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Digital transformation? Make it happen!

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Presented at Digital Transformation: Supporting Culture Shift in Museums, a one-day seminar organised by Museums Galleries Scotland, and at Communication in Cultural Institutions, a two-day seminar in Buenos Aires in March 2015.

Published in: Leadership & Management
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Digital transformation? Make it happen!

  1. 1. Digital transformation? Make it happen! Tijana Tasich 2015
  2. 2. A bit of history Ingredients for a successful digital transformation Digital transformation at Tate
  3. 3. A bit of history Ingredients for a successful digital transformation Digital transformation at Tate
  4. 4. A bit of history Ingredients for a successful digital transformation Digital transformation at Tate
  5. 5. A bit of history Ingredients for a successful digital transformation Digital transformation at Tate
  6. 6. Around one hundred years ago…
  7. 7. Around one hundred years ago…
  8. 8. ’World brain’ idea is 88 years old ‘a depot where knowledge and ideas are received, sorted, summarised, digested, clarified and compared’ H.G. Wells, 1937
  9. 9. ’I have always imagined that paradise will be a kind of library’ J.L. Borges Image copyright: Ulf Andersen/Getty
  10. 10. Today…
  11. 11. Brain drops falling down…
  12. 12. Who owns the future?* *title of a book by Jaron Lenier Image copyright: Polar Star Films & B.L.T.V. Ltd
  13. 13. The rise and fall of technologies
  14. 14. The rise or fall of museum selfies? Image source: hyperallergic.com
  15. 15. The rise or fall of museum selfies? Image source: hyperallergic.com
  16. 16. Transformation is a consequence of change Image copyright: Quino
  17. 17. A bit of history Ingredients for a successful digital transformation Digital transformation at Tate
  18. 18. For a successful digital transformation you will need:
  19. 19. Ingredient no 1: Digital leader
  20. 20. To be a digital leader, one must have AUTHORITY! Image copyright: Quino
  21. 21. ‘In the coming years we need to devote as much attention to the digital as we have given recently to the physical expansion and improvements to our buildings.’ Nicholas Serota, Director of Tate Leading Digital Organisation in the Cultural Sector Cogapp, 2014
  22. 22. ‘Make your senior team more digitally literate’ Leading Digital Organisation in the Cultural Sector Cogapp, 2014
  23. 23. Image copyright: Andrews McMeel Universal
  24. 24. Ingredient no 2: Clear vision
  25. 25. What are you trying to achieve? Image copyright: King Features Syndicate
  26. 26. Ingredient no 3: Shared objectives
  27. 27. Ingredient no 4: Strategic plan = strategy
  28. 28. Ingredient no 5: Digital roadmap = to do list
  29. 29. Ingredient no 6: User-centric thinking
  30. 30. Tate’s website segmentation
  31. 31. Ingredient no 7: BIG data
  32. 32. Get into the big data business to gain advantage Image copyright: King Features Syndicate
  33. 33. Ingredient no 8: Networking culture
  34. 34. Networking organisation: participation starts inside
  35. 35. Ingredient no 10: Digital skills
  36. 36. Ingredient no 11: Clear processes and procedures
  37. 37. Digital brief
  38. 38. Ingredient no 12: New funding and financial procedures
  39. 39. Ingredients of a successful digital transformation: Digital leader Clear vision Shared objectives Strategic plan Digital roadmap User-centric thinking Big data Networking culture Digital skills Clear processes and procedures New funding and financial procedures
  40. 40. A bit of history Ingredients for a successful digital transformation Digital transformation at Tate
  41. 41. You know you need to transform if you: Lack clearly defined digital leadership and decision-making mechanism Lack clearly defined strategy and objectives for digital activities Opportunistic approach to funding of digital activities Siloed, project-based approach to digital activities Unclear roles and responsibilities
  42. 42. Tate’s digital transformation project’s objectives 2013-14 1. Establish a digital culture 2. Embed digital practice across Tate 3. Embed digital skills across Tate 4. Introduce new transparent production processes and digital governance 5. Operationalise digital disruption 6. Change the practice of the Tate Digital department to support these changes http://www.tate.org.uk/about/projects/digital-transformation
  43. 43. Tate’s digital transformation project’s objectives 2013-14 1. Establish a digital culture 2. Embed digital practice across Tate 3. Embed digital skills across Tate 4. Introduce new transparent production processes and digital governance 5. Operationalise digital disruption 6. Change the practice of the Tate Digital department to support these changes
  44. 44. Tate’s digital transformation project’s objectives 2013-14 1. Establish a digital culture 2. Embed digital practice across Tate 3. Embed digital skills across Tate 4. Introduce new transparent production processes and digital governance 5. Operationalise digital disruption 6. Change the practice of the Tate Digital department to support these changes
  45. 45. Tate’s digital transformation project’s objectives 2013-14 1. Establish a digital culture 2. Embed digital practice across Tate 3. Embed digital skills across Tate 4. Introduce new transparent production processes and digital governance 5. Operationalise digital disruption 6. Change the practice of the Tate Digital department to support these changes
  46. 46. Tate’s digital transformation project’s objectives 2013-14 1. Establish a digital culture 2. Embed digital practice across Tate 3. Embed digital skills across Tate 4. Introduce new transparent production processes and digital governance 5. Operationalise digital disruption 6. Change the practice of the Tate Digital department to support these changes
  47. 47. Tate’s digital transformation project’s objectives 2013-14 1. Establish a digital culture 2. Embed digital practice across Tate 3. Embed digital skills across Tate 4. Introduce new transparent production processes and digital governance 5. Operationalise digital disruption 6. Change the practice of the Tate Digital department to support these changes
  48. 48. Tate’s digital transformation project’s objectives 2013-14 1. Establish a digital culture 2. Embed digital practice across Tate 3. Embed digital skills across Tate 4. Introduce new transparent production processes and digital governance 5. Operationalise digital disruption 6. Change the practice of the Tate Digital department to support these changes
  49. 49. Tate’s digital transformation project’s legacy Creation of a new ‘hub’ department: Tate Digital New digital strategy 2013-15 Shift to user-centred, evidence-based, sustainable approach to digital production New website audience segmentation More mature production management: project brief and digital roadmap Collaborative working practices Changes to the digital governance: Digital Director, Editorial Board
  50. 50. Image copyright: Austin Kleon
  51. 51. Thank you!

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