How to build a high performance growth team
Growth teams across Silicon Valley and beyond are driving unprecedented results. But contrary to popular mythology, their results are not based on a grab bag of secret growth hacks. Instead, these growth teams are applying a rigorous process of testing and analysis to uncover and optimize sustainable and scalable growth drivers. Sean’s presentation will explain how and when to implement this proven growth process at your startup.
The Holy Grail of Traction - Brian Balfour, HubSpotTraction Conf
Brian Balfour, VP Growth, HubSpot shares why customer and user retention is the most important factor in traction and growth, the anatomy of retention, and strategies and tactics to improve and optimize the various pieces of retention. Traction Conf Vancouver 2015 - http://tractionconf.io.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
This is an excerpt from my talk "Startup DNA" (http://www.slideshare.net/brikis98/startup-dna) that just focuses on the "Speed Wins" concept. For more info, check out my book "Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams" at http://www.hello-startup.net.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
Découvrez comment le cabinet Utopies appréhende l'analyse de matérialité et vous apporte des solutions opérationnelles et pragmatiques pour identifier les attentes de vos parties prenantes, les évaluer et prioriser vos enjeux de RSE dans une logique de dialogue avec votre environnement.
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
An introduction to Product Management, for people involved in technology or software companies. Mainly aimed at evangelizing the role and responsibilities across an organization.
This is the #1 presentation out of a serie of 10 sessions.
Special thanks to Marty Cagan @ SVPG for the title :)
The Holy Grail of Traction - Brian Balfour, HubSpotTraction Conf
Brian Balfour, VP Growth, HubSpot shares why customer and user retention is the most important factor in traction and growth, the anatomy of retention, and strategies and tactics to improve and optimize the various pieces of retention. Traction Conf Vancouver 2015 - http://tractionconf.io.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
This is an excerpt from my talk "Startup DNA" (http://www.slideshare.net/brikis98/startup-dna) that just focuses on the "Speed Wins" concept. For more info, check out my book "Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams" at http://www.hello-startup.net.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
Découvrez comment le cabinet Utopies appréhende l'analyse de matérialité et vous apporte des solutions opérationnelles et pragmatiques pour identifier les attentes de vos parties prenantes, les évaluer et prioriser vos enjeux de RSE dans une logique de dialogue avec votre environnement.
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
An introduction to Product Management, for people involved in technology or software companies. Mainly aimed at evangelizing the role and responsibilities across an organization.
This is the #1 presentation out of a serie of 10 sessions.
Special thanks to Marty Cagan @ SVPG for the title :)
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
Feature Prioritization Frameworks by Spotify Sr PMProduct School
Main takeaways:
-Why Feature Prioritization is Important?
-Overview of the popular prioritization frameworks: Rice, Value vs. ---Effort, The MoSCoW Method, Kano, Opportunities
-How to use frameworks?
-Tips and Tricks
Sales Decks for Founders - Founding Sales - December 2015 Peter Kazanjy
Presentation on "sales decks for founders" covering the best way to present your new technology product to a business-to-business buyer.
Presentation is an adaption of a chapter from Founding Sales (book on technology sales for founders and other first-time sellers): https://twitter.com/FoundingSales
Chapter excerpt here: http://firstround.com/review/building-your-best-sales-deck-starts-here/
0 to 1- Taking a Concept & Launching an MVP by Wish Product Leader Product School
Key Takeaways:
-Real data from your own users beats any estimation - how to get that as fast as possible
-Getting a sense of scale and reach is very important.
-Experimentation & Iterations - trying lots of variations to test the boundaries
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
Its instinctive to think about Marketing and Sales when we talk about Growth. Between 2016 and 2017, we took a Product-led approach and significantly expanded our top of funnel leads. Learn about why product led growth is the future and how your company can move towards it too.
This talk was presented at Holistics Office on 2nd August 2018 in Ho Chi Minh.
In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer's head to increase funnel conversion rates. In the talk, I cover:
- How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
- How to figure out why your sales funnel isn't working as well as it could be, and how to fix it.
- How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Successfully Build & Scale Zero to One Products by Microsoft Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
Over the past few decades, buyer power shifted from the executive to the end user. OV's Kyle Poyar explains how this shift occurred and how product led growth is how you adapt.
Product Development with Spotify's Product ManagerProduct School
Companies treat the role of product management differently. Miles Davis, Product Manager at Spotify, shared how they articulate the product development process at Spotify and the role and expectations of a PM.
Identifying Upsell Opportunities and WhitespaceGainsight
Deep-dive into Gainsight approach for growing the customer relationship. What methods do we use to identify upsell opportunities and whitespace, and how do we make those insights actionable?
Product Driven Growth from Lean Product MeetupSean Ellis
The competition for acquiring customers gets more intense every year. These slides show the four requirements for creating an agile growth organization needed to realize your company's full growth potential.
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
Feature Prioritization Frameworks by Spotify Sr PMProduct School
Main takeaways:
-Why Feature Prioritization is Important?
-Overview of the popular prioritization frameworks: Rice, Value vs. ---Effort, The MoSCoW Method, Kano, Opportunities
-How to use frameworks?
-Tips and Tricks
Sales Decks for Founders - Founding Sales - December 2015 Peter Kazanjy
Presentation on "sales decks for founders" covering the best way to present your new technology product to a business-to-business buyer.
Presentation is an adaption of a chapter from Founding Sales (book on technology sales for founders and other first-time sellers): https://twitter.com/FoundingSales
Chapter excerpt here: http://firstround.com/review/building-your-best-sales-deck-starts-here/
0 to 1- Taking a Concept & Launching an MVP by Wish Product Leader Product School
Key Takeaways:
-Real data from your own users beats any estimation - how to get that as fast as possible
-Getting a sense of scale and reach is very important.
-Experimentation & Iterations - trying lots of variations to test the boundaries
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
Its instinctive to think about Marketing and Sales when we talk about Growth. Between 2016 and 2017, we took a Product-led approach and significantly expanded our top of funnel leads. Learn about why product led growth is the future and how your company can move towards it too.
This talk was presented at Holistics Office on 2nd August 2018 in Ho Chi Minh.
In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer's head to increase funnel conversion rates. In the talk, I cover:
- How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
- How to figure out why your sales funnel isn't working as well as it could be, and how to fix it.
- How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Successfully Build & Scale Zero to One Products by Microsoft Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
Over the past few decades, buyer power shifted from the executive to the end user. OV's Kyle Poyar explains how this shift occurred and how product led growth is how you adapt.
Product Development with Spotify's Product ManagerProduct School
Companies treat the role of product management differently. Miles Davis, Product Manager at Spotify, shared how they articulate the product development process at Spotify and the role and expectations of a PM.
Identifying Upsell Opportunities and WhitespaceGainsight
Deep-dive into Gainsight approach for growing the customer relationship. What methods do we use to identify upsell opportunities and whitespace, and how do we make those insights actionable?
Product Driven Growth from Lean Product MeetupSean Ellis
The competition for acquiring customers gets more intense every year. These slides show the four requirements for creating an agile growth organization needed to realize your company's full growth potential.
Growth Hacking Paris with Sean Ellis from GrowthHackers.com!TheFamily
We had the immense pleasure to welcome @SeanEllis, the CEO and co-founder of GrowthHackers.com, at TheFamily.
Sean is an entrepreneur, angel investor, and startup advisor.
He's also known for popularizing the term product/market fit, and coining the term "growth hacking" in 2010.
The event was packed and he gave us tons of good tips.
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackersPrice Intelligently
Growth isn't a system of tactics; it's a specific framework and strategy within the heart of a business. Sean Ellis - CEO of GrowthHackers - walks through how he's built growth machines that have scaled business such as LogMeIn, Qualaroo, and GrowthHackers itself to millions in revenue.
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
SaaSFest 2015: Accelerating Organic Growth Through High Tempo TestingSean Ellis
The key to sustainable growth is strong organic growth. These slides show you how to maximize organic growth. Then they should you how to pour fuel on the first through high tempo testing - outlining the team and process needed to executing testing at a high velocity.
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.
In today's fast-paced marketing environment, it's important to keep your team focused on what will have the most impact on sustainable growth. In this session you’ll learn the methodology behind the fastest growing companies innovating and disrupting the status quo. Walk away with tactics to drive alignment across your entire team and make an even bigger impact on your company’s mission.
Unlocking Advocacy With Effective Customer OnboardingInfluitive
Sean Ellis, CEO of GrowthHackers
Today’s fastest growing companies are obsessed with delivering a great customer experience before new users give up on a service. This requires unprecedented cross-functional cooperation. In this presentation, Sean will explain how companies can break through organizational inertia to focus on faster and better value delivery to new customers—who are then primed to become raving fans and advocates.
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain RelevantSean Ellis
Annual marketing plans can't keep up with the rapidly changing landscape of digital marketing acquisition channels and tactics. To remain relevant, CMOs and marketing teams need to completely rethink their marketing/growth approach. This presentation highlights the agile process that today's fastest growing companies are adopting - from building the right team to executing an agile marketing process.
Aubrey Smith, Sparked Advisory
In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:
Sample cases and live interviews with practitioners highlighting the application of core concepts;
Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Austin Hay is the VP of Consulting Services for The Growth Practice. He helps Enterprise companies Walmart jumpstart digital product growth. In this talk, he gives lessons in designing and implementing growth practices in the enterprise.
Growth Hacking İstanbul 2018 - Anand Arivukkarasu - How to Build High Perform...Growth Hacking İstanbul
Facebook, Product & Growth Yöneticisi Anand Arivukkarasu'nun Growth Hacking İstanbul 2018'de gerçekleştirdiği yüksek performans gösteren büyüme ekipleri nasıl kurulur sunumuna buradan ulaşabilirsiniz.
Growth Hacking İstanbul hakkında daha detaylı bilgi için http://growthhacking.istanbul adresinden ulaşabilirsiniz.
Cultivating a Culture of ExperimentationOptimizely
By harnessing insights from experimentation, people across your organization can contribute ideas and decisions that take the customer experience to new levels. To take advantage of this, forward-thinking organizations are getting everyone involved in experimentation. These slides will share how General Assembly is cultivating a culture of experimentation and the impact it’s making company-wide.
Similar to Startupfest 2015: SEAN ELLIS (GrowthHackers.com) - "How to" Stage (20)
Startupfest 2019 - Content is literally everythingStartupfest
Jane Hu (Founder, Nonesuch Media)
An early stage startup has an ever-growing and never-shrinking list of priorities vying for time and attention. Product, recruiting, fundraising, go-to-market, user acquisition, business model, etc. But one priority that is often overlooked is content. Content is more than just marketing, more than just a couple of blog posts written as an afterthought for your prospective launch. Let’s get to the core of why content is indispensable, learn how the best traditional content companies in the world operate, and distill it down to what you can do right now to tell your own compelling story.
Startupfest 2019 - The technology of better humansStartupfest
Chris Messina (Hashtag Inventor, Product Designer)
After 15 years designing technology products in Silicon Valley, I noticed that something essential has been missing. In our race to make the world more logical and programmable — including our social connections — we’ve reduced the rich tapestry of human experience beyond recognition.
And given the crisis of unintended consequences that we’re now forced to cope with thanks to the swift rise of social media mixing with legacy human attitudes and behaviors, I’ve come to believe that if we don’t address it now, the artificial intelligences of the future will be far worse for us than today’s primitive social products have proven to be.
I therefore propose that we set ourselves upon creating the technology of better humans — that is, of investing in and creating better versions of ourselves. Since it will be us — or our children — who will build the next generation Alexas and Siris, the only way to bring about the future that we deserve and desire is to start now.
The good news is, some of us have already started and joining in may be easier than you think.
Startupfest 2019 - Monter une entreprise : comment faire, qu’est-ce-que ça pr...Startupfest
George Favvas (Cofondateur et PDG, Circle Medical)
Partie 3 : La psychologie d’un fondateur de startup
Comment persévérer quand le monde entier est contre nous? L’entrepreneur en série George Favvas nous fait part d’un des obstacles les plus formidables: notre psychologie, et celle des autres.
Jonathan Lowenhar (Founder & Managing Partner, ETW Advisors)
Raising capital is a discipline that when mastered can fuel a startup’s potential; and when ignored, can doom a venture before it starts. Contrary to most of what a young entrepreneur reads, there is a method to the madness of fundraising… and it involves a great deal more than just a pitch deck.
This talk will cover revealing topics such as the “the 28 questions all investors ask” and what represents a “minimum viable investor funnel” providing the audience with frameworks from which to construct a professional fundraise no matter if your startup is barely off the ground or well beyond product-market-fit.
Anil Dash (CEO, Glitch)
The whole world has become keenly aware of how tech is transforming culture; from misinformation to harassment and abuse to privacy leaks. Trust in tech is at an all time low. But an old fashioned idea about an internet made by and for ordinary people might give us a new way forward.
Startupfest 2019 - 1000 startups — 5 things I've learned after seeing 1,000 c...Startupfest
Kat Manalac (Partner, Y Combinator)
Kat Manalac is a partner at Y Combinator, the accelerator that funded Airbnb, Dropbox, Stripe, reddit and over 2,000 more companies. Kat has been at YC since 2013 and has seen over 1,500 startups go through the program in the past 6 years. She’ll talk about 3 lessons she’s learned from seeing thousands of founders launch and grow and what she’s learned from helping scale the YC program itself.
Startupfest 2019 - Myths of Silicon ValleyStartupfest
Marvin Liao (Partner, 500 Startups)
Silicon Valley is considered the center of Tech business with much to teach other ecosystems. Unfortunately, there are also many myths that are propagated by the ignorant, the media & neophytes that are harmful to startup founders.
Marvin Liao is an ex-operator, presently an investor with over 470+ investments who tries to do some myth busting on what seems to be the common misconceptions being spread. The goal is to show what is reality of Silicon Valley.
Startupfest 2019 - The art of getting warm intros to investorsStartupfest
Andrew Ackerman (Managing Director, Dreamit)
Investors get so many cold emails from mediocre (at best!) startups that a warm intro is essentially the only effective way to their attention. Here’s how to get those warm intros and how to nail the intro once you have it.
Startupfest 2019 - The real impact of accelerators on a global basisStartupfest
JF Gauthier (Founder and CEO, Startup Genome)
While accelerators focus on increasing startup success they also can have a real impact on their ecosystem. We will discuss the latest data-driven insights on their dual impact leveraging our global data from startup founders and Impact Insights (private scorecard service for accelerators).
Startupfest 2019 - Getting the green light: How to build ideas people say YES toStartupfest
Tamsen Webster (Founder and Chief Message Strategist, Find the Red Thread)
The best ideas get clients (and their customers) to say “YES” to something, like a change in thinking or a new behavior, and when you’re a startup, every client is the difference between funding and failure, so getting to “YES” is even more critical!
Too often, though, we get a whole lot of “NO.” Why? Because we try to get a “YES” to the hardest things for people to say “yes” to.
Join 20-year brand and message strategist and former TEDx Executive Producer Tamsen Webster as she explains how to make it easy for your team, your clients, and the market to say “YES” to your ideas…and just as easy for you to build the content, pitches, and presentations that explain and sell them.
By the end of this session, you’ll be able to:
– Analyze your ideas for the “red lights” that lead to “NO”
– Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
– Organize your content so it feels like a story, even if it isn’t one (and keeps your clients hanging on every word)
Startupfest 2019 - Capter l’intérêt d’un investisseurStartupfest
David Nault (Cofondateur, Luge Capital)
Apprenez d’un investisseur ce qui importe aux investisseurs en capital-risque et comment conclure une ronde de financement. Sachez ce qu’il faut faire et ne pas faire.
Cette présentation aborde les principaux éléments qu’une startup doit maîtriser pour rencontrer le bon investisseur en capital de risque, présenter son entreprise et obtenir le financement nécessaire à sa croissance, notamment :
● Que recherche l’investisseur dans un entrepreneur et dans une entreprise en démarrage
● Comment mettre au point votre argumentaire éclair (“pitch”)
● Comment obtenir une première rencontre
● Comment élaborer une présentation gagnante
● Comment gérer le processus de vérification diligente d’un investisseur et quelles informations faut-il être préparé à fournir
● Comment conclure une ronde de financement par capital de risque et à quelles conditions s’attendre
Sartupfest 2019 - Start-up en IA : L’avantage collaboratif de MontréalStartupfest
Valérie Pisano (Présidente et Chef de la direction, Mila - Quebec Artificial Intelligence Institute)
Plusieurs des plus grandes entreprises mondiales en TI comme Microsoft, Apple, Google et Facebook ont été lancées par de jeunes entrepreneurs alors qu’ils étaient à l’université.
Grâce aux découvertes scientifiques du professeur Yoshua Bengio, Montréal compte le plus grand bassin de chercheurs académiques en IA au monde.
Cette concentration de talent attire les grandes entreprises et favorise l’éclosion de start-up. Elles profitent d’un univers collaboratif unique leur permettant de se démarquer et d’attirer l’intérêt des investisseurs.
Cette présentation abordera les éléments qui font de Montréal la plateforme idéale pour les start-up en IA.
Éric-Aimé Patry (Gestionnaire du rayonnement et des communications, Gouvernement du Canada)
Venez en apprendre davantage sur le programme Solutions innovatrices Canada qui aide les innovateurs canadiens en finançant la R-D et en testant des prototypes dans des environnements réels. Avec un financement combiné de 147 millions de dollars destinés aux innovateurs canadiens qui veulent se lancer, se développer et commercialiser leurs innovations, Solutions innovatrices Canada pourrait devenir votre partenaire dans le succès de votre entreprise!
Startupfest 2019 - Première levée de fond : Histoire d'une startupStartupfest
Anne-Sophie Caistiker (PDG, Doctibike)
Lever des fonds, c’est une montagne la première fois, quelque chose de presque inaccessible: comment vais je faire ? qui dois je rencontrer ? dois je me faire accompagner? Je n’ai pas le temps avec mon activité en croissance !
Alors quand on le fait, on a envie d’en parler et d’aider d’autres entrepreneurs avec un seul mot d’ordre : TRUST YOURSELF
Une conférence pour vous donner la niaque afin d’attaquer cette jolie montagne avec des astuces à ramener dans vos valises.
Startupfest 2019 - Préparez-vous à avoir de l'impact ! Startupfest
Geneviève Morin (Présidente-directrice générale, Anges Québec Capital)
Par les produits et services que vous offrirez, les emplois que vous créerez, les fournisseurs que vous choisirez, l’entreprise que vous allez démarrer et faire croître aura des retombées sur ses parties prenantes, la société et la planète. Cette conférence constituera un moment privilégié pour réfléchir à vos ambitions et aux valeurs que vous souhaiterez mettre de l’avant à travers votre projet d’entreprise.
Startupfest 2019 - The Startup RollercoasterStartupfest
Ian Jeffrey (Co-Founder & CEO, Breathe Life)
From the point of view of an entrepreneur, a startup accelerator founder and an investor, Ian has seen and been through a lot, and if there’s one thing he’s learned along the way it’s that mental health trumps everything. Now in his 40’s with a wife and two kids, Ian is focused on his recently launched InsurTech startup. In this talk, he’ll be exploring how to manage the wild startup ride and how, above all, it’s crucial to focus on the health and wellness or yourself and your team.
Startupfest 2019 - Structuring Your Company And Deciding How, And If, You Sho...Startupfest
Randy Smerik (Founder/CEO, Osunatech, Inc.)
In this hands-on, practical, and very prescriptive workshop session, multi-exited serial entrepreneur Randy Smerik looks at how to take your company from an initial startup to a scale-ready organization. In the no-nonsense style for which he’s become a Startupfest favorite, Randy tackles the hard questions about when and how to take institutional funding beyond the seed stage.
Randy’s the street-smart champion behind dozens of startup founders, as well as massive exits of his own including iPivot (Intel) and Tarari (LSI.) His years of real-world experience in management, growth, and strategic M&A make this an unmissable session packed with concrete advice for participants.
Key take-aways include:
– How do you know when you are ready to take the leap to a Series A Round?
– Are you sure you have the right co-founders?
– What’s the best way to structure the company?
– How important is a business plan?
– How—or even if—do you take money at this stage?
– How mature should your product development and deployment be?
– How soon do you need to have real paying customers?
– What are the top reasons why all of this may not matter, given that failure is such a likely outcome?
Join Randy in this session and the previous sentence is less likely to be true.
Startupfest 2019 - No Dumbing Down : Leading Your Organization or Team for Gr...Startupfest
Karen Walker (Author, Strategist, Advisor)
Many successful startups experience a particularly disturbing problem: that is, you’ve made big promises to the marketplace, but things aren’t working the way you know they could. Producing what you should be producing is more difficult than you expected. You and your teams are working far too hard. What’s causing these bottlenecks? It all boils down to one word: execution. You’re not executing up to your capabilities. In this workshop, execution-and-growth expert Karen Walker will show you strategies – including how to avoid “teamwork-as-usual” – so you can handle the transition and pump up your ability to scale.
Jeremy Edberg (MinOps ) - How to build a solid infrastructure for a startup t...Startupfest
You're building your startup and you know it will be big. You don't want to spend a lot of time on infrastructure, but you also don't want to be putting out fires after you get mentioned on Hacker News. In this session, we will give you real practical tips that you can take home with you on building an infrastructure that will scale quickly with minimal up front work on your part, using time tested techniques in infrastructure as code, SaaS, and Serverless, among other things.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. About Me
• Early career: Led marketing from launch to IPO (Uproar
and LogMeIn)
• Shifted focus to Early Stage: interim growth roles
(Xobni, Dropbox, Eventbrite, Lookout)
• Now: Founder/CEO of GrowthHackers
4. Product Market Fit
• Most important factor for driving growth
• “Must have” for large addressable market
• Ask users: “How would you feel if you could no longer
use this product?”
– Very disappointed (40%+)
– Somewhat disappointed
– Not disappointed
– N/A – I already stopped using
6. Stacking the Odds for Growth
Understand “must have” users
• Who are they?
• Why is it a must have (key benefit)?
• How are they using product?
Optimize value delivery engine
• Relevant, powerful promise
• Onboarding to “must have experience”
12. Growth Team Drives Testing
• Day 1 – No certainty how you will grow
• More Testing = More Discovery
• Rapid testing across all vectors
Acquisition Referral
Activation Revenue
Retention
Resurrection
13. Building Growth Team
• Core growth team can start ad hoc
• Add dedicated people to core team as needed to hit tempo goals
(PM, engineer, design…)
• Contract temporary specialists for unproven channels (FTE for
proven)
14. Example: Need for High Tempo
• Twitter started growth team in 2009
• Growth slowed in 2010 when team averaged only 1 – 2
tests/month*
• In 2011 accelerated to 10+ tests/week
*Satya Patel - Agile Marketing Meetup Presentation Q&A
24. Unbridled Ideation Details
• Unbridled ideation from full team
• Ideas across all vectors
• Individual and team accountability
Acquisition Referral
Activation Revenue
Retention
26. Formalize Ideas in Experiment Doc
• Include research, hypothesis, target lever…
27. Prioritize by ICE Score
Assign 1 – 10 score for impact, confidence and Ease (10 best)
• Impact: If it works, what is
potential impact?
• Confidence: Evidence that it will
work?
• Ease: How easy is it to test your
hypothesis?
29. Test at High Tempo
• Tempo quickly identifies opportunities
• Weekly growth meeting drives tempo
30. Weekly Growth Meeting
• No brainstorming (that’s rest of week)
• Nominate ideas to test before meeting
• Optimize process to hit testing target
* GH weekly growth meeting includes CEO, CTO, VP Product, Head of
Growth, Head of Design, Growth Engineer, and Analyst
31. Weekly Growth Meeting Agenda
15 min: KPI review & update focus area
10 min: Review last week’s testing sprint
15 min: Key lessons learned from analyzed tests
15 min: Select tests for this week’s sprint
5 min: Check growth of idea backlog
32. Set Weekly Test Launch Goal
• Start small (i.e. 2 tests per week)
• Right size tests to hit goal
• Add more ambitious tests
• Increase weekly test goal
36. Team + Process = Silver Bullet
Unbridled
ideation
Prioritize
backlog
Launch
tests
Capture
learning
37. Ultimate Goal: Growth Culture
• CEO must be on board for day one (recognize & praise
early participants)
• Patience to get others on board
• Transparent about results and process
• Everyone keep eye out for growth opps