KPIs for Startups

1. Introduction to the
Company
Live Q&A Session 5 with
Rohit Agarwal, Head of
Finance, UpGrad

2. Page -2-
Agenda for the session
What is KPI?
Developing KPI’s for your Startup
1
2
Open Q&A3

3. Page -3-
What are Key Performance Indicators?
1
2
Goal specific Metric
Key Indicator
Can be –
 In raw numbers
 Measure of Progress
 change % etc.

4. Page -4-
5 SMART Conditions to Select a Good KPI
Relevant
Measurable
Achievable
Time Phased
Specific
“What you measure is what you get.” (Kaplan and Norton, 1992)

5. Page -5-
Agenda for the session
What is KPI
Developing KPI’s for your Startup
1
2
Open Q&A3

6. Page -6-
Designing effective KPIs
Set Your Business
Objectives or “Goals”
Identify the
Critical success
factors to
achieve those
Goals
Finalise your KPIs
that give you
straight
indication of the
performance
 Use the distribution of each
metric to identify which are
both robust (reliable) and
sensitive (move with changes)
 Settle on ideally one KPI per
success factor, or if necessary a
handful.

7. Page -7-
Balanced Scorecard – A renowned strategy management tool

8. Page -8-
Agenda for the session
What is KPI
KPI’s to track business health
1
2
Open Q&A3

9. Page -9-
Open Q&A
Write Your Queries in the Chat Window