[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional Intelligence"
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Everette Taylor is a serial entrepreneur and growth marketer who has founded or co-founded four companies. He co-founded GrowthHackers.com and co-authored the book "Startup Growth Engines" about growth marketing strategies. Currently, he leads marketing and growth at Skurt and recently founded the Instagram growth service GrowthPup. He shares insights on topics like return on investment, growth hacking, building a growth team, and using data to optimize growth.
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This document describes a payment platform called Gas Pos for the fuel industry. It has received over $950,000 in funding to date and $5 million in vendor financing. Gas Pos offers a modern payment system for gas stations, partnering exclusively with Clover, Inc. for the fuel space. The total addressable market for this solution is $35 billion annually. The CEO and President have extensive experience in retail automation and payments system development.
500 Demo Day Batch 19: CloudCoffer
The document discusses Cloudcoffer, a company that provides security solutions to secure enterprise intranet systems quickly. It notes that 40% of enterprises have suffered internal attacks resulting in $40B in losses. Cloudcoffer's solution provides 10x faster scaling than alternatives and has experienced 10x revenue growth from August to December, with a 68% gross margin and 4 main customers.
500 Demo Day Batch 19: OpenDoor
The document discusses a company called OpenDoor that helps address the issue of millennials being unable to afford living in cities by themselves. OpenDoor builds community for people by managing roommate rentals, generating $50k in monthly recurring revenue from 3 properties and having plans to scale further by partnering with developers to manage bedrooms in apartment buildings. The company aims to operate efficiently with zero vacancy loss, low monthly user churn, and 100% referral rates.
500 Demo Day Batch 19: Sickweather
Sickweather is a population health forecasting company that uses AI and health data to predict disease outbreaks with 91% accuracy, two weeks before the CDC. Their monthly recurring revenue grew from $12k in 2015 to $42k in 2016, representing a 163% growth rate. They have a team of 9 people including epidemiologists, data scientists, and engineers. Their forecasts help save over 1 million lives each year.
500 Demo Day Batch 19: Eventxtra
The document discusses an event management platform that makes corporate events simple and impactful. It has helped organize over 5 million corporate events worldwide annually. The platform saw month-over-month growth of 36% and has been trusted by over 100 companies to plan over 1,000 events for 500,000+ attendees. It aims to provide an all-in-one solution for pre-event, in-event, and post-event management.
500 Demo Day Batch 19: Teleport
This document contains information about Gavrilo Bozovic, the CEO of Teleport, including his contact information and profile. It also lists Daniel Tamburrino, the CTO, and Madhur Agrawal, the business development manager, along with their relevant experience. Additionally, it mentions that Teleport has applications for product presentation, education, and virtual tours.
500 Demo Day Batch 19: Shearshare
There are 1 million licensed stylists in the US but 40% of salon space goes unused daily. A new app allows stylists to rent unused salon space 3 times faster and for half the cost, saving owners in overhead. The app generates $33 in revenue per user for a $12 acquisition cost, 6 times the industry average, and has the potential to transform the $12.2 billion salon industry.
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This document discusses how emotional intelligence can fuel growth. It argues that empathy for customers through understanding their actual needs and behaviors beyond just data allows for building better products and experiences. Understanding customers on a deeper level through their motivations, values and concerns (MVC) profile helps target appropriate marketing channels and messages to compel action. Emotional intelligence is also important for conversion rate optimization and testing, as 95% of purchases are emotionally-driven. The document recommends contributing to emotional intelligence growth through stepping out of comfort zones, embracing diversity, traveling, and building genuine connections.
500 Demo Day Batch 18: WhereFor
The document provides contact information for Wherefor, a personal assistant startup, including the CEO and founder Ryan Wenger, lead developer DJ, advisor Richard Bangs, and strategic investor Rob Dyrdek. It also lists the amount of funding raised as $2.1 million.
500 Demo Day Batch 18: Paubox
The document discusses Paubox, a service that aims to provide an easy and HIPAA compliant way for healthcare professionals to send encrypted emails. It notes that current solutions for encrypted email are too cumbersome with terrible user experiences and big fines can result from non-compliance. The US healthcare encrypted email market is valued at $4.3 billion presenting an opportunity for Paubox to provide a simpler alternative.
500 Demo Day Batch 18: Codec
This document discusses using artificial intelligence to help brands understand their audiences better in order to create more engaging content. It mentions the potential for over $166 billion in value if brands knew what audiences wanted and could reduce risks. The document also references a monthly cost of $65,000 and 50% compound annual growth rate for this potential service.
500 Demo Day Batch 18: StreamLoan
This document is from Stephen Bulfer, CEO and Co-founder of StreamLoan, for a 500 Startups Demo Day presentation in October 2016. It introduces StreamLoan as making home loans simple and aims to streamline the loan process for borrowers, real estate agents, lenders, and other professionals involved by connecting them through an online platform. It provides details on StreamLoan's annual contract volume, the CEO and founding team's backgrounds, and their goal of simplifying the home loan process.
500 Demo Day Batch 18: Voxeet
Voxeet offers an API that enables 3D audio and video conferencing capabilities. Their API has seen rapid growth since launching over the summer, with revenues increasing from $10k in August to $18k in September. Voxeet provides high quality, individualized audio that allows for more engaging and effective conferencing compared to traditional options.
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GrowthHackers holds weekly AMA (Ask Me Anything) sessions with Growth experts from around the world. Andrew Chen a writer, entrepreneur and investor focused on mobile products, metrics and user growth. He has been an advisor to companies like Angelist, Product Hunt and Dropbox.
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Growthhackers.com/AMA
Startup and Unicorn: What is product/market fit?
This document discusses product/market fit and how to measure it. Product/market fit means having a product that satisfies customer needs in a specific market. It can be measured through leading indicator surveys, net promoter scores, retention curves, and the "trifecta" of growth, retention, and meaningful usage. Achieving product/market fit should be the top priority for a startup as it focuses efforts and indicates future growth. The document provides benchmarks and recommends focusing energy on achieving product/market fit above all else.
Jay Tuel Rainmaker 2015
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3 fundamental elements of the growth hacking process! If you think growth hacking is about growth tactics, you probably will fail. In this slide, we try to share our approach to growth hacking in order to build sustainable growth process for companies.
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Repurchase rates do not vary over time by a whole lot. I know vendors and agencies promise this a whole to DTC brands.
If your annual purchase rate is 28%, it might vary by plus or minus 10%on that level. And that is a great win.
I remember always being very cautious when promising brands an increase there. I always stood in the statistical 10% yearly increase.
So, in other words, it might be 25% when you have a terrible year, and it might be 31 or 32% in a good year, but it's always going to be in that range generally, and there's not a lot you can do about it.
The products that you sell frequently dictate what that repurchase rate is. It has very little to do with the marketing smarts of the people working in the marketing department.
Isobar - Leveling up a team in Growth Maturity
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastjanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional Intelligence"
- 2. Growth Background ● Serial entrepreneur (4x founder/co-founder - sold 1st company at 21) ● 12 years of marketing experience (MFST, Sticker Mule, Qualaroo, etc) ● Started GrowthHackers.com w/ Sean Ellis (coined “growth hacking”) ● Co-authored Startup Growth Engines (#1 on Amazon in “Startups’) ● Currently leading marketing/growth @ Skurt ● Grown social media audience approaching half a million people. ● Recently founded Instagram growth service GrowthPup. Everette Taylor @everette
- 4. Return on Investment (ROI) = #1 Way to Measure Marketing Effectiveness Everette Taylor @everette
- 5. Financial ROI is important. ROI on time is INVALUABLE. Everette Taylor @everette
- 6. Big component of growth hacking (marketing) is using your time, money, resources and talent wisely. Also the ability to establish a growth process in which you can predict and measure the effectiveness of your experiment’s ROI. Everette Taylor @everette
- 8. “A focus on understanding your users and how they discover and adopt your products, [so] you can build features that help you acquire and retain more users, rather than just spending marketing dollars” - Josh Elman Everette Taylor @everette
- 9. Or in other words, lean, smart data-driven marketing with great ROI. “Growth hacking” is just a buzzword. There is NO such thing as a silver bullet. Everette Taylor @everette
- 10. Before you waste anytime with any growth experiments, ask yourself: Do I have product/market fit? Everette Taylor @everette
- 11. “Focus obsessively on getting to product/market fit. Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to…” - Marc Andreesen Everette Taylor @everette
- 12. Four of us wolves, running around Silicon Valley together, looking for user acquisition and retention. Building Your Growth Team Everette Taylor @everette
- 13. Lack of Diversity STUNTS GROWTH Everette Taylor @everette
- 14. Characteristics of a Growth Team Member 1. Data and Impact Driven 2. Emotionally Intelligent & Diverse Thinker 3. Voracious Learner 4. Relentless & Resilient to Failure 5. T-Shaped Marketer Everette Taylor @everette
- 15. Growth Process = Continuous rapid data-driven growth experiments while keeping track of wins and losses. Everette Taylor @everette
- 17. Let’s Talk About Data…. 1. Know the metric you’re trying to improve. 2. Use data to find leverage points and double down. 3. Identify influencing behaviors and replicate the positive ones. 4. Constantly analyze data and optimize but… 5. Don’t let data stagnate your ability to think outside of the box. Everette Taylor @everette
- 18. GROWTH IS A TEAM SPORT Growth is not just an initiative, it should be company culture.
- 19. Download SKURT Use code “500” for Free Delivery Everette Taylor @everette
Editor's Notes
- Everette Taylor @everette