The document describes the StartUp with UpGrad 15-week entrepreneurship program. The program takes students through the entire entrepreneurial journey, including idea validation, scaling up, and finance and legal. It covers 15 modules on topics like developing a vision, business models, marketing, finance, and fundraising. Students learn concepts from faculty and experts, get exposure to frameworks, experience entrepreneur challenges through case studies, and apply their learning to their own contexts. The program includes asynchronous learning, case studies, assignments, and live online discussions on weekends.

1. Introduction to the
Company
Powering Success
StartUp with UpGrad – 15 Week Entrepreneurship Program

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StartUp with UpGrad – StartUp with UpGrad is a structured course on entrepreneurship, helping students
get clarity & exposure to the startup ecosystem and develop an entrepreneurial mindset
Can Entrepreneurship be Taught?

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StartUp with UpGrad – The syllabus takes the students through an entire entrepreneurial journey
Idea Validation Scaling Up Finance & Legal
Module 1:
Identifying Need-Gap & Developing Vision
Statement
Module 2:
Assessing Environment & Internal
Capabilities
Module 3:
Evaluating Business models
Module 4:
Identifying Business Model differentiation
Module 5:
Design Thinking for Entrepreneurs
Module 6:
Consumer Centric Product Development
Module 7:
Planning for Marketing & Developing
Brands
Module 8:
Digital Marketing
Module 9:
Social
Entrepreneurship
Module 10:
Building the A+ Team
Module 11:
Building a Legal foundation
Module 12:
Understanding Finance Basics
Module 13:
Preparing effective Business Plans
Module 14:
Pitching & Fundraising
Module 15:
Decoding Valuation & Termsheets

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StartUp with UpGrad – The theoretical frameworks of the course content are taught by leading faculty
members and industry experts

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StartUp with UpGrad – India’s leading entrepreneurs have participated in the course and share their
experiences and insights in form of case studies

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StartUp with UpGrad – A hands-on program with a pedagogy that allows one to learn, experience and apply
each concept
• Learn concepts from leading faculty
members and industry professionals
• Get exposed to key frameworks in
the entrepreneurial journey
• Experience the challenges that entrepreneurs
face by stepping into their shoes
• Validate your solution with what the
entrepreneur did
• Work in groups to solve those real life
problems
• Apply the learning to your own
context
• Keep Track of Business Plan
Learn Experience Apply

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StartUp with UpGrad – StartUp with UpGrad is a structured course on entrepreneurship, helping students
get clarity & exposure to the startup ecosystem and develop an entrepreneurial mindset
Anytime learning Group Assignments Live Lectures
Industry Hangouts Mentoring Sessions
Networking

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StartUp with UpGrad – One week comprises a mixture of asynchronous content, case studies & assignments
as well as online live interactions on the weekends
Interactive, Recorded
Content
Throughout the week
at the students own
pace
Case Studies & Team
Projects
Throughout the week
at the students own
pace
Live Online
Discussions
On weekends at a
scheduled time
3-4 hours per week 2-3 hours per week 1-2 hours per week

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StartUp with UpGrad – Pitch your Startup to a Jury of Investors
UpGrad Pitch Day