Tecnologia Inspira, founded in 2007, focuses on innovative solutions through user-centered design, believing that every problem has a solution by understanding user contexts. Their multidisciplinary team utilizes a structured process involving research, ideation, prototyping, and assessment to create effective technology solutions. They emphasize long-term partnerships with clients and view technology as a means to enhance human experiences rather than the core focus.

1. Hi, we are
tecnologia Inspira

2. Founded in 2007 by two engineers, Inspira aims to prove
that it’s possible to do things seen by most people as impossible.
Inspira Tecnologia | presentation @2014

3. We are motivated by the belief that there’s no problem without a solution,
and our way of work is focused on three main pillars:
Inspira Tecnologia | presentation @2014

4. We are motivated by the belief that there’s no problem without a solution,
and our way of work is focused on three main pillars:
people
Inspira Tecnologia | presentation @2014

5. We are motivated by the belief that there’s no problem without a solution,
and our way of work is focused on three main pillars:
people technology
Inspira Tecnologia | presentation @2014

6. We are motivated by the belief that there’s no problem without a solution,
and our way of work is focused on three main pillars:
people technology business
Inspira Tecnologia | presentation @2014

7. people
Inspira Tecnologia | presentation @2014

8. We are curious and always watching what happens in our day-to-day work. We believe that it is very
important to understand the context in which the problem is inserted before searching for solutions.
Only then we get the inspiration to design strategies and technology solutions that make a difference
to the lives of consumers and customers.
the power of context
Inspira Tecnologia | presentation @2014

9. we question everything
More important than searching for answers is to make sure we are asking the right questions.
We focus our work on humans: technology solves our problems, but is not the center of attentions (at least not in this
phase).
Inspira Tecnologia | presentation @2014

10. that`s why our approach is based upon
user centered design,
Inspira Tecnologia | presentation @2014

11. how it used to be:
Inspira Tecnologia | presentation @2014

12. people immersed on their goals, desires, limitations
and doubts
how it used to be:
Inspira Tecnologia | presentation @2014

13. x
people immersed on their goals, desires, limitations
and doubts
how it used to be:
Inspira Tecnologia | presentation @2014

14. x
people immersed on their goals, desires, limitations
and doubts
companies focused on strategy, processes and
organizational culture
how it used to be:
Inspira Tecnologia | presentation @2014

15. and what changed in
that point of view?

16. human beings are in the
center of all strategies
people + technology + business
Inspira Tecnologia | presentation @2014

17. Inspira Tecnologia | presentation @2014
“An innovative product or service changes people's lives and transforms
forever the way they live and work "
Tim Brown
CEO and president of IDEO

18. Our multidisciplinary team brings the most diverse expertises in order to develop high-tech
solutions in challenging deadlines. We believe that the impossible does not exist; it is only a
matter of time and audacity.
Inspira Tecnologia | presentation @2014

19. →
how does it fit in the context?
Inspira Tecnologia | presentation @2014
technology

20. Turning technology into solutions is not an easy task: it is necessary to have a good view of software engineering
and understand the real needs of the users, in order to deliver the best cost-benefit ratio.
Inspira Tecnologia | presentation @2014

21. research
Inspira Tecnologia | apresentação comercial @2014
our innovation process

22. research
ideation
Inspira Tecnologia | apresentação comercial @2014
our innovation process

23. research
ideation
development
prototyping
Inspira Tecnologia | apresentação comercial @2014
our innovation process

24. research
ideation
development
prototyping
assessment
Inspira Tecnologia | apresentação comercial @2014
our innovation process

25. prototyping
assessment
Through technical innovation and design thinking, the main objective of this phase is to
research dive deep in the reality of the customers and final users in order to identify opportunities.
ideation
A multidisciplinary team will gather the information generated in the research phase and put
the ideas on the table, so we can design models and solutions, identify opportunities and
threats. Then we generate commercial proposals, viability analysis and proofs of concept.
In this phase the project begins to take form, but still as a prototype where we can optimize
costs and make validations in order to know whether what was proposed in the first stage
was really consistent with the reality of the customer and users.
The assessment tells us if we are on the right track. In addition, it helps us find new problems
to solve and feasible solutions if necessary. We believe that by understanding contexts, we’re
able to deliver a product, service or process actually sized to the customer.

26. Efficiency and Effectiveness
1:10:100
For every dollar invested in prototyping, you
will save 10 dollars in development and 100
dollars on software maintenance.
Inspira Tecnologia | presentation @2014

27. finally,
We believe that technology is a game where everyone must win;
We believe in partnerships with ambitious customers;
We believe that is possible to generate better results through the combination of people, technology and business.
Inspira Tecnologia | presentation @2014

28. Inspira Tecnologia | presentation @2014
Business

29. With a ‘startup-y’ way of thinking,
we are partners of our customers
Inspira Tecnologia | presentation @2014

30. At Inspira each project is developed with the care of an craftsman. Our intimacy with
technology assures results beyond the expected, because we value quality over quantity.
Inspira Tecnologia | presentation @2014

31. Therefore, we seek to maintain long-term relationships
through mutual trust between the parties.
Inspira Tecnologia | presentation @2014

32. people
technology
business
in a
nutshell,
Inspira Tecnologia | presentation @2014

33. people
technology
business
in a
nutshell,
Our first goal is to understand the context and the desires
and characteristics of the users.
Inspira Tecnologia | presentation @2014

34. people
technology
business
in a
nutshell,
Our first goal is to understand the context and the desires
and characteristics of the users.
We use design thinking tools, and then develop solutions
that can change people’s lives.
Inspira Tecnologia | presentation @2014

35. people
technology
business
in a
nutshell,
Our first goal is to understand the context and the desires
and characteristics of the users.
We use design thinking tools, and then develop solutions
that can change people’s lives.
We think like a startup and look forward to create long-term
relationships with our customers.
Inspira Tecnologia | presentation @2014

36. #final-thought

37. #final-thought
<from now on your problem is not technology>

38. #final-thought
<from now on your problem is not technology>
it is just a matter
of perspective