SlideShare a Scribd company logo
+ 
Starting up Startups 
Rory Ford 
1
+Startup Sales Forecast… 
Sales 
Time
+Compounding Learning 
Sales 
Time 
What gets learnt 
here 
Effects your 
opportunities 
here
+Get into the rhythm 
 The next 90 Days. How many lessons can you learn in this 
period? Are you counting? Are you capturing and sharing? 
 Daily Rhythm – 
 Know your assumptions 
 Have them out in the open. 
 Keep them ordered. 
 Know what your focus is each morning and make daily progress. 
 A feature is still an assumption until it’s validated. 
 Don’t assume adding a feature is always beneficial.
+ 
Learn Fast, Fail Forward
+Know your customer… 
 Right Now - How does your customer currently solve the 
problem you are addressing? Can you map this? 
 How do they reach a purchase decision? 
 What will your solution look like. What points are you 
influencing? Are you transforming their behaviour? 
 Have you mapped out the customer scenarios? 
 Where does your customer get their money from to buy your 
product. Who's lunch are you eating?
+ 
Validation Canvas 
7 
Credit: Lean Startup Machine
+ 
Lean Startup 
Credit: Eric Reis
+ 
Lean Canvas 
9 
 Guide your product management 
Credit: Ash Maurya
+Business Models 
 Have you drawn up your business model. What relationships 
need to exist? 
Credit: Alex Osterwalder
+ 
Growth Engines 
 What’s your growth engine? 
 Paid Engine 
 Viral Engine 
 Stickiness Engine 
11
+AARRR Metrics 
Credit: Dave McClure
+Team and Timeline 
Business Model Summary Examples 
Concept to Scale 
Time 
Recommended Founding 
Team 
Type 1 
(Automizer) 
Automize a manual process 
Google, Dropbox, 
Eventbrite, Slideshare 
21 Months Tech Heavy 
Type 1N 
(Social Transformer) 
Create new ways for people to 
interact 
EBay, Skype, AirBnB, 
Linkedin 
32 Months Balanced 
Type 2 
(Integrator) 
Product centric SME focussed 
application 
ZenDesk, Wooboard, 
GetSatisfaction 
16 Months Balanced 
Type 3 
(Challenger) 
Challenge an enterprise 
incumbent 
Salesforce, Netsuite, 
Redhat 
64 Months Business Heavy 
Credit: startupcompass.co
+What you say…. 
 Show you are focused. Why are you using: “and” / “or”? 
 Eliminate doubt: "Maybe", "I guess", “probably” indicates an 
assumption. => Test It.
+What you say…. 
Credit: Petr Adamek
+Stay in touch 
 Twitter: @rory_ford 
 Email: me@roryford.com 
 Linkedin: www.linkedin.com/in/roryford

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Starting up startups

  • 1. + Starting up Startups Rory Ford 1
  • 3. +Compounding Learning Sales Time What gets learnt here Effects your opportunities here
  • 4. +Get into the rhythm  The next 90 Days. How many lessons can you learn in this period? Are you counting? Are you capturing and sharing?  Daily Rhythm –  Know your assumptions  Have them out in the open.  Keep them ordered.  Know what your focus is each morning and make daily progress.  A feature is still an assumption until it’s validated.  Don’t assume adding a feature is always beneficial.
  • 5. + Learn Fast, Fail Forward
  • 6. +Know your customer…  Right Now - How does your customer currently solve the problem you are addressing? Can you map this?  How do they reach a purchase decision?  What will your solution look like. What points are you influencing? Are you transforming their behaviour?  Have you mapped out the customer scenarios?  Where does your customer get their money from to buy your product. Who's lunch are you eating?
  • 7. + Validation Canvas 7 Credit: Lean Startup Machine
  • 8. + Lean Startup Credit: Eric Reis
  • 9. + Lean Canvas 9  Guide your product management Credit: Ash Maurya
  • 10. +Business Models  Have you drawn up your business model. What relationships need to exist? Credit: Alex Osterwalder
  • 11. + Growth Engines  What’s your growth engine?  Paid Engine  Viral Engine  Stickiness Engine 11
  • 12. +AARRR Metrics Credit: Dave McClure
  • 13. +Team and Timeline Business Model Summary Examples Concept to Scale Time Recommended Founding Team Type 1 (Automizer) Automize a manual process Google, Dropbox, Eventbrite, Slideshare 21 Months Tech Heavy Type 1N (Social Transformer) Create new ways for people to interact EBay, Skype, AirBnB, Linkedin 32 Months Balanced Type 2 (Integrator) Product centric SME focussed application ZenDesk, Wooboard, GetSatisfaction 16 Months Balanced Type 3 (Challenger) Challenge an enterprise incumbent Salesforce, Netsuite, Redhat 64 Months Business Heavy Credit: startupcompass.co
  • 14. +What you say….  Show you are focused. Why are you using: “and” / “or”?  Eliminate doubt: "Maybe", "I guess", “probably” indicates an assumption. => Test It.
  • 15. +What you say…. Credit: Petr Adamek
  • 16. +Stay in touch  Twitter: @rory_ford  Email: me@roryford.com  Linkedin: www.linkedin.com/in/roryford