How to do the work you want to do - AKA neglect selling skills at your peril!...cxpartners
You need well-honed technical skills alongside super soft skills to be a good UXer. But to do great, impactful work you have to convince people to back you - often in highly political or complex scenarios.
We'll discuss how consultative selling skills help you form powerful arguments that cut through organisation inertia and open avenues of work that have been previously blocked, so you get to determine your own future and do the work you want to do.
How to do the work you want to do - AKA neglect selling skills at your peril!...cxpartners
You need well-honed technical skills alongside super soft skills to be a good UXer. But to do great, impactful work you have to convince people to back you - often in highly political or complex scenarios.
We'll discuss how consultative selling skills help you form powerful arguments that cut through organisation inertia and open avenues of work that have been previously blocked, so you get to determine your own future and do the work you want to do.
Would you rather be a success, or a failure? You can either be successful, unsuccessful, or a failure. Read this to know which would you rather be and which would you rather not be.
14 Things Every Young Pro Should Know About Life & BusinessRoss Simmonds
Young Professionals today have a bad rep. People call them lazy, unprofessional, entitled and 100s of other negative associations. At the end of the day, young professionals have to take control of their own lives and create their own rules. In this deck, I highlight 14 things that every young professional should know about life and business.
Becoming a better leader is not a magic trick! There are a number of habits and characteristics that you must practice in order to garner the respect of your peers and the label of a leader. Michael Labertew shares 7 proven habits that are guaranteed to improve your leadership skills.
Discovering Dollars - Determining Whether Your Idea is a BusinessGrowth Spark
Discovery Dollars explores eight principles in determining whether an idea you have for a business can actually be turned into a business. This presentation was originally given at Harvard Business School.
How to be successful - eBook brought to you by VisualDNA
We’re often taught that success defines us. As children we're weaned onto the notion that our self-worth is dependent on how successful we are. When we do something successfully our whole person is given a global rating: ‘good boy,’ we’re told when we answer a question right; ‘good girl’, they say when we pet the long-suffering cat more gently. It’s no surprise, then, that you’re here trying to find out how to be a “success”, but before we go any further, it's worth reassessing what that means.
Summary:
Don't be “a success”, do successful things
Forget the winning formula
Clarify your values
Actualise
Don't wait for inspiration
Take action
Do things. Tell people.
Take responsibility.
To find out more about yourself and what makes you tick, take the free VisualDNA personality quiz at 100things.personality.visualdna.com
https://masterclass.etiennegarbugli.com
This presentation was voted Most Liked presentation of the year by SlideShare. In December 2013, 26 Time Management Hacks I Wish I'd Known at 20 was included in the Slideshare Zeitgeist.
Жак Базен, Saxion University - Створення бізнесу на вартісних ланцюжкахOleksandra Tryboi
У своєму виступі на Нідерландсько-українському форумі "Ринок біопалива в Україні: крок назустріч енергетичній незалежності" Жак Базен з Саксонського університету поділився корисною інформацією про те, як побудувати бізнес-модель на основі міжнародного партнерства.
f you’re looking to build bigger and better ideas, you need to get feedback.
To get effective feedback you need to be able to explain your ideas clearly, really listen (listening is not just hearing!), slow down to make sure you are on the right path and most importantly be ready to kill bad ideas.
Deliverable: Do people understand the idea, what do they think of the idea, are we making progress. If there is no good hope of progress, kill the idea
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Vince Stanzione Millionaire Dropout Sildes From Biz Start Up Show LondonVince Stanzione
Http://www.themillionairedropout.com Packed out talk on how to start a business with £100 by Vince Stanzione Millionaire Dropout at Business Start Up Show. Fire Your Boss, Do what you love & reclaim
Would you rather be a success, or a failure? You can either be successful, unsuccessful, or a failure. Read this to know which would you rather be and which would you rather not be.
14 Things Every Young Pro Should Know About Life & BusinessRoss Simmonds
Young Professionals today have a bad rep. People call them lazy, unprofessional, entitled and 100s of other negative associations. At the end of the day, young professionals have to take control of their own lives and create their own rules. In this deck, I highlight 14 things that every young professional should know about life and business.
Becoming a better leader is not a magic trick! There are a number of habits and characteristics that you must practice in order to garner the respect of your peers and the label of a leader. Michael Labertew shares 7 proven habits that are guaranteed to improve your leadership skills.
Discovering Dollars - Determining Whether Your Idea is a BusinessGrowth Spark
Discovery Dollars explores eight principles in determining whether an idea you have for a business can actually be turned into a business. This presentation was originally given at Harvard Business School.
How to be successful - eBook brought to you by VisualDNA
We’re often taught that success defines us. As children we're weaned onto the notion that our self-worth is dependent on how successful we are. When we do something successfully our whole person is given a global rating: ‘good boy,’ we’re told when we answer a question right; ‘good girl’, they say when we pet the long-suffering cat more gently. It’s no surprise, then, that you’re here trying to find out how to be a “success”, but before we go any further, it's worth reassessing what that means.
Summary:
Don't be “a success”, do successful things
Forget the winning formula
Clarify your values
Actualise
Don't wait for inspiration
Take action
Do things. Tell people.
Take responsibility.
To find out more about yourself and what makes you tick, take the free VisualDNA personality quiz at 100things.personality.visualdna.com
https://masterclass.etiennegarbugli.com
This presentation was voted Most Liked presentation of the year by SlideShare. In December 2013, 26 Time Management Hacks I Wish I'd Known at 20 was included in the Slideshare Zeitgeist.
Жак Базен, Saxion University - Створення бізнесу на вартісних ланцюжкахOleksandra Tryboi
У своєму виступі на Нідерландсько-українському форумі "Ринок біопалива в Україні: крок назустріч енергетичній незалежності" Жак Базен з Саксонського університету поділився корисною інформацією про те, як побудувати бізнес-модель на основі міжнародного партнерства.
f you’re looking to build bigger and better ideas, you need to get feedback.
To get effective feedback you need to be able to explain your ideas clearly, really listen (listening is not just hearing!), slow down to make sure you are on the right path and most importantly be ready to kill bad ideas.
Deliverable: Do people understand the idea, what do they think of the idea, are we making progress. If there is no good hope of progress, kill the idea
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Vince Stanzione Millionaire Dropout Sildes From Biz Start Up Show LondonVince Stanzione
Http://www.themillionairedropout.com Packed out talk on how to start a business with £100 by Vince Stanzione Millionaire Dropout at Business Start Up Show. Fire Your Boss, Do what you love & reclaim
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
Vince Stanzione Business Start Up Show Slides 18th NovemberVince Stanzione
http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
The Mindset You Need for Ultimate Success in Network Marketing and Running a ...Erik Christian Johnson
The Mindset You Need for Ultimate Success in Network Marketing and Running a Home-Based Business - This presentation will help you find your way in creating wealth and happiness in your life.
£100 Start Up Ideas Vince Stanzione Millionaire Dropout London December 2015Vince Stanzione
http://www.themillionairedropout.com Slides used by New York Times Bestselling author Vince Stanzione. Millionaire Dropout Fire Your boss do what you love and reclaim your life.
ARE YOU OVERTHINKING IT?
I have a simple theory that the reason why new business owners fail to move forward and grow a business is because THEY SPEND TOO MUCH TIME WEIGHING UP THEIR OPTIONS
As I work with my clients I constantly stress the need to do their homework, and not skip any points when creating your business foundations, because mastery of business is crucial to your success...
Don't become an entrepreneur unless you are insaneManuel Koelman
Entrepreneurship is hip yet it isn't for everyone. It's a lot of work. It usually means little respect and often little money. Nevertheless, I cannot imagine doing anything else. Here are some of my experiences and lessons learned being an entrepreneur.
Principles of Breakthrough: A Practical Guide for LeadersDhawal Tank
These Principles are distilled down based on the best practices of the most effective executives, consultants, and leaders in the world. They are just as applicable to marketing, sales, operations, as they do to human problems.
You will find the definitions here will guide your thinking No matter how complex, immediate, or aggravating the challenge, this proven set of Principles can be applied to solve it.
They are tested in the real world not just by me but by the hundreds of professionals who have created massive breakthroughs in their organizations through it.
Don’t let their simplicity fool you. If they seem like common sense, ask yourself: have I applied this?
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. About Experience Small Company Base camp, High Rise, Camp Fire Throw out traditional notions For different people Type A, Small Business, Dreamers, Never Dreamed It’s time to REWORK Work
4. Ignore the Real World It’s a place where new ideas, foreign concepts and unfamiliar approaches always lose The Real World isn’t a place – It’s an excuse/justification for not trying
5. Failure is not a Rite of Passage Learn from your successes not your failures. This is how nature works – evolution doesn’t linger on past failures, it’s always building on what works
6. Planning is Guessing Plans let the past drive the future. (Business plan is a business guess) You have the most information when you are doing something, not before you have done it. (Make decisions right b4 u are doing something) Figure out the most important thing this day, week, year and DO IT!
7. Why Grow? Small is not just a stepping stone – It is a destination in itself Don’t be insecure about aiming to be a small business
8. Workaholism Workaholics aren’t heroes – They don’t save the day. They just use it up. (Guilt and poor morale) The real hero is already at home – because she figured out a faster way to get things done. Workaholism is not necessary, it is stupid
9. Be a Starter No more “Entrepreneurs” Anyone who creates a new business is a starter. (You need a idea, a touch of confidence and a push to get started)
10.
11. Make a Dent in the Universe Make a difference and be part of something that’s important. If you are going to do something – do something that matters. (Shake things up.....in your industry)
12. Scratch your own Itch Make something that you want to use – when you solve your own problem you know exactly what the right answer is. Plus you’ll know the problem and the value of the solution immediately
13. Start Making Something What you DO is what matters. Not what you think or say or plan. Ideas are cheap and plentiful. The real question is how well you execute.
14. No Time is No Excuse There’s always enough time if you spend it right. If you constantly fear about timing things perfectly. They will never happen. It is your responsibility to make your dreams come true.
15. Draw a Line in the Sand When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something – decisions are obvious. (Eg : Whole foods, Vinnie’s Sub Shop) Great Businesses have a point of view and a backbone
16. Live it or Leave it Standing for something is not about writing it down – it is about believing and living it. (Eg : rental car office)
17. You Need Less than You Think Great companies start in garages all the time. Yours can too (In today’s service economy, you don’t need that much infrastructure)
18. Start a Business – Not a Startup A business without a path to profit isn’t a business – It’s a hobby You have to turn a profit and be a real, sustainable business
19. You Need a Commitment Strategy – Not an Exit Strategy If your whole strategy is about leaving, chances are you’re not getting far in the first place. You are emphasizing the wrong things if you just build a company to get acquired
20. Less Mass Huge organizations can take years to pivot. They talk instead of act. Meet instead of do. The more expensive it is to make a change – the less likely you are to make it.
23. ½ Products vs. ½ Assed Product Cut your ambition in half – you are better off with a kick-ass half than half-ass whole. Lots of things gets better by getting smaller.
24. Start at the Epicenter If I took this away from the product – would the value that I’m selling still exist? The stuff that you HAVE to do is where you should begin
25. Ignore the Details Early On Nail the basics first. The big picture is all you should be worrying about at the beginning
26. Making the Call is Making Progress Swap “Let’s think about it” with “Let’s decide on it”. It will bring motivation and momentum
27. Be a Curator Stick to what is truly essential. Constantly work to remove, simplify and streamline. It is all about quality.
28. Throw Less at the Problem When things aren’t working: Cut back, trim down and then polish what is left Eg : Chef Gordon Ramsey
29. Focus on What Won’t Change The core of your business should be build around things that won’t change. Fashion fades – focus on permanent features that will never go out of style.
30. Tone is in Your Fingers Fancy gear can help, but the truth is that the tone comes from you. Content is what matters Eg : Van Halen, Tiger Woods
31. Launch Now Once your product does what it needs to do, get it out there. Stop imagining what’s going to work. Find out for real. When you impose a deadline, you gain clarity
33. Reasons to Quit Ensure you are doing work that matters: Why are you doing this? Is this actually useful? Are you adding value? Will this change behaviour? Is there an easier way? What could you be doing instead? Is it really worth it? Don’t throw good time at bad work
34. Interruption – The enemy Night and early morning is when work is most productive. Start stop start stop The alone zone
35. Meetings are Toxic Set a timer, when it rings – the meeting is over. Invite as few people as possible. Have a clear agenda. Begin with a specific problem. Meet at the site of the problem. End with a solution and a person responsible for implementing it. Man hrs lost....mental switching costs
36. Good Enough is Fine Find a Judo solution: A fix that delivers maximum impact with minimum effort. Remember you can usually turn Good Enough into Great later Eg : Political Campaign ads
37. Quick Wins Momentum fuels motivation – get in the habit of accomplishing small victories. The longer something takes, the less likely you are going to finish it
38. Don’t be a Hero If you already spent to much time on something that wasn’t worth it. Walk away. You can’t get that time back. The worst you can do now is to waste more time.
39. Go to Sleep Forgoing sleep means you destroy your creativity, morale and attitude. It will come back and bite you in the ass.
40. Your Estimates Suck We’re terrible estimators – break the big thinks into smaller things. The smaller it is, the easier it is to estimate. Instead of one twelve-week project, structure it as twelve one-week projects
41. Long Lists Don’t Get Done Long lists collects dust and are guilt trips. Break it down into smaller lists. Prioritize visually by putting the most important things at the top.
43. Don’t Copy It’s a formula for failure. It skips understanding. Understanding is how you grow. A copier will never be able to keep up and remains in a passive position. Be influenced – but don’t steal
44. Decommoditize Your Product Inject what is unique about the way you think into what your sell. Make it something than no one else can offer. Competitors can’t copy the YOU in your product
45. Pick a Fight Having an enemy gives you a great story to tell your customers. Taking a stand always stands out People takes sides. Passion are ignited. People take notice.
46. Underdo Your Competition Solve the simple problems and leave the heavy, nasty, problems to the competition. Sell the fact that your problem does less aggressively as competitors sell their exstensive feature list.
47. Who Cares What They Are Doing Worrying about the competition quickly turns into an obsession. If you merely replicate there is no point to your existence.
48. Say No by Default Use the power of No to set your priorities straight. Be polite about it though. Your goal is to make sure that your product stays right for you. That way you can say “ I think you’ll love it, because I love it”
49. Let Your Customers Outgrow You Make sure it’s easy for people to get on board. That is where continuous growth potential lies. You can’t be everything to everyone.
50. Don’t Confuse Enthusiasm with Priority The enthusiasm you have for a new idea is not an accurate indicator of it’s true worth
51. Be At-Home Good Smart companies create something that is at-home good – when you get the product home you’re actually more impressed with it.
52. Don’t Write It Down If there’s a request you keep forgetting, it’s a sign it isn’t very important. Your customers will be your memory – showing you which things you truly need to worry about.
54. Welcome Obscurity Make mistakes without the whole world hears about them. Keep tweaking. Test random ideas. Try new things. Obscurity helps you protect your ego and preserve your confidence.
55. Emulate Chefs Share everything you know. A recipe is much easier to copy than a business. What can you tell the world about how you operate that’s informative, educational and promotional? What are your “recipies”
56. Go Behind the Scenes People are curious about how things are made. Letting people in behind the curtain changes your relationship with them. Creating a bond, as they see you as human beings instead of a faceless company.
57. Nobody Like Plastic Flowers Don’t be afraid to show your flaws – there is a beauty to imperfection. When something becomes to polished it loses it’s soul
58. Press Releases Are Spam If you want to someone’s attention it’s silly to do the same as everyone else. Do something meaningful. Be rememberable. Stand out. Be unforgettable. That is how you get the best coverage.
59. Forget About the Wall Street Journal Focus on getting your story into a trade journal or picked up by a niche blogger. The barrier is much lower.
60. Drug Dealers Get it Right Emulate drug dealers. Make your product so addictive, that giving your customers a small free taste makes them come back with cash in hand.
61. Marketing isn’t a Department Accounting is a department Everything that you DO is Marketing Answering the phone –It’s marketing Sending the bill – It’s marketing
62. The Myth of Overnight Success Trade the dream for overnight success with slow measured growth. It is hard, but you have to be patient and grind it out.
64. Do It Youself First You might feel like you suck. That’s all right. A) You can hire yourself out of it or B) Learn out of it. Try learning first.
65. Hire When It Hurts When there is more work than you can handle for a sustained period of time and the quality level is slipping. That is when it is hurting.
66. Pass on Great People You’ll be doing your company more than good if you bring in talented people who have nothing important to do.
67. Strangers at a Cocktail Party A small intimate dinner party among old friends is what you should aim for.
68. Resumes are Ridiculous Anyone can create a decent-enough resume. You want a specific candidate who cares specifically about your company, your products, your customers and you job.
69. Years of Irrelevance How long someone’s being doing it is overrated. What matters is how WELL they have been doing it
70. Forget About Formal Education Don’t fall into the trap of thinking you need someone from one of the “best” schools in order to get results.
71. Everybody Works Everyone’s got to be producing – avoid hiring delegators. Those people who love telling others what to do
72. Hire Managers of One They do what managers would do – set the tone, assign items, determine what needs to be done etc. – But they do it by themselves and for themselves.
73. Hire Great Writers Clear writing is a sign of clear thinking. Great writers know how to communicate. Writing is today’s currency for good ideas.
74. The Best are Everywhere Geography just doesn’t matter anymore – hire the best talent, regardless of where they are.
75. Test Drive Employees Some people sound like pro’s, but don’t work like pro’s. You need to evaluate the work they can do now. Not the work they did in the past.
76. Own Your Bad News When something bad happens. Tell your customers. “No Comments” is not an option. Apologize the way a real person would, explain why it happens in detail, spread the message far and wide.
77. Speed Changes Everything Getting back to people quickly is probably the most important thing you can do when it comes to customer service. Differentiate yourself by answering thoughtfully and showing that you are listening.
78. How to Say that You are Sorry Use the appropriate tone and language to show that you understand the severity of what happened. Also, the person in charge should take responsibility. An “I” apology is a lot stronger than a “we” apology.
79. Put Everyone on the Front Lines Listening to customers is the best way to get in tune with a product’s strengths and weaknesses. No one should be shielded from direct criticism and/or customer feedback
80. Take a Deep Breath People are creatures of habit. That’s why they react to change in such a negative way. Let people know that you are listening, but explain that you are going to let it go for a while and see what happens
81. Decisions are Temporary The ability to change course is one of the big advantages of being small. Pay attention to today and worry about later when it gets here.
82. Skip the Rockstars Instead of thinking about how you can land a room full of rockstars. Think about the room instead. Cut the crap and you will find that people are waiting to do great work. Rockstar environments develop out of trust, autonomy and responsibility.
83. They are not Thirteen When you treat people like children, you get children’s work. When everything constantly needs approval, you create a culture on non-thinkers.
84. Send People Home at 17:00 When people have something to do at home – they get down to business. You don’t need more hours – you need better hours.
85. Don’t Scar on the First Cut Don’t create a policy because ONE person did something wrong once. Policies are only for situations that come up over and over again.
86. Sound Like You Being hones about who you are is smart in any business. That applies to the language that you use everywhere: in email, packaging, presentations etc. Talk to your customers the way you would do to friends
87. Four Letter Words Need, Must, Can’t, Easy, Just, Only, Fast. These words get in the way of healthy communication. They create black & white situations (which are rare)
88. ASAP is Poison Reserve your use of emergency language to true emergency situations. The kind where there are direct, measurable consequences to inaction. For everything else: Just chill out
89. Inspiration is Perishable Ideas are immortal. They last forever. Inspiration is like fruit or milk. It has an expiration date. When you’re high on inspiration you can get two weeks of work done in 24h. Inspiration is a time machine in that way.