? Setup? Lighting? Decor? Clients come to you because you know what’s best.
- Open spaces, so hot right now
- In many groups Within your social group With more ppl overall
- Organizers created custom furniture designed to facilitate conversations and intentionally provided fewer chairs than people. “That way a lot of people will be up, and you are more bound to be talking to the person beside you than if you are sitting in your own cocoon,” St. Pierre said. “The design is meant to make sure everyone bumps into everyone.”
- If you never had to see another set of pipe and drape, how excited would you be?
- This is IBTM World- they built in these innovation zones- by virtue of what they’re called, they’re areas where buyers, suppliers and tech companies can come together to connect. It’s going against the status quo and pushes people to explore and connect.
- Saved the best for last– the breakout session Props to the RSN crew who didn’t do it classroom style– instead they did pods– so much more collaborative which forces us to *god forbid* interact with one another This design hopefully facilicated learning and networking which was probably the goal right?
- If you took nothing away from today’s spark chat– if you don’t think about design, someone will think about it for you. Thanks.