L'Oreal is one of the largest cosmetics companies in the world with revenues of over 20 billion euros in 2011. It has a portfolio of 27 brands and operates in over 130 countries. L'Oreal invests heavily in R&D, with 721 million spent in 2011 across 19 research centers globally. The company focuses on innovation through customized products developed to meet local needs and uses communication strategies like celebrity endorsements to promote its brands. It employs nearly 69,000 people and is majority owned by the Bettencourt family and Nestle.
Zapotol Corporation is launching a new shampoo brand called Allenora in Pakistan. Allenora will be a 7-in-1 shampoo addressing issues like hair fall, dryness, dullness, roughness and dandruff. It will be available in 100ml, 200ml and 400ml bottles as well as sachets. The company aims to become a strong shampoo brand in Pakistan within 5 years. Key competitors in the market include Head & Shoulders, Sunsilk, Pantene and Clear. The shampoo market in Pakistan is growing and valued at Rs.12.5 billion, with Unilever and P&G being the major players.
It is a business development proposal, designed for establishing a new venture as an entrepreneur. A new venture needs to have a detailed business proposal plan. This business proposal plan is a prescribed expression of the entrepreneurial vision along with description regarding the operations and strategy of the proposed endeavor. The main advantages of writing a detailed business plan is the offsetting the costs. Business plan enables the top management and executives in the firm to ponder about the business comprehensively, to converse the business objectives to personnel, to include a decision making base and to smooth the progress of the planning (George and Bock, 2012).
This document summarizes the marketing plans for three shampoo brands - Alimento, Hair & Shine, and Silk - targeting different consumer segments in India. Alimento targets urban metro consumers seeking solutions for six hair problems. Hair & Shine targets middle-income consumers in selected states looking to address four hair issues. Silk aims at lower-income households seeking silky hair and is positioned as an affordable basic shampoo. Promotional strategies, target segments, product attributes, and financial projections including manufacturing and promotion costs are provided for each brand.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
This document summarizes a paper presented at the International Conference on Challenges for Industrial Survival & Growth in Indian & Global Perspective. The paper discusses the relationship between marketing innovations and ethics, arguing that they can be inversely related. It covers topics such as defining marketing and innovation, diffusion of innovations, marketing innovations, ethical marketing, emerging ethical issues faced by businesses, and the social responsibility of businesses. The conclusion is that today's challenge for marketers is to achieve goals by integrating marketing innovation to build trust with customers, consumers, and society.
Industrial activity and geographic location are influenced by several factors. Locations of industries are determined by access to raw materials, markets, labor, and infrastructure. Several economic models have been developed to explain the spatial distribution and evolution of industries. Over time, major industrial regions have shifted from Western Europe to North America and East Asia as countries have developed and globalized.
7 leadership lesson of from m.s.dhoni's captancyDr.Rajesh Patel
1) The document discusses Mahendra Singh Dhoni's leadership style as captain of the Indian cricket team.
2) Dhoni is described as an experimental, innovative, and risk-taking leader who sets stretch goals and gets the best out of his team.
3) Business leaders have taken note of Dhoni's calm and confident leadership which helped lead India to win the World Cup in 2011.
L'Oreal is one of the largest cosmetics companies in the world with revenues of over 20 billion euros in 2011. It has a portfolio of 27 brands and operates in over 130 countries. L'Oreal invests heavily in R&D, with 721 million spent in 2011 across 19 research centers globally. The company focuses on innovation through customized products developed to meet local needs and uses communication strategies like celebrity endorsements to promote its brands. It employs nearly 69,000 people and is majority owned by the Bettencourt family and Nestle.
Zapotol Corporation is launching a new shampoo brand called Allenora in Pakistan. Allenora will be a 7-in-1 shampoo addressing issues like hair fall, dryness, dullness, roughness and dandruff. It will be available in 100ml, 200ml and 400ml bottles as well as sachets. The company aims to become a strong shampoo brand in Pakistan within 5 years. Key competitors in the market include Head & Shoulders, Sunsilk, Pantene and Clear. The shampoo market in Pakistan is growing and valued at Rs.12.5 billion, with Unilever and P&G being the major players.
It is a business development proposal, designed for establishing a new venture as an entrepreneur. A new venture needs to have a detailed business proposal plan. This business proposal plan is a prescribed expression of the entrepreneurial vision along with description regarding the operations and strategy of the proposed endeavor. The main advantages of writing a detailed business plan is the offsetting the costs. Business plan enables the top management and executives in the firm to ponder about the business comprehensively, to converse the business objectives to personnel, to include a decision making base and to smooth the progress of the planning (George and Bock, 2012).
This document summarizes the marketing plans for three shampoo brands - Alimento, Hair & Shine, and Silk - targeting different consumer segments in India. Alimento targets urban metro consumers seeking solutions for six hair problems. Hair & Shine targets middle-income consumers in selected states looking to address four hair issues. Silk aims at lower-income households seeking silky hair and is positioned as an affordable basic shampoo. Promotional strategies, target segments, product attributes, and financial projections including manufacturing and promotion costs are provided for each brand.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
This document summarizes a paper presented at the International Conference on Challenges for Industrial Survival & Growth in Indian & Global Perspective. The paper discusses the relationship between marketing innovations and ethics, arguing that they can be inversely related. It covers topics such as defining marketing and innovation, diffusion of innovations, marketing innovations, ethical marketing, emerging ethical issues faced by businesses, and the social responsibility of businesses. The conclusion is that today's challenge for marketers is to achieve goals by integrating marketing innovation to build trust with customers, consumers, and society.
Industrial activity and geographic location are influenced by several factors. Locations of industries are determined by access to raw materials, markets, labor, and infrastructure. Several economic models have been developed to explain the spatial distribution and evolution of industries. Over time, major industrial regions have shifted from Western Europe to North America and East Asia as countries have developed and globalized.
7 leadership lesson of from m.s.dhoni's captancyDr.Rajesh Patel
1) The document discusses Mahendra Singh Dhoni's leadership style as captain of the Indian cricket team.
2) Dhoni is described as an experimental, innovative, and risk-taking leader who sets stretch goals and gets the best out of his team.
3) Business leaders have taken note of Dhoni's calm and confident leadership which helped lead India to win the World Cup in 2011.
Rototon Oil Industries is preparing a business plan for a soybean oil production business. The document provides details on the promoters and justification for the location in GIDC Junagadh. It introduces soybean oil and describes the applications, market analysis, manufacturing process, production schedule, and financial details including the total fixed cost of Rs. 36.5 lakh and working capital requirement of Rs. 6.72 lakh for the proposed project.
The document provides a business plan for Sky Shampoo Pvt Ltd, a partnership firm producing shampoo. It includes details of the three partners and their roles, justification for the location chosen, descriptions of three shampoo products, the manufacturing process, suppliers, the market and competitors. Financial details include projected annual sales of Rs. 1.1 crore, raw material requirements and costs. The plan aims to establish a profitable shampoo production business through quality products, competitive prices, advertising and effective distribution channels.
JavaNet will be the first internet cafe in Eugene, Oregon, providing customers access to email, the world wide web, and other internet services while enjoying coffee and bakery items. The business will be located downtown for convenience and visibility. It aims to become a community hub where people can socialize and learn about the internet. Startup costs will cover renovations, coffee equipment, and 11 computers. The owner believes combining internet access with a cafe will differentiate it from other coffee shops and attract a wide range of customers, capitalizing on growing interest in both coffee and the internet. Success will depend on creating a unique atmosphere and establishing the business as a place for both internet use and socialization.
This document provides a business plan for a proposed cold drinks production business. It includes sections on the proprietors' background, justification for the location, market potential, production process, raw materials, implementation schedule, costs, sources of capital, financial projections, and risk factors. The key details are that three partners plan to invest Rs. 3 million to establish a small-scale cold drinks production unit in Rajkot, Gujarat with an expected annual profit of Rs. 1 million.
This document discusses a business plan for a mini cement industry project. It begins by thanking the educational institution and guide for their support and guidance. It then outlines the project details including the promoters and their experience, location justification, infrastructure, market analysis, production process, financial details, and break even analysis. The overall purpose is to determine the viability and profitability of starting a mini cement industry business.
This document provides details for a proposed small business producing printed cotton sarees called Sandhya Sarees. It outlines the management setup, production process, machinery requirements, staffing needs, raw material costs, and financial projections for the business. The unit will be located in Rajkot, Gujarat, where raw materials, labor, transportation and markets are readily available. It expects to produce 115,000 sarees annually and reach profitability within 5 years of operations.
The document outlines a business plan for establishing an enterprise called R.K. Food Industry that will manufacture toffee and candy. It provides details on the location, raw materials, manufacturing process, machinery requirements, financial projections, and marketing strategy. The total capital required is Rs. 43,25,000 which will be sourced through owner contribution, bank loan, and other loan.
The document outlines a business plan for Mahavir Bats Pvt. Ltd., a cricket bat manufacturing small-scale industry located in Rajkot, Gujarat. It provides details on the promoters and their backgrounds, justification for the location, production process involving growing, shaping, and finishing willow wood into cricket bats, and the expected market potential given the popularity of cricket. The plan projects costs, sales, profits, and growth over time to evaluate the viability and future of the business.
This document is a business plan for an electronic quartz clock manufacturing business. It provides details on the promoters, proposed location, production process, machinery requirements, financial projections, and profitability analysis. The plan proposes establishing a partnership firm to produce 3000 clocks per month in Rajkot, Gujarat, with total investment of Rs. 9.77 lakhs and projected annual sales of Rs. 38 lakhs. Break even point is estimated at 40.54% of sales.
1. This document provides details of a business plan for a proposed electronics calculator manufacturing business called A.K. Electronics.
2. The plan outlines the project details including location, products, manufacturing process, finances, profitability projections, and arrangements for funding.
3. The key aspects of the plan are to manufacture and sell electronic pocket and desktop calculators, with an total investment of Rs. 20 lakhs and projected annual profits of over Rs. 31 lakhs.
Mr. Ashokbhai Ardeshana was born in 1967 and helped his family farm after finishing 12th standard. In 1989, he started his real estate business with a plotting project called "Gokulnagar" which was successful. In 1994 he opened a medical store business called "Sreeji Medical Store". In 2005 he opened a cycle and tire showroom business called "Vakas Cycle & Tyre Showroom". He also invested in an earth moving machinery business called "Saurabh Eart Movers Co" in 2002. In 2009 he launched a huge township project called "Motipalace Township". He is now establishing a hotel business called "Gir Vandna Farm" and
This document provides a business plan for a paper bag manufacturing business. It includes sections on management setup, vision, mission, justification of location, raw materials, machines, product details, market potential, manufacturing process, organization structure, SWOT analysis, production capacity, staffing, fixed assets, cost of production, working capital, sources of finance, and profitability analysis. The plan proposes establishing a small-scale paper bag manufacturing unit with an initial investment of Rs. 40,00,000 to produce environmentally friendly paper bags and provide employment.
This document is a business plan for a candle manufacturing business called J&J Industries located in Metoda GIDC, Rajkot, Gujarat. The business will be run as a partnership between Mona Dharsandia and Jay A. Jilka, who will focus on production and personnel and marketing and finance, respectively. The plan outlines the raw materials, production process, capacity, costs, risks, and advantages of the business. The total investment is estimated at Rs. 2,777,700 with fixed capital of Rs. 2,720,000 and working capital of Rs. 674,400.
Botanical Bounty is seeking a $100,000 loan to finance the expansion of their existing 10 acre botanical perennial farm located in Oregon. They grow 5 plant species with medicinal properties for sale to supplement companies, processors, and nurseries. Their management team brings skills in business, project management, and plant biology. Their financial plan projects sales of $190,000 in year two and $216,000 in year three, indicating profitability. Their keys to success are strict financial controls, producing plants with the highest concentration of active ingredients, and ensuring 100% customer satisfaction.
An integrated approach to managing innovationDr.Rajesh Patel
Western businesses can no longer rely on price alone to compete globally due to lower costs in other regions. Innovation is necessary to differentiate products and services. The UK has historically been good at generating ideas but not commercializing them. Innovation must be linked to business strategy to focus resources effectively. Ideas can come from various internal and external sources, and should be managed through an "Innovation Hub" where they are collected and screened using a process like V-SAFE to assess value, suitability, acceptability, feasibility, and enduring benefits. Successful innovation is built into business processes at multiple levels and supported by tools and rewards that encourage sharing ideas.
This document discusses corporate misgovernance and governance issues in India and other countries. It provides examples of corporate scandals in India like the Harshad Mehta case and preferential allotment scam. Examples from the US like the Worldcom and Enron scandals are also mentioned. Reasons for misgovernance like a closed economy and lack of regulatory frameworks are discussed. The document also covers various corporate governance models and theories. It examines the roles, composition and responsibilities of boards of directors. Benefits of good governance and issues regarding boards, disclosure, and shareholder rights are summarized.
There are several methods entrepreneurs can use to generate new product or service ideas. These include paying attention to customer needs through surveys, monitoring competitors, and getting input from distribution channels. Entrepreneurs can also find ideas by researching patents, conducting their own R&D, and leveraging focus groups, brainstorming, and problem analysis techniques to stimulate creativity. Formal creative problem solving approaches include brainwriting, reverse brainstorming, and forced relationships to help identify new opportunities.
The document discusses international entrepreneurship and compares it to domestic entrepreneurship. It notes that while entrepreneurs have the same basic concerns about sales, costs, and profits internationally and domestically, international entrepreneurial decisions are more complex due to uncontrollable factors like economic conditions, political environments, laws, culture, and technology in different countries. The document also outlines various methods that entrepreneurs can use to enter international markets, such as exporting, licensing agreements, joint ventures, mergers and acquisitions, and partnering with a local entrepreneur.
The document discusses entrepreneurial characteristics and profiles. It finds that there is no single entrepreneur profile as they come from varied backgrounds. Entrepreneurs tend to have an internal locus of control, independence, achievement needs, and engage in some risk taking. The document also compares male and female entrepreneurs, finding that while departure points are similar, women often have different motivations, financing sources, occupational experience, and rely more on support systems. Minority entrepreneurship also varies between groups in terms of participation rates, education levels, and family backgrounds.
The document discusses the entrepreneurial process in 4 phases:
1) Identifying and evaluating opportunities through sources like customers and assessing risks/rewards.
2) Developing a business plan to exploit the identified opportunity.
3) Determining the necessary resources while maintaining ownership.
4) Managing the enterprise by implementing the business plan and management structure.
Rototon Oil Industries is preparing a business plan for a soybean oil production business. The document provides details on the promoters and justification for the location in GIDC Junagadh. It introduces soybean oil and describes the applications, market analysis, manufacturing process, production schedule, and financial details including the total fixed cost of Rs. 36.5 lakh and working capital requirement of Rs. 6.72 lakh for the proposed project.
The document provides a business plan for Sky Shampoo Pvt Ltd, a partnership firm producing shampoo. It includes details of the three partners and their roles, justification for the location chosen, descriptions of three shampoo products, the manufacturing process, suppliers, the market and competitors. Financial details include projected annual sales of Rs. 1.1 crore, raw material requirements and costs. The plan aims to establish a profitable shampoo production business through quality products, competitive prices, advertising and effective distribution channels.
JavaNet will be the first internet cafe in Eugene, Oregon, providing customers access to email, the world wide web, and other internet services while enjoying coffee and bakery items. The business will be located downtown for convenience and visibility. It aims to become a community hub where people can socialize and learn about the internet. Startup costs will cover renovations, coffee equipment, and 11 computers. The owner believes combining internet access with a cafe will differentiate it from other coffee shops and attract a wide range of customers, capitalizing on growing interest in both coffee and the internet. Success will depend on creating a unique atmosphere and establishing the business as a place for both internet use and socialization.
This document provides a business plan for a proposed cold drinks production business. It includes sections on the proprietors' background, justification for the location, market potential, production process, raw materials, implementation schedule, costs, sources of capital, financial projections, and risk factors. The key details are that three partners plan to invest Rs. 3 million to establish a small-scale cold drinks production unit in Rajkot, Gujarat with an expected annual profit of Rs. 1 million.
This document discusses a business plan for a mini cement industry project. It begins by thanking the educational institution and guide for their support and guidance. It then outlines the project details including the promoters and their experience, location justification, infrastructure, market analysis, production process, financial details, and break even analysis. The overall purpose is to determine the viability and profitability of starting a mini cement industry business.
This document provides details for a proposed small business producing printed cotton sarees called Sandhya Sarees. It outlines the management setup, production process, machinery requirements, staffing needs, raw material costs, and financial projections for the business. The unit will be located in Rajkot, Gujarat, where raw materials, labor, transportation and markets are readily available. It expects to produce 115,000 sarees annually and reach profitability within 5 years of operations.
The document outlines a business plan for establishing an enterprise called R.K. Food Industry that will manufacture toffee and candy. It provides details on the location, raw materials, manufacturing process, machinery requirements, financial projections, and marketing strategy. The total capital required is Rs. 43,25,000 which will be sourced through owner contribution, bank loan, and other loan.
The document outlines a business plan for Mahavir Bats Pvt. Ltd., a cricket bat manufacturing small-scale industry located in Rajkot, Gujarat. It provides details on the promoters and their backgrounds, justification for the location, production process involving growing, shaping, and finishing willow wood into cricket bats, and the expected market potential given the popularity of cricket. The plan projects costs, sales, profits, and growth over time to evaluate the viability and future of the business.
This document is a business plan for an electronic quartz clock manufacturing business. It provides details on the promoters, proposed location, production process, machinery requirements, financial projections, and profitability analysis. The plan proposes establishing a partnership firm to produce 3000 clocks per month in Rajkot, Gujarat, with total investment of Rs. 9.77 lakhs and projected annual sales of Rs. 38 lakhs. Break even point is estimated at 40.54% of sales.
1. This document provides details of a business plan for a proposed electronics calculator manufacturing business called A.K. Electronics.
2. The plan outlines the project details including location, products, manufacturing process, finances, profitability projections, and arrangements for funding.
3. The key aspects of the plan are to manufacture and sell electronic pocket and desktop calculators, with an total investment of Rs. 20 lakhs and projected annual profits of over Rs. 31 lakhs.
Mr. Ashokbhai Ardeshana was born in 1967 and helped his family farm after finishing 12th standard. In 1989, he started his real estate business with a plotting project called "Gokulnagar" which was successful. In 1994 he opened a medical store business called "Sreeji Medical Store". In 2005 he opened a cycle and tire showroom business called "Vakas Cycle & Tyre Showroom". He also invested in an earth moving machinery business called "Saurabh Eart Movers Co" in 2002. In 2009 he launched a huge township project called "Motipalace Township". He is now establishing a hotel business called "Gir Vandna Farm" and
This document provides a business plan for a paper bag manufacturing business. It includes sections on management setup, vision, mission, justification of location, raw materials, machines, product details, market potential, manufacturing process, organization structure, SWOT analysis, production capacity, staffing, fixed assets, cost of production, working capital, sources of finance, and profitability analysis. The plan proposes establishing a small-scale paper bag manufacturing unit with an initial investment of Rs. 40,00,000 to produce environmentally friendly paper bags and provide employment.
This document is a business plan for a candle manufacturing business called J&J Industries located in Metoda GIDC, Rajkot, Gujarat. The business will be run as a partnership between Mona Dharsandia and Jay A. Jilka, who will focus on production and personnel and marketing and finance, respectively. The plan outlines the raw materials, production process, capacity, costs, risks, and advantages of the business. The total investment is estimated at Rs. 2,777,700 with fixed capital of Rs. 2,720,000 and working capital of Rs. 674,400.
Botanical Bounty is seeking a $100,000 loan to finance the expansion of their existing 10 acre botanical perennial farm located in Oregon. They grow 5 plant species with medicinal properties for sale to supplement companies, processors, and nurseries. Their management team brings skills in business, project management, and plant biology. Their financial plan projects sales of $190,000 in year two and $216,000 in year three, indicating profitability. Their keys to success are strict financial controls, producing plants with the highest concentration of active ingredients, and ensuring 100% customer satisfaction.
An integrated approach to managing innovationDr.Rajesh Patel
Western businesses can no longer rely on price alone to compete globally due to lower costs in other regions. Innovation is necessary to differentiate products and services. The UK has historically been good at generating ideas but not commercializing them. Innovation must be linked to business strategy to focus resources effectively. Ideas can come from various internal and external sources, and should be managed through an "Innovation Hub" where they are collected and screened using a process like V-SAFE to assess value, suitability, acceptability, feasibility, and enduring benefits. Successful innovation is built into business processes at multiple levels and supported by tools and rewards that encourage sharing ideas.
This document discusses corporate misgovernance and governance issues in India and other countries. It provides examples of corporate scandals in India like the Harshad Mehta case and preferential allotment scam. Examples from the US like the Worldcom and Enron scandals are also mentioned. Reasons for misgovernance like a closed economy and lack of regulatory frameworks are discussed. The document also covers various corporate governance models and theories. It examines the roles, composition and responsibilities of boards of directors. Benefits of good governance and issues regarding boards, disclosure, and shareholder rights are summarized.
There are several methods entrepreneurs can use to generate new product or service ideas. These include paying attention to customer needs through surveys, monitoring competitors, and getting input from distribution channels. Entrepreneurs can also find ideas by researching patents, conducting their own R&D, and leveraging focus groups, brainstorming, and problem analysis techniques to stimulate creativity. Formal creative problem solving approaches include brainwriting, reverse brainstorming, and forced relationships to help identify new opportunities.
The document discusses international entrepreneurship and compares it to domestic entrepreneurship. It notes that while entrepreneurs have the same basic concerns about sales, costs, and profits internationally and domestically, international entrepreneurial decisions are more complex due to uncontrollable factors like economic conditions, political environments, laws, culture, and technology in different countries. The document also outlines various methods that entrepreneurs can use to enter international markets, such as exporting, licensing agreements, joint ventures, mergers and acquisitions, and partnering with a local entrepreneur.
The document discusses entrepreneurial characteristics and profiles. It finds that there is no single entrepreneur profile as they come from varied backgrounds. Entrepreneurs tend to have an internal locus of control, independence, achievement needs, and engage in some risk taking. The document also compares male and female entrepreneurs, finding that while departure points are similar, women often have different motivations, financing sources, occupational experience, and rely more on support systems. Minority entrepreneurship also varies between groups in terms of participation rates, education levels, and family backgrounds.
The document discusses the entrepreneurial process in 4 phases:
1) Identifying and evaluating opportunities through sources like customers and assessing risks/rewards.
2) Developing a business plan to exploit the identified opportunity.
3) Determining the necessary resources while maintaining ownership.
4) Managing the enterprise by implementing the business plan and management structure.