This document provides tips for starting a business. It recommends focusing on angry customers and markets as they are more willing to change and try new solutions. Older people and women are identified as important markets as they control significant spending. The document emphasizes passion, innovation, doing things rather than just talking, failing fast, and aiming for profit over revenue.

1. Start-up attitudes!

2. Hello, my name is Davy
and I started a business

4. My management team

5. so you’ve hit the start button of your company

6. some free tips

8. focus on ANGER

9. What made you change?
ANGER
mobile phone
laptop cars
work
bank
association provider
Frustration

10. People who are angry change things!
AS CUSTOMER:
they turn into willing customers
they will pay for the solution
they don’t say no to alternatives

11. People who are angry change things!
AS BUSINESS OWNER:
they look for new solutions
they turn customer focussed
they make it their quest to eradicate frustration

12. so don’t make people angry,
but do focus on angry people

14. markets that aquire ATTENTION

15. No 1: OLD PEOPLE

16. Needless to say there is a much larger amount of
BABYBOOMERS than any other age group
Old people don’t just have ANY money, they have ALL the
money!

17. Old people don’t drink beer, they drink trappist
The older people get, the more they pay attention to
options on their new car
They are harder to convince, but once convinced you’ve
got their undying trust

18. old people just don’t have money,
they have all the money

19. so stop focussing on the young people,
they get their money from their grandma

20. No 2: WOMEN

21. Women are known to make an average of 70% of ALL the
family purchases.
Women although making less money then men, SPEND
more money then men.
Women have a much larger network then men and TALK
to their network more often
Women don’t just buy your product, they become a part of
your BRAND marketing.

23. Respect!

24. how did it make you feel?
when during your 5min talk to that important CEO, he just
fiddles about on his desk?
when the people in that meeting just wouldn’t listen when
you still had something important to say?
when your manager looked down on you as you were just
a roach standing in his way?

25. you can only earn respect,
by giving it

27. EVERYBODY is in sales

28. if you sell:
be PASSIONATE about your SOLUTION
ALWAYS DELIVER

29. no matter how wonderful your product is,
you’ll still have to sell it

31. DO something

32. Business today:
too much talk, too little do
- Tom Peters -

33. We’ve got a strategic plan:
it’s called doing things!
- Herb Kelleher -

34. No matter how beautiful the strategy,
we must occasionally look at the results
- Sir Winston Churchill -

35. Talking about it,
doesn’t get it done

37. FAIL ! FORWARD ! FAST !

38. The biggest danger
for your business
is not that
you aim too high
and you fail,
but that
you aim to low
and you achieve!
- Michelangelo -

39. Reward excellent failures,
punish mediocre successes
- Clyde Lear -

41. Innovate !

42. surround yourself with innovative people, things, area’s,
circumstances,...
be open to all new things, even if they scare you,
ESPECIALLY when they scare you
don’t force innovation to emerge from war rooms, break
out area’s, or other ARTIFICIAL places

43. You can never be remarkable
if you follow someone else who’s remarkable
- Seth Godin -

45. DON’T EVER benchmark

46. Benchmarking is stupid!

47. Benchmarking:
1: Take the current industry leader’s situation
2: Figure out a 5 year plan
3: To get as good as this leader was 5 years ago
4: 5 years from now

50. forget about Apple

51. Just follow their slogan:
THINK DIFFERENT

52. comparing yourself to Apple,
is highly unmotivating

54. PASSION

55. Business is about passion, about excellence, about achieving
things, ...
You can only achieve great things if you are prepared to
achieve great things
Focus on what’s important for your company and pump up
your muscels for it!

57. aim on PROFIT

58. I love profit... I love obscene profit !
it enables you to hire the most interesting people and take
the most crazy risks known to mankind
- Tom Peters -

59. be profitable

60. never focus on revenue,
it only hides your profit/loss

61. thank you

62. LinkedIn: Davy De Rijck
Twitter: CfrDavy
email: davy@polso.be
cell: 0491/081 960