See Beyond Yourself Magazine Media Kit 2014 A Resource for the Creative Entrepreneur BRANDS, ICONS & IDEAS See Beyond Yourself Magazine is Indonesia's premier business-centered publication dedicated to uncovering the creative process of entrepreneurship by reflecting success stories & inspiring confidence in our readers to do the same. See Beyond Yourself serves as a bridge between an individual & their fortune.

1. ICONS
|
BRAND S
|
ID EA S
INDONE SIA’S CREATIVE ENT REPRE NEUR MAGAZI NE
MEDIA KIT 2014
Contents
PROFILE
01
AUDIENCE
09
EDITORIAL
14
ADVERTISING
18

2. PROFILE
Philosophy
Brand Proposition
FAQ About Entrepreneurs
Icon
Brands
Ideas

3. PROFILE
Philosophy
See Beyond Yourself is a creative media brand
uniquely designed to inspire young professionals
with brain cells and a bookshelf to influence their
generation by constantly striving for success.
We are committed to empowering our readers
with a continuous flow of evolving ideas that
spark leadership qualities. More importantly, we
aim to shape the nation's entrepreneurial spirit.
MEDIA KIT 2014
/ 01

4. PROFILE
MEDIA KIT 2014
/ 02
Brand
Proposition
The country’s only business publication
dedicated to uncovering the creative
process of entrepreneurship by reflecting
success stories & inspiring confidence.
See Beyond Yourself magazine serves as
a bridge between an individual & their
fortune.

5. PROFILE
FAQ About
Entrepreneurs
How did they do it ?
Where did that
brilliant idea come from ?
Why should I try my own idea ?
How should I
plan my own startup ?
What was their struggle ?
Who inspired them ?
MEDIA KIT 2014
/ 03

6. PROFILE
MEDIA KIT 2014
/ 04
See Beyond Yourself
answers through a synthesis of
Icons, Brands & Ideas:
BRANDS
S
YOURSELF
N
EA
ICO
S
BEYOND
ID
SEE
• First we allow you to “See” the most influential
business icons and how they’ve launched some of the
most successful brands in business.
• Going “Beyond,” we show you how to make your
own brand grow and thrive by exposing you to the
latest creative ideas in the professional world.
• Shifting the focus to “Yourself,” we then relate those
ideas back to the world at large so you too can become
one of the leading business icons of your industry.
When all of these elements are working together
in synergy, the result is your fortune from your passion.

7. PROFILE
MEDIA KIT 2014
/ 05
Icons
• Young Entrepreneurs
• Top CEOs
• New Players
• Role Models
• Celebrities in Business

8. PROFILE
Brands
• Local Brands
• International Brands
• Emerging Brands
• Franchises
• Promising Companies
• Global Corporations
MEDIA KIT 2014
/ 06

9. PROFILE
MEDIA KIT 2014
Ideas
/ 07
• Personality : Potential Behaviour
• Creative Minds : Strategy & Business
Development
• Arguments : Market Opportunities
• Adviser : Tips & Shortcuts
• Gallery : Latest Technology

10. PROFILE
MEDIA KIT 2014
/ 08
In Asia, a person’s relationship
with a brand is strong:
53.2% of people
believe brands contribute
noticeably to an improved
quality of life.
*Statistic from Havs Meaningful Brands
http://www.havasmedia.com/documents_library/meaningful-brands-pdfs/mb_country_factsheet_indonesia.pdf

11. MEDIA KIT 2014
/ 09
AUDIENCE
What’s in our readers minds
Readership Overview
Circulation
Distribution Points

12. AUDIENCE
What’s in
our readers
minds?
Our Readers:
MEDIA KIT 2014
/ 10
• Think of themselves as creative people
• Are considering launching a new company within 6 months
• Are business-conscious and want to achieve more
• Will be investing in stock / mutual funds within the next 12 months

13. AUDIENCE
MEDIA KIT 2014
Readership Overview
Demographic
NATIONALITY
GENDER
60% Male
JOB DESCRIPTION
49%
Business Owner / C-Level Leader
Statistics
38% Expatriates
62% Indonesian
40% Female
39%
Managerial
BUYING POWER
87%
Owns 2+ personal cars
52%
Owns 2+ properties
97%
Travels annually
75%
Wear luxury brand watches
/ 11
12%
Postgraduate
AGE RANGE
20-45 years old
MARITAL STATUS
46% Single / 44% Married
MEDIAN PERSONAL INCOME
IDR 28,000,000.- / month
Phsychographics
• Risk-takers
• Smart & dynamic
• Active & always on the go
• Stands up to take the lead in
decision making
• Keeps up with the latest technology

14. AUDIENCE
Circulation
Publication
Monthly
Print Run
10,000 copies
MEDIA KIT 2014
Magazine Price
IDR 38,000.-
Distribution
Subscription
Average number
of web-visitors :
487 / Week
Venue Copies
Retail
25%
Average reading
duration :
65%
10%
Major Bookstores
and Newsstands
Digital & Social Media
Engagement
31 Mins
Jakarta
Surabaya
Bali
Bandung
Yogyakarta
Semarang
&
Other Provinces
/ 12
DISTRIBUTION
• Four and Five-Star Hotels
• Apartments and Residences
• Selected Cafes, Restaurants and Bars
• Cultural Centers and Tourism Boards
• Embassies
• Bank and Airport Lounges
*Our readership facts were generated by subscribers
surveys & involvement of online analytics.

15. AUDIENCE
Distribution Points
MEDIA KIT 2014
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16. MEDIA KIT 2014
EDITORIAL
2014 Editorial Calendar
Annual Signature Issues
Editorial Pillars
/ 14

17. EDITORIAL
MEDIA KIT 2014
2014 EDITORIAL CALENDAR
/ 15
All Year Long
New Year’s Revolution
FEBRUARY
Empires of Love
MARCH
9 Brilliant Companies
Young & Rich!
Lineup
Lineup
Lineup
Lineup
Ad Close
: 12.12.13
Material Due : 13.12.13
Ad Close
: 10.01.14
Material Due : 14.01.14
Ad Close
: 19.02.14
Material Due : 20.02.14
Ad Close
: 07.03.14
Material Due : 12.03.14
MAY
JUNE
JULY
AUGUST
Lineup
Lineup
: 04.04.14
Ad Close
Material Due : 11.04.14
: 30.04.14
Ad Close
Material Due : 05.05.14
: 26.05.14
Ad Close
Material Due : 30.05.14
: 18.06.14
Ad Close
Material Due : 25.06.14
SEPTEMBER
OCTOBER
NOVEMBER
Why Take a Break?
DECEMBER
Person of the Year
Lineup
Lineup
Lineup
Ad Close
: 31.07.14
Material Due : 08.08.14
Ad Close
: 25.08.14
Material Due : 01.09.14
Ad Close
: 08.09.14
Material Due : 12.09.14
JANUARY
• 10 Game Changers of 2014
• Economy boosters
• Breaking the old habbits
Business in Sports
Lineup
• Business Domination
• National Heroes
• World Cup Prediction
The Idea Puzzle
Lineup
• Opportunity : New Ideas, Old
Industries
• 7 Tips for Strategy & Business
Development
• Celebrities in the Food Business
Ad Close
: 08.07.14
Material Due : 15.07.14
• 3 Essentials Romance Brands
• Indonesia’s Ocean Innovators
• Foreigner's Perspective
The Leadership
Phenomenon
• Great Trust, Great Vision, Great
Leadership
• Government Leaders
• Work Delegation Process
Supply-chain
Management
• Import Export
• Small & Medium Businesses
• 10 Ways to Clear Customs
Note: Editorial Calendar is subject to change without prior notice.
• Technopreneur
• Managing Local Infrastructure
• Personality : The Thinker vs The
Salesman
Hobbies vs Business
• Life’s Top 5 Priority
• Male loves Automotive.
Female for Fashion
• How productive are you?
• The 5 Busiest Individuals
• 5 Golden Qualities of Success
• Business Travel Tips
APRIL
• Get Ahead of Your Career
• 21 Things 21-Year-Olds Don’t Get
• Fortune Teller : Rupiah Predictions
Digital World :
What’s going on?
Lineup
• 10 Quick Digital Innovations
• Smartphone Paradox
• Technology as Media Information
• Market Predictions & Analysis
• 15 Good Things about 20(15)
• Saving for Startups

18. EDITORIAL
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ANNUAL
SIGNATURE
ISSUES
03
06
09
12
March
9 Brilliants Companies
Annual project that names brands
or companies that we are
particularly proud of.
June
The Leadership Phenomenon
Annual project to reveal the secrets
of great leaders, aiming to promote
the national’s entrepreneurial spirit.
September
The Idea Puzzle
Annual project aimed at helping
entrepreneurs conceptualize their
business direction.
December
Person of the Year
Annual project that names
individuals who have made a
significant impact in their
respective fields.

19. EDITORIAL
MEDIA KIT 2014
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EDITORIAL PILLARS
Original perspectives on new ventures in
Indonesia.
Information gathered directly from stakeholders.
Quality writing and reporting by seasoned
professionals.
Compelling stories with never before used angles.
Art direction unrivaled by our competitors.
Design interface and layout that is easy for readers
to digest.
Comprehensive stories focusing on an inspiring
reading experience.

20. ADVERTISING
MEDIA KIT 2014
RATE CARD 2014
Advertising Rates / Volume Discounts
Pages
1x
Cover Premium
6x
5%
Discount
3x
12%
Back Cover
IDR 22,000,000
IDR 62,000,000
IDR 116,000,000
Inside Front Cover
IDR 19,500,000
IDR 55,000,000
IDR 102,000,000
Inside Back Cover
IDR 19,500,000
IDR 55,000,000
IDR 102,000,000
Inside Cover Spread
IDR 29,000,000
IDR 82,000,000
IDR 153,000,000
Full Page
IDR 17,000,000
IDR 48,000,000
IDR 89,000,000
1/2 Page
IDR 10,000,000
IDR 28,000,000
IDR 52,000,000
1/3 Page
IDR 7,000,000
IDR 19,000,000
IDR 36,000,000
Full Page Spread
IDR 25,500,000
IDR 72,000,000
IDR 134,000,000
Ad Size
Advertorial
2 Pages
IDR 30,000,000
4 Pages
IDR 41,000,000
TERMS & CONDITIONS
• All rates are subject to 10% PPN.
• All rates quoted are for basic process colour – cyan, magenta, yellow and black.
• Cover Premium are sold on a frequency and availability basis. Check with your account executive for details.
• Advertorial includes photography and design.
• Advertisement material and proof prints to be provided by the advertiser.
• The above rates are subject to change without prior notice.
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21. ADVERTISING
MEDIA KIT 2014
/ 19
TECHNICAL SPECIFICATIONS
SUBMITTING MATERIALS
• Magazine closed size : 21 cm x 27 cm.
• Magazine open size : 42 cmx 27 cm.
• Paper : cover - 260 gsm doff laminated with spot UV,
content - 110 gsm matte paper.
• Files under 20 MB, please email to marketing@sbymagazine.com.
Include advertiser name and issue date.
• Mail physical material to our head quarter office: Widodaren no. 3C-4
Surabaya 60251 Indonesia.
Tel : +6231 532 5415
• We accept Adobe Photoshop, InDesign, Illustrator, Acrobat and Quark
X’Press files.
• Please supply all fonts, images, and artwork with ads supplied in these
applications. All supplied material should be at least 300 dpi in CMYK
color. and have fonts embedded in all graphics.
• See Beyond Yourself does not accept ads built in Microsoft Word,
Publisher, PowerPoint, or CorelDRAW.
• See Beyond Yourself requires a high-resolution color proof of supplied
ads to guarantee ad reproduction. This applies even on uploaded
materials. If you do not supply this proof, we cannot guarantee ad
reproduction.
• Binding : perfect binding.
• Language : English.
• Publication Date : 1st of every month.
TECHNICAL REQUIREMENTS
Bleed ( Real Size )
Trimmed Size
( 5mm from the sides )
Safety Area
( 6mm from the sides )
Full Page
1/2 Page
1/3 Page
Full Page Spread
Bleed
220mm x 280mm
220mm x 145mm
80mm x 280mm
430mm x 280mm
Trim Size
210mm x 270mm
210mm x 135mm
70mm x 270mm
420mm x 270mm
Safety Area
198mm x 258mm
198mm x 123mm
58mm x 258mm
396mm x 258mm
Ad Size
The 24/7 inspiration for
young entrepreneurs & professionals

22. As always, we will continue to evolve, adapt & improve. But most importantly,
we will always be there to help you See Beyond Yourself
Advertising Sales Offices
HEAD OFFICE
Jl. Widodaren no. 3C-4, Surabaya 60251 Indonesia
Phone : +6231-5325415 | Fax : +6231-5325392
info@sbymagazine.com
BRANCH OFFICE
Jl. Salemba Raya 1 no. 17, Jakarta Pusat 10430 Indonesia
Phone : +6282-110-110-888
www.sbymagazine.com